A PROJECT REPORT ON VARIOUS VISITS CONDUCTED BY COLLEGE

FOR

SUBJECT – BUSINESS EXPOSURE

SUBMITED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULLFILMENT OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS)

BY

ISHA AMBAT

SEAT NO: ______

BBA (IB) IV SEMESTER

UNDER THE GUIDANCE OF

DR. GANESH PATARE

Project Guide

MES GARWARE COLLEGE OF COMMERCE, KARVEROAD, PUNE 411004

(2017-2018)
 ACKNOWLEDGEMENT

I would like to express my gratitude and sincere regards to the following people to whom we are
grateful for their support and help without which I would not have been able to do this Project.

I express regards to Mr. Ganesh Patare, subject faculty of Business Exposure subject, for his
guidance and help which he provided at the very eleventh hour and enabled me to do the Project
seamlessly.

I express my special gratitude to Mrs. Sushmita Nande, M.E.S. Garware College of Commerce,
for the encouragement which made me work with full pace and confidence.

I thank Ms. Vaishnavi Gosavi, Mr. Mayur, Mr. Mahesh, Mr. Ajith Das, Third year students, BBA
and BBA-IB, M.E.S. Garware College of Commerce for their technical help and moral support.

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 INDEX

SR.NO. DATE PARTICULARS PAGE NO.

1. Introduction: need and importance 4-6

Of business exposure

2. 14/12/2017 Visit report on JNPT 7-24

3. 23/12/2017 Visit report on Bhimthadi Jatra 25-39

4. 27/12/2017 Visit report on Godrej appliances 40-53

5. 11/01/2018 Visit report on IIM Indore 54-70

6. 18/02/2018 Visit report on McDonald’s 71-85

7. Bibliography 86

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 Business
A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the
provision of goods and services to consumers. Businesses serve as a form of economic activity, and are prevalent
in capitalist economies, where most of them are privately owned and provide goods and
services allocated through a market to consumers and customers in exchange for other goods, services, money, or
other forms of exchange that hold intrinsic economic value. Businesses may also be social non-profit enterprises
or state-owned public enterprises operated by governments with specific social and economic objectives. A
business owned by multiple private individuals may form as an incorporated company or jointly organise as a
partnership. Countries have different laws that may ascribe different rights to the various business entities.
The word "business" can refer to a particular organization or to an entire market sector (for example: "the financial
sector") or to the sum of all economic activity ("the business sector"). Compound forms such as "agribusiness"
represent subsets of the concept's broader meaning, which encompasses all activity by suppliers of goods and
services.
Businesses aim to maximize sales to have their income exceed their expenditures, resulting in
a profit, gain or surplus.

Exposure

The Word exposure is derived from the word expose. Expose can be simply defined as ‘make (something) visible
by uncovering it.’ It means to get acquainted to something or come in contact.

Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time
before exposure is put into action.

Business Exposure

Being able to manage internal stakeholders which include things like dealing with different departments and
getting the required work done, surviving the organizational politics, being able to take a lot of flak and still
manage your composure. Managing vendors, suppliers and creditors ensuring that business demands are met and
supply remains uninterrupted is crucially signified or defined under business exposure.

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Business Exposure in 21st century

Today’s business environment is shadowed by huge competition, as a result business exposure plays an important
role in attracting customers and improving the image of company. Business exposure basically means getting
acquainted and dealing with customers, competitors, manufacturers, etc. Being in 21st century internet plays a
very crucial role in our day to day lives. From business point of view internet has become the lifeline for any
business to network and create more business exposure. Below are some steps that can be used for business
exposure.

1) With Unpublished Facebook Advertising.

Facebook as a powerful social medium not only gives you online exposure for generating business contacts, but
can harness said exposure from the exact customers that would pay for your product.

2) Hold a Media Event.

Another way to get more business exposure is to hold an event and invite the media, and introduce common mass
to one’s business brand. A grand opening is a good example, as is a charity fundraiser or even a closeout sale.
Maintain and build good relations with media industry including print and electronic media where the business
gets maximum coverage at the marked event.

3) Use Quality Marketing Materials.

A part of marketing strategy for most small businesses is printed marketing materials. Brochures, letterheads,
business cards, sales letters - all are needed to help you garner more exposure and promote your business. The
problem for many small business owners is that they spend less time or choose poor quality marketing materials.

4) Use Press Releases.

One way to get free press exposure is by writing and submitting press releases. A press release is a brief, one-
page informational statement about important events or happenings at your business. A press release follows a
specific format, and it should contain only succinct information about new products, awards your company has
received, or even new employee announcements.

A well-written press release could attract attention from newspapers and magazines. If they feel your press release
is useful to their readers, they will publish it. If a media outlet feels more information is warranted, they may ask
for an in-depth interview, giving you even more small business exposure.

Be generous with your press releases, but make sure they are used only as newsworthy announcements, not as
advertising ploys.
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 NEED AND IMPORTANCE

Business environment is a rapidly changing one; the importance of business exposure has increased tremendously.
Business exposure helps the organisations to connect well with their clients, customers, shareholders and other
related parties. It helps to create a better public image of the organisation. It also helps the customers to gain more
information about the organisation in the market, their prices, methods, quality, etc and decide with whom they
want to trade or have a consumer-producer relation. Profitability is hugely impacted by these factors of business
exposure.

METHODOLOGY ADOPTED

To understand more about business exposure, we used variety of methods

POWERPOINT SLIDES

Various groups presentations provided us deep and better understanding of various business forms and sectors.

INDUSTRIAL VISITS

Industrial visits provided us insight on how the working of a huge port takes place, the problems, the rules, etc
that they have. Also a visit to manufacturing plant gave us a practical view about how production takes place and
the stepwise journey involved in manufacturing of a product from raw material to the last step where final product
is ready for delivery or sale.

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 OVERVIEW

1. Introduction
2. Objectives
3. Methods of data collection
4. Observation
5. Conclusion
6. References (in bibliography)

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VISIT 1: JNPT

INTRODUCTION
JNPT is the largest container port in India. Located east of Mumbai in Maharashtra, the port on the Arabian Sea is
accessed via Thane Creek. Its common name derives from the names of Nhava and Sheva villages that were
situated here. This port is also the terminal of Western Dedicated Freight Corridor proposed by Indian Railways
.Jawaharlal Nehru Port is run by the Jawaharlal Nehru Port Trust, an autonomous corporation wholly owned by
the Government of India.

Excellent facilities are available for handling container and other cargo in three container terminals with shallow
draught berths and one liquid terminal, (JNPCT, NSICT, ATICT, SDB &BPCL), 23 container freight stations in
operation, 30 inland container depots well connected with the port, a full-fledged custom house that operates 24x7,
leading banks, shipping lines /agents, CHAS, trading houses and other authorities too function at JNPT.

