Feasibility About Animal Manure 1

Northern Zambales College Inc.
Bachelor of Science in
Business Administration
FEASIBILTY STUDY ABOUT

PAPER OUT OF ANIMAL
MANURE
S.Y. 2018-2019
Submitted By:
Zarate, Aaron J.
Ealdama, Michelle J.
Empeño, Elizabeth Rince P.
Ebueng, Florence
Canaria, Vinalyn
TABLE OF CONTENTS
Title Page……………………………………………………………..
Table of Contents…………………………………………………….
Executive Summary......................................................................................
Marketing Plan..............................................................................................
A. Product to sell ....................................................................................
a. Features, Advantages and Benefits Concept ..........................
B. Target Market ....................................................................................
a. Area Coverage ........................................................................
i. Market Description ......................................................
ii. Target Market Profile...................................................
b. The Consumer Buying Behavior .............................................
C. Demand and supply ...........................................................................
a. Historical Demand ...................................................................
b. Projected Demand .................................................................
c. Historical Supply .....................................................................
d. Projected Supply .....................................................................
e. Demand Gap ...........................................................................
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D. Market Research ...............................................................................
a. Procedures on conducting survey ...........................................
b. Respondents Profile ................................................................
c. Market Result Analysis ............................................................
E. Projected Sales ..................................................................................
a. Per month in a year
b. In volume & in peso
F. Marketing Program
a. Practices of competition
b. Key Success Factors
G. Marketing Strategies ..........................................................................
c. Product Strategy
d. Pricing Strategy
e. Distribution Strategy ................................................................
d. Promotion Strategy
i. Sales and Promotion Program
ii. Advertising Program
iii. Public relation program
iv. Marketing/ Selling Expenses
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III. Production & Operation Plan
A. Technical Product Description
B. Production/ Operations Process
a. Step by Step Procedure
b. Duration per step per batch
C. Production Schedule
D. Labor Requirements
E. Machine / Equipment Requirements
F. Raw Materials Requirements
G. Plant/ Factory Location
H. Plant Layout
I. Waste Disposal System
J. Quality Control
K. Production Cost
a. Total Production per year
b. Production cost per unit
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EXECUTIVE SUMMARY
Company Name and “FLOMICH RIVI RON”
Company Logo
Product Name PAPEL DE MIERDA
Background  Paper out of Manure is popular

in Africa, Europe, America and
Thailand in Asia
 It was used as an alternate in
making paper with wood as its
raw material
Nature of the Business
Business Mission/ Vision Mission:

Statement To hurdle new method and alternative
source on producing paper to solve
the tree-threatening problems and
disposal of animal manure.
Vision:
To develop new industry that
showcase the potential of
agribusiness and create new job
opportunities.
Business Core Values F - Futuristic

L - Leaders
O - Of new
M - Method
I - In production of paper
C - Caressively
H - Hurdle the
R - Rich Potential of
I - Industry of agriculture
V - Visionaries and
I - Innovative Company
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that breaks the
R - Rail
O - On
N - Nations Development in
Paper Industry
Communication Channels  Sales Promotion

 Advertising Program
 Public Relation
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I. Introduction
In areas where cattle and carabao abound in livelihood use, their manures is one
of the abundant solid wastes, while trees are critically threatened due to their
uses in industry especially in paper companies. In response, this study intends to
help solve these problems by utilizing animal manure as an alternative source of
paper instead of trees. The total number of cattles and carabaos here in
Zambales is 17,864 with 10,829 cattlesand 7,035 carabaosbase on the data
from the Provincial Veterinary Office of Zambales.
The study was conducted at the Northern Zambales College Inc. and study the
behavior of the potential market is conducted at different school in Masinloc,
Zambales.
Experiments were conducted by preparing set-ups of animal manure. These
were soaked in a liter of water and boiled in one hour. With this, the fibers can be
cut into smaller pieces then proceed to rinsing area where in the fiber is being
separated using a running water and silk screen.
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The Sheets were pressed using different materials, one pressed with
hand and the other with rolling pin then dry thru the sunlight. The sheets were
then tested for durability by using 5 peso coins as weight on the paper.
It was concluded that horse manure is a suitable alternative source of paper
aside from trees. Adding an amount of chlorine will produce whiter results and
also dying the fiber can make different variety of paper product. Using hand or
rolling pin as primary equipment’s for flatting does not improve the texture of the
paper but longer hours of boiling process does. Mass production is
recommended to determine the feasibility of the developed products in large
scale production. Commercialization of these products may solve the trees-
threatening problems and even create job.
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PART I.
MARKETING
PLAN
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A. Product to sell
Paper is part of the daily lives of students, employees, artists, etc. People use
paper as a means for record keeping or journalizing, creating reminder notes and
others. This business will provide an advantage over all other paper products.
Commercialization of these products may solve the trees-threatening problems
and even create job. Also help the farmers to get rid of the problem when it
comes proper disposal of their animal waste.
I. Features, Advantages and Benefits
Table Chart 1
Features Advantages Benefits
People will not easily
distinguished paper that are Suitable alternative source

Odorless
made out of animal manure of paper
based on its smell
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Lessen the
No dangerous probability of
Natural Natural
chemical added inhaling dangerous
chemical
The customer will

Capture the market
Unique be interested and Unique
easily
curious
The product is cost Favorable price to

