November 2010 • VOL. 21 NO.

11
COMMERCE WE FOCUS ON BUSINESS.

INSIDE • 3 (Little) Things That Can

Wreck a Team & How To Fix
• Welcome New Members
• Mixer at Holiday Inn Express & Suites
• Member Spotlight: Queen of the Valley
Medical Center
2010 • Labor Law Update • Annual Dinner - save the date!
PRESIDENT’S CIRCLE and more...
• CREATING A STRONG LOCAL ECONOMY
PREMIER SPONSORS
160 business leaders are poised
to catch the third wave of the
economic boom at e3
The Valley’s Daily News Source
One person can make a difference
DIAMOND LEVEL SPONSORS when perseverance, resilience and
resourcefulness are at hand. This
was the “take away” message from
the Napa Chamber of Commerce’s
annual economic conference,
E3 – Economics, Education and
Expectations, held Monday, October
18, at Silverado Resort. From opening
speaker Hector Barreto’s story of small
businesses driving the engine that is
America’s dream to closing speaker
David Crane, Special Advisor to the
Governor for Jobs & Economic Growth
Photo: JL Sousa, Napa Valley Register

Alan Deutschman’s conversation about Teach

for America founder Wendy Kopp, through
presenter David Crane’s urging for political
activism, the message that positive action and
innovation is what brings about change was
the connecting thread of the day.
Hector Barreto’s tenure as Administrator
of the SBA from 2001 - 2006 leant
considerable weight to his understanding of
Net-Flow Corporation the critical role startups and small business
Hector V. Barreto, Chairman, The Latino
Accelerated Marketing Group Coalition See E3 on page 4…
Redwood Credit Union
• REPRESENTING BUSINESS TO GOVERNMENT
Silverado Resort
Napa Valley Marketplace Magazine Everyone Has Secrets – Protect Yours!
Markstein Beverage Company Good Secrets tected, and the steps that must be taken
Exertec Health & Fitness Everyone has secrets – even busi- to protect it.
nesses. But secrets can be good. Customer Employers assume that internal busi-
Charter Oak Bank lists, vendor relationships, pricing and ness information is “secret” or “confi-
Republic Services profit margins, even the type of syrup in dential,” and that using such information
Hawthorn Inn and Suites a coffee shop’s “double secret latte” are outside the workplace justifies discipline.
Napa Recycling & Waste Services valuable information that, if disclosed, That’s usually true; you can fire an
Mark Coleman, State Farm could seriously harm a business and give employee, for example, if she compares
Travis Credit Union its competitors an advantage. pricing lists with a friend who works for
Golden State Warriors What is secret, and what is protected a competitor. But the ability to discipline
by law? That question has two answers:
Umpqua Bank
the type of information that can be pro- See SECRETS on page 2…
Kathryn Fitzgerald, CFP®

NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com
• CREATING A STRONG LOCAL ECONOMY disunity. If left alone, miscommunication can
result in lost revenue and expensive turnover.
3 (Little) Things That Can Wreck a Team The Fix
and How to Fix Them To keep miscommunication from
Like any relationship, the relationship However, while it takes time to build a wrecking your team and costing you time
you have with your workforce doesn’t just great team, it doesn’t always take a lot to and productivity, be resolute in creating
happen overnight. Creating an environ- wreck one. Check out these three things that a workplace atmosphere of clear and
ment where you and your employees work can bulldoze the team you’ve worked hard to open communication. Lead the way in
together, interact, and relate to one another build and learn how to fix them fast. effective interaction by being mindful of
takes time and effort. But, building a great Miscommunication how you communicate in even the briefest
team is worth every second you invest. When Miscommunication at work can occur in conversations. If, for example, while on your
you and your employees work well together an instant but its lasting impact can be hard way to the break room for your morning cup
it fosters a more engaged, focused, happy, to overcome. Even the smallest overlooked of coffee, you quickly decide to ask for a
and unified workforce, all of which positively word could lead to a misunderstanding that report from an employee who’s passing by,
impacts your company’s productivity, reten- affects your entire team. It causes conflict, make sure they understand exactly what you
tion, recruitment, and profitability. hinders productivity, and leads to distrust and need and when you expect it. And, ask for
any questions, feedback, or concerns they
SECRETS valuable can be a trade secrets customer may have before heading back to your desk.
continued from page 1... lists, sales history, software modifica- Understand that even your casual, request
tions, production methods (such as using could unintentionally communicate to your
or fire an employee for disclosing sensi- employee a lack of respect or understanding
tive information does not protect the busi- a particular machining process), person-
nel policies, industry targets. If a busi- of their time if the individual is experiencing
ness after an employee leaves. Nor does it a heavy workload or that your request may
create rights against outside parties who ness spent effort to develop a particular
“method” or a list of information (such as be more time intensive than you realize. If
use confidential information. that’s the case, a scheduled meeting where
promising prospects), those may be trade
secret. Taking trade secrets without autho- you work together to find a solution that fits
Trade Secrets their workload and your deadline might be
Unfortunately, all “confidential” infor- rization – known as “misappropriation” –
is specifically prohibited by the Act. a better method of communication than a
mation is not a “trade secret.” And even passing comment in the break room. Part of
if it could qualify for legal protection, in- successful communication is determining the
formation does not become “trade secret” Protect Your Secrets
Every business should take time See WRECK on page 6…
unless its owner takes step to protect its
to identify and take steps to protect its
LABOR LAW
confidentiality.
California adopted a version of the valuable information in advance. These
efforts may include written confidentiali-
UPDATE
Uniform Trade Secrets Act, a law incor-
porating legal principles developed over ty agreements for all employees, training
centuries since the rise of a business class and periodic notices reiterating a busi-
in England. Bringing these principles ness’ confidentiality policies, marking What you don’t know
sensitive documents as “confidential,”
together with law resolved some if their
uncertainties and gave businesses a road- limiting access to important information, CAN hurt you!
map to protect (and enforce) the secrecy and designating someone to manage and
of their valuable information. protect confidential information. Taking Stay on top of these developments
In order to qualify as a “trade secret” time to find and protect your informa- by attending this important event -
under the act, information must be “a tion in advance does not just protect an conducted by expert in the field of labor
formula, pattern, compilation, program, employer: it creates protection under the law compliance...
device, method, technique or process, that law. That’s worth the effort for every Rick Rybicki of Employment Law
(1) derives independent economic value, business. Professionals, LLC
actual or potential, from not being gener- Rick Rybicki of Rybicki &
ally known to the public or to other per- Associates P.C. will provide you with the
sons who can obtain economic value from latest information on how to stay within When? Thursday, December 9, 2010
its disclosure or use; and (2) is the subject the law at the December 9th Labor Law 8:00 am - 12:00 noon
of efforts that are reasonable under the Update 2011. ■
Where? Napa Chamber Board Room
circumstances to maintain its secrecy.”
— Richard Rybicki is an attorney 1556 First Street, Napa
In other words, to protect confidential with Rybicki & Associates | P.C., a
information, you must show (1) that you management-side labor and employment Cost? $65 Chamber members
can prove some real economic benefit to law firm with clients ranging from the $90 Non-members
keeping information secret, and (2) that Fortune 500 to local retail, manufacturing,
you have actually taken reasonable steps healthcare and hospitality businesses. Mr. RESERVATIONS REQUIRED
to protect the information. Information a Rybicki has represented employers in trial
business failed to protect, for example by and appellate courts throughout the United RSVP by November 30, 2010
leaving it on a server without password States, as well as handling all levels of Register online at
protection, loses trade secret protection administrative investigations, citations n a p a c h a m b e r. c o m
and appeals. He spends much of each day
no matter how valuable it is. or call 707.226.7455
dealing with employers’ day-to- day issues.
If a business takes reasonable steps to Mr. Rybicki can be contacted at (707) 222-
protect information, then almost anything 6361 or [email protected].