The purpose of our visit to JNPT was to understand various port operations. The practical observation of different
operations like loading, unloading, container handling, shipment RF scanning, etc. were on the agenda.

OBJECTIVE OF OUR VISIT

 To study about the shipping of cargo.

 To study the process of export & import and the delivery of goods

 To observe the working process of the port.

 To study about the container packaging.

 To study the layout of the port.

PORT PROFILE

Ever since its inception on May 26, 1989, Jawaharlal Nehru Port (JNP) has blazed a new path for itself in the
port sector aiming to set the benchmark for the heights India could reach in technological innovation and
administrative skill. Situated in a remote location about 10 km across the Bombay Harbour, JNP rose up from
paddy fields, salt-pans and marshlands, in a Herculean effort at construction, the first large-scale industrial

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 development in independent India. The Port is as much a representation of what is best about our country’s
capabilities, from project concepts to completion.
It has charted India’s international trade to a glorious course of success and achievements, breaking
records and creating new benchmarks. JNP has set a long-term goal of achieving 10 million TEUs by the
year 2020-21, through addition of two more Terminals, viz. the 330M Stand-alone Container Terminals
(DP World) and the 4th Container Terminal (Port of Singapore Authority) and a Satellite Port at Vadhvan
Point, JNP throws open an array of worthwhile opportunities for the maritime trade, including the shipping
lines and shippers, to ferry their cargo to various sectors across the globe.
Supported by a top of the order, world-class infrastructure with high technological standards, facilities at
JNP comprise of a full-fledged Custom House, 30 Container Freight Stations and connectivity to 52 Inland
Container Depots across the country. The excellent connectivity both by rail and road is being further
strengthened by ongoing projects like the Dedicated Freight Corridor (DFC), which will increase the existing
train capacity of 27 to 100 trains per day; Multi-Modal Logistics Park (MMLP) and widening of the Port
road connectivity. Its proximity to the Cities of Mumbai, Navi Mumbai and Pune; airports; hotels, exhibition
centres, etc. gives the Port an extra edge to address the shippers’ needs, efficiently and promptly.
With a strong commitment to provide seamless service to the customers as India’s prime facilitator of
international trade and logistics, Jawaharlal Nehru Port strives to be the undisputed leader in the South Asia
Region in the years to come.

OUR VISION
To become the premier container port of south Asia with international standards providing efficient and cost
effective integrated logistics solutions.

OUR MISSION
The port is committed to meeting the needs and expectations of its customers and the nation by:
 Equipping itself with state-of-the-art equipment and technology and efficient, professional and computer
integrated terminal operation systems.
 Conforming to international standards and offering competitive rates. Ensuring security and safety of life,
equipment and cargo.
 Pursuing the principles of sustainable development.
 Constantly upgrading the competence, awareness, skills and motivation of the port personnel to bring
about continual improvement in the physical efficiency parameters.

J.N.P.T accounts for more than half of total container volumes handled at India's 12 public ports and around 40%
of the nation's overall containerized ocean trade. Major exports from Jawaharlal Nehru Port are: Textiles, Sporting
goods, Carpets, Textile machinery, Boneless meat, Chemicals, Pharmaceuticals.

The main imports are chemicals, machinery, plastics, electrical machinery, vegetable oils and aluminium and
other non-ferrous metals. The port handles cargo traffic mostly originating from or destined
for Maharashtra, Madhya Pradesh, Gujarat, Karnataka, as well as most of North India.

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 HIGHLIGHTS
• Commissioned on 26th may 1989.
• Located at 18 degrees 56' 43" N(latitude) & 72 degrees 56'24” E (longitude)
• Land area : 2584 hectares
• Handles containers, liquid bulk & cement ships.
• Largest ship capacity 9000 TEUcommissioned on 26th may 1989.
• Has three dedicated container terminals namely Jawaharlal Nehru Port Container Terminal, Nhava Shev
aInternational Container Terminal & Gateway Terminals India Pvt. Ltd.
• ISO 9001:2000, 14001 2004 & OHSAS 18001 2007 certified and ISPS compliant
• Ranked 24th among top 100 container ports in the world.
• Handles about 60% of total containers handled by all major ports in India
• Connected with33 CFSs and 46 ICDs destinations
• Handled 57.29 million tonnes of cargo in 2008-09 including 3.96 TEUs containers
• Handled 63.80 million tonnes of cargo in 2014-15 including 4.467 TEU's containers
• Aim to handle 10 million TEUs of containers by the year 2015-16
• Maximum permissible draft at (Shallow Water Berth) SB01 is 6.00m and SB02is 10.00m and SB03 is 10.00m.
• Maximum permissible draft at JNPCT, GTI & NSICT terminals and (Liquid Berth No.1) LB01 is 14.5 meters.
• Maximum permissible draft at Liquid Berth No.2 is 10.5m.

CORE OPERATIONS ON JNPT

Image source: JNPT official website

 To adopt sustainability measures in the development activities and Port's core cargo handling activities and ensure
environment friendly port operations.
 To achieve the targets in the Memorandum of Understanding between the Port and the Ministry of Shipping.
 To implement appropriate projects identified in national programmes.
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 To formulate the Port's Annual Plan, Five Year Plan, Budget Estimates and other relevant Developmental/Master
plans to be implemented.
 To augment adequate cargo handling facilities like berths, terminals on PPP basis.

 To implement the laws, national and international conventions, and the guidelines/ directives of relevant authorities
for port development and operations.
 To facilitate and participate in the ventures with the other developmental agencies like Railways, State and Central
agencies and the private sector for developing and upgrading landside and waterside infrastructure facilities.
 To create and maintain backup infrastructure facilities to the port based industries like yards, warehouses, power
and water supply, drainage and other infrastructure for the storing and safe evacuation of cargo.
 To provide hinterland road, rail and coastal shipping connectivity for speedy evacuation of cargo.

MATERIAL HANDLING & CARGO MANAGEMENT TERMINALS

Jawaharlal Nehru Port Container Terminal (JNPCT)

Nhava Sheva International Container Terminal (NSICT-DP World)

Gateway Terminals India (GTI-APM Terminals)

Bharat Petroleum Corporation Limited(BPCL)

JAWAHARLAL NEHRU PORT CONTAINER TERMINAL

The Port handled 4.467 million TEUs of container traffic registering growth of 7.33% during the financial year
2014-15, which is highest ever container traffic since inception of the Port and 56.13% of the total container
was 1.294 million TEUs (28.97%), the share of NSICT was million TEUs (25.97%) and the remaining 2.012
million TEUs (45.06%) were contributed by M/s APM Terminals. throughout of the country’s major ports. Out
of the total traffic of 4.467 million TEUs, the share of the JNPCT was 1.294 million TEUs (28.97%), the share
of NSICT was 1.160 million TEUs (25.97%) and the remaining 2.012 million TEUs (45.06%) were contributed
by M/s APM Terminals.

