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    Digital Marketing Assignment 1

    Uploaded by

    Himanshu shekhar
    The document provides details of a digital marketing business plan for MP Solutions, a B2B digital marketing agency based in Pune, India. The plan includes using Facebook, Google AdWords, and Instagram for brand awareness, customer acquisition, lead generation, and business expansion. Specifically, the plan outlines running a Google AdWords campaign targeting Pune with a daily budget of 1000 rupees. The campaign will focus on keywords related to digital marketing, online advertising, and marketing for startups. Performance will be monitored by match type to optimize the campaign.

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    © All Rights Reserved

    Digital Marketing Assignment 1

    Uploaded by

    Himanshu shekhar
    50 views4 pages
    The document provides details of a digital marketing business plan for MP Solutions, a B2B digital marketing agency based in Pune, India. The plan includes using Facebook, Google AdWords, and Instagram for brand awareness, customer acquisition, lead generation, and business expansion. Specifically, the plan outlines running a Google AdWords campaign targeting Pune with a daily budget of 1000 rupees. The campaign will focus on keywords related to digital marketing, online advertising, and marketing for startups. Performance will be monitored by match type to optimize the campaign.

    Original Description:

    promote restaurant through digitally

    Original Title

    Digital Marketing Assignment 1 (1)

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    The document provides details of a digital marketing business plan for MP Solutions, a B2B digital marketing agency based in Pune, India. The plan includes using Facebook, Google AdWords, and Instagram for brand awareness, customer acquisition, lead generation, and business expansion. Specifically, the plan outlines running a Google AdWords campaign targeting Pune with a daily budget of 1000 rupees. The campaign will focus on keywords related to digital marketing, online advertising, and marketing for startups. Performance will be monitored by match type to optimize the campaign.

    Copyright:

    © All Rights Reserved
    50 views4 pages

    Digital Marketing Assignment 1

    Uploaded by

    Himanshu shekhar
    The document provides details of a digital marketing business plan for MP Solutions, a B2B digital marketing agency based in Pune, India. The plan includes using Facebook, Google AdWords, and Instagram for brand awareness, customer acquisition, lead generation, and business expansion. Specifically, the plan outlines running a Google AdWords campaign targeting Pune with a daily budget of 1000 rupees. The campaign will focus on keywords related to digital marketing, online advertising, and marketing for startups. Performance will be monitored by match type to optimize the campaign.

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    © All Rights Reserved
    of 4

    1.

    Candidate Name:
    Maninder Pal Singh

    Email Address:
    [email protected]

    ASSIGNMENT NO. 1

    1.Business name:

    MP Solutions

    2. Business type (eg. B2B or B2C)

    B2B

    3. Describe the business in brief.

    My business will be giving online marketing solutions to the other businesses and handling their
    online marketing strategies

    4. Digital Marketing Strategies

    Facebook, Google Adwords, Instagram

    5. Objective of Digital Marketing Strategies

    Brand Awarness
    Customer acquisition
    Generating leads
    Business expansion

    6. Media Business Plan

    I will be doin Google Adwords and will run a campaign to aware my audience about my
    services

    A) Campaign Name:

    Digital marketing services in Pune


    B) Location(s) that I am targeting
    Pune

    C) What is the default bid have set?


    Conversion

    D) What is your bid strategy?


    Automatic maximize conversion

    E). What is the per day budget?


    1000

    F) EXPECTED impressions?
    20,000 impressions per day

    F) shortlisted keywords

    Online Internet Marketing


    Google advertising
    Internet Marketing for start-ups
    Online advertising
    Digital Marketing Agency in Pune
    advertising on google

    G) List the new keyword ideas using Keyword Planner tool:


    Broad Match - digital marketing strategy,
    Exact match word- - online marketing companies,
    Broad match with modifier - digital services +marketing,
    Phrase match - Digital advertising in Pune,
    marketing internet

    NEGATIVE MATCH
    Camera
    Plan
    courier
    agency
    offline
    billboard

    H) Which keyword match type is performing best in this campaign at present? Refer to
    the ‘Segment’ by match type keyword data.

    digital marketing strategy - broad match


    , marketing companies - broad
    , digital marketing services - broad
    digital advertising - broad
    marketing internet -broad

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