Business Idea Plan

2018

Company/Business Name: Lab Pastries

Business Owner/s:

Abigaille Trixie Arce

Lenny Mission

Rodolfo Rustia

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Table of Contents

I. Executive Summary………………………………………………………….,,,,4

a. Mission Statement……………………………………………………..4

II. Company Description…………………………………………………………..5

a. 1 Year Goal……………………………………………………………5

b. Legal Form of Ownership …………………………………………….5

c. Goals and Objectives ……………………………………...………….5

III. Organizational Chart and Management Team……………………………...6
a. Organizational chart …………………………………………………6
b. Management Team …………………………………………………6
c. Background about the owners……………………………………….7
IV. Operating Procedures…………………………………………………………11
a. Equipment …………………………………………………………11
b. Inventory and Suppliers……………………………………………12
V. Marketing Plan ……………………………………………………………….13
a. Competitive Analysis………………………………………………13
b. Competitive Advantage ……………………………………………13
c. Customer Profile/Target Market……………………………………14
d. Product/Service…………………………………………………..…15
e. Price ………………………………………………………..……….15
f. Placement/Distribution……………………………………………...15
VI. Promotional Plan……………………………………………………………..17
VII. Appendices…………………………………………………………………….18

a. Brochures and advertising materials…………………………………18

b. Industry studies………………………………………………………19

c. Detailed lists of equipment owned or to be purchased………………21

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 d. Market research studies………………………………………………21

VIII. Promotional Mix Worksheet……………………………...……………………22

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Executive Summary

Today’s food nutrition is too blurry to see. Modern people, almost all, tend to
seek satisfaction, comfort and accessibility in their foods. Some choose to buy their foods
on a convenience store or a fast food chain. Imagine how many unhealthy preservatives
are there in a single serving. Also, they will spend more money continuing to eat out.
That is why; Lab Pastries is designed for these problems. It is designed to cater all people
in different shapes, age and sizes. Its tagline:”Nutrition and Satisfaction in a single bite”
explains that Comfort food and Nutritional food can be combined together. This is to
open new variety of choices in food- or as the Lab Pastries is designed- a food revolution.
It is for people to re- evaluate their eating habits. As a starting venture, Lab Pastries will
not yet be sold on a store, but online and also on personal sales. They will be also
accepting large deals in companies, if ever. Lab Pastries’ promise is to provide quality
and consistency. Because as they believe; “A business without a purpose ain’t a business
at all. Also, it is give and take, both the manufacturer and consumers shall benefit from it.
They believe that a business is a partnership between the customer and the manufacturer.
The owners are planning to make the business long-term by adding new lines on the
products. Also, it will not be hard to get resources, because they keep it all natural, with
Mother Nature by the side. Their first line is the Malunggay line; wherein they
incorporated Malunggay in cookies and cupcakes. And their price range starts from Php
5.00. it is cheap for the people to access it easy and cheap.

Mission Statement

To provide nutrition alongside satisfaction in today’s society. Many people

nowadays are more inclined in junk foods for their satisfaction. Also, based on the
uniqueness a product contains. That is why Lab Pastries’ mission is to provide
satisfaction and nutrition in a bite. Its experimental and innovative touch of different
herbs and spices will make it unique and intriguing and also available to all age and
shapes.

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Company Description

Food business might be the most basic way to help change things in the
community. To provide nutrition along satisfaction, are the most tempting offer one can
get. Many people nowadays are more inclined in junk foods for their satisfaction. Also,
based on the uniqueness a product contains. That is why Lab Pastries’ mission is to
provide satisfaction and nutrition in a bite. Its experimental and innovative touch of
different herbs and spices will make it unique and intriguing and also available to all age
and shapes. Lab Pastries’ goal is to provide good customer care and relation. And also, to
open and develop a new variety of foods that are healthy, unique and satisfactory, to the
society. It believes that “A business without a purpose ain’t a business at all. Also, it is
give and take, both the manufacturer and consumers shall benefit from it.” All shapes,
size, class and age are no exception to nutrition. That is why Lab Pastries are made with
the quality the people deserve but still affordable in prices. The owners plan to make the
business long-term by adding new lines on the products. Also, it will not be that much
difficult to find new sources. Our mother nature provides all key ingredients that make
the product stand out. It is an advantage that we have nature by our side to make it
successful. Though the owners are mere students, they promise to give time and effort
through these projects. Budgets are also covered and planned. Their innovative vision is
also a plus, because it is the key component in raising a business like this. This venture is
a partnership between students hoping to attain success in the near future. And as they
believe their success lies with their cooperation and communication with one another.
And conflicts are set aside for they have equal liabilities.