Reference key:
 RMQC: Rail-Mounted Quay Cranes
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  RTGC: Rubber-Tyre Gantry Cranes
 RMGC: Rail-Mounted Gantry Cranes
 ICD: Inland Container Depot
 TEU: Twenty-Foot Equivalent Unit

TERMINAL JNPCT

Quay Length (Mtrs.) 600

14
Draft (Mtrs.)
(Tidal)
Capacity (In million TEUs) 1.25

Reefer Plugs (Nos.) 320

RMQCs (Nos.) 9

RTGCs (Nos.) 18

RMGCs (Nos.) 5

Tractor Trailers 130

61.49)
Backup Area –In Hectares
(Container Yard) (Includin g Shallw
Birth area)
Reach Stackers 8 (Hired)

Railway Siding Tracks for ICD 04

Maximum Permissible LOA of

The Vessel 340 Mtrs
Table source: JNPT official website
JNPCT, its own container terminal with state of art facilities, meeting all international standards, user-friendly
atmosphere, most economical, excellent connectivity by rail and road to hinterland. Backup infrastructure like
30 CFSs, 29 ICDs, Full fledge Custom House, Airport , Hotels, proximity to Mumbai, Pune, Nasik city
and its industrial belt all makes JNPCT an unique container terminal of JN Port. Recently modernization of
container terminal were undertaken by adding three new post Panamax size Rail Mounted Quay Crane(RMQCs)
at main berth total 9 RMQCs supported by 18 nos. RTGCs and 5 nos. RMGCs and installed old three cranes

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at shallow water berth which also became mechanized berth, in addition also developed other infrastructure
facilities which helps JNPT’s cargo handling capacity gone up by around 12% .

NHAVA SHEVA INTERNATIONAL CONTAINER TERMINAL

Image source: JNPT official website

JNP entered into a license agreement in July 1997 with M/s. Nhava Sheva International Container Terminal
(NSICT) a consortium led by M/s. P&O Ports, Australia, for construction, operation and management of a
new 2-berth container terminal on BOT basis for period of 30 years. The same was Commissioned in April
1999. The project comprises construction of 600 metres quay length; reclamation of 25.84 hectares of area
backup for container yards and requisite container handling equipment along with other related facilities. The
Present Capacity of the Terminal Is currently assessed as 15.00 million tonnes per year.

TERMINALS NSICT

Quat Length (Mtrs.) 600

Maximum draft (Mtrs.) 14 (Tidal)

Design capacity : (Million

TEUs Year) (Million
Tonnes/Year)
1.2

15

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 772
Reefer Points (Nos.)

RMQCs (Nos.)/ Loading Arms 8

29
RTGCs (Nos.)

3
RMGCs (Nos.)

Yard Area (In Hectares) 25.84

Max. Permissible LOA of The 340 Mtrs

Vessel

Image source: JNPT official website

GATEWAY TERMINALS INDIA

Image source: JNPT official website

Gateway Terminals India (GTI) is a joint venture between APM Terminals and the Container Corporation of
India Ltd (CONCOR). Incorporated in July 2004, GTI operates the third container terminal at Jawaharlal Nehru
Port on a build, operate and transfer (BOT) basis for a period of 30 years. It commenced partial operations in
March 2006 and became fully operational from October 2006.

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 TERMINALS GTICI

Quat Length (Mtrs.) 712

Maximum draft (Mtrs.) 14 (Tidal)

Design capacity 1.8

(Million TEUs Year) 22.5

(Million Tonnes/Year)
Reefer Points (Nos.) 880

RMQCs (Nos.)/Loading Arms

10

RTGCs (Nos.) 40

RMGCs (Nos.) 3

Yard Area (In Hectares) 47.24

Maximum Permissible LOA of The

Vessel 340 Mtrs

Empty Handlers 2

Twin Lift Spreaders 61 Mt rated Load

Table source: official JNPT website

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 BHARAT PETROLEUM CORPORATION LIMITED

Image source: JNPT official website

A twin berth liquid cargo terminal has been developed by M/s Bharat Petroleum Corporation Limited and
IOC Limited on BOT basis for handling all grades of liquid cargo.The twin-berth liquid cargo jetty is functional
from 14th Oct 2002.
 A twin berth liquid cargo jetty developed by M/S Bharat Petroleum Corporation Limited and IOC Limited on
BOT basis for handling liquid cargo including POL(port of landing) products.
 A 330 meters long and 40.5 meters Wide Jetty.
 Having capacity to accommodate two vessels: of 120,000 DWT in seaside berth & 50,000DWT on shore side
berth.
 The dredged draught on seaside is 14.00mtrs. and 10 meters on shore side.
 Capacity of 6.5 million tonnes per annum.
 Jetty is provided with six 12' diameter marine loading and unloading arms 2 Loading arms with 16'' diameter,
fire fighting system as per OISD 156 norms and state-of-art environmental protection measures.

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 LIQUID CARGO
TERMINALS
TERMINAL

300-Sea
Quay Length (Mtrs.)
280-Shore

14-Out (Tidal)
Maximum draft (Mtrs.)
10-Inner (Tidal)

Design capacity

(Million TEUs Year) 6.5

(Million Tonnes/Year)

Loading Arms 10

Storage Area 142 Tanks

Outside Port Capacity: (710,619MT)

330 Mtrs Outer Berth

Max. Permissible LOA of The Vessel 185 Mtrs Inner Berth

305 Mtrs for twin Vessels

Table source: official JNPT website

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CONTAINER UNITS
Container units form the most integral part of the entire shipping industry, trade, and transport. These
shipping containers are the structures that store various kinds of products that need to be shipped from one part of
the world to another. Moving containers protect contents on the long journeys they make and ensure they make it
back to you in one piece.

As such, depending on the type of products to be shipped or the special services needed from them, container
units may vary in dimension, structure, materials, construction etc. various types of shipping containers are being
used today to meet requirements of all kinds of cargo shipping. Some of the most common types of shipping
containers in use today are mentioned below.

1. Dry storage container

The most commonly used shipping containers; they come in various dimensions standardized by ISO. They are
used for shipping of dry materials and come in size of 20ft, 40 ft and 10ft.

2. Flat rack container

With collapsible sides, these are like simple storage shipping containers where the sides can be folded so as to
make a flat rack for shipping of wide variety of goods.

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3. Open top container

With a convertible top that can be completely removed to make an open top so that materials of any height can
be shipped easily.