November 2010 | COMMERCE | Page 2 | napachamber.com

 ballot this month. We made our recommen-
Chairman’s Focus dations and had to defend our position with
several members, but through the process we
coming year to streamline them and make feel confident we made recommendations that
By Randy Martinsen, them more accessible to you.
President & CEO meet the Chamber’s vision and goals.
of Accelerated We have been a voice for your business I want to express my deep gratitude for a
Marketing Group in ways that benefit all of us in Napa County. Board of Directors and Executive Committee
We have voiced your desires to Napa City and that carries on a healthy debate of all issues
2010 Napa Chamber of Napa County on many issues. We asked them before voting on them. I’m grateful for our
Commerce Chairman of to put procedures in place that help local busi- Legislative Action, Infrastructure & Transpor-
the Board
nesses get a fair chance at contracts that have tation Task Force, and Candidate Endorsement
been going to businesses outside our area, and committees for their dedication to reviewing
A Time For Reflection we are seeing progress. We asked for action the details of the issues and summarizing them
& Thanksgiving to finally be taken on reverting the one-way for the Board. I want to thank the work of our
streets in downtown back to two-way streets Green and Sustainable Practices, Economic
November brings reflection and thanks-
Vitality & Sustainability, Business Builders,
giving on many levels. As a nation we cel-
Membership Services, and Economic Con-
ebrate Thanksgiving with a holiday to remind “The Napa Chamber has ference steering committees for their work
us of the abundance of nature, the association accomplished much in in bringing valuable information and ser-
with friends and family, and for the freedom
our democracy gives us. It is also a time of 2010, and I am grateful for vices to our members. A heartfelt thank you
to our Ambassadors and the Benefit Golf
planning for the year to come in our busi- having had the honor to Tournament committee for their hard work
nesses. The Napa Chamber has accomplished be the pilot of a ship that and for making our events run smoothly and
much in 2010, and I am grateful for having
had the honor to be the pilot of a ship that has
has sailed smoothly for add value to our membership.
sailed smoothly for another year. another year.” Lastly, but no less importantly, a
special thank you to our CEO, Lisa Batto,
With our planning conference completed
whose first year in this position has proven
this month, we have a budget prepared for – and now there is a specific plan of action. she is a great leader and a capable CEO – and
Board approval early and we have completed There were several members with specific to her staff, Katherine Zimmer, Sherrell Harp-
our review and made changes to a new 5-Year issues that needed our help, and we advocated er, Rebecca Johnson, Jayson Johnson, Lynn
Vision that will keep us on track for five more for each of them and got the results from the Page, Paula Wick, Christine Sullivan, Caryl
years. We have discussed the consolidation of City and/or County that were favorable to Chakerian and Linda Bausch, for all their
our Green and Sustainable Practices commit- those businesses. hard work in making our Chamber the award
tee with our Economic Vitality & Sustain- Many members spent long hours on our winning organization it is. May your holidays
ability committee, and have discussed making Candidate Endorsement committee evaluating be happy and filled with peace, happiness and
changes to our membership services in the candidates for election and propositions on the Thanksgiving. ■

CEO’s Focus of the coming economic boom? Where can

we re-allocate our employees to be efficient at
presenting programs, products and benefits to
By Lisa Batto ACE, EHD and related city and county departments our members? How can we meet our member-
President/CEO to help business owners and their staff be ef- ship growth goals? How resourceful do we
fective partners in public health and to navigate need to be in 2011? I received many ideas and
Resources requirements arising from ownership changes answers at the conference. I’m guessing that
or new permitting requirements. The draft mis- many of you are asking those same questions
for sion for this initiative is “To work together to as we come down to the end of the year! If you
Your elevate the quality and safety of food service in missed the conference and need help answer-
Business Napa County for the protection and enjoyment ing those questions – please do not hesitate to
We recently held an industry meeting of consumers and to help contact us at 707-226-7455!
with food service providers and the Napa ensure the economic vital- We can provide you with
County Environmental Health Department ity and sustainability of “We both exist to FREE SCORE business coun-
(EHD) on September 28th. This meeting our hospitality industry.” help you Start, Grow seling by seasoned executives
brought to the surface the frustrations of If you are interested to small business owners and
both the business owner and the EHD. What in serving on this com- & Thrive!” budding entrepreneurs. Work-
became glaringly clear is that both the busi- mittee, please contact me shops on ‘Starting a Business’
ness owner and EHD aspire to the goal of a at lisa@napachamber. and ‘Business Plans’ also
safe and healthy experience for the consumer. com More Industry Task Forces will develop provided. Don’t forget that the Napa Valley
Erica Valentine of Insight Management has throughout 2011 based on the needs from our College Small Business Development Center
stepped forward to spearhead the Food Service community. is one of the best places to get help for your
Economics, Education & Expectations business, whether you need help figuring out
Industry Task Force. Working together we
have a clear path to our next steps: I felt very fortunate to be in the audience your Financial Statement or need new ideas
One of her first tasks for the Food Service at this Chamber sponsored conference. We had on how to market your business – the SBDC
Industry Task Force will be to develop a a tremendous amount of information and inspi- hosts many popular classes here at the Napa
county-wide, public/private initiative focused ration from the speakers. As I am hard at work Chamber. Just check their website for class
on improving communication, educational and on our Napa Chamber budget for 2011, my schedules: napasbdc.org We both exist to help
other resources, for the county’s hospitality take-away was timed perfectly. How can we you Start, Grow & Thrive! ■
industry. The committee will work with the poise the Napa Chamber to take full advantage

November 2010 | COMMERCE | Page 3 | napachamber.com

E3 continued from page 1... unfunded pension and

plays in economic recovery.

