UNIVERSITY OF LAHORE

Since 1999

Final Project

Group members :
Ali Hamza (02173008)
Aziz-ur-Rehman (02173019)
Babar Hussain Khan (02173024)
Tanveer Hussain Shah (02173022)
Muhammad Talha rauf (02173014)

Submitted To :

Date :
11/12/17

Executive Summay
A new interagency strategy to prevent foodborne disease

Foodborne illness a significant public health problem

Source o foodborne contamination

The current system of protecting food

The food safety system must be prepared for the 21st century

Immediate action to provide food safety

A new yearly warning system for foodborne disease

Interstate outbreak containment and response coordination

Risk assessment

Research

Improving inspections and compliance education

A blueprint for a better food-safety system

Introduction:
Our company register under the name BAKES NATION foods providing two productsBAKES NATION
MILK and BAKES NATIONCAKE .and following we have a complete detail of our company about financial
,marketing, products, market conditions,so we explain complete detail here.so main purpose of
company to become a leading food producing company in Pakistan. We are five partners in this business
we are full motivated .and we hope get success in business.

Vision
To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by
launching products and services in the domestic and international markets that enhance lifestyle
and create value for our customers through management excellence at all.

Mission
THERE MISSION IS TO PROVIDE HEALTHY AND HYGIENE SPICES TO THE PEOPLE WHO DOESN’T
HAVE TIME TO PREPARE AT HOME AS WELL AS THEY WANT TO LIVELY THE ORIGINAL TASTE OF
FOOD AND Culture

OBJECTIVES
 Unfair means
 Respect and integrity
 Confidentialty
 Statuary compliance
 Transparency
 Health and safety
 Community responsibility

Organizational Structure
 We talk about our values and core competencies consistently at all levels and use the
SPICE and Building Excellence in People platform to build and sustain a healthy positive
vibe across the organization. We reinforce our core values and competencies by not
only communicating them down to every level in the organization but also by rewarding
them
 We remind our people of the principles we stand for and how to create business
opportunities within the boundaries of integrity and fairness. We encourage sharing ideas
and out of box thinking. This is how we create a lasting change and develop a mindset
of a truly productive and an equally accountable workforce

Our Products
 MILK PACK

 Introduceing BAKES NATION Milk The brand philosophy resonates well with mothers who are
constantly in the process of seeking superior nutrition for their children.Our partners with these
concerned mothers through three distinct pack sizes & packaging formats; Ecolean 250ml, Tetra
Brik Edge 1000ml with cap, Tetra Brik 1500ml with cap.
 Nutritional Facts: Serving Size 1 cup, Cal 150, Cal from Fat 70, Total Fat 8g-12%, Sat Fat 5g-25%,
Trans Fat 0g, Chol 35mg-11%, Sodium 130mg-5%, Carb 13g-4%, Fiber0g-0%, Sugars 12g, Protein
8g, Vit A 6%, Vit C 4%, Calcium 30%, Iron 0%, Vit D 25%

FRUIT CAKE
BAKES NATION foods Cakes Are Created To Your Specific Requirements - From Your Own Choice Of
Flavour Combinations, Shapes, Sizes. Colours, Textures And Finishes To Get Exactly The Look And Taste
You Desire. WeOffers A Personal Wedding Cake Delivery And Set Up Service. Safe And Reliable
Transportation Of Your Wedding Cake To Your Venue, Set Up On Site To Optimise The Total Look Of
Your Cake. We Guarantees The Quality Of Each And Every Cake. Your Special Occasion Deserves A
Premium Quality Cake That Looks And Tastes Fantastic.

 Made from sponge, orange flavour, fresh cream in layers and, topper with hand picked fresh
oranges, fresh cream straight from dairy, glazes, white and pure black chocolate.
 prepared from dark chocolate sponge with layerd chocolate cream and, beafutifuly topped with
chocolate
Industry/Target market feasibility

Industry Attractiveness:

The Food and Agriculture Organisation (FAO) of the United Nations says Pakistan is among the three
countries in Asia and Pacific region which are the world’s top dairy producing countries.

The total value of Asian dairy production exceeded $110 billion in 2013, and figured in the three top
commodities in the region in terms of gross value of production. While the dairy production in Pakistan,
India and China largely meet domestic consumption, Australia and New Zealand produce a surplus, FAO
says on the occasion of World Milk Day being celebrated on June 1 (Thursday).

Target Marketattractiveness:

Our mission to provide pure dairy products to all people of Pakistan of any age because its important for
health as following :

Milk and dairy foods are healthy foods and considered nutrient-rich because they serve as good sources
of calcium and vitamin D as well as protein and other essential nutrients. They provide phosphorus,
potassium, magnesium, and vitamins A, B12, and riboflavin1.

