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com
 OVERVIEW OF APOLLO TYRES LIMITED
- APOLLO TYRES AT GLANCE
- THE HISTORY
- OUR VALUES
- STRATEGIC PRIORITIES
- OE PARTNERS
- RECOGNITION

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APOLLO TYRES AT A GLANCE (1/2)
Sales Operation in More Than 100 Countries Worldwide

The Netherlands
London, UK
❖ Europe HQ: Amsterdam
❖ Global Marketing Office
❖ Plant: Enschede
Hungary ❖ Global R&D Europe: Enschede &
❖ Plant: Frankfurt
Atlanta, USA Gyongyoshalasz

❖ Sales & Marketing Office

Dubai, UAE
❖ Sales & Marketing Office
Bangkok, Thailand
India ❖Sales & Marketing
❖ Corporate/ India HQ: Gurgaon Office
❖ Plants: Oragadam, Limda, Perambra
& Kalamassery
Corporate Office ❖ Global R&D Asia: Chennai
Singapore
Marketing Office
❖ Procurement Office
Manufacturing Plant
Johannesburg, South Africa
R&D Center Kuala Lumpur, Malaysia
❖ Sales & Marketing Office
Procurement Office ❖ Sales & Marketing Office

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APOLLO TYRES AT A GLANCE (2/2)

Leading Global Tyre organization with presence across Asia, Europe, Africa and
United Sates

Apollo Tyres has acquired brands like Vredestein, Regal Tyres, Kaizen Tyres and
Reifencom GmbH

Have overall 6 manufacturing units as of 2018 with 4 being in India and 2 in Europe

The 7th Manufacturing unit in Andhra Pradesh will start its operation by 2019

It operates in17 Regional distribution centers with150 sales offices, service and
stocking points

The organization deals with ~5,300 retail dealers in India and ~5,800 dealer outlets in
Europe

Have a total employee strength of ~16500 across the globe

apollotyres.com
 THE HISTORY!

2018
2017
2016
2015

2014

2013

2011
o Launched two-wheeler
tyres in India
2010 Global R&D Centre o Sales & Marketing
Asia, India Office, Malaysia

2009 Sales &Marketing

Office, Dubai
Truck Radial Plant in
2005 Oragadam, Tamil Nadu o Inaugurated the
Acquired Vredestein Hungary plant
Banden BV, Netherlands o TBR Launch in
1995 Europe
Acquired Dunlop o Acquired Reifencom-
Tyres, South Africa German Tyre
1991 Distribution Company Laid foundation stone for
Acquired plant in o Laid the foundation Apollo Tyres’ seventh
Kalamassery, Kerala o Sales & Marketing stone for the Hungary manufacturing facility
1977 Office, Thailand Greenfield Plant globally in Andhra
Second Plant in
o Global R&D Centre o Global Procurement Pradesh
Limda, Gujarat
Europe, Netherlands Office, Singapore
First Plant in o Global Marketing Office
Perambra, Kerala in London, UK
o Partnered with
Manchester United

Apollo’s growth has been driven by a well thought strategy of organic and inorganic initiatives
apollotyres.com
 OUR VALUES
VISION 2020 CUSTOMER FIRST

❖ We believe that our customers and those whom they serve

are central to everything we do

BUSINESS ETHICS
Unlock a world
❖ We act with integrity
of opportunities.
CARE FOR SOCIETY

To be a premier tyre ❖ We actively participate in our local communities to address

company with a diversified health, safety, environment and community needs
and multinational presence.
EMPOWERMENT

❖ We take ownership for our actions and responsibility for

results

COMMUNICATE OPENLY

❖ We are open and transparent in our communication across

geographies and levels
PASSION
IN
ONE FAMILY
MOTION
2.0 ❖ We celebrate our oneness through building trusting
relations, respect for diversity and passion towards
common goals

Source: Company information

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STRATEGIC PRIORITIES (1/3)
1 Maintain leadership position and grow market share KEY HIGHLIGHTS
in India
o Positioned to take advantage of the growth in the o India contributes 60% to overall sales
Indian tyre market
o Optimize the capacity utilization of Truck Bus Bias o Laid the foundation stone for a greenfield
(TBB) tyres facility in Andhra Pradesh
o Grow in new product segments

2 Premiumisation in Europe KEY HIGHLIGHTS

o Aim to substantially increase the share in the premium
segment o Invested €475 mn to set up the Hungary plant
o Focus to increase market share in premium distribution
channels and grow in core markets, including o Unit will manufacture Passenger Car & Light
Germany, Austria, Switzerland, Netherlands, Belgium Truck tyres, in addition to Commercial Vehicle
and Luxembourg tyres

3
Improve cost competitiveness KEY HIGHLIGHTS

o Continue to focus on initiatives to reduce costs and o Invested Rs. 2,700 crore in our Chennai plant
improve productivity and completed the expansion of the Truck-Bus
Radial (TBR) capacity

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STRATEGIC PRIORITIES (2/3)

4 Enhance presence in new markets KEY HIGHLIGHTS

o Established a cost-efficient greenfield project in
o Established subsidiaries in the UAE, Thailand, Hungary
Malaysia and South Africa to cater to focus markets
and adjacent geographies
o Continue establishing sales and marketing offices in
new markets

KEY HIGHLIGHTS
5 Grow towards global leadership
o ~5,300 third-party dealers (including ~1,700
exclusive dealers) in India
o Continue to pursue organic and inorganic growth
o ~5,800 third-party dealers in Europe
opportunities in the operating markets and new target
o 140 third-party dealers in Thailand
markets
o 80 national/regional distributors in the rest of
o Continue to invest in increasing capacity, enhancing
ASEAN
product offerings and expanding distribution network
o 49 distributors in the Middle East and Africa
o 10 distributors in SAARC and five in Oceania

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STRATEGIC PRIORITIES (3/3)

6 KEY HIGHLIGHTS
o Developed ‘Space Master’, a collapsible spare
Continue to focus on R&D initiatives
tyre for high-end cars
o Launched ‘Air Master’, a variable front spoiler
o Continue to partner with OEMs and other industry
made with a special rubber compound for use in
participants to address the evolving technological,
sports cars
regulatory and aesthetic requirements of the customers
o Established two satellite R&D centers in
o Continue to focus on developing products that appeal
Raunheim, Germany and Bengaluru, India
to customer preferences, are technologically advanced
o The Bengaluru center focuses on development
and reduce their adverse impact on the environment
of advanced solutions for tyre performance
o The Raunheim centre is working towards
developing Apollo and Vredestein products for
leading German OEMs

apollotyres.com
 OE PARTNERS

* This is only a representative listing and not comprehensive in any manner

apollotyres.com
RECOGNITIONS

Special Overall
Best Supplier Support Award Supplier Quality
Award Excellence Award

Business Partner of the Year,

Supplier Award
Ranked among top
50 Best Places to
Work (2nd in
Automotive Sector)

Achieving Excellence – Rank 1 in small car segment

Partner Status as per JD Power TCSI study

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 Thank You !

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