4. Double doors container

They are kind of storage units that are provided with double doors, making a wider room for loading and unloading
of materials. Construction materials include steel, iron etc in standardized sizes of 20ft and 40ft.

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5. Refrigerated ISO containers

These are temperature regulated shipping containers that always have a carefully controlled low temperature.
They are exclusively used for shipment of perishable substances like fruits and vegetables over long distances.

6. Tanks

Container storage units used mostly for transportation of liquid materials, they are used by a huge proportion of
entire shipping industry. They are mostly made of strong steel or other anti-corrosive materials providing them
with long life and protection to the materials.

7. Car carriers
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Car carriers are container storage units made especially for shipment of cars over long distances. They come with
collapsible sides that help a car fit snugly inside the containers without the risk of being damaged or moving from
the spot.

FACILITY LOCATION
PORT LOCATION

• Latitude: 18 56'43" North and Longitude - 72 56'24" East along the eastern shore of Mumbai harbor off Elephanta
Island.

• Mean sea level is 2.51 m above Chart Datum

• Mean Spring Tidal Range in the harbor is 3.7 m

• Port handles vessels having draught up to 12.5 m

CHANNEL:

• Common Harbor channel for JNPT and Mumbai Port, up to No. 4 berth of Jawahar Deep Terminal.

• Designed Channel depth is 13.1 meter in JNP channel & 14.2 meter in outer harbor channel (Below Chart
Datum)

• Channel width 370 meters at straight reach, 460 meters at the berths.

• Depth at berth : 16.5 meters (Below Chart Datum)

• Anchorage berth of 600 meters diameter

• 2000 meter of quay length for Container Berth.

• 445 meters of quay length of Feeder Container / Cement / Project Cargo Ships.

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Image source: official JNPT website

PORT PROCEDURE

• Ship reaches 20km out of port and calls J.N.P.T control room
• Pilot boat is sent by control room to guide ship up to 400m
• Tug boat is sent to push to the dock where loading and unloading are done

Ship calls
control
room
20km out

400m DOCK

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LEARNING FROM THE VISIT:

● Because of this industrial visit to “JNPT” at Navi Mumbai, we got to know and understand
many things which are very much essential in the corporate world.
● We also got to know many things about how the shipping, loading, unloading of the containers. We also
understood the color coding of containers classified as per the type of the product.
● The procedure of the cargo loading and unloading from the starting point of the port to the
dock.
● It also taught us the quality management process which is crucial for the management of all the activities.

CONCLUSION:
With an industrial visit to JNPT, we got a new experience of the port, to understand the better work of world’s
import and export industry, to compare the knowledge acquired in college to the working world industry and
ports. We observed the real and direct development of the tasks performed by all the people on the port ultimately
and diligently in preparation for the plunge in the community or in the world of work.

Actual site visit

OVERVIEW
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 1. Introduction
2. Objectives
3. Methods of data collection
4. Observation
5. Conclusion
6. References (in bibliography)

VISIT 2: BHIMTHADI JATRA

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Bhimthadi jatra is a rural carnival having variety of domains like Cultural exhibition, Food market, Flea Market,
Live Shows and much more. Its the one stop junction to enjoy complete rural Carnival.

It is a place where woman are given a chance to present their skills such as handicrafts, textiles, food, music etc.
Its a place to empower the women, and the culture.

Bhimthadi Jatra is the perfect combination of culture, skills and entertainment. It is a magical blend of rural
tradition and ethics to modern exhibition. Come and be a part of most phenomenous carnival.

The four-day annual fair had provided a platform to rural artisans and self help groups (SELF HELP GROUPSs)
to display and sell their products like handcrafted articles, ornaments, fabrics, showpieces and a wide range of
spices and food. There were over 339 stalls of food products and other material at the shopping cum food fiesta.

Established in 2006 by the Agricultural Development Trust, the Jatra also has a section for local wholesome
cuisine from all over Maharashtra. There was also a ‘petting zoo’ for children and their parents, live shows and a
flea market.

SELF HELP GROUPS

Self-Help Group (SELF HELP GROUPS) is a small voluntary association of poor people, preferably from the
same socio-economic background. They come together for the purpose of solving their common problems through
self-help and mutual help. The SELF HELP GROUPS promotes small savings among its members. The savings
are kept with a bank. This common fund is in the name of the SELF HELP GROUPS. SELF HELP GROUPS is
a group formed by the community, which has specific number of members like 15 or 20. Usually, the number of
members in one SELF HELP GROUPS does not exceed twenty. In such a group the poorest would come together
for emergency, disaster, social reasons, economic support to each other have ease of conversation, social
interaction and economic interactions.

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The SELF HELP GROUPSs comprise very poor people who do not have access to formal financial institutions.
They act as the forum for the members to provide space and support to each other. It also enables the members to
learn to cooperate and work in a group environment. The SELF HELP GROUPSs provide savings mechanism,
which suits the needs of the members. It also provides a cost effective delivery mechanism for small credit to its
members. The SELF HELP GROUPSs significantly contribute to the empowerment of poor.

 To sensitize people of target area for the need of SELF HELP GROUPS and its relevance in their
empowerment process.

 To create group feeling among members.

 To enhance the confidence and capabilities of members.

 To develop collective decision making among members.

 To encourage habit of saving among members and facilitate the accumulation of their own capital resource
base.

 To motivate members taking up social responsibilities particularly related to development.

Non Governmental Organisations (NGOs) Social Workers, health workers, village level workers, etc Informal
Associations of local people Development oriented government departments Banks Bank personnel and other
individuals (in their personal capacities) Farmers' Clubs under the Vikas Volunteer Vahini ( VVV) Programme
of NABARD Other development institutions help in their establishment.

The SELF HELP GROUPS-bank linkage programme is targeted to reach the poorest sections, which are bypassed
by the formal banking system. Therefore, it is essential that only the very poor be considered as the target group
for the SELF HELP GROUPS -bank linkage programme.

An SELF HELP GROUPS can be all-women group, all-men group, or even a mixed Group. However, it has been
the experience that women's groups perform better in all the important activities of SELF HELP GROUPSs.
Mixed group is not preferred in many of the places, due to the presence of conflicting interests.

 SELF HELP GROUPSs sustain themselves by Members come together due to felt need, on platform of
affinity and commonality of problems

 SELF HELP GROUPSs are savings led and act as adhesive

 They are characterised by collective and participatory wisdom

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  They give doorstep access to micro finance with near zero transaction cost

 They offer interface with banking network

 They offer platform for women's empowerment

In a country of over 121 crore people, where 83.3 crore live in rural areas and the rest stay in urban areas, only
about 22% of the population is considered to be below the poverty line. The continuing urbanisation has indeed
contributed to creating more opportunities for the people. On the other hand, some sectors like agriculture have
also suffered. However, the question remains the same – how do we make India more self-sustainable?

