Paytm Payment Solutions Feb15 PDF

A trusted & advanced payment platform
One97 – Parent Organization
10+ years in business – I dia’s largest deployed tele o

applications, platforms company
Team strength of 1200+ across Delhi, Mumbai, Chennai, Kolkata

& Bangalore w/International presence in Nigeria, Dubai & South
Africa
Backed by Marquee Investors like SAIF Partners, Intel Capital,

and SAP Ventures who have also invested in companies like
Makemytrip, Justdial and Network 18.
Fastest growing company- Company of the year 2010, Best

digital innovation 2010
400 million+ unique users and 1.3billion+ IVR

transactions daily on One97 platform
Paytm – I dia’s largest digital goods arketplace
• The Platform currently sells, mobile, DTH, Tollcard, Data

Card Recharges, Mobile and other utility bill payments, Bus
Ticketing and Deals & Coupons
• 15,00,000+ successful transactions a day
• 1,00,000+ Coupon downloads/day
• Loyal Base with repeat usage: Avg. 4 transactions/

customer/ month
• Platform accessible via all platforms: Web, WAP, Mobile

APP, SMS, IVR..
• 500,000+ transaction/ day on Mobile platform alone
• Easy Payments through Payt ’s own Payment Gateway.

Payments accepted through all instruments; Net Banking,
Credit/ Debit/ Cash Cards, as well as Paytm Cash
How do our customers view us?
Product quality verdict - More than 95% of the user reviews

come under 4*/5* category!
Why do our customers love us?
Easy to use transaction flow

Attractive Reduced
Accessible via deals & number of
all mediums discounts clicks
Reliable fulfillment flow
Safe & Secure Card and

money stored Quick & Easy
(PCI DSS ATT < 10 sec
with Paytm
Certified)
wallet
Prompt post sales flow

24&7
Customer TAT for query
service & resolution < 3
support hours
About Paytm Payments
• Processes transactions on IVR, Mobile- WAP,
On Device Apps ( Tablet, Android, Blackberry,
IPhone) as well as on web.
• Transaction Volume - Processing more than 11
lakh successful transactions/day
• Mobile is the future - 500,000 + Transaction
happen on Mobile.
• Consumer Trust -
– 24 million + Semi Closed Wallets with basic KYC
done
– 40 Cr+ user money with us
– 15 Mn+ monthly transactions already through
wallet
– 8 Mn+ saved cards
– 7 Mn+ net banking details saved
– 3 Mn+ users getting acquired per month
Paytm PG – Available across channels
P Credit
M IVR Cards
Customer Checkout A
on Merchant’s side E Y
R T Debit
WEB Cards
C M
H -
A WAP C Net-
Banking
N A
Customer T S
S APP H IMPS
Ecommerce powered by Paytm ….
Paytm PG – Automatic Card Detection
Our system auto

detects type of
card, thus
reducing the
step of customer
choosing which
card he uses
Paytm PG – 6 million Saved Cards
User card details already

saved, only CVV needed,
reducing the most
painful step of
remembering card
details
Paytm PG – Highlights most popular banks
The banks used most

often by your customers
highlighted, saving the
step of going through the
complete dropdown
menu and choosing a
bank
Paytm PG – Real Time Bank Performance
Actual real-time
information on any
a k’s perfor a e
helps user in making
right choice and
reduces failures.
Paytm PG – Painless Re-trial
In case of a
failed
transaction,
customer
returns to the
payment page
instead of
being asked to
start afresh, no
need for
customer to
repeat whole
process
Paytm PG – Cutting Edge Technology
• Dynamic Router
• Load Balancing between gateways for lowest bounce rate
• Selecting best gateway based on - Success Rate, Response Time
• Pro pti g a k’s low perfor a e stats o Net-banking selection
• Quickest decision making in the industry(within minutes) because
of huge volume flow – more than 1000 transactions/minute
• Fraud Detection & Monitoring System

• Largest Negative Database in industry, harvested from an active
customer base of 20 Mn+
• Velocity Checks
• Fraud Prevention Engine
Paytm PG – Maestro Card Acceptance
Many Maestro cards

come without expiry
date & CVV No. Very
few gateways process
these card. We are one
of them.
Paytm PG – Run bank specific promotions
Paytm supports various

type of bank based
campaign for your
customers
Pay through
Pay through only 1
selective BIN
or few net-banking
numbers
Limit number of
transactions on a Cap on the earned
card during amount
campaign
Paytm PG - MIS & Reporting
Bank wise Breakup on Transaction