Affordable Affordable
effective consumers
Lessen the threat of

Trees can be
Eco-friendly cutting trees for Eco-friendly
preserve
production
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B. Target Market
a. Area Coverage
The coverage area is within Masinloc which has a total population
of 49,955, according to the Municipal Planning and Development
Office of Masinloc(Year 2017).
The target market are students and workers residing in Masinloc.
POPULATION OF STUDENTS
MALE FEMALE SUBTOTAL
 Pre- Elem
 Public 864 784 1,648
 Private 89 97 186
1,834
 Elementary
 Public 4,127 3,812 7,939
 Private 161 151 312
8,251
 Secondary
 Public 942 943 1,885
 Private 790 864 1,654
3,539
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 College 541 930 1,640
 Voc/Tech 103 66 169
7,617 7,647 15,264
POPULATION OF EMPLOYED
MALE FEMALE SUBTOTAL
 Government 864 832 1,696
 Private 6,288 1,419 7,707
7,152 2,251 9,403
The percentage of the Target Market of the paper out of animal manure is 49% of
the total population of Masinloc Area.
The probable success of this study is greater in rural area with abound cattles
and carabaos that produce average 45-50 kg of feces daily for dairy cows and
carabaos while males are 25-30 kg of feces per day.
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I. Market Description
The continuing growth of the population is also a major factor for the
growing demand for paper. The Masinloc population expanded 2.7%
annually based on the census-based projection of the PSA.
II. Target Market Profile
Table Chart 2
Age 5 -30
Male - 58%
Percentage of Male and Female Female- 40%
Location Masinloc, Zambales
Occupation Students& Workers
Average Allowance monthly Ᵽ1,250-Ᵽ5,000
Social Class B,C,D and E
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f. Consumer Buying Behavior
PERCENTAGE OF PAPER USERS AND NON-USERS

1%
Users
99%
Non-users
Graph Chart 1. The chart shows that 99% of the Masinloc Population are
consumer of papers and 96% for the purpose of education, 3% for work & 1% for
special occasion. The remaining 1% are those individuals that falls in the
category of unemployed.
B. Demand & Supply
2012 2013 2014 2015 2016
748,999,986.10 749,000,000.30
Paper 748,999,971.90 748,999,979.00 748,999,993.20
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Percentage 7.10% 7.10% 7.10% 7.10% 7.10%
Change
a. Historical Demand For Paper in the past 5 years
Table Chart 3
The historical demand of paper for the year 2012 is 748,999,971.90 million metric
ton and increased to 748,999,979.00 for the next year with a percentage growth
is 7.10% consistently until the next five years.
2019 2020 2021 2022 2023
802,179,000.32 802,178,977.5 802,178,985.11 802,178,992.72 802,179,000.32

Paper
b. Projected Demand of Paper in the next 5 years
Percentage 7.10% 7.6% 7.61% 7.61% 7.6%
Change
Table Chart 4
The projected demand of paper for the year 2016 is 748,999,971.90 million
metric ton and increased to 749,000,000.30 for the next year with a percentage
growth is 7.10% consistently until the next five years.
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2012 2013 2014 2015 2016
161,999,998.2 161,999,998.4 161,999,998.7 161,999,999.6 162,000,000

Paper
Percentage 0.2% 0.10% 0.9% 0.4% 1.0%
Change
c. Historical Supply of Paper in the past years
Table Chart 5
The Historical Supply of paper for the year 2012 is 161,999,998.2 million
metric ton and increased to 161,999,998.4 for the next year with a changing
percentage growth of is 0.2%, 0.3%, 0.9%, 0.4% and 1.0% for the next five
years.
2019 2020 2021 2022 2023
162,323,998.2 162,485,998.4 163,457,998.69 162,647,999.60 163,62,000

Paper
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Percentage .20% .1% .60% -.50% .6%
Change
d. Projected SupplyFor Paper in the next 5 years
Table Chart 6
The projected demand of paper for the year 2016 is162,000,000 million metric
ton and increased to162,000,001.4 for the next year with a percentage growth is
1.0% , 1.4%, 1.9%, 2.0% and, 2.3% until the next five years.
e. Demand Gap
Year Projected Projected Supply Demand
Demand Gap
2019 802,178,969.90 162,323,998.20 639,854,971.7
2020 802,178,977.50 162,485,998.40 639,692,979.1
2021 802,178,985.11 163,457,998.69 632,720,986.42
2022 802,178,922.72 162,647,999.60 639,530,993.12
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2023 802,179,000.32 163,620,000 638,559,000.32
Table Chart 7
D. Market Research
I. Procedures on conducting a survey
First is to create the questionnaires and identify if the question are
relevant to the business. Then, identify the respondent that the business will
interview. To determine if the product has a potential in the market, conducting a
survey is important in order to know if the consumers are willing to patronize the
product whenever it will be introduce in the market
Survey Questions
1. Do you use paper?
a. yes b. no
2. Rank your usage of paper in what purposes?
a. Education b. Work
c. Special Occasions d. Others
3. Are you aware that trees are cut to make paper?

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a. yes b. no
4. Are you aware of paper made up of animal manure?
a. yes b. no
5. Are you willing to substitute your present brand of paper to something
much more organic?
a. yes b. no
6. Are you willing to try/ use paper out of animal manure?
a. yes b.no
7. How would you rate the idea of substituting paper out wood to paper out of
animal manure?
a. Excellent b. Very Good
c. Good d. Not Good
8. Do you think that production of paper made out of trees must be stopped,
if this research become successful?
a. yes b. no c. maybe
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9. How much are you willing to buy for a piece of paper out of
animal manure?
a. Ᵽ3- Ᵽ5 b. Ᵽ6- Ᵽ9 c. Ᵽ10- Ᵽ12
10. Does the benefit of using paper out of animal manure satisfy you?
a. yes b. no
11. Are you willing to share this research to your families and friends?
a. yes b. no
b. Respondent Profile
Age
8% 1% 10%
81%
25 | P a g e 10-15 yrs old 16-20 yrs old 21-25 yrs old 26-30 yrs old
Graph Chart 2 :Since the target customer in the research are students
and workers. Most of the respondents falls at the age of 16-20 years
old. That means that a large portion of all of the respondents are all
Junior and Senior High students.
Gender
Male
46%
54%
Femal
e
Graph Chart 3: Most of the students that respond in answering the survey are
mostly Female students which has an average of 54% and 46% for Male
students.
Status
3%
1%
Student
Employed
26 | P a g e Unemployed
96%
Graph Chart 4: Based on thesurvey, 96% of the respondents are students, 3%
are employed and 1% are unemployed.
c. Market Survey Data Analysis
1. Do you use paper?
1%
Yes
No
99%
Graph Chart 5: Based on the data of the survey, it shows that 99% of the
respondents are using paper.
2. Rank your Usage of Paper in what

