National Tracking Poll

Project: 190355
N Size: 2200 Adults
Margin of Error: ± 2%
Topline Report March 25-26, 2019
Question Response Frequency Percentage
HR1_1 Now thinking about the kinds of things you see on TV, would you say the following are
more or less common on TV today than they were ve years ago, or about the same?
General violence
More common 1469 67%
Less common 130 6%
About the same 457 21%
Don’t know / No opinion 143 7%
HR1_2 Now thinking about the kinds of things you see on TV, would you say the following are
more or less common on TV today than they were ve years ago, or about the same?
Violence against women
More common 858 39%
Less common 559 25%
About the same 547 25%
Don’t know / No opinion 236 11%
HR1_3 Now thinking about the kinds of things you see on TV, would you say the following are
more or less common on TV today than they were ve years ago, or about the same?
Sex
More common 1538 70%
Less common 141 6%
About the same 377 17%
Don’t know / No opinion 143 7%
HR1_4 Now thinking about the kinds of things you see on TV, would you say the following are
more or less common on TV today than they were ve years ago, or about the same?
Profanity
More common 1615 73%
Less common 127 6%
About the same 310 14%
Don’t know / No opinion 148 7%

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 Question Response Frequency Percentage
HR2_1 Do the following things on TV shows bother you, personally, a lot, some, not too
much, or not at all? General violence
A lot 555 25%
Some 652 30%
Not too much 483 22%
Not at all 408 19%
Don’t know / no opinion 102 5%
HR2_2 Do the following things on TV shows bother you, personally, a lot, some, not too
much, or not at all? Violence against women
A lot 1098 50%
Some 542 25%
Not too much 261 12%
Not at all 171 8%
Don’t know / no opinion 128 6%
HR2_3 Do the following things on TV shows bother you, personally, a lot, some, not too
much, or not at all? Sex
A lot 531 24%
Some 468 21%
Not too much 473 22%
Not at all 613 28%
Don’t know / no opinion 116 5%
HR2_4 Do the following things on TV shows bother you, personally, a lot, some, not too
much, or not at all? Profanity
A lot 538 24%
Some 485 22%
Not too much 465 21%
Not at all 597 27%
Don’t know / no opinion 115 5%
HR3 What would you say bothers you more: the amount of violence on TV or the amount
of sex on TV?
Violence 708 32%
Sex 272 12%
Both equally 664 30%
Neither 451 21%
Don’t know / no opinion 106 5%

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 Question Response Frequency Percentage
HR4_1 How much have you seen, read or heard about the following? The premiere of the
eighth and nal season of Game of Thrones on April 14, 2019
A lot 377 17%
Some 441 20%
Not much 447 20%
Nothing at all 936 43%
HR4_2 How much have you seen, read or heard about the following? A potential spin-off
series in the Game of Thrones universe
A lot 122 6%
Some 334 15%
Not much 468 21%
Nothing at all 1276 58%
HR5_1 Which option best describes your familiarity with each of the following? HBO
I currently subscribe 441 20%
I currently share a password on this account 71 3%
I have subscribed in the past, but not now 801 36%
I have heard of this, but have never subscribed 794 36%
I have never heard of this 93 4%
HR5_2 Which option best describes your familiarity with each of the following? Starz
I currently subscribe 328 15%
I currently share a password on this account 56 3%
I have subscribed in the past, but not now 597 27%
I have heard of this, but have never subscribed 1032 47%
I have never heard of this 187 8%
HR5_3 Which option best describes your familiarity with each of the following? Showtime
I currently subscribe 354 16%
I currently share a password on this account 66 3%
I have subscribed in the past, but not now 699 32%
I have heard of this, but have never subscribed 949 43%
I have never heard of this 132 6%
HR5_4 Which option best describes your familiarity with each of the following? Cinemax
I currently subscribe 215 10%
I currently share a password on this account 37 2%
I have subscribed in the past, but not now 632 29%
I have heard of this, but have never subscribed 1134 52%
I have never heard of this 183 8%