Let’s look at the poverty circle. Women have always been given a secondary status – be it at home or in society.
Women still remain poorest of the poor and can never break free from this cycle. Above all, a poor woman is
vulnerable, insecure and lacks knowledge.

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 Image Source: official google sources

Why Are Women Not Empowered?

They lack four basic things:

1. Knowledge

2. Finance

3. Power

4. Opportunity

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Self-help groups fulfil the four criteria cited – thereby making them financially stable and also granting them a
sense of empowerment.

Here, I would like to share another excerpt from Dr Yunus’ book:

“Women experience hunger and poverty in much more intense ways than men. If one of the family members have
to starve it is an unwritten law that has to be the mother.

A poor woman in our society is totally insecure – insecure at her husband’s house… She is insecure in her in-
laws’ house for the same reason she was in her parents’ house…”

She has nothing to call her own. She cannot read and write and it is possible that she has never been allowed out
of her house to earn money, even when she wanted to. So, when she is given even the smallest opportunity, she
struggles extra hard to get out of poverty to build up her financial security.

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Bhimthadi Jatra- Self help groups (stalls)

Date: 23/12/2017

Group members: Rachana Tiwari, Mitali Lad, Ashutosh, Isha Ambat

Visited stall numbers: 22,33,54,12,97/98

Stall Number 22

Name: Jyotsna Raskar

Inception: four years ago

Type: Terracotta products and Handmade product classes

Difficulties: Insufficient manpower to conduct classes and marketing

Future Plans: Expansion of handmade products business

Solution: Selection of appropriate channels of distribution for terracotta products

Actual visit photo

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Stall number 33

Name: Sayali Darode

Inception: 10 years ago

Type: Handmade bags and pouches

Difficulties: Marketing and unskilled labour

Solution: appropriate channel of distribution for handmade products and efficient skilled labour

Actual visit photo

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Stall number: 54

Name: Vijaya Jadhav

Inception: 15 years ago

Type: food products

Difficulties: Marketing

Solution: Publicising through appropriate advertisements

Future expansion: Expansion of business further

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Stall number: 97/98v

Name: Ashwini Gaikwad

Inception: 5-6 years ago

Type: Mahila Bachat gat

Difficulties:

Future plans: Women Employment

Actual visit photo

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Stall number: 12

Name: Sakshi Jadhav

Inception: 6 months ago

Type: bamboo products

Difficulties: Export and Import of the products

Solution: Proper Export facilites

Future plans: Selling products like Bamboo Glasses

Actual visit photo

CONCLUSION

Self help groups help in providing employment opportunities to women thereby accelerating women
empowerment.

They also provide a platform for various segments of an economy to show case their creativity and skills through
various products.

Collection of data

Primary: By visiting the location itself and meeting the various owners of SELF HELP GROUPSs.
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 OVERVIEW
1. Introduction
2. Objectives
3. Methods of data collection
4. Observation
5. Conclusion
6. References (in bibliography)

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Visit 3
Godrej

Image source: Actual visit photo

Date of Visit: 27th December, 2017

Person in contact: Mr Sanjay Pargaonkar

Godrej and Boyce, a Godrej Group Company, has a presence across 14 diverse businesses. Its journey began in
1897 with the manufacture of high quality locks, then extending to other durables (refrigerators, washing
machines, air conditioners, home security systems and safes, furniture), products for institutions (office furniture,
audio-visual solutions, access control systems, perimeter security solutions, bank security solutions, beverage
vending machines, interior solutions, hospital and laboratory furniture) and industrial products (process
equipment, materials handling equipment, industrial storage solutions, tooling, precision equipment).
Headquartered in Pirojshanagar at Vikhroli, Mumbai, Godrej and Boyce operates across all major global markets
such as Europe, U.S., Middle East, Africa and South East Asia. Mr. Jamshyd Godrej is the company’s Chairman
and Managing Director.

Private ltd.
Type

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 Consumer durables, products
Industry
for institutions, Industrial
products

Mumbai, Maharashtra, India

Headquarters

Key people Jamshyd

Godrej (Chairman & Managing
Director)
Navroze Godrej

Products Home Appliances

Furniture
Security Solutions
Systems for Aerospace
Industrial Logistics
Infrastructure Development
Real Estate

Revenue US$1.323 billion (2015

Number of 12000+
employees

Parent Godrej Group

Image source: Godrej official website

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 Mission
 Mission is to operate a new business which capitalizes on the Godrej brand and corporate image of
reliability and integrity.
 Enriching quality of life everyday everywhere

Vission
 Its business to be globalised rapidly and to enrich the quality of life everyday everywhere
 Be amongst the top three in Indian appliances.
 Enhancing life through pioneering products and services.
 Godrej in evey home and workplace

Values
 Integrity
 Respect
 Trust
 To serve
 Environment

S.W.O.T Analysis

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s

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 Medical Refrigerators

Image source: Actual site visit

1. Guaranteed never to freeze vaccines

 Water, not ice, surrounds a chill refrigerator compartment

2. Patented Sure Chill Technology

 Sure chill is a brand new kind of cooling system.
 It doesn’t need a constant power source.
 In an on grid situation with intermittent power it works perfectly well in an off grid situation a solar panel
may be used

3. Requires Little Power

 Delivers outstanding performance with as little as 2 hours of electricity per day a high ambient
temperatures

4. Minimizes Thermal Shock

 Sure chill technology limits the temperature variation in the cabinet to less than 1 degree Celsius

5. A Sound Investment
 Thousands of lives will depend on its performance.
 It makes sense to invest in a vaccine refrigerator that can ensure the safe storage of vaccines even under
the most challenging conditions

6. Thrives under testing conditions

 It doesn’t need a battery to keep delivering that performance overnight or in low night conditions
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 Washing Machine

Image source: Actual site visit

1. Allergy Protect
 Protection from 7 common allergens and bacteria, certified by Allergy UK

2. ECO Balance Technology

 Detects the washing lad and automatically ajusts water, energy nd time. Upto 50% lesser energy
consumption

3. Stain Level Selector

 Provides 3 stain level options for effective cleaning

4. 15 Wash Programme
 15 different wash programmes suitable for most laundry needs.

