Usability Evaluation Methods

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Usability Evaluation Methods

Reporting Usability Test Results


When reporting results from a usability test, you should focus primarily on
your findings and recommendations that are differentiated by levels of
severity. Include the pertinent information from the test plan and present
just enough detail so that the method is identifiable.

Running a Usability Test


Once you have planned your test and recruited your test participants, it’s
time to get ready to conduct your test. To do so, you’ll want to

Recruiting Usability Test Participants


It is vital to recruit participants who are similar to your site users for your
usability testing. Depending on the site or product, you may have multiple
potential users groups. Try to include representatives of all these groups or
optimally, perform testing with each group separately if you r

Planning a Usability Test


One of the first steps in each round of usability testing is to develop a plan for
the test.

Usability Testing
Usability testing refers to evaluating a product or service by testing it with
representative users.

First Click Testing


First Click Testing examines what a test participant would click on first on the
interface in order to complete their intended task. It can be performed on a
functioning website, a prototype or a wireframe.

System Usability Scale (SUS)


The System Usability Scale (SUS) provides a “quick and dirty”, reliable tool
for measuring the usability. It consists of a 10 item questionnaire with five
response options for respondents; from Strongly agree to Strongly disagree.
Originally created by John Brooke in 1986, it allows you to eva
Heuristic Evaluations and Expert Reviews
In a heuristic evaluation, usability experts review your site’s interface and
compare it against accepted usability principles. The analysis results in a list
of potential usability issues.

Eye Tracking
Eye tracking involves measuring either where the eye is focused or the
motion of the eye as an individual views a web page. Purpose of Eye tracking
When your site visitors are connected to eye tracking software, you will be
able to tell:

Contextual Interview
During these interviews, researchers watch and listen as users work in the
user’s own environment, as opposed to being in a lab. Contextual interviews
tend to be more natural and sometimes more realistic as a result.

Focus Groups
A focus group is a moderated discussion that typically involves 5 to 10
participants. Through a focus group, you can learn about users’ attitudes,
beliefs, desires, and reactions to concepts.

Remote Testing
Remote usability testing allows you to conduct user research with
participants in their natural environment by employing screen-sharing
software or online remote usability vendor services. In general, tests should
be about 15–30 minutes long made up of about 3-5 tasks.

Mobile Device Testing


Testing mobile devices such as phones, tablets, and eReaders requires
special equipment and methodology. Since traditional desktop screen-
capture software cannot adequately capture touch interactions, usability
practitioners have been using strategically placed cameras to record usability
test i

Scenarios
Scenarios describe the stories and context behind why a specific user or user
group comes to your site. They note the goals and questions to be achieved
and sometimes define the possibilities of how the user(s) can achieve them
on the site.

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