He brought information and
3 healthcare promises to
government employ-
ees, and their effect on
economics
resources for the critical three education the California budget.
C’s of doing business - Capital, expectations It is a crippling number
Contracts and Capacity without which will only get
which any one of these means bigger on which the
business failure to the entrepreneur. From debt service alone is more than the state
a clearing house to match federal and state will spend on higher education in the
procurement contracts with small businesses coming year. Mr. Crane encouraged
in a company called Business Matchmaking all in the room to speak up for political
to his deep understanding of how SBA loans activism, hoped more people would run
work, his presentation gave a glimmer of hope for office and claim a voice in govern-
(L-R) Thomas Kawazoe, Mechanics Bank,
to the many business leaders in the room. In ment decisions. The message hit home Christopher Wunderlich, Pacific Union Intl Real
closing his remark that “tough times don’t as the crowd pondered the various uses Estate, and Darren Peterie, Mechanics Bank
last, but tough companies do”, drove home and misappropriations of hard earned tax
the underlying premise that small business is dollars.
an essentially American ideal, where freedom Napa County Superintendent of
and hard work come together with ingenuity Schools, Barbara Nemko, introduced
to create the Fortune 500 companies of Assembly member Tom Torlakson
tomorrow. who spoke of the leadership role Napa
has taken in education with SC21. The
“Take the time model of New Tech High School has
now to reconnect been replicated around the country with
students learning new skills in new ways
with your vision, in readiness for new job skills in the
have patience, emerging employment market. Local
leaders realized that education and the
readiness and economy are inextricably linked and that
(L-R) Hector V. Barreto, Chairman, The Latino
a digital curriculum was needed for a
fitness to act digital society, the model is now in 62
Coalition, Lisa Batto, Napa Chamber President/
CEO, and Joanie & Steve Caria, American
when the boom schools around the country. Project- Business Engine

