Usability Evaluation Methods
Usability Evaluation Methods
Usability Evaluation Methods
Usability Testing
Usability testing refers to evaluating a product or service by testing it with
representative users.
Eye Tracking
Eye tracking involves measuring either where the eye is focused or the
motion of the eye as an individual views a web page. Purpose of Eye tracking
When your site visitors are connected to eye tracking software, you will be
able to tell:
Contextual Interview
During these interviews, researchers watch and listen as users work in the
user’s own environment, as opposed to being in a lab. Contextual interviews
tend to be more natural and sometimes more realistic as a result.
Focus Groups
A focus group is a moderated discussion that typically involves 5 to 10
participants. Through a focus group, you can learn about users’ attitudes,
beliefs, desires, and reactions to concepts.
Remote Testing
Remote usability testing allows you to conduct user research with
participants in their natural environment by employing screen-sharing
software or online remote usability vendor services. In general, tests should
be about 15–30 minutes long made up of about 3-5 tasks.
Scenarios
Scenarios describe the stories and context behind why a specific user or user
group comes to your site. They note the goals and questions to be achieved
and sometimes define the possibilities of how the user(s) can achieve them
on the site.