5. Anti-Crease
 Reduces wrinkles after wash for easier ironing

6. Foam Protction
 Protects the machine and laundry from excess foam during wash

7. Night Wash
 A mode designed especially for low-noise and night time washes

8. Child Lock
 Ensures that your little ones cant meddle with your wash cycle

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 9. Rapid 15
 A quick, 15 minute wash programe for mildly soiled laundry

10. Error Detection System

 Self- diagnosis system for easier error detection and service

Cube

Image source: actual site visit

Chotukool is an innovative approach to tackling the problem of food storage in India, a country in which around
one-third of all food spoils and an estimated 80 percent of households do not have access to or use a refrigerator.
Chotukool is the brainchild of Gopalan Sunderraman, Executive Vice President of Godrej & Boyce
Manufacturing, a 100 year-old company based in Mumbai, India. Mr. Sunderraman is also the driving force
behind the company’s Breakthrough Management and Disruptive Innovation initiative.
Not satisfied with a business as usual approach and inspired by Harvard Professor Clayton Christensen’s work
on disruptive innovation, Mr. Sunderraman is seeking to develop a new business model to serve a pressing unmet
social need.

About Chotukool
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 An example of the power of frugal innovation, Chotukool is a groundbreaking product on many levels – in terms
of the technology used, its design and the business model employed to develop and deploy it.

Chotukool is a 45-liter plastic container that can cool food to around 8 to 10 degrees on a 12-volt battery.
Abandoning the compressor technology used in domestic fridges, it uses a thermoelectric or solid state cooling
system. It does not have a front opening door but opens from the top to ensure that the maximum amount of cool
air remains in the container when opened.

The Chotukool is game-changing because:

 it offers a portable, low-cost, low-energy (it runs on a 12-volt battery) cooling solution using solid-state
technology rather than a conventional, compressor-driven system making it ideal for use in remote low-income
communities with low levels of electricity provision;

 created according to the “just right” philosophy, it meets the specific needs of the community;

 it demonstrates the power of frugal innovation and the feasibility of low-cost, low-risk innovation;

 it blends innovative technology and design with an innovative business model and is improving the quality of
life of thousands of households across India.

Improving rural lives

 Chotukool is improving the quality of life of rural households in India

.
 A low-cost solution to preserving perishable foods for longer periods, it is also creating new income-
generating opportunities.

 “Chotukools are being used by small shops and kiosks which are now able to serve cold drinks and
chocolates.

 This enhances their ability to earn money,” Mr. Sunderraman said. Beyond its usefulness as a cooling
mechanism, the Chotukool is also a source of pride. People are also looking for some prestige, they also
want to make choices, so we are now looking at ways to personalize Chotukool and still keep it at an
affordable price,” he said.

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 Image source: google sources

Objective of the Visit

 To study the marketing straggles of Godrej Industries and how they implemented it for their consumer
products

 To know about the different consumer products variants and to study the segmentation , targeting and
positioning.

 To know about the recent trends that Godrej has been using to promote their consumer products in the
market.

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Actual site visit

Collection of data
Primary: Industrial visit to godrej appliances, Shirval manufacturing unit
Secondary: Internet sources

Conclusion
At last I would like to conclude that Godrej has successfully completed its 128 years, it is reaffirmed from the fact
that it is one of the most famous and reliable brand in the country. With a motto “ We Care the Quality of Your
Life”

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 OVERVIEW
1. Introduction
2. Objectives
3. Methods of data collection
4. Observation
5. Conclusion
6. References (in bibliography)

46 | P a g e
Visit 4

IIM INDORE

Image sources: google sources

 IIM Indore is regarded as one of the most beautiful educational institute campuses in India among all B-
Schools by students, parents and professionals alike. Situated atop a scenic hillock, the Institute is blessed
with scenic beauty and has remarkable architecture, structural designs and facilities. The campus provides
an ideal backdrop for contemplative learning.

 The pace of development in infrastructural facilities in IIM Indore has been phenomenal. The Institute has
world class lecture theatres, well-equipped gymnasiums and extended sports facilities for more than 1500+
students, faculty and staff; and their families too. Below is a brief description of the various facilities at
the Institute:

 The Indian Institute of Management Indore is an autonomous public business school located in Indore,
Madhya Pradesh in India. Instituted in 1996, IIM Indore is the sixth addition to the IIM family of
management schools.
 IIM Indore, which came into existence in 1996, was established as the sixth Indian Institute of
Management after IIM Calcutta (1961), IIM Ahmedabaad (1961), IIM Bangalore (1973), IIM
Lucknow (1984) and IIM Kozhikode (1996)

 IIM Indore started offering its two-year full-time (residential) Post Graduate Programme in Management
(PGP) at Ras al-Khalmah (UAE) in 2011. It is the first IIM to have started operations outside India. In
2013, IIM Indore shifted its Ras al-Khaimah operations to Dubai.

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 The institute also offers its two-year full-time (non-residential) Post Graduate Programme in Management
(PGP) in Mumbai, from 2012. Till date, no IIM had a presence in the financial capital of India (Mumbai).
Location and Campus
 The institute operated out of a temporary campus in Rajendranagar in Indore till 2003, before moving to
its current campus.

 On 3 October 1998, the foundation stone of the Indore campus was laid by Mukesh Ambani. The 193
acres (0.78 km2) campus is located at Prabandh Shikhar, on Rau-Pithampur Road, close to the Pithampur
Special Economic Zones off Agra-Bombay Highway.

 Expansion plans include building more hostels to accommodate the growing number of post graduate and
executive students, a state of the art sports complex and residential quarters for doctoral student.

IIM Indore campus

Logo

 The Sanskrit words Siddhi Moolam Prabandhanam encapsulate the belief that ‘the root of all achievement
is management’.
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  This is symbolised by a circle in four segments. The segments collectively represent that management is
multi-dimensional and forms an organic whole.
 The segments in blue form three quarters of a circle, while the fourth segment that opens out reflects
receptivity to the changing environment

Mission
IIM Indore seeks to be a contextually-relevant school with world-class academic standards that develops socially-
conscious managers, leaders and entrepreneurs. IIM Indore is committed to:
 Excellence in management education,research and training

 Use of contemporary participant-centric pedagogies and teaching methods.

 A presence in emerging segments of management education

Distinctive Features of IIM Indore

 IIM Indore provides a broad array of programmes, formats and locations (Indore and Mumbai) to meet
diverse needs for management education.
 IIM Indore has 86 well-qualified internal faculty complemented by carefully selected adjunct faculty
with considerable industry or domain expertise

 IIM Indore offers participant-centered approach to management education. Till now, 25 IIM Indore
faculty members have been deputed for Participant-Centered Learning Programme at Harvard Business
School.

 The Institute provides excellent physical infrastructure for academics, residence and extra-curricular
activities as well.
Post Graduate Programme in Management (PGP)

 IIM Indore’s educational approach ensures that its graduates are well-rounded, collaborative and
competent leaders who have a strong grounding in functional expertise and industry expertise, a global
mind-set, and sensitivity to societal issues.