comes” Closing speaker, author and journalist

– Marc Johnstone, Shirlaws Alan Deutschman, shared his insight into busi-
ness leadership traits after having interviewed
some very influential and successful mentors;
Mark Johnstone of Shirlaws, an
Steve Jobs, Jeff Bezos, Robert Mondavi, Wen-
international consulting firm, spoke
dy Kopp and others. The overarching theme
to the current economic recovery in
was essentially that one needs to be willing to
terms of a “W” shape. Most reces-
fail, to in fact embrace failure, to be energized
sions recover in a simple “V”, this
enough to work hard and to have an extraordi-
time however we are seeing more of a
nary sense of resourcefulness. The difference
plateau before a final recovery, a pat-
between those who show leadership and those
tern not seen since the mid-seventies.
who don’t is a mindset, he says, a mentality
His advice for companies to be ready
of accepting and confronting challenges with
to leverage the final recovery was to
energy and even a sense of delusion that they
ensure costs are in line, employees are (L-R) Kathi Metro, Umpqua Bank, Kathleen Dreessen,
can, if they work relentlessly, figure out the
trained and products are streamlined so Napa Valley Community Housing, and Jamie
Buffington, Charter Oak Bank solution. It is this tenacity that is the differenti-
that cash flow is positive and ready to
ating factor because, as a small business owner
invest in the next upswing, which he sug- based learning is teaching students
you will come up against the unexpected for
gests will not occur until spring of 2012. He accountability and leadership in place of rote
which you are not trained. Resourcefulness
used the economic clock to gauge our current lessons.
is the key that will unlock those unexpected
position, which is a hesitant uneven recov- The Workforce Investment Board backed
scenarios.
ery and urged to plan for today plus 1 hour this up with their presentation on the employ-
The driving force of our economy comes
ahead. Innovative repackaging of products and ment market data in Napa. Emerging skills in
from the small business entrepreneur that is
services to meet the times rather than retooling the “green market” are in high demand and
patient, ready and fit to take full advantage of
production was wise advice that could stage a are one of the few segments that are seeing
the third wave! Today the challenge is plan-
company to “thrive, not survive”. Ultimately job growth. WIB is charged with gearing a
ning for the next boom – It will come whether
Mr. Johnstone’s advice; “Take the time now workforce to readiness for the next hiring
you are ready or not. Become ready, fit and
to reconnect with your vision, have patience, surge and has conducted an in depth study of
capture the wave!
readiness and fitness to act when the boom several key Napa industry sectors and their
The Napa Chamber has all the
comes.” future economics. The data is far reaching and
resources presented at E3, and speaker
The next speaker was David Crane, a indicative of a slow recovery – matching to
contacts available online at www.
special advisor to Governor Schwarzenegger. Mr. Johnstone’s prediction of a “W” recession
napchamber.com/2010resources.html. ■
Mr. Crane’s news was a sobering report on pattern.
November 2010 | COMMERCE | Page 4 | napachamber.com
 Welcome New Members!
Automobile Rentals Hotels & Motels Restaurant Delivery Service
Enterprise Rent-A-Car Hotel 1424 Food Friendz
Tom Perry, (707) 253-8000 Carol Castell, (707) 963-5100 Andrew M. Berman, (707) 947-3040
230 Soscol Avenue, Napa 1424 Main St, St. Helena Napa
www.enterprise.com/car_rental [email protected] [email protected]
www.hotel1424.com www.foodfriendz.com
Banks
US Bank Ivy Hotel Napa Restaurants
Renato del Rosario, (707) 254-2100 Kathleen Kearney, (707) 253-9300 Yo’Belle
1485 First St, Napa 4195 Solano Ave, Napa Kim Nguyen, (707) 226-1899
[email protected] [email protected] 3900 Bel Aire Plaza Ste E, Napa
www.usbank.com www.ivyhotelnapa.com [email protected]
www.yobelle.com
Bicycle Tours & Rentals Medical - Clinics
Change of Greenery Electric Napa Natural Medicine Retail Stores
Bicycles & More Jennifer Deir, (707) 224-2777 Tyler Florence Shop
Carolyn Nguyen, (707) 596-0499 575 Lincoln Ave Ste 340, Napa Joy Whitlock, (707) 254-9977
3425 Solano Ave, Napa [email protected] 710 Main St, Napa
www.changeofgreenery.com www.napanaturalmedicine.com www.tylerflorence.com

Catering Physicians & Surgeons, MD Social Services

Paula LeDuc Fine Catering Elizabeth Moffitt, MD - Harvest North Bay Regional Center
Mollie Jones, (510) 547-7825 Pediatrics Pamela Madden-Krall, (707) 256-1294
1350 Park Ave, Emeryville Elizabeth Moffitt, M.D., (707) 252-1076 10 Executive Ct, Napa
[email protected] 1100 Trancas St Ste 270, Napa www.nbrc.net
www.paulaleduc.com www.harvestpediatrics.com
Wineries
Computer Services Joseph Carrillo, MD, FAAP - Budge Brown Cleavage Creek
The Techno Wizard Harvest Pediatrics Winery
Sam Slaughter, (707) 259-5334 Joseph Carrillo, MD, FAAP, (707) 252-1076 Barbara Lloyd, (888) 295-1280
PO Box 6798, Napa 1100 Trancas St Ste 270, Napa 6307 Pope Valley Rd, Pope Valley
[email protected] www.harvestpediatrics.com [email protected]
www.thetechnowizard.com www.cleavagecreek.com
Ralph Myers, MD, PhD, FAAP -
Contractors - General Yoga Classes
Harvest Pediatrics
Schmitt & Company Ralph Myers, MD, PhD, FAAP, Phoenix Rising Yoga Therapy
Melissa Schmitt, (707) 224-7086 (707) 252-1076 Jaunie Federowicz, (760) 562-0220
2159 Big Ranch Rd, Napa 1100 Trancas St Ste 270, Napa 575 Lincoln Ave Ste 340, Napa
[email protected] www.harvestpediatrics.com [email protected]
www.schmittcompany.com www.napayogatherapy.com

