ANGELES UNIVERSITY FOUNDATION

INTEGRATED SCHOOL

RES 3: Inquiries, Investigation and Immersion

MATACOS
A Feasibility Study

GRADE 12 – ST. FABER

Group Members:

Dol, Shyra
Garcia, Aldrich
Gueco, Jay Cee
Palad, Louie Mae
Parungao, Princess Ira
Patio, Katrina
Santos, Symon
Timbol, Melissa

Submitted to: Ms. Aviella Via M. Dungo

 Chapter 2: Marketing Aspect

I. Problem

A lot of diseases such as food poisoning or other related problems are spreading

due to the unhygienic preparation of food being sold in stalls located in public areas. The

staff preparing and selling the food sometimes do not follow prescribed hygiene while

preparing and serving the food. This causes the spread of abdominal diseases among the

people, especially children. (Saqib Khan, 2017) Food sold in food stalls are poor in

nutrients, calorie dense and high in fat and sugar. However, fast food’s ability to damage

health is not enough reason to avoid this diet-destroying fare. It also makes people obese.

(Sara Tomm,n.d). Fast food is also containing preservatives which increase health risks

and issues.

II. Solution

Matacos offer food such as Tacos, Nachos and fruit-infused drinks which are

healthy and contain no preservatives. It is a combination of fresh ingredients which are

grounded beef, fresh vegetables, homemade sauces, taco shell and tortilla chips. Matacos

followed almost all the hygienic processes or procedures. The following procedure that

our company would follow is washing hands, It is important to help prevent harmful

bacteria from spreading from peoples’ hands. All staff that works with food must wash

their hands. Next is every person working in a food-handling area must maintain a high

level of personal hygiene and of course our staff will wear clothing that is suitable, clean
and protective as well and to make sure to follow other hygienic procedures. Matacos’

products contain low calories and it is finger licking good.

III. Target Market

The proponents aim to sell their products towards the people that pass through the

Holy Rosary Church. The said passers-by include students, working-class citizens,

unemployed citizens, children, and adults among other. This is due to the fact that tacos

are a dish that can be eaten by anyone.

IV. Marketing Mix

Product

Are you craving for food that’s worth buying for that can fulfill the emptiness on

your tummy? What are you waiting for don’t let yourself hungry anymore. Come, try,

and feel the magical sensation of the food stall Matacos. Matacos Is recognize for its

distinctive brand of fresh, homemade, quality products that are offered to customers at

the most reasonable and affordable price. For a healthier, refreshing, Feeling and totally

satisfying meal. Matacos Products tacos, nachos, and fruit-infused water are fit for the

health-minded consumers because matacos products contain health body benefits. The

products consist of a combination of fresh ingredients, specialize homemade sauce and

taco shells. It is truly a finger licking good food that will make you want to buy and eat it

again.
Price

TACOS NACHOS FRUIT-INFUSED WATER

- Taco shell- 30 - Nachos- 65 - Water(mineral)- 25
- Ground beef- 130 - Beef- 130 - Cucumber- 40
- Sauce- 35 - Tomato- 20.25 - Lemon- 30
- Tomato- 20.25 - Onion- 30 - Orange- 35
- Onion- 30 - Lettuce- 30.96 - Sugar- 14
- Lettuce- 30.96 - Cheese- 48.50 - Straw- 15
- Cheese- 48.50 - Cooking oil- 30 - Container- 30
- Cooking oil- 30 - Manpower- 30
- Manpower- 30 - Gas- 40
- Gas- 40

TACOS= 444.71/ 12 NACHOS= 424.71/ 20 servings FRUIT-INFUSED WATER= 189/ 5

servings per glass(1 glass= 32oz)
Raw price= 37 Raw price= 22 Raw prize= 38
Selling price= 49 Selling price= 36 Selling price= 50
Profit= 12 per servings Profit= 14 per servings Profit= 12 per glass

Place

Primary Channel

- Sto. Rosario, Angeles City Pampanga (In front of Holy Rosary Church)

Secondary Channel

- Facebook page @matacos.com

Promotion

#1 get a free coupon for every 200 pesos worth of purchased (available only for one

month upon the opening of the store)

#2 To get a chance to win a free coupon! Hurry up! Limited coupons only
Steps.

1. Like and share the post

2. Mention three (3) friends in the comment section

3. Like our page “Matacos”

#3 get a 10% discount for the first 50 customers every first and last Mondays of the

month

V. Competitive Analysis

Competitor 1: Fresh Green Leaf

It is located at The Quad, Nepo Center, Plaridel St., Sto. Rosario, Angeles City. It

offers a variety of product such as Oriental Salad, Chicken Shawarma, Chicken Tacos

and beverages such as Fresh juices, Tea and Milk Tea.