Purposes
3%
1% Education
Work
96% Others
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Graph Chart 6: Based on the data of the survey, an average of 96% of the
respondent used paper on their Education, 3% on their work and 1% to other
purposes.
3. Are you aware that trees are cut to

make paper?
No
3%
Yes
97%
Yes No
Graph Chart 8: Based on the data gathered from the survey, it shows that almost
all of the respondents are aware that trees are cut to make paper which is
averaged of 97% and followed by an average of 3% who are not aware that trees
are cut to made paper.
4. Are you aware of paper out of

animal manure?
36%
64% Yes
No
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Graph Chart 9: Based on the survey conducted, 64% said that they
are not aware that paper can be made from animal manure and 36% are aware
that paper can be made through the use of animal manure.
5. Are you willing to substitute your

present brand of paper to something
much more organic?
4%
96%
Yes No
Graph Chart 10: Based on the data of the survey, 96% of the respondents are
willing to substitute their present brand of paper to something much more organic
and 4% to the opposite which they don’t want to substitute their present brand of
6. Are you willing to try paper out of
paper. animal manure?
No
4%
Yes
96%
Yes No
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Graph Chart 11: Based on the survey that have conducted, 96% of
the respondents are willing to try paper out of animal manure and 4% to those
who don’t want to try using paper out of animal manure.
7. How would you rate the idea of

substituting paper out of wood to paper
out of animal manure?
Excellent
11% Very Good
36%
26%
Good
27%
Not Good
Graph Chart 12: Based on the data of the conducted survey, 36% of the
respondent give excellent to the idea of using paper out of animal manure, 27%
to those who give very good, 26% to those who give good only and 11% to
those who say not good.
8. DO YOU THINK THAT PRODUCTION OF

PAPER MADE OUT OF TREES MUST BE
STOPPED, IF THIS RESEARCH BECOME…
No
30%
Yes
70%
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Graph Chart 13: Based on the data, 70% of the respondents are favor
that production of paper made out of trees must be stopped if this research
become successful and 30% to those who don’t want to stop the production of
paper made of trees.
9. How much are you willing to buy

for a piece of paper out of animal
manure
Ᵽ10-Ᵽ12
Ᵽ6-Ᵽ9 11%
23% Ᵽ3-Ᵽ5
66%
Ᵽ3-Ᵽ5 Ᵽ6-Ᵽ9 Ᵽ10-Ᵽ12
Graph Chart 14: Based on the data collected, 66% of the respondents preferred
a lower price which falls under the price 3-5 pesos, 23% to those who want to
buy with a price of 6-9 pesos and 11% to those who wants to buy 10-12 pesos
per piece of paper out of manure.
10. Does the benefit of using paper out

of animal manure satisfy you?
No
4%
Yes
Yes
No
96%
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Graph Chart 15: Based on the data of the survey, 96% of the
respondent are satisfied with the benefits of using paper out of animal manure
while 4% of the respondents are not satisfied.
11. Are you willing to share this