Entertainment - Family Staci Hemmerlin, CPNP - Harvest

PB & J’s Pediatrics
Daniel Parker, (707) 226-5867 Staci Hemmerlin, CPNP, (707) 252-1076 Labor Law Issue:
849 Jackson St Ste 4A, Napa 1100 Trancas St Ste 270, Napa
[email protected] www.harvestpediatrics.com EMPLOYER ALERT!
www.partyatpbjs.com MANDATORY
Susan Mickens, CPNP - Harvest
Entertainment & Performance Pediatrics
CHANGE TO 2010
Wine Country Star Gazing Susan Mickens, CPNP, (707) 252-1076 EMPLOYMENT
Michael McKeown, (707) 337-9410 1100 Trancas St Ste 270, Napa NOTICES POSTER by
PO Box 2494, Napa www.harvestpediatrics.com
[email protected] OctOBER 8, 2010!
www.winecountrystargazing.com For a complete listing of Napa
Chamber members, updated daily, go to
Attention All Employers: Get
Event Services napachamber.com Your Mandatory Revised 2010
Napa Valley Custom Events California Employment Notices
Sharon Burns, (707) 477-1023 Poster and Pre-Order Your
PO Box 6716, Napa Connect with us...
[email protected]
2011 Poster Today!
www.napavalleycustomevents.com
Questions? Contact Lynn Page:
707.254.1145 or
[email protected]
To learn about the benefits of membership, visit napachamber.com or phone us at 707.226.7455

November 2010 | COMMERCE | Page 5 | napachamber.com

• PROVIDING NETWORKING OPPORTUNITIES
Visit our FB page
After-Hours MIXER at for more photo
albums of fun!
Holiday Inn Express & Suites
Our Third-Thursday MIXER in
October was a very special combined
Mixer with the American Canyon
Chamber of Commerce! Supporting a
strong local economy includes supporting
business County-wide and these special
partner Mixers help business-to-business
connections thrive. Special thanks to the
wonderful sponsors: JV Wine & Spirits,
Melissa Teaff Catering, Markstein beverage
Company, Castello di Amorosa, and
Ristorante La Strada!
PLAN AHEAD: Don’t miss this
month’s MIXPO... our unique Mixer/Expo on November 18th
at The Westin Verasa, Napa. Register online for Expo table
space at napachamber.com or just plan to attend the Mixer! ■

Karen Meagher from Rabobank Napa and John Roeske

with Spectrum Home Service

Susan Lane, CEO of the American Canyon Chamber, Paul Nannar

of Round Table Pizza, Leon Garcia, Mayor of American Canyon and
Eva Garcia, the Honorable First Lady

WRECK continued from page 2... Distrust led to layoffs and salary freezes in 2008
most effective medium for every message, Trust is at the foundation of every good and 2009. The 2010 Ethics and Workplace
whether it’s a meeting, conference call, or an team and a crucial part of creating a reputa- Survey conducted by Deloitte LLP, a financial
e-mail. tion as a preferred place to work. Without consulting firm, found that respondents
It’s also important to remember that trust, the structure of a team can crumble fast. who planned to seek new job opportunities
communication goes both ways. So take Distrust often starts from something small – cited loss of trust, lack of transparency in
the time to really listen to your team. Ask a misunderstanding or a forgotten promise. communication, and unethical behavior by
for feedback and be receptive to employee But once distrust sets in, it can be a long road employers as reasons for leaving.
input. Be careful to make sure you’re not to back to a trusting environment. In order To establish trust in your workplace,
misunderstanding their interaction with you. to function effectively, your team must work act with integrity at all times because your
And recognize that occasionally you may be in an environment of trust. Employers rely actions will almost always speak louder
called upon to mediate between staff mem- on their staff everyday, so businesses need than words. When you act with integrity and
bers when miscommunication occurs. employees they can trust to operate suc- honor, you strengthen employee loyalty and
Different generations in the workplace cessfully. And, in return employees need to dependability. In order to earn trust, you also
can further complicate communication. They be able to trust the leadership they follow. have to give it. Let your staff know that you
all have different communications prefer- No one wants to work in an environment of depend on them, that you trust them. The
ences. So you may need to tailor your efforts suspicion, and employees won’t stay long at more trust you give, the more you’re likely to
to suit the specific needs of each generation. a company that lacks trust. get back.
Asking – and permitting – follow-up ques- The Fix In every interaction, be open, but, more
tions is a great way to ensure everyone’s on Trust took a hard hit in many importantly, be honest. Leaving out vital
the same page. organizations when the economic downturn See WRECK on page 7…
November 2010 | COMMERCE | Page 6 | napachamber.com
WRECK continued from page 6... Disrespect Let your employees know that inappropriate
Great teams are built on mutual respect. behaviors will not be tolerated at work.
information in your interactions can
But, respect can be an unintended victim Be the example you want your team to
lead to speculation. Lack of honesty and
of today’s fast-paced environment where follow by being respectful in your speech
openness forces employees to rely on
stress, tensions, and workloads are high. and in your actions. Like trust, the more
hearsay and gossip which often leads to
Disrespect often starts small. Common respect you give to others, the more likely
misunderstanding and undermines trust.
courtesy and civility sometimes disappear they are to give respect in return.
Rumors spread and secrets that can threaten
for the sake of approaching deadlines and Stress is often one of the biggest catalysts
the development of trust are whispered
the need to perform. Disrespect can create an for disrespect and rudeness in the workplace.
about at the water cooler and on coffee
atmosphere of criticism and condescension. Employees who are stressed out are more
breaks. If not stopped, they can spread like
When disrespect invades a workplace, it can likely to engage in confrontation with other
a virus, destroying year’s worth of great
also lead to expensive legal and HR issues co-workers. So, find ways to reduce stress
relationships.
like bullying and harassment, and employee in your workplace. Try adding play into
Communicating honestly can sometimes
engagement suffers. Employees lose time and your team’s day. Finding ways to make
be a challenge, but it will pay off big time
motivation by worrying about incidents that work more fun will help reduce stress and
when employees know they can trust you.
occurred, resulting in lost productivity. improve employee morale and engagement.
When you are in a position that you can’t
The Fix Building a great team is important to the
share information, validate your team’s
Businesses can’t afford for disrespectful success of your company. So don’t let
concerns by letting them know you hear and
behavior to go unchecked in the workplace. miscommunication, distrust, and disrespect
understand their apprehension. Remember
If disrespectful behavior is occurring between wreck what you’ve worked hard to build. ■
that trust isn’t automatic. It has to be earned.
co-workers or managers on your team, Reprinted with permission from EXPRESS
So go to work every day with the resolve to
address the issues immediately. Don’t wait for EMPLOYMENT PROFESSIONALS.
earn the loyalty and trust of your team.
things to get out of hand before you step in.

