Scribd
Upload
300 views1 page

Case Study-: KCC and Social Entrepreneurship

Alicia Polak founded Khayelitsha Cookie Co. (KCC) to help empower women in the township of Khayelitsha, South Africa by providing them with jobs and skills training. KCC employed over 10 local women who had previously not been employed and trained them in both business and baking skills. Within two years, KCC was selling over 13,000 cookies per month and generating income that improved the living standards of employees. The success of KCC in empowering women like manager Zanele Bam demonstrates the potential of social entrepreneurship to create opportunity for underprivileged communities.

Uploaded by

vivek ghatbandhe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
300 views1 page

Case Study-: KCC and Social Entrepreneurship

Alicia Polak founded Khayelitsha Cookie Co. (KCC) to help empower women in the township of Khayelitsha, South Africa by providing them with jobs and skills training. KCC employed over 10 local women who had previously not been employed and trained them in both business and baking skills. Within two years, KCC was selling over 13,000 cookies per month and generating income that improved the living standards of employees. The success of KCC in empowering women like manager Zanele Bam demonstrates the potential of social entrepreneurship to create opportunity for underprivileged communities.

Uploaded by

vivek ghatbandhe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Case Study- KCC and Social Entrepreneurship

Alicia Polak founded Khayelitsha Cookie Co. with an intention to help local women to change
their lives. The tagline of KCC - “Creating opportunity one bite at a time” clearly represents the
way Alicia selected to improve the standard of living of few people living in Khayelitsha that is
one of the most unprivileged areas of South Africa. Khayelitsha is one of the largest and dangerous
townships near Cape Town where most of the people live in extreme poverty and unemployment.
KCC employed most of the women they had never been employed earlier and were living on grants
of government.

Skill training is one of the major activities at KCC. Employees were trained on various aspects of
business viz. business communication, customer relationship management, inventory
management, computer skills etc. along with baking, packing and labeling. Full time employment
raised the self-esteem of the employees and made them feel proud; at the same time monetary
benefits earned by them helped them to improve the way they used to live earlier.
Polak started the KCC investing her own money ($10,000) with an expectation that if this model
works she will be able to help few people to change their lives. Initially, Nokwanda was the only
employee working for KCC, but within two year of its inception KCC employed more than 10
employees to bake varieties of cookies (Choc Chunk, Ginger Snap, Safari, Brownies and
Shortbread biscuits) and sell into coffee shops, restaurants and hotels. Within two years of its
inception, KCC started selling an average of around 13,000 cookies in a month.
The Bakery manager of KCC, Zanele Bam who is in early thirties is a living testimonial depicting
the success of this venture. She said “I have learned business skills, I have learned how to handle
business tasks, how to work with clients and also communication skills. If you can’t manage
yourself, you can’t manage others”.
In order to help the society, KCC donates a portion of its profit to the Philani Clinic in Khayelitsha.
This cookie business owned a remarkable success as it got accepted by customers and retailers. In
the year 2006, Oprah Winfrey recently featured KCC and its products on her TV Show, a highest
rated talk show which is being watched by more than 22 million people. Alicia Polak is highly
positive that she will be able to empower more and more women and to attract more international
customers by replicating this KCC model in different countries irrespective of their languages and
cultures.
Questions
1. SWOT analysis.
2. Idea behind KCC
3. Replicate KCC model in other place.

You might also like