research to your families and friends?
3%
97%
Yes No
Graph Chart 16: Based on the data of the survey, 97% of the respondents are
willing to share this research to their families and friends and 3% to those who
don’t want to share this idea.
E. Projected Sales
Month Unit Sales Selling Price per TOTAL Sale
Unit
January 10,400 Php 3.00 Php 31,200
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February 10,400 Php 3.00 Php 31,200
March 10,400 Php 3.00 Php 31,200
April 10,400 Php 3.00 Php 31,200
May 10,400 Php 3.00 Php 31,200
June 10,400 Php 3.00 Php 31,200
July 10,400 Php 3.00 Php 31,200
August 10,400 Php 3.00 Php 31,200
September 10,400 Php 3.00 Php 31,200
October 10,400 Php 3.00 Php 31,200
November 10,400 Php 3.00 Php 31,200
December 10,400 Php 3.00 Php 31,200
TOTAL 124,800 Php 3.00 Php 374,400
Table Chart 8
ii. In Volume and in Peso
Unit Sales of Kraft and Specialty Paper 124,800 pieces
Selling price per Unit Php 3.00
Total Sales in a Year for Kraft and Php 374,400
Specialty Paper
Table Chart 9
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F. Marketing Strategies
A. Differentiation Strategy
FloMichRiVi Ron is a business wherein the primary product that is
being offered in the market is kraft and specialty paper which we called “Papel
De Mierda”. The business doesn’t just offer specialty and kraft paper but also has
different product line which will create a total advantage to over the competition
among the area. The product line that the business will offer in the public are all
made from animal manure and this raw material will become the brand image of
the business. The primary goal of the business is to establish FloMichRiVi Ron
product’s to the public to promote it as the consumer primary choice in choosing
paper products and to create awareness to the people that we don’t need to cut
trees to create paper, why not use waste to create paper solving the problem in
the country agricultural waste and also helping the mother earth to become much
more healthy and helping the future generation to enjoy the benefits of trees in
their lives.
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Stength
- Eco-friendly Design
Weaknesses
- In-expensive Production
- New Entrant
Cost
- Limited start up cost
- Innovative product
- Expansion of operation
-Long Product Line
Opportunity
-Lots of potential Threats
customer - Product easy to
- Less competitors duplicate
- Growing market
demand
-Promoter of
Environment Preservation
SWOT ANALYSIS
Illustration 1
Strength
 Eco-Friendly Design- The products that the business offers are nature
friendly and always in line with the government law increasing the
expectation of the costumer to the product.
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 Inexpensive Production Cost- The raw materials that the
business will use in the production process are friendly cost and can be
purchased even with small capital.
 Innovative Product- The products that the business offers are innovative
and it can be improved in many ways.
 Long Product Line- The business promote different products not just
paper products. It includes sculptured jars & pot, mini-figurines, etc.
Weaknesses
 New Entrant- FloMichRiVi Ron is new to the market and this is a
disadvantage when it comes to acquiring market share.
 Limited Start-up Cost-As a new entrant in the market the business
has limited capital resources
 Expansion of Operation- FloMichRiVi Ron can only supply the whole
Masinloc area because the business are new to the market
Opportunities
 Lots of Potential Customers-In the Masinloc area, there are lots of
potential customer which are students.
 Less competitors- The business will be the only paper manufacturer in
the whole region, so the business don’t have to worry about competitors.
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 Growing Market Demand- The demand for paper are not
declining but increasing due to the increase of students and population
within the designated area of the business
 Promoter of Environment Preservation- Due to numerous cases of
deforestation, many concern citizens dislike the use of wood as the main
material for creating paper products and the product of FloMichRiVi Ron
will be the starting point in implementing the use of manure in creating
paper products.
Threats
 Easy to duplicate- The product that the business offer can be created
manually and there is a large chance that the product can be
duplicated by small scale individual wanting to earn by selling the
same product that the business offer.
 Company Name and Company Logo
Mission:
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To hurdle new method and alternative source on producing paper to
solve the tree-threatening problems and disposal of animal manure.
Vision:
To develop new industry that showcase the potential of agribusiness and create
new job opportunities.
Core Values
F - Futuristic
L - Leaders
O - Of new
M - Method
I - In production of paper
C - Caressively
H - Hurdle the
R - Rich Potential of
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I - Industry of agriculture
V - Visionaries and
I - Innovative Company that breaks the
R - Rail
O - On
N - Nations Development in Paper Industry
Competitive Advantage:
Source in producing paper and the 1st business to launch this type of
business here in the Philippines. In Masinloc, there is no paper manufacturing
industry it means that we can become a major supplier to all retail stores and
wholesalers when it comes to paper products minimizing the cost of the retail
stores and wholesalers expenses in delivery of product.
Porters Framework
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Illustration 2
New Entrant:
As a business establishment, FloMichRiVi Ron was considered to be a
new entrant business entity. It must possessed a characteristic to be called a
new entrant.
Bargaining Power of Suppliers
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The business asks and search several suppliers that will give
us price of the raw materials that the business can afford during the operation/
production process. The name of the suppliers are:
 Manikan Farm – Located at San Roque, Candelaria, Zambales
 Zambales Association of Cattle Farmers – The business acquire list
from the public capitol in Iba, Zambales to locate farmers who owns cattle
that will be possible suppliers for the business raw materials.
 Organic Trading Post- Located near the public market of Masinloc
 Shopee- The business search several website and found out that Shopee
has available raw material for the production of paper out of manure
Bargaining Power of Consumer
Based on the target market located at the beginning of this feasibility
study. The business choose the consumer whose status are in the Class B, C,
D& E.
 Class B – can afford the product and can buy additional. Income is
ranging at 100,000-60,000
 Class C – can afford the product. Income is ranging at 60,000-20,000
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 Class D –can sometimes afford the product. Income is ranging
at 20,000 -10,000
 Class E- consumer whose income is ranging to 10,000 or below
Substitutes
Due to the change of demands in the market, the business also prepare
substitutes if the demand for specialty paper declines. These substitutes are
Fertilizers, Biogas, and Pottery
Rank Durability Awareness Price Availability Environmentally
Friendly
1 Paperotti Paperotti FlomichRiviron Paperotti FlomichRiviron
2 Expression Expression Paperotti Expression Paperotti
3 FlomichRiviron FlomichRiviron Expression FlomichRiviron Expression
a. Practices of Competitors
Table Chart 10
b. Key Success Factors
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 ( Safe ) FlomichRiviron products contains all natural, eco-
friendly materials which are mostly one of the abundant solid waste in
many communities. FlomichRiviron provide safe and efficient products for
the need of every consumers.
 (Strong ) FlomichRiviron has a high standard production process which
make sure that the products we offer are quality-based.
 ( Low-cost ) FlomichRiviron has the lowest price compared to other paper
companies and suppliers.
 (Highly-monitored Production) FlomichRiviron strictly monitoring the
paper-making process in order to ensure the quality of its product.
G. Marketing Strategy
a. Product Strategy
In the product strategy, the business FLOMICH RIVI RON will use product
differentiation strategy. In this strategy, the business will offer products
similar to the competitors. The only difference that the business FLOMICH
RIVI RON will offer is that the raw materials that the business will use are
Different compared to other paper making industries which uses wood as
their main raw materials. The product that the business will produce will be
cheap compared to other paper maker and the raw materials are easy to
acquire and has low or no cost at all.
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Notebox:
This box can be an amazing gift to someone as a souvenir. Just

put on some surprising items. It can become a special
memorable item of someone you have been given.
Inspirational Greeting Cards:
Nobody will be stressed out with this Inspirational Greeting

Cards. Give it to someone to lighten up their mood for the whole
day.
Scratch Pad:
Are you forgetting something? You can use these scratch pad to
record important details you wants to remember and put it in your
pocket.
Photo Frame:
Record Special Memories inside of this Special Photo Frame.

