A Study On Customer Satisfaction Towards Branded Air Conditioner With Special Reference To Coimbatore City

CONTENTS
LIST OF TABLES
LIST OF FIGURES
Chapter No. Description Page No.
1. INTRODUCTION
1.1 Introduction of the Study 1
1.2 Industry Profile 9
1.3 Company Profile 11
2. MAIN THEME OF THE PROJECT
2.1 Need of the Study 15
2.2 Objectives of the Study 16
2.3 Limitations of the Study 17
2.4 Research Methodology – Introduction 18
2.4.1 Introduction 18
2.4.2 Research Design 18
2.4.3 Questionnaire Design 19
2.4.4 Sampling Design 19
2.4.5 Sampling Size 19
2.4.6 Sampling Unit 20
2.4.7 Period of Study 20
2.4.8 Data Collection 20
2.4.9 Data Analysis 21
2.5 Analysis and Interpretation 24
3 FINDINGS,SUGESSTIONS & CONCLUSION
3.1 Findings 64
3.2 Suggestions 66
3.3 Conclusion 67
APPENDIX
REFERENCES
LIST OF TABLES
Table No. Description Page No.

2.5.1.1 Classification of the respondents based on gender 24
2.5.2.1 Classification of Respondents based on Age group 25
2.5.3.1 Classification of Respondents based on Marital Status 26
2.5.4.1 Classification of Respondents on the basis of Educational 27
Qualification
ii
2.5.5.1 Classification of Respondents on the basis of Occupational 28

Status
2.5.6.1 Classification of Respondents on the basis of Family income 30
per month
2.5.7.1 Classification of Respondents on the basis of Family size 32
2.5.8.1 Classification of Respondents on the basis of awareness on 34
branded Ac’s which are available in market
2.5.9.1 Classification of Respondents on the basis of currently using 36
brands
2.5.10.1 Proper opinion about the reason they are going to buy a 38
particular brand
2.5.11.1 Opinion of the features of the Ac’s that they are giving more 40
preference/importance
2.5.12.1 Opinion the Respondents regarding the selection of the 42
particular brand
2.5.13.1 Respondents distribution on the basis of time period of using 44
the Ac’s
2.5.14.1 Respondents opinion as on the Performance of A/c that they 46
are currently using
2.5.15.1 Respondents opinion as on recommendation of the brand that 48
they are currently using
2.5.16.1 Respondents opinion as on switching over another brand 50
2.5.17.1 respondents option on A/C brand which are currently available 52
in market
2.5.18.1 Respondents opinion about mostly attracted the feature among 54
the branded Ac’s
2.5.19.1 Respondents opinion about other feature required in Ac’s 56
2.5.20.1 Respondents opinion about after sales / service 58
2.5.21.1 Chi – Square - Association between brand selection and 59
performance
2.5.22..1 Chi – Square - Association between price structure and feature 60
attached by people
2.5.23.1 Weighted Average Method - Respondents opinion about 61
mostly attracted the feature among the branded AC’s
2.5.24.1 Weighted Average Method - Respondents opinion about after 62
sales and service
iii
.
iv
LIST OF FIGURES
Figure No. Description Page No.

2.5.1.2 Classification of the respondents based on gender 24
2.5.2.2 Classification of Respondents based on Age group 25
2.5.3.2 Classification of Respondents based on Marital Status 26
2.5.4.2 Classification of Respondents on the basis of Educational 27
Qualification
2.5.5.2 Classification of Respondents on the basis of Occupational 29
Status
2.5.6.2 Classification of Respondents on the basis of Family income 31
per month
2.5.7.2 Classification of Respondents on the basis of Family size 33
2.5.8.2 Classification of Respondents on the basis of awareness on 35
branded Ac’s which are available in market
2.5.9.2 Classification of Respondents on the basis of currently using 37
brands
2.5.10.2 Proper opinion about the reason they are going to buy a 39
particular brand
2.5.11.2 Opinion of the features of the Ac’s that they are giving more 41
preference/importance
2.5.12.2 Opinion the Respondents regarding the selection of the 43
particular brand
2.5.13.2 Respondents distribution on the basis of time period of using 45
the Ac’s
2.5.14.2 Respondents opinion as on the Performance of A/c that they 47
are currently using
2.5.15.2 Respondents opinion as on recommendation of the brand that 49
they are currently using
2.5.16.2 Respondents opinion as on switching over another brand 51
2.5.17.2 respondents option on A/C brand which are currently available 53
in market
2.5.18.2 Respondents opinion about mostly attracted the feature among 55
the branded Ac’s
2.5.19.2 Respondents opinion about other feature required in Ac’s 57
2.5.20.2 Respondents opinion about after sales / service 59
v

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CONTENTS

Table No. Description Page No.

2.5.5.1 Classification of Respondents on the basis of Occupational 28

Figure No. Description Page No.

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