 Based on feedback from the corporate sector, benchmarking against globally top-ranked MBA
programmes and insights from recent studies on the effectiveness of MBA programmes, IIM Indore has
launched a new PGP (MBA) programme design from its 2015-17 Batch

 Skill Development Courses: These include Communication, Leadership, Spreadsheet Modeling,

Entrepreneurial Orientation, Innovation and Design Thinking and Sustainability, taught in a workshop-
based format.
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  The second year of the new curriculum features a large number of domain concentrations which consist
of both regular courses taught by industry faculty and workshop courses taught by industry practitioners.

Five Year Integrated Programme in Management (IPM) :

The only 5-year integrated programme offered by an IIM: The five-year IPM, the first of its kind in India launched
by IIM Indore, is a unique and creative programme to meet the aspirations of young students to become
management professionals, change agents and societal leaders. IPM is aimed at students who have passed out of
class XII/Higher Secondary or equivalent from schools in India.

Executive Post Graduate Programme (EPGP):

 5-week classroom module at top-ranked US School, University of Texas at Austin (McCombs Business
School),
 Concentration areas in BFSI and Analytics.

Academic Programmes

 Post Graduate Programme in Management (PGP)

 Executive Post Graduate Programme in Management (EPGP)
 Post Graduate Programme at Mumbai (PGP-Mumbai)
 Five Year Integrated Programme in Management (IPM)
 Post Graduate Diploma in Management for Executives in Mumbai (PGP-MX)
 Post Graduate Programme in Human Resource Management (PGP-HRM)
 Fellow Programme in Management (FPM)
 Fellow Programme in Management (Industry)
EXECUTIVE PROGRAMMES
 Executive Post Graduate Programme in Management (EPGP)
 Post Graduate Diploma in Management for Executives in Mumbai (PGP-MX)

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 Management Development Programme (MDP)
 Customised Programmes
 Virtual Learning Programme for Executives (VLPE)
 Certificate Course in Business Management for Defence Officers
 General Management Programme for Executives (GMPE)
 Training on Innovation Management in MSME’s

Student Body

PGP-SAC

 The PGP Students Activity Council (SAC) is a democratically elected body for managing all the activities
that support the student community of IIM Indore.

 This body exists for the sole purpose of furthering students interests and helping them have a say in
creating their ideal B-School experience. They assist the administration in implementing schemes for
upholding global standards of business school excellence.

This body consists of 10 Committees, 10 Activity Clubs, 9 Interest Clubs, 4 Special Interest Groups and
the heads of the Institute’s National Level Events, all of which are coordinated by the SAC Coordinator.

Foreign Collaborations
 IIM Indore believes that it is important for aspiring business students to gain both international exposure
and international perspective.

 Studying in a foreign country is definitely an experience of a lifetime and every student should get an
opportunity to try it out at least once during his or her academic career.

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  It is exactly with this belief that this Student Exchange Programme has been instituted by IIM Indore. The
Programme provides an enriching academic experience to incoming students and at the same time its
student community also benefits from the fresh trains of thought and new ideas that the foreign students
have to offer.

 IIM Indore has academic collaborations with the following international business schools for its students
and faculty members:

Infrastructure

Academic Infrastructure

IIM Indore has 1500+ students enrolled; being trained and educated by 86 teachers (both visiting and regular).
The Institute also has efficient staff members, taking care of the Institute’s administration. The academic facilities
include:

Learning Centre (Library)

2 Computer Laboratories

30 Syndicate Rooms

33 Lecture Theatres

76 Faculty Cabins

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Actual site visit

The classrooms at IIM Indore create an atmosphere that is conducive to learning and nurtures the quest for
knowledge that the students possess. The lecture theatres/class rooms offer a linear seating arrangement whereas
the MDP classrooms provide more flexibility with round tables which can be arranged in an ad-hoc fashion to
facilitate more interaction among the participants. All classrooms are air-conditioned and equipped with all
modern teaching aids.

The Institute also has two auditoriums, each having an amphitheater. The Auditorium-1 (old auditorium) has 300-
seating capacity while Auditorium-2 (new auditorium) has 800-seating capacity, which is situated at the Sports
Complex.

Sports/Recreation Facilities

IIM Indore has state-of-the- art Sports Complex, having the best sports facilities for both indoor as well as outdoor
sports. Apart from Auditorium-2, the Sports Complex has the following facilities:

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The Institute has been availing services of experienced certified fitness instructors who bring a wide range of
expertise to the Fitness Centre. The fitness trainers provide cardiovascular training, strength training, flexibility
training, yoga and aerobics training. They also provide personalized training schedule catering to the goals and
needs of an individual. Qualified and experienced swimming instructors plan and develop swimming programmes
to ensure maximum benefit to the IIM Indore community. The pool maintenance team uses a combination of
filtration and chemical treatment to continually clean a large volume of water on regular basis

Residential Infrastructure

The Residential Facilities includes Hostels for all the students and Quarters for staff and faculty. These include:

1 FPM Participant’s Hostel

1Married Student’s Hostel
3 Student Mess Blocks
4 Executive Residences
4 Canteens
18 Student Residences
20 Student Common Rooms

36 Staff Quarters
80 Faculty Quarters

Single-seated/twin-sharing accommodation facilities are available for all the students in the campus premises with
separate blocks/floors for men and women. Aesthetically designed, the hostel blocks are spread around the
canteen, on the sides of the hillock. The hostels are interconnected, mostly in blocks of three

Hostel Block Facilities

Actual site visit

Each of the blocks has a square in the center where basketball/badminton courts with artificial turf are maintained,
with some blocks also having lawns in the square. Each hostel block has a common room where facilities such as
wall-mounted televisions with DTH connection, table-tennis tables, dart game and carrom and chess games are

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available. It is the common room that provides the scene of action for get-togethers, parties and informal
discussions. Each block is also equipped with water coolers and water purifiers.

The individual rooms are furnished with teak cots and mattress, a computer table, chairs, closets and shelves. All
rooms have full-time internet connectivity with direct lines to the main LAN. The housekeeping staff is available
throughout the week to take care of cleaning of rooms, corridors and rest rooms on a daily basis.

Mess Facilities

Dedicated mess facilities and round the clock canteen facilities with vegetarian and non-vegetarian food are also
available to the students. Various other snacks, biscuits, chocolates, ice cream and soft drinks are available in the
mess itself. Apart from the regular mess, a night canteen is run from 11 p.m. to 5 a.m. for students to order anything
from noodles to parathas. Apart from this, JAM— students’ initiative that provides fresh fruits and juices etc. are
also available in the hostel premises.

The students also run a self-managed goods store— PI Shop that stocks anything from stationery and snacks to
self-care products and daily need items.