We Focus On Business
Chamber Member Spotlight:
Queen of the Valley Medical Center
Queen of the Valley Medical Center
brings the community together
The Queen of the Valley has been despite all our current medical advances. At
providing healthcare to Napans for over the Wellness Center, we believe the only way
50 years and in the past 10 a significant to become a healthier community is to move
change has occurred at the campus on from the current health system that focuses on selflessly to care for our patients…and for
Trancas Avenue. The Queen of the Valley treating diseases, toward one that promotes earning this remarkable award.”
has evolved from a traditional hospital to healthier lifestyles and wiser personal choices. The Medical Center at the core of the
a state-of-the-art medical center providing We also believe more can be done to help Queen’s services is a 191-bed, acute-care
the best in not only catastrophic and chronic those living with chronic diseases or disabili- facility founded by the Sisters of St. Joseph
care, but also in preventive well-being ties. At the Wellness Center, we are devoted to of Orange. Rated by U.S. News and World
services to the community. The organization that cause.” This integrated approach provides Report as one of America’s Best Hospitals,
has maximized their campus property with our community with a rich resource that the Queen is the largest health care facility
the addition of a Wellness Center amongst empowers us to create a healthier future for and one of the largest employers in Napa
the other new buildings at Trancas and Villa ourselves and our loved ones. In addition to County. Among the services provided are: a
Lane. The Wellness Center provides a full patients under the care of a medical plan the Regional Heart Center, a Regional Orthope-
range of rehabilitation and chronic disease fitness area of the Wellness Center is available dic Center, a Cancer Center approved with
management, prevention, health improve- to all community members for a monthly fee. commendations by the American College of
ment, medical and general fitness programs, Dignity, service, excellence and justice, Surgeons, a Women’s Center, maternity and
as well as stress management training and these are the driving tenets of the entire Queen infant care, inpatient and outpatient minimal-
nutrition counseling. of the Valley Medical Center. Living to these ly invasive surgery, occupational health, and
The Wellness Center’s mission is “to principles is the secret behind their achieve- a full-service emergency department.
continually improve the health and quality ment, announced this August, of being named More information about Queen of the
of life of the people in the communities we a “2009 Overall Best Performer” by Avatar Valley Medical Center can be found at www.
serve.” This is demonstrated by the over- International, a nationally recognized leader thequeen.org . To learn more about Wellness
whelming investment that the Queen has in continuous assessment and quality im- Center programs and the many personal and
made in developing and enhancing their provement in patient care services for over 25 family membership options, please contact
services. In their own words: “Our commu- years. Queen of the Valley President and CEO the Membership Director at 707-251-1395,
nity, like many others throughout the nation, Dennis Sisto attributes the repeat award to his e-mail [email protected], or visit
faces an epidemic of preventable diseases. entire organization from the physicians to the Queen of the Valley Wellness Center, 3421
The prevalence of diseases such as diabetes, volunteers. “I commend our entire team at the Villa Lane, on the campus of Queen of the
obesity and asthma is increasing rapidly, Queen for working together so effectively and Valley Medical Center. ■
November 2010 | COMMERCE | Page 7 | napachamber.com
 Upcoming Events... maximize your networking!
November 5 November 18 November 17
First Friday MIXPO Wake Up Your
Business Development Business Wednesday:
After-Hours Mixer “Navigating the Workforce
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707.226.7455 or visit our
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a v e Get your message in