Nobody will know the secret behind this special photo frame.
Product Line
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Journals:
Eco-friendly Papel De Mierda

journals, note pads, diaries and
sketch books are handcrafted
using our many varieties of cow
poo fibers! No bleach. No chlorine.
Papel De Mierda is sustainable
and handcrafted in Zambales and
makes for simply wonderful,
unique, memorable and funny gifts
for him or for her!
Bookmarks:
Bookmark dimensions are 8" x 2"
and each one is crafted from two
different colored papers creating a
color block design. Perfect for
marking a page in a textbook or
novel and makes an excellent
party favor!
Table Chart 11
b. Pricing Strategy
Bundle Pricing
Bundle Pricing, small businesses sell multiple products for a lower price
than if they were purchased separately.
Prices of Specialty Paper in different School Supply Stores inMasinloc
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Php 10. 00
Penetration Pricing
Offering goods & services at prices lower than competitor’s price.
Item Quantity Cost per Unit Amount
Direct Cost
Animal Manure 100kg 80 80
Non- Toxic Dye 5 Cup 10 50
Chlorine 5 Cup 10 50
Total Direct Cost 180
Indirect Cost
Gasoline (Diesel) 5lt 50 250
Packaging 1roll 25 25
Total 430
Value Added Tax 51.6
(12%)
Net Cost 481.6
Mark-up Charges 100%
Net Price
Price Allowance 0.6
Total
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No. of Pieces per 10
Pack
Selling Price per
Pack
c. Distribution Strategy
FLOMICH RIVI RON products has two channels of distribution. It is direct
Distribution and Indirect Distribution. The business FLOMICH RIVI RON will act
as the manufacturer then the business will ask several retailer / wholesaler store
if they are willing to put some of the products the business offers into their store
and the business will give some part of the income to the wholesaler and to the
retailer.We can also act as a direct distributor for our products by providing a
different building establishment so that we can also sell our goods directly to our
customers.
Illustration 3
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d. Promotion Strategy
The FloMichRiVi Ron business is new in the market and the chances of
penetrating the market is impossible without promoting the business. The
business create different advertisement and promotional campaign to increase
the perception of the consumer to the products the business offers. The business
also plans to advertise the products that are being offered by using endorsement
from radio station across the Zambales region.
a. Sales and Promotion Program
In terms of promoting the products of FloMichRiVi Ron. The business will
also create an online store to help the consumer to order wholesale or bundle
paper products without inconvenience. The consumer just open their laptop and
website and go to the website FloMichRiVi Ron.Com. The consumer can also
access the events and special promos the FloMichRiVi Ron post on their website
and also to the linked website the business has like Facebook and Twitter.
b. Sales Promotion for FloMichRiVi Ron
Period Objective Activities Person-In-Charge Budget

January To Give Free Marketing Staff/ Sales Php25,
2019 Introduce Every Representative/Productio 000
our Customer n Manager
service to New Year
the Greeting
48 | P a g e
market Card
Opening
Celebration
of
FloMichRiVi
Ron
 10%
discount to
all who
orders per
one bundle
of paper
products.
 Free
Pocket
calendar for
the whole
year
February To “Share the Marketing Php

2019 encourag Love, Feel Staff/Production 15,000
e the Love” Manager/Sales
consumer Valentine’s Representative
to repeat Day
their celebration
purchase  Free
Valentine’s
Greeting
Card to all
customer
who
purchase
worth
Php250 of
our
Products
49 | P a g e
March- To “” Marketing Staff/ Php
April 2019encourag Free Production Manager 10,000
e Graduation
costumer Greeting
to repeat Card to all
their graduating
purchase Student
and to
gain favor
of the
customer
May- July To “Back to Marketing Staff/Sales Php
2019 encourag School Representative 80,000
e parents Promo”
to 20% Discount
patronize to every Php
our 500 worth of
product product
November- To retain “Gain Points, Marketing Php
December previous Earn Staff/Production 80,000
2018 customer Rewards” Manager/Sales
and to Customer Representative
encourag can gain
e new points when
customer buying our
products
which they
can
exchange for
special
rewards.
Total Php
210,00
0
Activity Persons Responsible Timelin Objectives Budget

e
New Year Marketing Manager/ Sales January To 50 posters
Celebration Representative/Productio 1-31, Introduce will be
50 | P a g e
n Manager 2019 our disseminate
Special products to d in
Opening of the market Masinloc,
FloMichRiV Php 25.00
i Ron each
posters.
50x25=
Php 1250
“Share the Marketing Manager/ Sales February Since it is 50 posters
Love, Feel Representative/Productio 1-25, Valentine’s will be
the Love” n Manager 2019 Day, most disseminate
students d in
will tend toMasinloc,
buy kraft
Php 25.00
paper to
each
create posters.
valentines
card as 50x25=
project in Php 1250
their
school and
to express
their love
to their
friends,
family and
their
special
someone’s
.
c. Advertising Program of FloMichRiVi Ron
“Back To Marketing Manager/ Sales May 1- To create 50 posters

School Representative/Productio July 31, an will be
Promo” n Manager 2019 awarenes disseminate
s to the d in
customer Masinloc,
about the Php 25.00
promo we each
51 | P a g e
are posters.
offering
50x25=
Php 1250
“Gain Marketing Manager/ Sales Novembe To create 50 posters
Points, Representative r 1- an will be
Earn Decembe awareness disseminated
Rewards r 31, to the in Masinloc,
” 2019 customer Php 25.00
about the each posters.
promo we
are 50x25=
offering Php 1250
TOTAL Php 5000
d. Public Relation of FloMichRiVi Ron
Period Objective Activities Person-In- Budget