Competitor 2: Taco Uno

It is located at (Kalye 86) Mac Arthur Hi-way, Brgy. Balibago Angeles City 2009.

It offers a variety of product such as Tacos, Fajitas Quesadillas, Nachos and Chips and

Dips.

Competitive Analysis

PRICE FILLINGS PACKAGING

 MATACOS Has 7 variety

(Lettuce,
Customized
Matacos tacos - Tomatoes, Sour
disposable taco
49 pesos/ serving Cream, Meat,
packaging
Onions, Cheese,

Hot Sauce)

FRESH GREEN LEAF Has 6 variety

Fresh Green (cheese, chicken

Simply by
Leaf tacos - meat, taco shell,
using a plate
45 pesos tomato, lettuce,
and disposable
regular sauce) it’s a little
spork.
80 pesos double bit tasty but it’s

not that complete

Has 6 variety Simply by

TACO UNO
Taco Uno tacos - (cheese, chicken using a paper

55 pesos beef meat/beef, taco plate and

45 pesos chicken shell, tomato, disposable

meat lettuce, sauce) the spoon and

sauce is salty. spork.

Competitive Advantage

Matacos offers the quality tacos and nachos. It produces delicious yet nutritious

foods that will benefit the body. The products offered by Matacos allow the customers to
 consume without worrying about their diet. Also, the customers may choose freely what

toppings they want to add on their tacos. These are the advantages of Matacos to the said

competitors.

VI. Market Research

Product/Service Line Development

An alternative taco shell/tortilla is prepared prior to the sale of nachos and tacos.

The aforementioned taco shell provides more nutritional benefits. For instance, the

cauliflower, one of its ingredients, contains many nutrients, high in fiber, a good source

of antioxidants, may aid in weight loss, high in choline, and low-carb alternative to corn

tortilla (Wanikar, 2017). The recipe for the taco shell and the sauce are disclosed as per

request by the owners of each respective recipe.

The taco shell can be prepared in numerous ways that will depend on the choice

of the customers, it can be steamed, fried, or baked. After doing so, the customer can

have the option of choosing and adding additional toppings to tacos and nachos, like

salsa, pico de gallo, guacamole and cilantro. They can also choose to add various sauces

offered by the company such as sour cream and creamy chipotle sauce.

Workflow for Taco-making Process

• Preparation of taco shell, sauce, and ingredients (slicing of lettuce, tomatoes, cooking of
Step 1 meat, etc.).

• Cook taco shell as preffered by the customer.

Step 2

• Put ingredients into the taco shell as requested by customer.

Step 3

• Serve.
Step 4
 Workflow for Nacho-making Process

• Preparation of taco shell, sauce, and ingredients (slicing of lettuce, tomatoes, cooking
Step 1 of meat, etc.).

• Cook taco shell as preffered by the customer.

Step 2

• Crush taco shell.

Step 3

• Put ingredients alongside the crushed taco shell as per request by the customer.
Step 4

• Serve.
Step 5

Data Gathering Technique

The study utilizes questionnaires and surveys as their main source of data. With

said sources, responses can be analyzed quantitively giving a reliable result. Analyzation

and interpretation of results are also relatively easier once the results of the survey and

questionnaires are turned into quantitative data and into a visual graph.

Respondents

Respondents were chosen via Random Sampling Method. This method is

particularly useful as it prevents bias from occurring as the respondent population is

varied and comes from different context and background.

 300 random passersby of Sto. Rosario, Angeles City, Pampanga participated in

the study. Students, adults, teenagers, and others were asked to fill-up the survey. Thus,

providing the proponents with the data provided below.

Data Analysis

The data below shows the demographic profile of the respondents. The raw data

shows that a significant portion of the target market (passersby of Sto. Rosario, Angeles

City) are within the age range of 16-20. 205 out of the 300 respondents live with at least

PHP 10,000 in income per month. The distribution of educational attainment is fairly

spread out with only three people having no educational attainment.

