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    Plan Accionable Facebook Ads

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    Mateo Falcón Valencia
    This document provides instructions for launching a Facebook ad campaign in 7 steps: 1) Set the objective, 2) Define the audience, 3) Choose the platform, 4) Set the budget, 5) Choose the ad format, 6) Place the order, and 7) Measure the ad's performance. It emphasizes that success relies on the marketer's creative decisions and recommends using images in ads for better performance.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Plan Accionable Facebook Ads

    Uploaded by

    Mateo Falcón Valencia
    61 views8 pages
    This document provides instructions for launching a Facebook ad campaign in 7 steps: 1) Set the objective, 2) Define the audience, 3) Choose the platform, 4) Set the budget, 5) Choose the ad format, 6) Place the order, and 7) Measure the ad's performance. It emphasizes that success relies on the marketer's creative decisions and recommends using images in ads for better performance.

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    Plan Accionable Facebook Ads

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    This document provides instructions for launching a Facebook ad campaign in 7 steps: 1) Set the objective, 2) Define the audience, 3) Choose the platform, 4) Set the budget, 5) Choose the ad format, 6) Place the order, and 7) Measure the ad's performance. It emphasizes that success relies on the marketer's creative decisions and recommends using images in ads for better performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    61 views8 pages

    Plan Accionable Facebook Ads

    Uploaded by

    Mateo Falcón Valencia
    This document provides instructions for launching a Facebook ad campaign in 7 steps: 1) Set the objective, 2) Define the audience, 3) Choose the platform, 4) Set the budget, 5) Choose the ad format, 6) Place the order, and 7) Measure the ad's performance. It emphasizes that success relies on the marketer's creative decisions and recommends using images in ads for better performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    How To Launch Your First

    FACEBOOK AD CAMPAIGN
    GETTING STARTED
    Though organic social media
    success is still an ideal, much-
    feted ambition for many business
    owners, it simply isn’t viable if you
    truly want to expand your reach
    as quickly as possible. Facebook’s
    paid advertising options are
    effective, extremely customizable,
    and marketer-friendly.

    Head over to the Facebook Ads


    Manager. Here is where you
    create and edit your ads, as well
    as analyze the results. Real-time
    reporting allows you to spot trends
    as they happen.

    Facebook is pretty much adept


    at giving you a smooth, guided
    experience when it comes to
    creating ad campaigns with them.
    However, we’ve put together this
    guide to help you make the big
    decisions — the ones that will
    breathe life into your Facebook
    marketing.
    2 HOW TO LAUNCH YOUR FIRST FACEBOOK AD CAMPAIGN

    1
    OBJECTIVE:
    What do you want to accomplish?
    You will be asked: What’s your marketing objective?

    Awareness
    You want to tell people you exist, and generate
    their interest, with your Facebook ads. Choosing
    this will yield results that lean towards:

    ○○ Brand awareness
    ○○ Reach

    Consideration
    You want people to try to find out more about
    you because of your Facebook ads. Choosing
    this will yield results that lean towards:

    ○○ Traffic
    ○○ Engagement
    ○○ App Installs
    ○○ Video views
    ○○ Lead generation
    ○○ Messages
    PRO TIP:
    Don’t be in a hurry to choose conversion Conversion
    because it’s the only option that exhorts You want people to make purchases because
    people to make purchases directly. Note that of your Facebook ads. Choosing this will yield
    in the end, all these options aim for eventual
    results that lean towards:
    sales. Analyze your product or service, target
    audience, and current standing before choosing ○○ Conversions
    the marketing objective that’s right for you.
    ○○ Catalogue sales
    ○○ Store visits
    3 HOW TO LAUNCH YOUR FIRST FACEBOOK AD CAMPAIGN

    2
    AUDIENCE:
    Who are you targeting?
    Facebook will now ask you to define who you want to see your ads. The social
    network has around two billion users: targeting everyone will be much the
    same as targeting no one. Facebook allows you to select and customize based
    on three types of audiences:

    Core audiences
    Manual set criteria for your target audience.

    Custom audiences
    Facebook “discovers” an existing audience
    by pulling up your contact list.

    Lookalike audiences
    Facebook finds a “sister audience” by
    specifying people similar to an existing
    target audience.

    PRO TIP:
    It’s highly recommended to narrowly specify
    your target audience. By hyper-targeting your
    audience, you’re increasing your chances for
    engagement.
    4 HOW TO LAUNCH YOUR FIRST FACEBOOK AD CAMPAIGN

    3
    PLATFORM:
    Where do you want to be seen?
    Facebook ads aren’t limited to the
    Facebook website or app. You can opt
    to be seen on Instagram, Messenger,
    or other mobile apps in Facebook’s
    Audience Network.

    4
    BUDGET:
    How much are you willing to spend?
    The great thing about Facebook’s
    ad campaigns is that you get to
    customize the cost according to the
    results and your budget — and you
    can adjust things at any time in the
    process.
    5 HOW TO LAUNCH YOUR FIRST FACEBOOK AD CAMPAIGN

    5
    FORMAT:
    What will your ad look like?
    You can opt to use images or videos in your
    ad campaigns. The format may depend on the
    platform/s you choose:

    On Facebook
    ○○ Feeds
    ○○ Instant Articles
    ○○ In-Stream Videos
    ○○ Suggested Videos (Right Column)

    On Instagram
    ○○ Feed
    ○○ Stories

    Through Audience Networks


    ○○ Native, Banner, and Interstitial
    ○○ In-Stream Videos

    On Messenger
    ○○ Home
    ○○ Sponsored Messages

    On Facebook, you can choose among a


    variety of formats:

    ○○ Carousel ○○ Lead Ads


    ○○ Slideshow ○○ Dynamic Ads
    ○○ Collection ○○ Link Ads
    ○○ Canvas
    6 HOW TO LAUNCH YOUR FIRST FACEBOOK AD CAMPAIGN

    PLACE YOUR ORDER:


    6 If all the above steps are in
    order, you’re good to go!

    7
    MEASURE:
    Study your ad’s performance
    Your ad is now moving, and you’re
    seeing some results. Hover your mouse
    over an ad you want to analyze, and
    click on View Charts. Here, you can
    observe where you’re getting the clicks
    you’re getting — the demographics of
    who’s engaging with you. Based on this
    information, you can deduce what’s
    working and what can be improved.
    GET
    STARTED
    While the process is relatively straightforward, the
    success of your Facebook ad campaigns relies on
    the decisions you make when creating them. The ad
    creation is technically easy — something any business
    owner can do. Facebook ads are only powerful with
    imagination and creativity from you, the marketer.

    According to a study of more than 100,000 Facebook


    ads, images account for 75-90% of ad performance.
    Now it’s your turn to stay relevant and launch your
    own online campaign.

    If you’re looking for help creating Facebook ads for


    your next campaign, the Graphic Design Cloud by
    Design Pickle is a complete solution for getting the
    creative content you need. Configure your perfect
    design solution, or get started with a single design
    for just $75.

    CREATE MORE WITH THE GRAPHIC DESIGN CLOUD

    Learn More

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