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Submitted by:
Malabanan, Andy L.
Magbalana, Mikael Dennis S.
Jop, Vernon M.
Submitted to:
Dr. Amy C. Daraway
I. Time Context –
Present
II. Viewpoint -
Strengths
Weaknesses
Opportunities
Houston is extremely close to getting the order.
Thompson Engineering can prove that their products,
quality and services offers much better and highly
satisfactory.
They are consistent when it comes to delivering
products compare to other competitors or current
supplier
Threats
ACA 1
ACA 2
They must know what the weakness of their competitors is and focus on
it and turn it as their strength.
ACA 3
VIII. Conclusion
Tyler Houston should more clarify the information of the product and
prove that their company is better than the current supplier of Tom
Harris. He should clearly indicate the information of their product so
that Tom Harris will clearly understand it, the ACA 1 should be
applied. He should strengthen the promotional strategy when it comes
to product presentation. He should present the product with the right
information concurrently by this, the information that Tom Harris is
expecting will be given and Tom Harris is the way to close the deal to
Hudson.
Submitted by:
Malabanan, Andy L.
Magbalana, Mikael Dennis S.
Jop, Vernon M.
Submitted to:
Dr. Amy Daraway
Present
II. Viewpoint -
Ashley Zamora (Nimblefoot sales manager) and Bradley
Jackson (Nimblefoot sales representative)
V. Areas of Consideration
Strengths
There are already known for manufacturing women’s
running shoes which are sold to different stores.
Bradley had already talked to the head buyer of
trailrunner.
They know the interests of the store chain
management.
Weaknesses
They only have few benefits and information to
support the buying motives.
Lack of support information and content
Opportunities
This will widen their product availability.
Can attract more future clients.
Nimblefoot can prove that their products are high
quality and sustainable
Threats
Comparison between the replacement product and the
nimblefoot’s product.
Bradley has not been fully prepared for his upcoming
sales call.
ACA 1
They must discuss well the market they are targeting and identify who
will use their products to assure the profitability of the business
ACA 2
They must satisfy the customers they are going to target with their high-
quality products
ACA 3
Invest more in promotion and publicity for them to make their own
name in the industry
VIII. Conclusion