Organizational Feasibility:

The founding team has more than enough potential to manage the firm. They lack the experience but
can fill the gap with their tenacity. They all are business students, young enthusiasts, each with its own
unique perspective and excellent academic record.

Following are some important non-financial resources that the company would need:

1. An expert with all the knowledge about the hardware and willing to work with us.
 2. Corporation of all the founding members to be on the same page while making an important
decision.
3. Availability of a preferred location to work.

Financial Feasibility Analysis

Start – Up Expenditure :
 Food Licenses (50,000-60,000 Rs)

 State Business Registration Fees (50,000 Rs)

 Opening a Bank Account (1000 Rs)

 Product Liability Insurance (30,000/year)

 Recipe Process Approval (5,000/recipe)

 Location rent (15,000 Rs)

 Labels and Packaging(50 Rs/unit)

 Kitchen Tools & Equipment (25,000 Rs)

 Website (5,000 Rs)

 Business cards (1000 Rs)

 Sales sheets (2500 Rs)

Our Start-up Capital :

We are five partners in business so we arrnge money in different way as follow :

1. Bank Loan :

We get loan from bank interest rate of 3 % per year and we have a proper plan to how use it
 (Aggrememt )

2. Self-Funded :

We are five partners so everyone pay initially from its pocket to arrange the money to start up
capital in this way everyone responsible for pay full attention on business because they know he
pays its from its pocket

3. Friends and Family

 our food business could definitely get launched with a small loan from family and friends.
They’re more likely to give you 5,000 than 50,000 Rs. A couple words of wisdom: write up a
contract, pay your friend interest, and write a one-page business plan.

Priceing
Milk pack :
We decide to sale milk pack 75 per unit and a unit have a 1000 ml of milk in it so its affordable for every
one our compititors sale 1000 ml in 120-130 rupees so we hope to give tuff challenge to our comptitiors

Cake :
Today most of foods companies manufacturing cake with very high price so we producing cake to give
tuff challenge to our comptitiors by price because we sale 150 rupies per pound others companies sale it
at 250+ rupees

SWOT Analysis

Strength :
 High quality standards : our strength is our quality and taste,we have a proper plan to produce hgh
quality and better taste product .we commitment to our self do not compromise on quality.
It is a strength that attracts customers to our company. Also, the company has high quality
standards for its products. This is a major strength because it helps Whole Foods Market stand out
from competitors that offer cheap but low-quality goods. In addition, the firm has a highly motivated
workforce because of the we are paying good salary and we have a proper plan to help financially .
This is a major strength because it enables the company to maximize productivity .
Low price : because of low price as their quality we have a competitive advantage to our comprtitors
its help us to attract customers

Weakness :
The target market BAKES NATION products is for lower class because lower class people cannot
afford the others expensive products like nestle and shezan poor class cannot afford to buy these
type companyproducts due to its premium price compare to our company
Because this product is high quality but low price some high class people thing as its price its quality
is low so that’s way they maybe cannot buy our products.
It is a main weakness of our products that there are different companies which also provide low
quality products with high price.BAKES NATION products but the name ofBAKES NATION products
is always stand in the lastbecause of low advertising and marketing.

Opportunities :

 BAKES NATION have opportunity to expand their product line like tea etc.
 Company can open separate stores for eliminating retailers.
 Integration of new acquisitions in growth markets
 Growth in international & emerging markets.
 Transition to a "Nutrition and well-being" company.
 Continuous growth in the Pakistan food market.
 Ethical business activities and support in community.
 BAKES NATION can make itself as social company.
 Fair Trade agreements for engro and other products produced in pakistan
  In today's health conscious societies, they can introduce more health-based products,
andbecause they are a market leader, they would likely be more successful.
 It should regularly indulge with milk and cream

Threats :
 financial threat because we have limited resources.
 Competition with other owns smuggled brands.
 Effect of Seasonality’s upon sales.
 Imported raw material, in some of the company’s products.
 Major Player may enter target market Legal and ethical issues.
 Market segment growth could attract new entrants.
 Economic slow down can reduce demand.
 Main competitors Shezan, Olfrut, Maza and Haleeb are main threat forBAKES NATION
especially the nestle is growing very fast.
 Inflation is getting higher and higher so the purchasing power of the people is decreasingday by
day.
 Taste of consumer has already develoed which hard to change.