Charge
May 2019 To promote “Plant trees, Marketing Php 35,000
FloMichRiVi Save the Department (consists of
Ron and to Mother Earth, 500 pieces of
create brand Save the seedlings x
awareness Future 50php each,
and good Generation” plus the
brand image. venue and
other
promotional
expenses)
August 2019 To promote “Art Jam Marketing Php 50,000
FloMichRiVi 2019” Department All art
Ron to Production materials
students and Manager must be
painters and carried by
to build a participants
good image except for the
that will help canvas which
52 | P a g e
increase our are provided
sales. by us.
Php 40,000
Art Materials
Php 10,000
Cash Price
September To promote “Coastal Marketing Php 5,000
2019 the business Cleanup” Department (Garbage
name to the bag, Water
public for
participants)
December To promote “Give a Gifts, Marketing Php 25,000
2019 FloMichRiVi Receive Department
Ron and to Happiness”
create brand
awareness
and good
brand image.
TOTAL Php 115,00
Activity Budget
Sales Promotion Php 210,000
Advertising Program Php 5000
Public Relation Php 115,000
Total Php 330,000
Proposed layout Of Advertisements
53 | P a g e
54 | P a g e
III.
Production
And
Operations Plan
55 | P a g e
a. Technical Production Description

Production of Paper Products with Animal Manure step by step
preparations wherein from collection to creation of paper.
b. Production / Operation Process
a. Step to step process
Collection of Animal Manure Separate the dirt, stones, sand in the animal
manure by cleaning it in clean water Boil the animal manure into a
machine or equipment filled
with water
Let the flatten fiber to dry then Put it in a roller machine to flatten Collect the separated fibers and
prepare the machine for cutting it the round fiber until it achieves mold it round and put coloring
into its designated size flatness and to remove the water
dye on it
56 | P a g e
Prepare the cut paper in

its packaging
Steps in Preparing Paper Out of Manure
1. Collect Raw Materials (Animal Manure)
2. Wash Cleanly the Raw Materials that includes removing rock, sand and
other objects not required in the production of paper
3. Put the clean animal manure in boiling water to separate the fibers needed
to make paper
4. Collect the separated fibers and mold it round and put coloring dye on it
5. Put it in a roller machine 3 times to flatten the round fiber until it achieves
flatness and to remove the water
6. Let the flatten fiber to dry then prepare the machine for cutting it into its
designated size
7. Prepare the cut paper in its packaging
Step Number Estimated Time per Step
1 1 hour
2 30 minutes
57 | P a g e
3 3-5 hours depending on the texture of the
paper
4 1 hour and 30 minutes
5 1 hour and 30 minutes
6 30 mins
7 1 – 2 hour
TOTAL 10 hours and
iii. Labor and Machine Requirements
Step Number Manpower Machine
1-2 Supplier
3 1-2 persons Boiler
4 2 persons
5 1 persons Paper Roller
6 1-2 persons Paper Cutter
7 1-3 persons
c. Production Schedule
Daily Schedule of Monthly Schedule of
Production Production
58 | P a g e
Papel De 100 tons of Animal Manure 2600 tons of Animal Manure
Mierda
Other 100 tons of Animal Manure 2600 tons of Animal Manure
Products
d. Labor Requirement
When it comes to hiring, the Human Resource department are the one
responsible for facilitating applicants who wants to apply for a vacant job in the
business. The Human Resource Department are sometimes the owners of the
partnership itself. The applicants must acquire the information about the vacant
job and they must have the qualification in order for them to apply for that
particular job entry.
Applicants must attend a specific date for series of interviews and exams
in order for them to meet the qualification needed and to test their potential
abilities that will help the business to succeed.
After the examination and interviews, the selection process will proceed and the
HR department will review the result of the exam and interview to pick potential
applicants that will occupy the vacant position.
59 | P a g e
All selected applicants will undergo 1 month training for their
specific duties and after that they will be under supervision for 3 month for their
job performance review.
Hiring Flow Chart
Individual Preliminary Interview Employment Test

Screening
Final Checking of Final Interview Physical and Medical

Requirements Examination
Hiring
 Individual Screening
The applicants give their application form and the HR department
will check their application form. In this process the HR department can
eliminate or pass the applicant based on the applicant submitted
60 | P a g e
application form if the information listed on the application form
do not match the qualification needed including age, gender, educational
background and physical condition.
 Preliminary Interview
In the Preliminary interview an HR department representative will
ask the applicants about the information they wrote in their application
form to check if that the information listed is true and this process will help
the employer to get an impression to the applicant.
 Employment Test
In this test the employer wants to measure the ability of the
applicant if he/she fits the position that they want to apply.
 Physical and Medical Examination
In this process the employer will test the applicant physical
capabilities to check if the applicant’s physical condition can affect his/ her
performance when doing their task.
 Final Interview
In this step, the employers has the idea about ability, the physical
capabilities and medical condition of the applicant. The employer will now
decide to fail the applicant or advance it to the next step.
 Final Checking of the Requirements
61 | P a g e
In this step, the applicant has a huge chance to be hired
once they have comply with the necessary requirements the employer will
ask.
 Hiring
When the applicant has successfully passed all the requirements,
he/ she can now start to work.
e. Machineries / Equipment Requirements
Picture Unit Number Unit Total

of Unit Price Price
3 (Total of Php Php
BUY 1 TAKE 1
WOODEN 6 500.00 1500.00
BOOKCASE 3
LAYER SHELF Bookshelf)
 L42xW26.5xH89
cm
62 | P a g e
4 Php Php
Ariel AMJ10
Portable Air 7000 24,000
Conditioner 1HP
 1HP portable air
conditioner
 With heater and
dehumidifier
 With remote control
Measures 35 x 35 x
75.6cm
4 Php 300 Php

