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ZUVENTUS

The pharmaceutical industry discovers, develops, produces, and markets drugs to treat patients. Companies deal in generic or branded medications and devices. The modern industry has its roots in the 19th century with companies like Merck beginning to take a more scientific approach. Zuventus is an Indian pharmaceutical company that was founded in 2002 and has achieved rapid growth, including over 100 crore in turnover within 18 months. It aims to become a global healthcare provider through superior products and profit.

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Sagar Shrikant Jalui
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370 views8 pages

ZUVENTUS

The pharmaceutical industry discovers, develops, produces, and markets drugs to treat patients. Companies deal in generic or branded medications and devices. The modern industry has its roots in the 19th century with companies like Merck beginning to take a more scientific approach. Zuventus is an Indian pharmaceutical company that was founded in 2002 and has achieved rapid growth, including over 100 crore in turnover within 18 months. It aims to become a global healthcare provider through superior products and profit.

Uploaded by

Sagar Shrikant Jalui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PHARMACEUTICAL INDUSTRY

The pharmaceutical industry discovers, develops, produces, and markets drugs or


pharmaceutical drugs for use as medications to be administered (or self-administered) to
patients to cure them, vaccinate them, or alleviate a symptom. Pharmaceutical companies may
deal in generic or brand medications and medical devices. They are subject to a variety of laws
and regulations that govern the patenting, testing, safety, efficacy and marketing of drugs.

HISTORY OF INDUSTRY
The 21st century pharmaceutical and biotech sector has come a long way from its roots in 19th
century pharmacy – Robin Walsh looks at its evolution over the centuries
The roots of the pharmaceutical industry lie back with the apothecaries and pharmacies that
offered traditional remedies as far back as the middle ages, offering a hit-and-miss range of
treatments based on centuries of folk knowledge.
But the industry as we understand it today really has its origins in the second half of the 19th
century. Whilst the scientific revolution of the 17th century had spread ideas of rationalism and
experimentation, and the industrial revolution had transformed the production of goods in the
late 18th century, the marrying of the two concepts for the benefit of human health was a
comparatively late development.
Merck in Germany was possibly the earliest company to move in this direction. Originating as a
pharmacy founded in Darmstadt in 1668, it was in 1827 that Heinrich Emanuel Merck began the
transition towards an industrial and scientific concern, by manufacturing and selling alkaloids.

1
HSITORY & BACKGROUND OF ZUVENTUS
Zuventus Healthcare ltd not just ‘yet another’ Pharma Company, but the company which has
created a string of records in unthinkably short time frames. With all humility Zuventus prides
itself as a Land Mark in Indian Pharma Industry.
Born on 15th of July 2002, with the conviction that we are born to win, Zuventus virtually had a
vertical take-off.
Just to mention a few of our coveted achievements like:
Crossing the enviable 100 Cr turnover mark in just 18 months of operations.
Building mega brands which made it into Top 300 industry brands in less than 5 years of our
existence.
Achieving leadership positions for some brands displacing even well entrenched MNC brands.

 The list can go on and on.


 With group turnover of the order of 1500 Crs. and strong back-up like:
 Joint Venture Partner – Emcure
 World class manufacturing facilities
 State of the art R&D Center
 Zuventus can rightfully call itself a future ready global company in the making.

VISION

 To bring joy and jubilation in people’s lives by becoming a global healthcare provider it
with superior profit
MISSION

 Pursued by every zuventian with missinonary zeal.

GOALS AND OBJECTIVES

 To be top ten pharma company by 2025


 To become no 1 segment of anti infective
 To make significant contribution towards a anemia free india
 To establish leadership in the areas of Nutrition Pain management vaccnie

2
SWOT
STRENGTH
The strength of zuventus is having three manufacturing plant in bhaddi, Sikkim and jammu within
a period of 17 years, it had deals with various tharupatic segment gyn, ortho, pedia and recently
tie up with international brand and marketing in first time in india

WEAKNESS
Organization is having hirecery system for each and every stage to take any approval it is time
consuming, and every time lots of investment on cme and conferences which dose not amount
to proper return

OPPORTUNITY
Zuventus are planning to launch vaccine manufacturing plant which is first time in india and enter
in to more specific vaccine market and planning to tie up wih international brands for marketing
in india

THREATS
Other companies are become more and more aggressively taking market shares there for our
oragnasation shares are drop down.

3
ENVIORMENTAL SCANNING

EXTERNAL ENVIORMENT
In our industry this factor plays very important role because now a days gst is different to every
medicine not get funding from government for research and development so there for not any
new inventation and sometimes government may ban some molecules it becomes also problem.

INTERNAL ENVIRONMENT
Organization is facnig problem regarding marketing strategy because so much of product
portfolio there for it becomes saturation level
There for next strategy organization is planning to split the division become more and more
product specific

4
BCG MATRIX

Market Share
High Low

High Bevon Vitanova


Market
Growth

Low Eslo Augpen

5
GE MATRIX

Business Unit strength


High Medium low

High
Industry
Attractiveness coralium tab maxtra sy zostum

Medium
soventus sy feronia xt tab diof

Low
merotec amlinox rabifast

6
RECOMMENDATION

The company should invest more on research & Development and in the training of the
employee.
Company should conduct scientific training session for the better skill development of the
employees.

7
CONCLUSION

By focusing on the above recommendations Zuventus can gain more market penetration in new
and current industry segments and increase their overall revenue.

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