Chapter I
EXECUTIVE SUMMARY
Brief Description of the Project
This study is about putting up a food kiosk catering Pancit as its main dish.
The objective of the proponents in making this business possible is to offer its
customers other varieties of pancit aside from those usual ones (e.g. Batil
Patong, Pancit Cabagan, etc.) The business will highlight food presentation,
flavour, smell, nutritional value, cleanliness, personal trust and interaction with
customers as the important parameters for assessing food safety as well as to
meet the customers' needs and wants. The proponents will put up the food kiosk
inside Megamart Manaoag Shopping Center & Hotel Llamido St., Poblacion
Manaoag, Pangasinan.
Brief Profile of the Entrepreneurs
Maria’s Pancit Express will be established by two (2) proficient Bachelor of
Science in Accountancy undergraduate students of Lyceum-Northwestern
University. The first partner is Angelica Peros from Brgy. Bisal, Manaoag,
Pangasinan and the other partner is Princess Ocampo from Brgy. Pao,
Manaoag, Pangasinan. Both partners are general partners. And each of them will
be contributing Php 300,000 or a total of Php 600,000.
Project’s Contribution in the Economy
The proposed project will not only yield profit for the owners, but the
proponents also aim to run their business with the objective of providing
economic opportunities like employment for future kitchen staff and crew. The
business' another contribution would be remittance of taxes that would be
advantageous for the local and national government because tax is a source of
government funds used to render vital services needed by the Filipino citizens.
Project Background and History
Rationale
The proponents want to offer their valued customers different and
unfamiliar varieties of pancit that are only available to limited places. The
proponents aim to deliver these varieties to the customers without requiring them
to travel to the place of origin of Batil Patong and Pancit Cabagan.
Pancit is a derivative type of noodles that originated in China but there are
types of pancit which are different based on its own town aspects that originated
in the Philippines. The fact that pancit is eaten and part of Filipino culture means
that it was most likely brought over from settlers in the Philippines.
Places with most numbers of panciterias are in Isabela and Tuguegarao
City. The most popular made pancit for these places are the Pancit Cabagan and
Batil Patong, respectively. “Batil” means mix and “patong” means top or topping,
the noodles of Batil Patong is flat kind. Pancit Cabagan looks like a cross
between the pancit canton and pancit palabok. This kind of pancit is very popular
especially to Ilocanos and it is usually enjoyed by the locals as a meal for festive
occasions.
Proposed Name of the Business
The business proponents came up with the “Maria's Pancit Express” as
the name of their business. "Maria" as the Filipino translation of Mary, for the
business will be established in the well-known municipality of Manaoag because
of the Minor Basilica of Our Lady of the Rosary of Manaoag, and “Pancit
Express" as the main dish to be served is pancit which is Pancit Cabagan and
Batil Patong.
Type of Business Organization
The business will be established under a partnership form of business
ownership. The proponents will contribute money and skills to the business'
common fund with the intention of sharing profit equally among themselves. The
pre-operating capital for this business will be P300,000 each partner for a total of
P600,000.
Locale
Location is one of the major factors to be considered when starting up a
business. It must be assured that it is accessible to the target market. Right
choice of location means reaching your target customers and responding
correctly to their market needs.
The proposed business will be located inside Megamart Manaoag
Shopping Center & Hotel Llamido St., Poblacion Manaoag, Pangasinan. The
proponents decided to operate in Manaoag because the municipality is
continuously growing competently and it is being visited by large numbers of
devotees every week, this would add up to the chance of the business to be well-
known and to bloom easily. The place is also a commercial area and near
residential areas.