Colored Square
Packaging Box 12,000
(50pcs)
Size: 2.75"x 2.75" x
1.18" (7*7*3cm)
Colors available:
Red, Pink, Blue
Factory Equipment
Picture Unit No.of Unit Price Total
Units Price
Paper Roll Slitting & 1 Php Php

Rewinding Machine
PPD-PRTF01 136,380 136,380
Voltage:
380 Voltage / 50
Hz(Option)
Power(W):
4.5kw
Dimension(L*W*H):
2*1.9*1.1m
63 | P a g e
Weight:
1/2 Ton /1.5Ton
Speeding:
12--150m/min
Precision:
Premium Quality
Suit for:
Film/Tape/Paper
Roll
Paper machine boiler 1 Php Php
Fuel: 53,482 53,482

Coal-fired
Rated Power:
0.35MW-7MW
Rated Power:
0.35MW-7MW
Brand New Paper 5 Php₱ Php

Cutter Heavy Duty
Cutting Machine 40,000 200,000
CUTTING WIDTH:
450mm
MAX.
Cutting thickness:
40mm
Paper pressing style:
manual
Paper pushing style:
manual
Motor power AC220V/
550W
Total Php
389,862
64 | P a g e
Office Supplies
Picture Unit No. Price Total

of Price
Uni
ts
15 ₱442 ₱6630.0
Office Chair
0
10 ₱99.00 ₱990.00
12 Pcs / 1 Box 0.5mm
Gel Pen Black Ink
Ball Point Pen
Ballpen
Computer Set and 3- 2 ₱15,000 ₱30,000

in-1 Printer Scanner
Photocopier .00 .00
LG INTEL C2D
E8400 3.0 2GB DDR3
RAM: 250GB HDD
17” LG LCD
MONITOR
KEYBOARD/MOUSE/
MOUSE PAD HP Ink
Tank 310 (3-in-1
Printer/Scanner/Photo
copier) — Can print
8,000 colored and
6,000 black and white
per ink set
65 | P a g e
2 ₱1,776. ₱3552.0
Hodeso JIT 1919
Computer Table 00 0
 - Table : 90cm (W) x
45cm (L) x 75cm (H)
Total ₱41,172
Hygienic Materials
Unit Picture Unit Price Quantity Total Cost
Industrial ₱2,354.00 50 ₱2,354.00

Face Mask
Dust Proof
66 | P a g e
₱518.00 1 ₱518.00
AMMEX
disposable (equivalent
gloves
 Oil Resistant to 1 boxes
waterproof
100 big box 100 pieces
 Packing Size
: 100 PCs/box per box)
 Brand :
Ammex/AMM
EX
 Model : Xnfst
 Gross Weight
: 0.5
 Catalog No. :
Xnfst
₱100.00 15 ₱1,500.00
Lab Gown
4,372.00
Total
Transportation Table
Unit Unit Price Picture No. of Units Total Cost
(PHp) (Php)
67 | P a g e
2007Mazda ₱ 199,000 1 ₱ 199,000
bongo truck
DSL MT
(Second
Hand)
Total ₱ 199,000
h. Sales Building
68 | P a g e
Ground Floor / Sales Lobby/ Finance Department/ Garage of Delivery truck
69 | P a g e
2nd Floor / Human Resource Department /Marketing
Department/Conference Room
70 | P a g e
i. Waste Disposal System
When it comes to waste disposal system of FloMichRiVi Ron. The
business can use the excess waste as fertilizer for plants. The business has a
specific area within the production site which serves as the waste dump site. In
this area, there are some personnel who manage the keep the area clean to
prevent the proliferation of bacteria’s and germs because without proper
management the business waste can affect the health of the employees
increasing the cost for health expenses. The businessFloMichRiVI Ron also
asked some businesses if they would like to take the excess waste of the
business and some have agreed to take it.
j. Quality Control System
To ensure that the business maintain good quality standard of the product.
The business FloMichRiVi Ron conducts quarterly testing of the machineries that
are used in the production process. This will ensure that the production of the
product will not hinder the completion of the finished product. The business are
also open to any innovation that will make production process much easier and
to make the finished product much more durable.
71 | P a g e
k. Production Cost
i. Total Production Per Year
Daily Production Weekly Monthly Yearly

(Kilos) Production Production Production
(Kilos) (Kilos) (Kilos)
200 200x6= 1200 200x26=5200 5200x12=62400
ii. Production cost per Unit (Daily)
Item Quantity Cost per Unit Amount
Direct Cost
Animal Manure 100kg 80 80
Non- Toxic Dye 5 Cup 10 50
Chlorine 5 Cup 10 50
Total Direct Cost 180
Indirect Cost
Frame 5pcs 20 100
Silk Screen 5 Pcs 20 100
Wood 4 Bundle 10 40
Packaging 1 Bundle 25 25
72 | P a g e
Total of Indirect 265
Cost
IV. Organizational Plan
The FloMichRiVi Ron will function as a partnership. A partnership is a firm
that meets certain legal requirements to be recognized as having a legal
existence, as an entity separate and distinct from its owners.
As a business we have the following Function:
 Provider of products to consumer- the business deliver products to
consumer to satisfy their demand
 Supplier of products to other businesses- the business can be a
supplier to other business firms especially businesses who sells school
supplies, schools, etc..
 Supporter of the Government- as a business entity, the partnership has
an obligation to pay for taxes in exchange to the benefits we received from
the government
 Provider of employment- as a manufacturer and retail store, the
business offer jobs to the public to ease the production and operation
process and to help farmers in gaining more profits by buying their animal
manure as the business main raw material.
73 | P a g e
B. Organizational Structure
General
Partner
Human
Resource Staff
Partner 3 &
Partner 2 Partner 1
Partner 4
Warehouse
Supervisor
Marketing
Utility Staff Finance Office
Office
Production
Workers Quality Control Sales
Officer Representative
Delivery Men
74 | P a g e
C. Partnership Agreement
 General Partner becomes the mediator in all meetings
 The Partnership duties are cast by votes
 When it comes to profit, the profit is distributed to the partners based on
the scope of their following duties
 Qualification of Officers
 General Partner
 Have invested huge amount of capital
75 | P a g e
D. FloMichRiVi Ron Gantt Chart