1 year Goal:
The company wants to make Php 60,000 by January 1, 2018 a year from today.
And more than Php 5,000 a month as a start

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Organizational Chart and Management

Abigaille Trixie S. Arce

Chief Executive Officer/
President

Rodolfo Rustia
Lenny Mission
Marketing Manager
Financial Manager
& COO

Hardwork Teamwork Success

Our goal is to make quality. That is why; we assigned people

that embody the qualities that a specific job needs. We need people who
are, hardworking, patient and creative. The three main characteristics
Lab Pastries requires. We meet or exceed the standards that should be
expected to make quality.

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About the Owners

Abigaille Trixie Silva Arce

Chief Executive Officer/ President
As the leader of the team, Ms. Arce is in charge of maintaining the quality of
the product. It is her job to lead the team to the right path. Also, she is the one to
determine the performances of her colleagues and employees.
Date of Birth: July 8, 2001
Place of Birth: Quezon City
Height: 5’10
Weight: 95 kg
Citizenship: Filipino
Civil Status: Single
Religion: Christian Born Again
Languages Spoken: Tagalog, English
Educational Attainment:

SECONDARY
Senior High School (Accountancy and S.Y 2016-2018
Business Management Strand)
Asia School of Arts and Sciences
433 Jorjo Bldg., Tandang Sora
Avenue, Brgy. Culiat, Quezon City

Junior High School S.Y 2012-2016

Shining Hope Academy
1128 Tandang Sora Ave., Brgy. New Era,
Q.C Metro Manila

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ELEMENTARY
Shining Hope Academy S.Y 2008-2012
#21 Tulips St., Saint Dominic 4 Subd.,

Brgy. Culiat, Quezon City

Mary Immaculate Academy S.Y. 2006-2008

of Quezon City
Villanueva Drive, Commonwealth
Avenue, Quezon City

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Lenny Mission

Chief Financial Officer

As the Financial officer, she will take care of the suppliers and also, she

is to determine the salaries of the employees.

Date of Birth: November 25, 1999

Place of Birth: Quezon City
Height: 5’5
Weight: 68 kg
Citizenship: Filipino
Civil Status: Single
Religion: Roman Catholic
Languages Spoken: Tagalog, English
Educational Attainment:

SECONDARY
Senior High School (Humanities and S.Y 2016-2018
Social Sciences Strand)
Asia School of Arts and Sciences
433 Jorjo Bldg., Tandang Sora
Avenue, Brgy. Culiat, Quezon City

Junior High School S.Y 2012-2016

Culiat High School

PRIMARY
Culiat High School S.Y 2006-2012

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Rodolfo Rustia
Chief Operating Officer
As the operations officer, his job is to work side by side with the financial
officer, he is in charge of the manufacturing process. Also, he is in charge of the
marketing process.

Place of Birth: Quezon City

Height: 5’8
Weight: 40 kg
Citizenship: Filipino
Civil Status: Single
Religion: Roman Catholic
Languages Spoken: Tagalog, English
Educational Attainment:

SECONDARY
Senior High School (Humanities and S.Y 2016-2018
Social Sciences Strand)
Asia School of Arts and Sciences
433 Jorjo Bldg., Tandang Sora
Avenue, Brgy. Culiat, Quezon City

Junior High School S.Y 2012-2016

New Era High School

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Operating Procedures

a) Equipment:

Oil Php 150.00/ 2 liters

Baking Soda Php 35.00/ box

Baking Powder Php 30.00/ pack

Butter Php 35.00/ 1 cup

Salt Php 15.00

Cupcake Liner Php 30.00/ 60 pcs

Cocoa Php 365.00

Powdered Sugar Php120/ 2kg

Sugar Php 40/kg

Flour Php 400/sack

Eggs Php 5.00/ pc

Cake Flour Php 50.00/ kg

Cupcake Pan Php 200/pc of 12

Oven Php 20,000.00

Measuring spoons, cups etc. Php 400.00

Total: Php xxxxxx.xx

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  Suppliers: List of key suppliers and Term of sales: (30 net, on credit, etc)

On terms of suppliers, Lab Pastries partnered with the best and quality providers.
They have National Bookstore, Puregold Supermarkets and Commonwealth market as
their suppliers. They picked National Bookstore to supply them with the packaging
materials they need. And they picked Puregold Supermarket and Commonwealth Market
as suppliers for their best, high quality ingredients.