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 Question Response Frequency Percentage
HR5_5 Which option best describes your familiarity with each of the following? Hulu
I currently subscribe 570 26%
I currently share a password on this account 146 7%
I have subscribed in the past, but not now 338 15%
I have heard of this, but have never subscribed 1039 47%
I have never heard of this 107 5%
HR5_6 Which option best describes your familiarity with each of the following? Net ix
I currently subscribe 1122 51%
I currently share a password on this account 211 10%
I have subscribed in the past, but not now 275 13%
I have heard of this, but have never subscribed 537 24%
I have never heard of this 54 2%
HR5_7 Which option best describes your familiarity with each of the following? Amazon
Prime
I currently subscribe 828 38%
I currently share a password on this account 154 7%
I have subscribed in the past, but not now 291 13%
I have heard of this, but have never subscribed 826 38%
I have never heard of this 100 5%
HR6_1 In general, what kind of fan do you consider yourself of the following TV shows?
Game of Thrones
An avid fan 372 17%
A casual fan 321 15%
Not a fan 1507 68%
HR6_2 In general, what kind of fan do you consider yourself of the following TV shows?
Westworld
An avid fan 121 5%
A casual fan 311 14%
Not a fan 1768 80%
HR6_3 In general, what kind of fan do you consider yourself of the following TV shows? The
Walking Dead
An avid fan 413 19%
A casual fan 501 23%
Not a fan 1286 58%
HR6_4 In general, what kind of fan do you consider yourself of the following TV shows?
Outlander
An avid fan 126 6%
A casual fan 299 14%
Not a fan 1775 81%

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 Question Response Frequency Percentage
HR7 Have you ever subscribed to a streaming service exclusively to watch a certain show?
(N=1,497)
Yes 711 48%
No 786 52%
HR8 Have you ever canceled your subscription to a streaming service after the series nale
of a show you were a fan? (N=1,497)
Yes 413 28%
No 1084 72%
HR9 Have you ever canceled your subscription to a streaming service after the season nale
of a show you were a fan? (N=1,497)
Yes 413 28%
No 1084 72%
HR10 Have you ever re-subscribed to a streaming service to watch the next season of a show
you were a fan? (N=413)
Yes 263 64%
No 149 36%
HR11 How do you typically watch content from HBO? (N=1,313)
Live on TV 561 43%
Streaming on HBO GO 162 12%
Streaming on HBO NOW 168 13%
Don’t know 422 32%
HR12 What is your primary reason for subscribing to HBO? (N=1,313)
I enjoy a lot of the content 250 19%
To watch a specific show 208 16%
It’s included in my cable package 333 25%
It’s included in my Amazon Prime membership 100 8%
Other 102 8%
Don’t know / No opinion 318 24%
HR13 How do you typically watch Game of Thrones? (N=693)
Live on TV 288 42%
Streaming on HBO GO 101 15%
Streaming on HBO NOW 135 19%
Don’t know 169 24%
HR14_1 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Tyrion Lannister (N=693)
They will die in the final season 108 16%
They will not die in the final season 286 41%
Don’t know / No opinion 299 43%

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 Question Response Frequency Percentage
HR14_2 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Jaime Lannister (N=693)
They will die in the final season 200 29%
They will not die in the final season 188 27%
Don’t know / No opinion 305 44%
HR14_3 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Cersei Lannister (N=693)
They will die in the final season 247 36%
They will not die in the final season 158 23%
Don’t know / No opinion 288 42%
HR14_4 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Daenerys Targaryen (N=693)
They will die in the final season 106 15%
They will not die in the final season 292 42%
Don’t know / No opinion 295 43%
HR14_5 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Jon Snow (N=693)
They will die in the final season 127 18%
They will not die in the final season 317 46%
Don’t know / No opinion 248 36%
HR14_6 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Davos Seaworth (N=693)
They will die in the final season 165 24%
They will not die in the final season 157 23%
Don’t know / No opinion 371 54%
HR14_7 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Sansa Stark (N=693)
They will die in the final season 112 16%
They will not die in the final season 294 42%
Don’t know / No opinion 287 41%
HR14_8 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Arya Stark (N=693)
They will die in the final season 87 13%
They will not die in the final season 310 45%
Don’t know / No opinion 296 43%

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 Question Response Frequency Percentage
HR14_9 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Theon Greyjoy (N=693)
They will die in the final season 209 30%
They will not die in the final season 171 25%
Don’t know / No opinion 313 45%
HR14_10 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Missandei (N=693)
They will die in the final season 128 18%
They will not die in the final season 185 27%
Don’t know / No opinion 380 55%
HR14_11 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Brienne of Tarth (N=693)
They will die in the final season 150 22%
They will not die in the final season 219 32%
Don’t know / No opinion 324 47%
HR14_12 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Samwell Tarly (N=693)
They will die in the final season 101 15%
They will not die in the final season 235 34%
Don’t know / No opinion 357 51%
HR14_13 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Bran Stark (N=693)
They will die in the final season 119 17%
They will not die in the final season 271 39%
Don’t know / No opinion 304 44%
HR14_14 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Sandor ’The Hound’ Clegane
(N=693)
They will die in the final season 217 31%
They will not die in the final season 159 23%
Don’t know / No opinion 317 46%
HR14_15 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Lord Varys (N=693)
They will die in the final season 178 26%
They will not die in the final season 161 23%
Don’t know / No opinion 354 51%