Management Team (RED) Development Team (BLUE) Market Team (GREEN) Planning
Team (YELLOW)
MARC
APRIL
JUNE
MAY
SEPT
OCT.
NOV
JULY
AUG
DEC
JAN
FEB
21
ACTIVITIES
H
Preparation for
business permit
Decision of the
location
Securing
Financial/Licens
e
Securing
Financial/Capita
l
Market
Research
Overall Planning
of Equipment
Product
Planning
Product
Preparation
Product Design
Product Process
Testing and QA
Promotion
Planning
User
Documentation
Advertising
76 | P a g e
Launching
Releasing of
Product
Monitoring of
Customer
Monitoring of
Profit
E. Administrative Expense
EMPLOYEE
EMPLOYEE
PHILHEALT
ANNUALLY
JOB TITLE
MONTHLY
MONTHLY
EMPLOYE
EMPLOYE
EMPLOYE
# OF MAN
D SHARE
R SHARE
PAGIBIG
SALARY
POWER
TOTAL
TOTAL
PER
PER
SSS
General
15,600.00 1 400 100 200 16,300 195,600.00
Partner
Partner 1 14,300.00 1 400 100 200 15,000 180,000.00
Partner 2 14,300.00 1 400 100 200 15,000 180,000.00
Partner 3 14,560.00 1 400 100 200 15,260 183,120.00
Partner 4 14,560.00 1 400 100 200 15,260 183,120.00
Marketing Staff 11,700.00 2 200 100 200 24,400 292,800.00
Sales
11,700.00 2 200 100 200 24,400 292,800.00
Representative
77 | P a g e
Finance Staff 11,700.00 2 200 100 200 24,400 292,800.00
Utility Staff 10,400.00 4 200 100 200 43,600 523,200.00
Warehouse
10,400.00 1 200 100 200 10,900 130,800.00
Supervisor
Production
10,400.00 5 200 100 200 54,500 654,000.00
Workers
Quality Control
10,400.00 200 100 200 10,900 261,600.00
Supervisor
Total 303,920 3,647,040.00
SOCIO- ECONOMIC PLAN
78 | P a g e
Since the business promote the protection of the
environment as part of its socio-economic obligation. The business
implement all sorts of activities that will benefit the environment in terms of
cleanliness of the environment, protection of the natural resources and the
proper use of the waste disposal system.
In our Public relation program, the business include Tree Planting
and Coastal Cleanup as part of its annual program that will serve as
reference for the public that the business of FLOMICH RIVI RON does not
only offers products but it also serve the community as well as the
environment.
FLOMICH RIVI RON also ensure that the permit needed in the
business are provided to ensure that the business obey all rules and
regulation provided by the national government. The business comply
with the rules of the government by providing business permits on Fire
Safety and Protection Permit, Bureau of Internal Revenue Permit (BIR),
Sanitary Permit, Municipal Permit and Barangay Permit in the Respective
Barangay the business is located.
79 | P a g e
Bibliography
(http://siteresources.worldbank.org/INTAPCFORUM/Resources/pa
rt3.ppt)
80 | P a g e

Feasibility About Animal Manure 1

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Northern Zambales College Inc.

FEASIBILTY STUDY ABOUT

Empeño, Elizabeth Rince P.

A. Product to sell ....................................................................................

a. Features, Advantages and Benefits Concept ..........................

B. Target Market ....................................................................................

a. Area Coverage ........................................................................

i. Market Description ......................................................

ii. Target Market Profile...................................................

b. The Consumer Buying Behavior .............................................

C. Demand and supply ...........................................................................

a. Historical Demand ...................................................................

b. Projected Demand .................................................................

c. Historical Supply .....................................................................

d. Projected Supply .....................................................................

e. Demand Gap ...........................................................................

a. Procedures on conducting survey ...........................................

b. Respondents Profile ................................................................

c. Market Result Analysis ............................................................

E. Projected Sales ..................................................................................

a. Per month in a year

b. In volume & in peso

b. Key Success Factors

G. Marketing Strategies ..........................................................................

e. Distribution Strategy ................................................................

i. Sales and Promotion Program

ii. Advertising Program

iii. Public relation program

iv. Marketing/ Selling Expenses

A. Technical Product Description

B. Production/ Operations Process

a. Step by Step Procedure

b. Duration per step per batch

E. Machine / Equipment Requirements

F. Raw Materials Requirements

G. Plant/ Factory Location

I. Waste Disposal System

a. Total Production per year

b. Production cost per unit

Product Name PAPEL DE MIERDA

Background  Paper out of Manure is popular

Business Mission/ Vision Mission:

Business Core Values F - Futuristic

Communication Channels  Sales Promotion

uses in industry especially in paper companies. In response, this study intends to

help solve these problems by utilizing animal manure as an alternative source of

Zambales is 17,864 with 10,829 cattlesand 7,035 carabaosbase on the data

from the Provincial Veterinary Office of Zambales.

behavior of the potential market is conducted at different school in Masinloc,

Experiments were conducted by preparing set-ups of animal manure. These

separated using a running water and silk screen.

It was concluded that horse manure is a suitable alternative source of paper

paper but longer hours of boiling process does. Mass production is

recommended to determine the feasibility of the developed products in large

scale production. Commercialization of these products may solve the trees-

threatening problems and even create job.

Commercialization of these products may solve the trees-threatening problems

comes proper disposal of their animal waste.

I. Features, Advantages and Benefits