300 Respondents DEMOGRAPHIC PROFILE

CATEGORY NUMBER OF RESPONDENTS

AGE
10-15 26
16-20 166
21-25 39
26-30 39
30-ABOVE 30
CIVIL STATUS
SINGLE 205
MARRIED 39
IN A RELATIONSHIP 48
DIVORCED/WIDOWED 8
MONTHLY INCOME
PHP 10,000 BELOW 211
PHP 10,001-20,000 65
PHP 20,001-30,000 10
PHP 30,000 ABOVE 14
HIGHEST EDUCATIONAL ATTAINMENT
NONE 3
ELEMENTARY 19
JUNIOR HIGH SCHOOL 97
SENIOR HIGH SCHOOL 84
COLLEGE 88
MASTER’S DEGREE 6
 PHD 3

The tables below shows the raw data gathered from tallying the survey forms

filled-up by the respondents. It shows how many respondents answered either yes or no

to the questions and how many times they would buy the products of the company.

QUESTIONNAIRE
QUESTIONS YES NO
1. TACOS
HAVE YOU TRIED IT YET? 286 14
DID YOU LIKE ITS TASTE? 264 36
WOULD YOU BUY ONE AGAIN? 260 40

2. NACHOS
HAVE YOU TRIED IT YET? 267 33
DID YOU LIKE ITS TASTE? 231 69
WOULD YOU BUY ONE AGAIN? 241 59

WOULD YOU LIKE SOME OF THESE ON

YOUR TACOS? (CHECK ALL THAT
APPLIES)
LETTUCE 286 14
TOMATOES 280 20
SOUR CREAM 202 98
MEAT 299 1
ONIONS 264 36
CHEESE 257 43
HOT SAUCE 221 79

WOULD YOU LIKE SOME OF THESE ON

YOUR NACHOS? (CHECK ALL THAT
APPLIES)
TOMATOES 270 30
SOUR CREAM 244 56
MEAT 296 4
ONIONS 205 95
CHEESE DIP 270 30
JALAPEÑO PEPPER 221 79
BLACK BEANS 149 151
 3. FRUIT-INFUSED WATER
HAVE YOU TRIED IT YET? 202 98
DID YOU LIKE ITS TASTE? 192 108
WOULD YOU BUY ONE AGAIN? 211 89

ONCE
ONCE ONCE
EVERY
4. OTHER EVERY EVERY EVERYDAY NEVER
1-2
MONTH WEEK
WEEKS
If you could buy tacos,
104 117 58 13 8
you would do so…
If you could buy
nachos, you would do 88 110 58 22 22
so…
If you could buy fruit-
infused water, you 68 130 58 29 15
would do so…
How frequently do
you pass by the area
16 26 71 185 2
(Sto. Rosario, Angeles
City)?
How frequently do
you stop by the area
58 74 97 68 3
(Sto. Rosario, Angeles
City)?

BELOW PHP 25 PHP 26-51 PHP 51 ABOVE

How much would 32 179 89
you pay for a taco?
How much would 84 136 80
you pay for
nachos?
How much would 91 153 56
you pay for a fruit-
infused water?
 PREFERRED INGREDIENTS OF RESPONDENTS FOR TACOS
350

300

250

200

150

100

50

0
Lettuce Tomatoes Sour Cream Meat Onions Cheese Hot Sauce

No. of respondents that like the ingredient No. of respondents that do not like the ingredient

The graph above shows how many respondents prefer each ingredient for the

tacos. Out of 300 per ingredient: 286 like lettuce on their tacos, 280 like tomatoes, 202

like sour cream, 299 like meat, 264 like onions, 257 like cheese, and 221 like hot sauce.

PREFERRED INGREDIENTS OF RESPONDENTS FOR NACHOS

 350

300

250

200

150

100

50

0
Tomatoes Sour Cream Meat Onions Cheese Dip Jalapeño Black Beans
Pepper

No. of respondents that like the ingredient No. of respondents that do not like the ingredient

The graph above shows the ingredient preference of the respondents for their

nachos. Out of 300 per ingredient: 270 like tomatoes, 244, like sour cream, 296 like meat,

205 like onions, 270 like cheese dip, 221 like jalapeño pepper, and 149 like black beans.

NUMBER OF RESPONDENTS WHO PREFER THE PRODUCTS

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Tacos Nachos Fruit-infused Water

% of customers that like the product %of customers that do not like the product
 The graph above shows that 88% of the respondents like tacos, 77% like nachos,

and 70% like fruit-infused water.

VII. Demand and Supply Analysis

Projected Demand

Year 1 Year 2 Year 3

Demand

Projected Supply

Year 1 Year 2 Year 3

Supply

Demand and Supply Gap

UNTAPPED
YEAR DEMAND SUPPLY GAP (PHP)
(GAP/DEMAND)
1
2
3

I. Projected Sales

Year 1 Year 2 Year 3

Projected Sales 2,425.5 2,668.05

II. Market Share

YEAR PROJECTED GAP (PHP) MARKET

SALE SHARE

1
2
3