4.

1 DATA ANALYSIS AND

INTERPRETATIONS
 TABLE NO. 4.1.1

What is your Occupation?

occupation response
Businessmen 60
Teaching 10
Defence 5
Any other 25

Interpretation: 60% Respondents are Businessman, 10% respondents are

teachers, 5% respondents are from defence and 25% respondents are from other
occupations.
 CHART NO. 4.1.1

What is your Occupation?

BUSINESS
25

TEACHING
60
10
DEFENCE
5

OTHERS
 TABLE NO. 4.1.2

Which Car do you Own?

cars response
SUZUKI 60
Tata 10
Fiat 0
Hyundai 25
Any other 5

Interpretation: 60% respondents are having SUZUKI cars, 25% are having
Hyundai cars, 10% are having TaTa, 5 % are having others brand cars and
nobody is having fiat.
 CHART NO. 4.1.2

Which Car do you Own?

Maruti

5%
Tata
25%

Fiat

0% 60%
10%
Hyundai

Any other
 TABLE NO. 4.1.3

Have you Finance your Car?

YES 40
NO 60

Interpretation: 60% respondents have not purchased their cars on finance

scheme and 40% of respondents have purchased their cars on finance scheme
 CHART NO. 4.1.3

Have you Finance your Car?

YES
40% YES NO

NO
60%
 TABLE NO. 4.1.4

Who prompted you to buy the Car?

Friends & relatives 50

Past experience 15
Dealer recommendation 10 .
Word of mouth 15
Advertisement 10
Any other 0

Interpretation: 50% respondent says that friends and relatives prompted them
to purchase car, 15% says past experience, 10% says dealer recommendation,
15% says word of mouth, and 10% says Advertisements
 CHART NO. 4.1.4

Who prompted you to buy the Car?

0
10
15
50
10
15

FRIENDS & RELATIVES PAST EXPERIENCE DEALER'S RECOMMENDATION

WORD OF MOUTH ADS ANY OTHER

 TABLE NO. 4.1.5

What attribute do you consider

While purchasing a Car?

Price 40
Performance 25
Resale value 10
Maintenance cost 5
Fuel efficiency 15
Finance scheme 5

Interpretation: Most of the Respondent 40% says that they consider price
attribute, 25% says performance, 10% says resale value, 5% says maintenance
cost, 15% says that fuel efficiency and 5% says that finance scheme.
 CHART NO. 4.1.5

What attribute do you consider

While purchasing a Car?

45 40
40
respondents

35
30 25
25
20 15 Series1
15 10
10 5 5
5
0
e ce ue st c y e
ir c n l o n m
P a va e c cie he
orm ale nc f fi s c
f e
er e s ena el n ce
P R t
ia n Fu ina
M F
 TABLE NO. 4.1.6

Effect of price on purchase decision

Strongly Agree N. A. nor Disagree Strongly

Agree Disagree Disagree
Price 65 35 0 0 0

Interpretation: 65% are strongly agreed, 35% are agreed and others gave no
response.
 CHART NO. 4.1.6

Effect of price on purchase decision

70

60

50

40

30

20

10

0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
respondents 65 35 0 0 0
 TABLE NO. 4.1.7

Effect Of Fuel Efficiency On Purchase Decision

Strongly Agree N.A nor Disagree Strongly

Agree Disagree Disagree
Fuel 15 75 10 0 0
Efficiency

Interpretation: 75% persons are agreed, 15% are strongly agreed, and 10%
have no response.
 CHART NO. 4.1.7

Effect Of Fuel Efficiency On Purchase Decision

80

70

60

50

40

30

20

10

0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
respondents 15 75 10 0 0
 TABLE NO. 4.1.8

Effect of Resale Value on Purchase Decision

Strongly Agree N..A nor Disagree Strongly

Agree Disagree Disagree
Resale 5 85 5 5 0
Value

Interpretation: mostly 85% persons are agree, 5% are strongly agree, 5%

are disagree and 5% gave no response.
 CHART NO. 4.1.8

Effect of Resale Value on Purchase Decision

90
80
70
60
50
40
30
20
10
0
Strongly Agree N.A. nor Disagree Strongly
Agree Disagree Disagree
respondents 5 85 5 5 0
 TABLE NO. 4.1.9

Effect of MAINTAINANCE COST on Purchase Decision

Strongly Agree N.A nor Disagree Strongly

agree Disagree Agree
Maintenance 10 55 35 0 0
Cost

Interpretation: 55% are agree, 35% give no response, and 10% are strongly
agree.
 CHART NO. 4.1.9

Effect of MAINTAINANCE COST on Purchase Decision

60

50

40

30

20

10

0
Strongly Agree Agree N.A. nor Disagree Disagree Strongly Disagree
respondents 10 55 35 0 0
 TABLE NO. 4.1.10

Effect of PERFORMANCE on Purchase Decision

STRONGLY AGREE N.A NOR DISAGREE STRONGLY

AGREE DISAGREE DISAGREE
Performance 45 50 5 0 0

Interpretation: 45% are strongly agreed, 50% are agreed, and 5% gave
no response.
 CHART NO. 4.1.10

Effect of PERFORMANCE on Purchase Decision

50

45

40

35

30

25

20

15

10

0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
Respondents 45 50 5 0 0
 TABLE NO. 4.1.11

Effect of FINANCE SCHEME on Purchase Decision

Strongly Agree N.A nor Disagree Strongly

Agree Disagree Disagree
Finance 25 40 15 20 0
Scheme

Interpretation: 25% are strongly agreed, 40% are agreed, 15% gave no
response and 20% are strongly disagree.
 CHART NO. 4.1.11

Effect of FINANCE SCHEME on Purchase Decision

40

35

30

25

20

15

10

0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
Respondents 25 40 15 20 0
 TABLE NO. 4.1.12

Ranking of cars after considering all attributes

SUZUKI 60
Hyundai 25
Tata 15
Fiat 0

Interpretation: SUZUKI is at first Rank, Hyundai is at 2nd Rank and TATA

is at third Rank, FIAT is at fourth Rank.
 CHART NO. 4.1.11

Ranking of cars after considering all attributes

70

60

50

40

30

20

10

0
Maruti hyundai TaTa Fiat
 SUZUKI

Very High Satisfactory Low Very

High Low
Price 10 65 10 15 0
Fuel Efficiency 15 55 25 5 0
Resale value 20 40 40 0 0
Performance 20 55 25 0 0
Maintenance 5 10 60 15 10
cost
Finance 0 40 30 30 0
Scheme
 HYUNDAI

Very High Satisfactory Low Very

High Low
Price 25 65 10 0 0
Fuel 30 45 25 0
Efficiency
Resale value 25 45 30 0
Performance 5 30 55 10 0
Maintenance 55 35 10 0
cost
Finance 5 40 50 5 0
Scheme
 TATA

Very High Satisfactory Low Very

High Low
Price 30 40 20 10 0
Fuel 10 35 45 10 0
Efficiency
Resale value 0 10 30 40 20
Performance 0 35 55 10 0
Maintenance 15 45 30 10 0
cost
Finance 10 30 40 10 10
Scheme
 FIAT

Very High Satisfactory Low Very

High Low
Price 20 70 10 0 0
Fuel 5 25 60 10 0
Efficiency
Resale value 0 0 25 65 10
Performance 0 5 80 15 0
Maintenance 10 55 30 5 0
cost
Finance 10 30 55 0 5
Scheme