Supplier Concentration
There’s a tendency for small business owners to find a good supplier to rely on for the bulk of their
material or product needs. If you find someone reliable, why not make your life easier and stick
with a trusted entity, right? Not so much when you’re trying to sell your business. Buyers buy to
grow the business, not to keep the status quo. So, as a business grows, the importance of the
supplier factor becomes even more critical. Growth can be significantly hindered or halted
altogether for lack of available resources.
So, what would you do if your main supplier went out of business or had some kind of disaster that
strangled output? What if the supplier requests a large cost increase that you cannot mitigate?
What if they sold to one of your competitors? How fast could you get new products and materials?
And, at what cost? These are questions buyers would ask. So, if you are considering the sale of your
business, you can either develop additional supplier relationships in preparation of selling your
business later, or sell now and accept a lower price.
Five competitive force

1) Bargaining power of Suppliers:

Suppliers overall play a very vital role directly or indirectly in the producers’ or the company's life. They
have a substantial amount of impact on the profits and some of those impacts are stated below :

Supplier Concentration:
Our product, which isBAKES NATION MILK pack andBAKES NATION CAKE, has very large suppliers. This
is because the raw ingredients and easy availability of material. Just because of large number of
suppliers it could become very easy for us to get the perfect pure milk from farmers which would give
the maximized output. Not only this, but milk and cake material common here which is why we would
have to buy the imported ones too which could be the supplier’s hegemony regarding the prices.

Switching Cost:
Switching costs is not a bid deal in our case because we have large number of suppliers and this is
advantage for us and increase our bargaining power with suppliers.

2) Bargaining power of Buyers:

Buyers are the reason for the existence of any product, thus it’s important to know how many buyers
there are and how much power do they hold in a particular market.

Buyers Group Concentration:

There is a fairly high number of buyers for this industry which means they do hold some bargaining
power. The consumer that buy our products are not price sensitive and well-educated regarding the
product, so buyer power is low. We won’t be dealing with the retailers and distributors which purchases
in large volumes
Buyer’s Cost:
In the industry there are different price ranges and different brands trying to differentiate their product
on cost basis. Buyers do have choices, there is no switching cost, if they think the price is too much, they
can easily switch. By making our product unique, we can make our buyer’s price sensitive. This requires
creating brand image and brand loyalty, only then would we be able to retain our customers and keep
the bargaining power to minimum.

Threat of Backward Integration:

We will be dealing with the end customers ourselves. There won’t be any retailer or intermediary
between us and our target customer. This lessens the the risk of having a huge retailer who can have
much bargaining power and also eliminates the threat of backward integration in case they decide to
enter into our market and make the same product.

3) Threat of Substitute:

Direct Competitors:

These are the ones who offer a similar product to us. No such competitor is identified in our city or
country. The idea of customized scents is not common here so this is the reason we want to introduce it
and make it accessible for our people.

Future competitors:

There are likely going to be future competitors but we will keep our focus on being unique and one of its
own kind in providing meaningful value like nobody else does.

4) Threat of New Entrants:

Strength of Management Team:
We are going to put a world class management team which may give potential rivals that would be
difficult for another company (new entrants) to replicate.

First-Mover Advantage:
As we have come up with the new idea of wireless printing in the market.We are going to be the first
startups who will introduce this idea. Other or new ones must come up with new point of differentiation
because they would not be allowed to come up with our positioning strategies.

Passion of the Management Team and Employees:

We will motivate our employees and management team by giving them better environment, perks,
bonuses, etc. This creates a barrier for new entrants because providing this environment after just
entering in the market or hiring trained and skilled staff is highly expensive.

Unique Business Model:

We will try our level best to make a unique business model and establish a better networking or
relationships with the suppliers that creates a barrier to entry.

5) Competitive Rivalry

Degree of Difference between Products:

The main degree of difference between our product and the overall market’s is that no one in history
offer the high quality but low price in market.

Levels of Fixed Costs:

Fixed costs would relatively be higher for our product than our main competitor’s. This is because unlike
our competitor, which uses cheaper but good packing of product to create quality. we will create a
positive image in the minds of our customers whenever they see the name of our brand and to
accomplish this we will not undermine the quality of our service while also providing value to our
customers.

Competitive Forces
Threat to Industry Profitability

Low Medium High

Threat of substitute ✓

Threat of new entrants ✓

Rivalry among existing firm ✓

Bargaining power of ✓
suppliers

Bargaining power of buyers ✓

Departments
  Operations department

 Accounting and Finance

 Marketing

 Human Resource

Operations management:

Job Description:

 To supervise all the basic operational processes of the Business.

 Deal with all the issues of business.
 Making decision regarding any problem.
 Managing workforce.

Job specification:

 Minimum Qualifications: BBA degree

 Minimum Experience: 1 years and fresh candidates also can apply
 Key skills: Communication skills, analytical skills and ability to work under stress.