Amount/Count
Hourly traffic for yesterday and

comparison with last week/month
Complete Transaction and Bounce

rate analysis
Bank-wise performance
Failure Transaction Analysis
Gateway-wise performance
Paytm PG - Dashboard
• On login to our panel, merchant can easily track last few

Refund/Chargeback, Tickets, Alerts & Transaction History Status
Paytm Wallet – Our Merchant Philosophy
To reduce the pain for merchants in

collecting online payments.
To reduce the number of clicks in

completing a transaction.
To drive more traffic and conversions for

partner merchants.
Why does a customer need Paytm Wallet?
• Net Banking not possible/very difficult to carry out

on mobile
• Perceived safety and security when transacting
through the Paytm environment
• Ease of transaction
- Saved card details
- Saved net banking details
- No need to reveal card details and other
details to every merchant when transacting
- Reduced clicks to complete a transaction
Paytm Wallet – in numbers
• 2.4 Cr+ wallet customers

• 40 Cr+ user money with us
• 15 Mn+ monthly transactions already through wallet
• 8 Mn+ saved cards
• 7 Mn+ net banking details saved
• 3 Mn+ users getting acquired per month
• Users with basic KYC done
• Already available on 1000+ merchants
Why does a merchant need Paytm wallet?
• Ride o I dia’s biggest online consumer base
– 18 mn+ wallets with basic KYC done
– 15 mn + txns per month using the wallet
– 3 mn + new unique wallet users added per month
• High trust and success rate

– 1 out of every 4 people transacting online in India hold a Paytm wallet
– 99.8% success rate for all transactions done through the Paytm wallet
• Ideal for mobile txns

– Most of bank sites are incompatible with txn on mobile
– 1 click payment possible now
Why does a merchant need Paytm wallet?
• Building customer trust

– Only consumer brand in payments
– User ratings/KYC – helps in COD orders
– Escrow – Consumer money is safe!
• Available across all channels

– Available on mobile, IVR as well as SMS
– Merchants can build innovative solutions around it
• Expose your offerings to wallet consumers

– Monthly wallet statements
– Wallet offers on Paytm site
– Attractive cash backs*
How do we showcase merchants to our user base?
Banner on Paytm home page – 1,100,000 daily impressions
Banner on Paytm thank you page – 5,00,000 daily impressions
Premium positioning on Paytm coupon page – 9,00,000 daily impressions
Logo placement in wallet summary – 1.8 crore monthly impressions
Annexure – Paytm wallet on bookmyshow
Annexure – Paytm wallet on Zovi
Contact us :
Priyamvada Singh
AM – Payment Sales | +91 97390 59900
One97 Communication Ltd.
B-121, Sec-5 Noida – 201301, India
Write to us :
[email protected]
Website :
www.paytmpayments.com
www.one97.net

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A trusted & advanced payment platform

One97 – Parent Organization

10+ years in business – I dia’s largest deployed tele o

Team strength of 1200+ across Delhi, Mumbai, Chennai, Kolkata

Backed by Marquee Investors like SAIF Partners, Intel Capital,

Fastest growing company- Company of the year 2010, Best

400 million+ unique users and 1.3billion+ IVR

• The Platform currently sells, mobile, DTH, Tollcard, Data

• 15,00,000+ successful transactions a day

• 1,00,000+ Coupon downloads/day

• Loyal Base with repeat usage: Avg. 4 transactions/

• Platform accessible via all platforms: Web, WAP, Mobile

• 500,000+ transaction/ day on Mobile platform alone

• Easy Payments through Payt ’s own Payment Gateway.

Product quality verdict - More than 95% of the user reviews

Easy to use transaction flow

Reliable fulfillment flow

Safe & Secure Card and

Prompt post sales flow

Our system auto

User card details already

The banks used most

• Fraud Detection & Monitoring System

Many Maestro cards

Paytm supports various

Bank wise Breakup on Transaction

Hourly traffic for yesterday and

Complete Transaction and Bounce

Failure Transaction Analysis

• On login to our panel, merchant can easily track last few

To reduce the pain for merchants in

To reduce the number of clicks in

To drive more traffic and conversions for

• Net Banking not possible/very difficult to carry out

• 2.4 Cr+ wallet customers

• High trust and success rate

• Ideal for mobile txns

• Building customer trust

• Available across all channels

• Expose your offerings to wallet consumers

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