S te! front of hundreds of

h eDa Napa Valley business

and community people...
t Friday
January 21, 2011 Your Napa Chamber’s COMMERCE
newsletter is a vital 8-page electronic
for the Napa Chamber’s newsletter currently reaching a subscriber
base of over 1,850 Napa Chamber of
ANNUAL DINNER Commerce member emails each month and
has a successful average open rate of 34%.
The Meritage Resort & Spa This timely publication keeps our members up-to-date with legislative
875 Bordeaux Way, Napa issues, member benefits, and networking and event opportunities.
Annual General Membership Meeting Call Katherine Zimmer for space reservations and
& Installation of Officers and Directors specials... [email protected]

Napa Chamber 2010 OFFICERS

MISSION Randy Martinsen, Chairman of the Board..................... Accelerated Marketing Group
As the membership organization for Ryan Gregory, Chair-elect...................................... Riechers & Spence Associates, Inc.
business, we promote our community’s Debra Dommen, Vice-Chair Advocacy...................................... Treasury Wine Estates
economic vitality and quality of life Kent Kuhlmann, Vice-Chair Resources......................... Kuhlmann Associates Financial
through leadership development, Richard Rybicki, Vice Chair Membership ................................ Rybicki & Associates
advocacy, facilitation and education. Cherie Knox, Treasurer............................................................... Redwood Credit Union
Mike Silvas, Immediate Past-Chair.....................................Wine Country Fine Properties
NAPA CHAMBER BOARD OF DIRECTORS
BENEFIT from being a Dean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; Linda
member of the Napa Champagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank,
Chamber of Commerce La Toque; Pamela Gleeson, Santen Inc.; Clay Gregory, The Napa Valley Destination
Council; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Stanton Lawson, Sequoia
• Creating a Strong Local Economy Senior Solutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin,
• Promoting the Community City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your
• Providing Networking Opportunities Compass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa
Community Bank; Jaime Penaherrera, Queen of the Valley Hospital Foundation; Richard
• Supporting a Sustainable Future
Rybicki, Rybicki & Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa
• Representing Business to Government Valley Register; Patrick Sweeney, Napa Valley Unified School District; Kevin Teague,
• Engaging in Political Action Holme Teague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;
Jay Williamson, Williamson and Company.
For membership information call HONORARY DIRECTOR: Julian Weidler, Retired.
Sherrell Harper at 707.257.4598
or Rebecca Johnson at 707.254.1142 Lisa Batto, ACE, President/CEO, 707.226.7455, [email protected]
Katherine Zimmer, VP Marketing & Communications, 707.254.1147, [email protected]
NCC STAFF

Sherrell Harper, Membership, 707.257.4598, [email protected]

Commerce editorial is exclusively produced by Rebecca Johnson, Membership, 707.254.1142, [email protected]
the Napa Chamber of Commerce, Jayson Johnson, Creative Manager, 707.254.1144, [email protected]
1556 First Street, Napa, CA 94559. 707.226.7455
Paula Wick, Customer Service, 707.226.7455, [email protected]
EDITOR: Katherine Zimmer
Please email submissions to Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, [email protected]
[email protected] Christine Sullivan, Administrative Assistant, 707.254.1143, [email protected]
Caryl Chakerian, Communications, 707.738.6053, [email protected]

November 2010 | COMMERCE | Page 8 | napachamber.com