Financial accountant:

Job description:

 Responds to financial inquiries by gathering, analyzing, summarizing, and interpreting data.

 Prepares monthly statements by collecting data; analyzing and investigating variances;
summarizing data, information, and trends.

Job specification:

 Minimum Qualifications:BBA and specialization in finance

  Minimum Experience: 1 years and fresh graduate
 Key Skills: Must have knowledge about MS Excel

Marketing and Sales

Job Description:

 Developing the marketing strategy for the company in line with company objectives.
 Coordinating marketing campaigns with sales activities.
 Planning and implementing promotional campaigns.
 Overseeing the company’s marketing budget.
 Working closely with designing agencies and assisting with new product launches.

Job specification:

Minimum Qualifications: BBA in Marketing

Minimum Experience: 1 years and fresh

Key Skills: Analytical and project management skills, Creative, Presentation skills, Strategic thinking and
Communication skills

Advertisement
 We have proper planning for advertising give add in news paper for proper management we
selecting the candidates on merit so that’s why we gave adds in news papers in this way we selest
following posts :
 Manager
 Accountant
 Employees

5 partners
There are two forms of partnerships, general partnerships and limited partnerships
But we have limited partnership

Advantages of a Limited Partnership:

 Being a limited partner puts a limitation on liability with respect both to potential lawsuits and
money; the limited partner is only going to be liable for the amount of capital it contributed to
the business; a business creditor cannot come after the limited partner’s personal assets.

 Easier to attract investors because limited partners have limited liability to the business debts.

 Profits and losses pass through the business to the partners, who are taxed on their own
personal income tax returns.

 Limited partners get to share in the profits and losses without having to participate in the
business itself.

Disadvantages of a Limited Partnership:

 If the limited partner becomes active in the business he or she may have general-partner
personal liability.
 General partner is personally fully liable for the debts of the business.
 Certificate of Limited Partnership must be filed with the state before the partnership comes into
existence, which includes state filing fees.
BAKES NATION Foods' Training Policy

Technical Training :

It is given to the persons who work in the labor force or doing any type of technical work. Due to
change in the technology or any type of change in machinery, technical training is required to those
persons.

Soft Skill Training :

It is given to those persons who are working in the office. It is also called the development of the
persons. It is given to the middle level managers in the organization.

Training :
To get the outbreak team building experience, we send our employees abroad. BAKES NATION foods
bear many expenses for the training of the employees.

Harassment policy :

Sexual Harassment Policy.we committed to providing a workplace that is free from sexual harassment.
Sexual harassment in the workplace is against the law and will not be tolerated.

Planning
BAKES NATION do planning on short term and long term basis simultaneously. BAKES NATION is mostly
having long term plans and for achieving these long term plans it gains support of short term plans.

Motivation Plan :
For the motivation of our employees we gave those provident funds, yearly bonus, and medical facilities

Communication in the Organization :

They provide wireless system in every plant for fast communication. They also do video conferences at
higher level. And they have Two-way communication system in their organization.
Table of Contents

Executive Summary ..............................................................................Error! Bookmark not defined.

Mission Statement ...................................................................................Error! Bookmark not defined.
Objectives................................................................................................Error! Bookmark not defined.
products ..................................................................................................Error! Bookmark not defined.
Benefits ...................................................................................................Error! Bookmark not defined.
Industry Attractiveness: .....................................................................................................................6
Target Market attractiveness: ............................................................................................................6
Organizational Feasibility: ..................................................................................................................6
Start – Up Expenditure (Budget) of the Similar …………………………………………………………………………………..6
swat analysis………………………………………………………………………………………………………………………………………9

Supplier Concentration: ................................................................................................................... 12

Switching Cost: ................................................................................................................................ 12
Buyers Group Concentration: ........................................................................................................... 12
Buyer’s Cost: .................................................................................................................................... 13
financial statement: ......................................................................................................................... 13
Direct Competitors:.......................................................................................................................... 13
Future competitors: ......................................................................................................................... 13
Strength of Management Team: ....................................................................................................... 14
First-Mover Advantage:.................................................................................................................... 14
Passion of the Management Team and Employees:........................................................................... 14
Unique Business Model: ................................................................................................................... 14
Degree of Difference between Products: .......................................................................................... 14
Levels of Fixed Costs: ....................................................................................................................... 14
Operations department ................................................................................................................... 16
Accounting and Finance ......................................................................................................................
Marketing ........................................................................................................................................ 16
Human Resource.............................................................................................................................. 14
Departments…………………………………………………………………………………………………………………………………….15

Advertising……………………………………………………………………………………………………………………………………….16

Policy……………………………………………………………………………………………………………………………………………….17