Actual site visit

Healthcare & Other Facilities

The Institute has various other daily needs facilities including:

Medical Centre with Ambulance Facility

Post Office
Community Centre

State Bank of India E-Corner

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Apart from a Bank and two ATMs at the Campus, IIM Indore also has State Bank of India (SBI) E-Corner with
all advanced banking facilities like Internet Kiosk Banking, Cash Deposit Machine, ATM and SWYAM (the
machine for printing passbook at one’s convenience).

IIM Indore Learning Centre

The IIM Indore Learning Centre (LC) with its modern collection of knowledge resources and innovative
information services; fills an essential role for students, faculty, and the surrounding community in their
intellectual pursuits. It is a hybrid library with the state-of-the-art technological applications, holding knowledge
resources predominantly related to management and allied subjects. The entire LC collection including the CD-
ROM databases and the online databases are made available through Institute’s network. The LC offers a range
of information services to support the learning process set to the highest professional standards. IIMI Library is
an active member of IIM Consortia & INDEST Consortia.

The broad objectives of the LC include:

 To build a state-of-the-art knowledge resources centre for management and allied subjects
 To provide appropriate knowledge resources to meet the information needs of the academic community of
the institute
 To provide proactive and innovative information services to the academic community

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 Library

भारतीय प्रबंध संस्थान इं दौर अध्ययन केंद्र में आपका स्वागत है

Actual site visit

The IIM Indore Learning Centre with its modern collection of knowledge resources and innovative information
services fills an essential role for students, faculty, and the surrounding community in their intellectual pursuits.
It is a hybrid library with the state-of-the-art technological applications. The Library holds knowledge resources
predominantly related to anagement and allied subjects. The entire Library collection including the CD-ROM
databases and the online databases are made available through Institute’s network

Users can access the online databases and also find out the real-time availability of library materials from their
own computer terminals. The Library offers a range of information services to support the learning process set to
the highest professional standards. IIMI Library is an active member of IIM Consortia & INDEST Consortia.

Actual site visit

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Actual site visit

Date of Visit: 11th January 2018

Contact person: Mr Ajay Kumar Das

Collection of data

Primary: Visit to Indian Institute of Management, Indore

Secondary: Internet sources

Conclusion

This visit to IIM-Indore has helped us to get an insight into the management section of India.

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 OVERVIEW
1. Introduction
2. Objectives
3. Methods of data collection
4. Observation
5. Conclusion
6. References (in bibliography)

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Visit 5

McDonald’s

Image source: google sources

Date of Visit: 18/02/2018

Contact person: Mayur Rathore
McDonald's is a fast food company that was founded in 1940 as a restaurant operated by Richard and Maurice
McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand.
The first time a McDonald's franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona.
In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain
from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois, but has approved
plans to move its global headquarters to Chicago by 2018.[4][5]
McDonald's is the world's largest restaurant chain by revenue[6], serving over 69 million customers daily in over
100 countries[7] across approximately 36,900 outlets as of 2016.[8] Although McDonald's is known for its
hamburgers, they also sell cheeseburgers, chicken products, french fries, breakfast items, soft
drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because
of the unhealthiness of their food,[9] the company has added to its menu salads, fish, smoothies, and fruit. The
McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales
in company-operated restaurants. According to a BBC report published in 2012, McDonald's is the world's second
largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises.

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Type Public

Industry Restaurants

Genre Fast food restaurant

Founded McDonald's: May 15,

1940; 77 years ago
San Bernardino,
California
McDonald's
Corporation: April 15,
1955; 62 years ago
Des Plaines, Illinois

Headquarters Oak Brook,

Illinois, U.S.(moving
to Chicago in 2018)[1

Founders McDonald's: Richard

and Maurice McDonald
McDonald's
Corporation: Ray Kroc

Area served Worldwide

 Hamburgers
Products
 chicken
 french fries
 soft drinks
 milkshakes
 salads

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  desserts
 coffee
 breakfast
 wraps

Table source: google sources

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Table sources: Google sources

Features of McDonald’s
McDonalds’ brand mission is to be our customer’s favorite place and way to eat and drink. Our worldwide
operations are aligned around a global strategy called the plan to win, which Centre on an exceptional customer
experience- People, Product, Place, Price and Promotion. We are committed to continuously improving our
operations and enhancing our customer’s service

1. Commitment to Quality
As a restaurant, McDonalds is proud to say that they have made some changes for the customers. Without
customers, there would be no McDonald’s . So,it is making its mission to be the McDonald’s you want. One that’s
dedicated to improving the way we prepare our quality food and the ingredients that go into it. One that
understands that what’s good for you and your family is good for us. That’s why our food philosophy is this—
The Simpler The Better
McDonalds cares about the food we eat. That’s why they use ingredients like 100% beef patties with no
preservatives, fillers, or additives. And they use a select variety of crisp, quality apples such as Gala and Pink
Lady.

3. A Global Commitment to Sustainable Beef

Burgers are an integral part of our menu, but that’s just one of the reasons we’re on a journey to advance more
sustainable beef production. McDonalds’ striving to improve environmental practices in how beef is produced,
make a positive difference in the lives of farmers, and to drive improvements in animal health and welfare. By
joining forces with our partners, their goal is to influence industry-wide changes on a global scale.

3. Commitment to Cage-Free Eggs

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McDonald’s is commitment to only source cage-free eggs by 2025 in the US and Canada, a commitment that has
had a ripple effect throughout the industry. Today, McDonald’s USA already purchases more than 13 million cage-
free eggs each year, some of which are used in our freshly-cracked Egg McMuffin®.

4. Commitment to Sustainably Sourced Coffee

McDonald’s is making meaningful changes to coffee supply chain. They have partnered with other industry
leaders in a shared effort to make coffee the world’s first sustainable agricultural product by joining Conservation
International’s Sustainable Coffee Challenge.

5. Sustainable Packaging
McDonald’s is also committed to sustainable packaging—our goal is to source 100% of our fiber-based
packaging from certified or recycled sources by 2020.

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 Observation and learning from the visit
 Minimize delays in material handling and customer movement

 Maintains flexibility

 Use labor and space effectively

 Promote high employee morale and customer satisfaction

 Provide for good housekeeping and maintenance

 Enhance sales as appropriate in manufacturing and service facilities

 McDonald’s has a face to face interaction

Conclusion

Whether it be drive thru dining inside, McDonald’s has a huge customer base servicing billions a day. Dealing
with so many customers McDonald’s has to be very flexible, and since no two customers are usually the same,
McDonald’s has to make sure to please everyone and they do this very efficiently and utilize customized service

Collection of data

Primary: Visit to McDonald’s outlet near Garware College

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Secondary: Internet sources

Actual site visit

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Bibliography

Wikipedia

Official website of JNPT

Official website of Bhimthadi Jatra

Official website of Godrej

Official website of IIM Indore

Official website of McDonald’s

Various miscellaneous sources

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