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 Question Response Frequency Percentage
HR14_16 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Melisandre (N=693)
They will die in the final season 169 24%
They will not die in the final season 139 20%
Don’t know / No opinion 384 55%
HR14_17 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Tormund Giantsbane (N=693)
They will die in the final season 153 22%
They will not die in the final season 132 19%
Don’t know / No opinion 409 59%
HR14_18 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Gilly (N=693)
They will die in the final season 121 18%
They will not die in the final season 200 29%
Don’t know / No opinion 371 54%
HR14_19 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Bronn (N=693)
They will die in the final season 161 23%
They will not die in the final season 174 25%
Don’t know / No opinion 358 52%
HR14_20 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Gendry (N=693)
They will die in the final season 122 18%
They will not die in the final season 179 26%
Don’t know / No opinion 392 57%
HR14_21 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Jorah Mormont (N=693)
They will die in the final season 162 23%
They will not die in the final season 143 21%
Don’t know / No opinion 387 56%
HR14_22 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Euron Greyjoy (N=693)
They will die in the final season 222 32%
They will not die in the final season 124 18%
Don’t know / No opinion 347 50%

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 Question Response Frequency Percentage
HR14_23 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Night King (N=693)
They will die in the final season 237 34%
They will not die in the final season 135 19%
Don’t know / No opinion 321 46%
HR14_24 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Beric Dondarrion (N=693)
They will die in the final season 140 20%
They will not die in the final season 138 20%
Don’t know / No opinion 415 60%
HR14_25 Thinking about the current Game of Thrones characters, which of the following do you
think will likely die in the upcoming nal season? Daenerys’ dragons (N=693)
They will die in the final season 164 24%
They will not die in the final season 248 36%
Don’t know / No opinion 281 41%
HRdem1_1 How often do you watch or stream the following? TV shows
Every day 1135 52%
Several times per week 512 23%
About once per week 148 7%
Several times per month 120 5%
About once per month 59 3%
Less often than once per month 66 3%
Never 160 7%
HRdem1_2 How often do you watch or stream the following? Movies
Every day 439 20%
Several times per week 560 25%
About once per week 393 18%
Several times per month 240 11%
About once per month 210 10%
Less often than once per month 183 8%
Never 175 8%
HRdem1_3 How often do you watch or stream the following? Sporting events
Every day 205 9%
Several times per week 341 15%
About once per week 296 13%
Several times per month 179 8%
About once per month 151 7%
Less often than once per month 369 17%
Never 660 30%

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 Question Response Frequency Percentage
HRdem2_1 Do you, or anyone in your household, subscribe to the following? Cable television
I (or someone in my household) currently subscribe 1046 48%
I (or someone in my household) subscribed in the past, 767 35%
but not now
I (or someone in my household) have never subscribed 386 18%
HRdem2_2 Do you, or anyone in your household, subscribe to the following? Satellite television
I (or someone in my household) currently subscribe 542 25%
I (or someone in my household) subscribed in the past, 604 27%
but not now
I (or someone in my household) have never subscribed 1053 48%
HRdem2_3 Do you, or anyone in your household, subscribe to the following? Streaming service(s)
I (or someone in my household) currently subscribe 1256 57%
I (or someone in my household) subscribed in the past, 241 11%
but not now
I (or someone in my household) have never subscribed 703 32%
HRdem3_1 In general, what kind of fan do you consider yourself of the following? Film
An avid fan 765 35%
A casual fan 1173 53%
Not a fan 262 12%
HRdem3_2 In general, what kind of fan do you consider yourself of the following? Television
An avid fan 1048 48%
A casual fan 1027 47%
Not a fan 126 6%
HRdem3_3 In general, what kind of fan do you consider yourself of the following? Music
An avid fan 1161 53%
A casual fan 926 42%
Not a fan 112 5%
HRdem3_4 In general, what kind of fan do you consider yourself of the following? Fashion
An avid fan 352 16%
A casual fan 870 40%
Not a fan 977 44%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated for registered voters with demographic post-stratification weights applied.