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Marketing Plan

THE MARKET:

According to Dr. Gillean Barkyoumb,MS,RD, for millennials, food is not just a means of
sustenance- it is a defining characteristic of who they are. And that is, the point of time
wherein the society needs a wider, more nutritious variety of foods.

THE COMPETITION:

Starting a business is difficult, especially if you have big companies around you.
There are lots of companies too, nowadays, transforming their food into nutritious ones.
For example; Nestlé, they announced last February 2017 that they will be eliminating
artificial ingredients from their products. And knowing Nestlé it is a big company, selling
comfort foods in local drugstores and supermarkets, is a big threat for small businesses.

Another competition is Kraft. Kraft is a company selling various types of comfort

food. They manufacture and sell those into supermarkets. But unlike any other household
products, Kraft is known for their products and not their brand name.

Taco Bell is known for their amazing tacos, announced plans in May to cut artificial
colors, artificial flavors, and added trans fats from their menu "where possible" by 2017.
The chalupa-slinging chain will use actual black pepper in its seasoned beef instead of
"black pepper flavor," but it won't alter its co-branded products, like "Doritos Locos
Tacos." Taco Bell is one of those foods that you can see popping in every city, just like
Pizza Hut. Pizza Hut is a well-known pizzeria, internationally. And as a sister company of
Taco Bell, they eliminated too, their artificial flavorings and etc.

Last, but certainly the biggest competition out there is: Subway. Subway’s
commercials and promotions are surely the best. A man being all big and fat back then,
ate Subway’s sandwiches as his’ meal everyday and being all fit after, surely is a great

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promotion. But not all people can afford these sandwiches; they surely cost a lot for third-
world countries such as, Philippines. That is why the competitive advantage of Lab
Pastries is the benefit of having a nutritional and satisfactory food at a low price. Also
stated below, is a chart showing the comparison of Lab Pastries from these companies.

Characteristic Lab Kraft Nestle Taco Bell Pizza Hut Subway

Pastries
Nutrition      
Satisfaction      o
Accessibility    o o o
& Location
Price/      
Affordability
Popularity o     

Legend:
 - Good
o –Fair
 Not good
THE CUSTOMER:
a) Demographic: ie; Lab Pastries intends to cater all shapes and sizes.
But they want to focus more on ages 5-9 years old and 60 years old
and above. Because this is the stage wherein people became picky
eaters, they want foods that are attractive to their eyes, but still have to
make sure they have enough nutrition in their body – male or female.
We target people middle to low class because; we want to deliver the
nutrition and satisfaction into, that part of the society and we feel like,
there is a strong need of this product to those kind of people.

b) Market size: 100 people- Asia School of Arts and Sciences

Culiat Quezon City (Estimated): 70,000

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 c) Psychographics: Nowadays, people tend to lean on foods that will
satisfy their feelings and also, the foods are always bought with the
sense of convenience, meaning they all want easy access to the
products.

THE PRODUCT:

1) Product:

Product Description: Lab Pastries’ products has that

experimental, that makes its’ own character that will change your
view of eating.

Product Benefits: Nutrition and satisfaction in one.

Price: Lab Pastries prices products according to its market’s demand and
demographics. That is why Lab pastries priced their products with 20% markup.

2) Place (Location): Lab Pastries is not yet looking for a place to sell their
products. The owners want to start small and basic, online selling. But in some
time maybe, when the business grow further, the owners will find a location that
will fit the standards they are looking for; accessibility, lease price, space, and the
ambiance.

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 PROMOTIONAL PLAN

BUDGET:
Promotional Budget: Funds allocated for advertising (from 4 to 12 Months)

Traditional: Flyers and Posters

Cost: Php 1000.00

Online: Facebook Pages

Cost: Php 0 (Starting) – Php 1000.00 (Progressing Future)

PROMOTION:
As a starting business, Lab Pastries would like to venture out, using social
media pages. They created a Facebook Page to advertise and sell their products within
Quezon City only.

They also used traditional advertisement such as flyers and posters. For they
believe that traditional never gets out of style. And lastly, Lab Pastries advertise by the
“word of mouth”, they assigned a Marketing Manager to sell out their products. It is
because the most-proven way of selling products is through the work of mouth.

Lab Pastries will utilize the following to promote the business.

January to June: Flyers and Posters –Printing- cost: Php 500
July to December: Flyers and Posters –Printing- cost: Php 500
July to December: Facebook Push Pages- cost: Php 120- 120 x 6 months =
Php 720

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Appendices/Attachments

A. Brochures and advertising materials

a. Lab Pastries Logo

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 b. Opening Poster

B. Industry studies

Around the globe, the majority of respondents rely on tried-and true methods to
lose weight—diet and exercise. Three quarters of global respondents who are
trying to lose weight plan to change their diet, and nearly as many (72%) plan to
exercise. Comparatively, low percentages of respondents use other methods to shed
unwanted pounds: 11% say they take diet pill/bars/shakes, 7% use medicine
prescribed by their doctor and 6% use other methods not described in the survey.
Among those who are changing their diet to lose weight, nearly twothirds (65%)
say they are cutting down on fats, a decline from 70% reported in Nielsen’s 2011
Global Health & Wellness Survey, and 62% are eating less chocolate and sugary
sweets, a percentage that holds steady from 2011. Conversely, more than half of
global respondents (57%) are expanding their diets with more natural, fresh foods,

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 up from 55% reported three years ago.
(https://www.nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielse
n%20Global%20Health%20and%20Wellness%20Report%20-%20January
%202015.pdf)

C. Detailed lists of equipment owned or to be purchased

Oil Php 150.00/ 2 liters

Baking Soda Php 35.00/ box

Baking Powder Php 30.00/ pack

Butter Php 35.00/ 1 cup

Salt Php 15.00

Cupcake Liners Php 35.00/ 60 pcs

Cocoa Php 365.00

Powdered Sugar Php120/ 2kg

Sugar Php 40/kg

Flour Php 400/sack

Eggs Php 5.00/ pc

Cake Flour Php 50.00/ kg

Cupcake Pan Php 200/pc of 12

Oven Php 20,000.00

Measuring spoons, cups etc. Php 400.00

Total: Php xxxxxx.xx

D. Market research studies

MILLENNIAL NUTRITIONIST, Gillean Barkyoumb, MS, RD, is a talented speaker,

writer, presenter, and media enthusiast based out of Gilbert, Arizona. Being a millennial

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herself, Gillean has a unique interest in investigating why her generation has a fascination
with food and how that passion can be a driving force in changing the food environment
of the world to be healthier and more ecofriendly.
For millennials, food is not just a means of sustenance — it’s a defining characteristic
of who they are. On Millennial Nutrition, Gillean explores this shift in our food culture.
She connects with her fellow Gen Y’ers by sharing health and nutrition tips through
Instagram-worthy food pics, credible and intriguing articles, and to-the-point videos.
Topics include fun, trendy tips to stay healthy while still living the millennial lifestyle of
travel, food festivals and craft beer tastings. Underneath the content of every piece lies a
foundation of factual nutrition science—no diet fads or ingredient myths will be
promoted here.

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 Promotional Mix Worksheet:

Results
Company Lab Pastries
Name:
Target Middle to Low Class, Kids and Elderly
Market: people, also some people with illness such as;
diabetes and high blood

Communication To open new, innovative options for health

Objectives: and lifestyle improvement.

Design
Message Content: “Nutrition and Satisfaction can be in one
bite.”

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Format:

Promotional Flyers, Posters, Facebook and Twitter Pages

Methods:

Budget: Php 2,000.00/ Year

Total promotional budget: Php 2000.00

Promotional Mix: % Php
Advertising 100% 2000.00

Personal Selling 0% 0.00

100% Php 2000.00

Promotional Channels:
Facebook: Lab Pastries
Twitter: labpastriesph

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