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National Tracking Poll #190355, March, 2019
Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xdemAll Adults 2200 100%

xdemGender Gender: Male 1062 48%
Gender: Female 1138 52%
N 2200
age5 Age: 18-29 515 23%
Age: 30-44 498 23%
Age: 45-54 387 18%
Age: 55-64 364 17%
Age: 65+ 436 20%
N 2200
demAgeGeneration Generation Z: 18-21 208 9%
Millennial: Age 22-37 575 26%
Generation X: Age 38-53 576 26%
Boomers: Age 54-72 728 33%
N 2087
xpid3 PID: Dem (no lean) 750 34%
PID: Ind (no lean) 787 36%
PID: Rep (no lean) 663 30%
N 2200
xpidGender PID/Gender: Dem Men 357 16%
PID/Gender: Dem Women 393 18%
PID/Gender: Ind Men 357 16%
PID/Gender: Ind Women 431 20%
PID/Gender: Rep Men 348 16%
PID/Gender: Rep Women 314 14%
N 2200
xdemIdeo3 Ideo: Liberal (1-3) 745 34%
Ideo: Moderate (4) 483 22%
Ideo: Conservative (5-7) 657 30%
N 1885
xeduc3 Educ: < College 1512 69%
Educ: Bachelors degree 444 20%
Educ: Post-grad 244 11%
N 2200
Continued on next page

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 Morning Consult
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xdemInc3 Income: Under 50k 1348 61%

Income: 50k-100k 556 25%
Income: 100k+ 295 13%
N 2200
xdemWhite Ethnicity: White 1722 78%
xdemHispBin Ethnicity: Hispanic 349 16%
demBlackBin Ethnicity: Afr. Am. 274 12%
demRaceOther Ethnicity: Other 204 9%
xrelNet Relig: Protestant 484 22%
Relig: Roman Catholic 414 19%
Relig: Something Else 233 11%
N 1131
xreligion1 Relig: Jewish 47 2%
xreligion2 Relig: Evangelical 822 37%
Relig: Non-Evang. Catholics 309 14%
N 1131
xreligion3 Relig: All Christian 1131 51%
Relig: All Non-Christian 260 12%
N 1391
xdemUsr Community: Urban 541 25%
Community: Suburban 967 44%
Community: Rural 691 31%
N 2200
xdemEmploy Employ: Private Sector 586 27%
Employ: Government 139 6%
Employ: Self-Employed 205 9%
Employ: Homemaker 175 8%
Employ: Student 130 6%
Employ: Retired 490 22%
Employ: Unemployed 230 10%
Employ: Other 247 11%
N 2200
xdemMilHH1 Military HH: Yes 425 19%
Military HH: No 1775 81%
N 2200
Continued on next page

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National Tracking Poll #190355, March, 2019
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xnr1 RD/WT: Right Direction 855 39%

RD/WT: Wrong Track 1345 61%
N 2200
Trump_Approve Trump Job Approve 870 40%
Trump Job Disapprove 1193 54%
N 2063
Trump_Approve2 Trump Job Strongly Approve 470 21%
Trump Job Somewhat Approve 401 18%
Trump Job Somewhat Disapprove 309 14%
Trump Job Strongly Disapprove 884 40%
N 2063
Trump_Fav Favorable of Trump 873 40%
Unfavorable of Trump 1150 52%
N 2023
Trump_Fav_FULL Very Favorable of Trump 506 23%
Somewhat Favorable of Trump 367 17%
Somewhat Unfavorable of Trump 222 10%
Very Unfavorable of Trump 929 42%
N 2023
xnr3 #1 Issue: Economy 624 28%
#1 Issue: Security 417 19%
#1 Issue: Health Care 348 16%
#1 Issue: Medicare / Social Security 286 13%
#1 Issue: Women’s Issues 122 6%
#1 Issue: Education 180 8%
#1 Issue: Energy 97 4%
#1 Issue: Other 125 6%
N 2200
xsubVote18O 2018 House Vote: Democrat 762 35%
2018 House Vote: Republican 698 32%
2018 House Vote: Someone else 94 4%
2018 House Vote: Didnt Vote 644 29%
N 2198
xsubVote16O 2016 Vote: Hillary Clinton 624 28%
2016 Vote: Donald Trump 710 32%
2016 Vote: Someone else 182 8%
2016 Vote: Didnt Vote 679 31%
N 2196
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 Morning Consult
Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage

xsubVote14O Voted in 2014: Yes 1320 60%

Voted in 2014: No 880 40%
N 2200
xsubVote12O 2012 Vote: Barack Obama 780 35%
2012 Vote: Mitt Romney 526 24%
2012 Vote: Other 86 4%
2012 Vote: Didn’t Vote 801 36%
N 2194
xreg4 4-Region: Northeast 394 18%
4-Region: Midwest 462 21%
4-Region: South 824 37%
4-Region: West 520 24%
N 2200
HRdem3x Frequent TV watchers 1647 75%
HRdem4x Frequent movie watchers 999 45%
HRdem6 Game of Thrones avid fan 372 17%
HRdem7 Game of Thrones casual fan 321 15%
HRdem8 Game of Thrones not a fan 1507 68%
HRdem9 Game of Thrones avid/casual fan 693 32%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated with demographic post-stratification weights applied.

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National Tracking Poll #190355, March, 2019

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