The Making of Inclusion As Structuration: Empirical Evidence of A Multinational Company
The Making of Inclusion As Structuration: Empirical Evidence of A Multinational Company
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Inclusion as
The making of inclusion as structuration
structuration: empirical evidence
of a multinational company
Renate Ortlieb 235
Department of Human Resource Management, School of Business,
Received 25 June 2012
Social and Economic Sciences, University of Graz, Graz, Austria, and Revised 28 February 2013
7 May 2013
Barbara Sieben Accepted 2 December 2013
Department of Humanities and Social Sciences,
Helmut Schmidt University – University of the Federal Armed Forces Hamburg,
Hamburg, Germany
Abstract
Purpose – The purpose of this paper is to theoretically and empirically analyse the question how
organizations become inclusive – with special regard to migrants – and the potential limits to inclusion.
Design/methodology/approach – The paper develops a theoretical framework based on Giddens’
structuration theory. By a firm-level case study, the paper empirically examines the theoretical propositions.
Findings – The paper proposes that inclusion bears specific kinds of the structural dimensions
signification, domination and legitimation on which organizational actors draw to reproduce the
inclusive organization. The empirical case reveals three areas of organizational practices – personnel
recruitment and selection; training and development; meals and parties – in the making of inclusion.
But the interplay of specific rules and resources also contains social practices of differentiation and
hierarchization that limit inclusion.
Research limitations/implications – Future studies would benefit from considering additional
socio-demographic characteristics and intersectionalities. An ethnographic approach on the basis of
participant observation is also recommendable. A longitudinal empirical design focusing on causal
relationships would expand the papers descriptive approach.
Practical implications – The findings suggest that organizational actors can shape the structural
dimensions corresponding to an inclusive organization by acting themselves accordingly and inciting
others to do so. They should be aware of processes of differentiation and hierarchization that go along
with practices of inclusion.
Originality/value – Applying key arguments of structuration theory, the paper develops a
comprehensive framework that considers corresponding rules and resources in detail. The empirical
case study demonstrates the fruitfulness of the theoretical framework and reveals the ambivalence of
organizational practices that promote inclusion.
Keywords Ethnic minorities, Qualitative research, Inclusion, Migrants, Structuration theory
Paper type Research paper
1. Introduction
All over the world, migration processes and demographic shifts bring about that
business companies increasingly depend on migrant employees (OECD, 2012; Ortlieb
and Sieben, 2013). In view of pertinent labour and skill shortages, European
governments initiated immigration policies to facilitate companies the recruitment of Equality, Diversity and Inclusion:
An International Journal
Vol. 33 No. 3, 2014
The authors wish to thank the editors and the anonymous reviewers for their constructive pp. 235-248
r Emerald Group Publishing Limited
comments. The research project from which this paper originates was granted by the European 2040-7149
Social Fund. DOI 10.1108/EDI-06-2012-0052
EDI people from abroad. Also, the enhancement of equal opportunities at work and the
33,3 inclusion of immigrants got new socio-political impetus in view of the rising workforce
diversity. Yet still, empirical findings show that the employment opportunities of
migrants are far from equal to those of native-born individuals without a foreign
background. Migrants earn lower wages (e.g. Fertig and Schurer, 2007), are more often
assigned to low-skill jobs for which they are over-qualified (Holgate, 2005; Turner,
236 2010), get lower scores in job performance ratings (Roth et al., 2003), face stronger
barriers in their career development (Kamenou and Fearful, 2006) and experience
multifaceted discrimination (Ogbonna and Harris, 2006).
The explicit aim of diversity initiatives is to alter this situation by creating more
inclusive workplaces (e.g. Holvino et al., 2004; Roberson, 2006). In the “ideal” inclusive
organization, the variety of employees’ skills and perspectives shape organizational
strategies and work processes, basic values and norms. In addition, fairness and equal
opportunities are realized, all employees – including members of minority groups – feel
integrated and they are represented on all hierarchical levels. However, although
diversity scholars consent in the relevance of inclusion, a sound theoretical grounding
is still lacking (Shore et al., 2011). Also, empirical studies on organizational practices of
inclusion are rare (exceptions are Bilimoria et al., 2008; Janssens and Zanoni, 2008;
Zanoni and Janssens, 2007).
In this paper we propose to apply an established sociological theory, Giddens’ theory
of structuration, to the question how organizations become inclusive and what
ambivalences are associated with corresponding organizational practices. Structuration
theory’s core concept of the “duality of structure” is particularly well suited to carve
out social practices of inclusion in organizations and to highlight the dynamics,
contradictions and tensions within “the making of inclusion”. We illustrate such
ambivalent practices on the empirical basis of a case study of a multinational company.
This company appears on the one hand as a highly inclusive organization with regard
to its international workforce. On the other hand, the very organizational practices
that contribute to inclusion are intermeshed with social practices of differentiation
and hierarchization that (re)produce a particular social order among the multiethnic
workforce. With both, the theoretical framework and the empirical analysis we
contribute to diversity and inclusion literature by enhancing understanding of the
ambivalences and contradictions within so called “inclusive organizations”.
Interpretative
(Modality) Facility Norm
scheme
238
Interaction Communication Power Sanction
Figure 1.
Dimensions of the
duality of structure
Source: According to Giddens (1984, p. 29)
3. Method
In this study we analyse empirical material that originates from a broader research
project on the employment of migrants in German companies (Anders et al., 2008;
Ortlieb and Sieben, 2010). Through a combined quantitative and qualitative
approach we investigated into the reasons for the (non)employment of first- and
second-generation immigrants, for workplace diversity and related organizational
practices. Out of the six companies considered by the project’s qualitative part we
chose for this paper the most “critical” case in the sense of Yin (2009). This case
promises particularly rich insights into the practices of inclusion, since the company
employs a particularly high proportion of migrants, spread over all hierarchical levels.
In addition, the company strategically recruits migrants for particular jobs. It is the
only company in our sample that can be characterized as highly international and
inclusive in terms of its philosophy of valuing diversity and striving for equal
opportunities. Thus, this single case is especially well suited for a description and an
in-depth analysis of the ambivalences of organizational practices of inclusion.
We first collected text and video material from the company’s web site and several
company brochures. These media convey an image of the employer brand, the
company’s customer and human resource policies and the business philosophy. Second,
with the support of the human resource department we distributed a short structured
questionnaire amongst the employees. This survey aimed at gathering information on
the workplace diversity in terms of occupational rank, gender, age, educational and
foreign background. Third, we conducted nine in-depth interviews with the following
persons: the head of the human resource department and the head of the customer
support department (both native-born German men), four staff members of the human
resource department (one German woman and one German man, one woman from
Bulgaria and one man with a Turkish background), two staff members of the customer
support department (one women with a French background, one women from Poland)
and the head of the works council (man from the USA). The interviews were
semi-structured and covered topics such as workforce demography and basic company
data, human resource management practices, informal and structural integration of
migrants, and organizational practices addressing equal opportunities. We conducted
the interviews in German in a location close to the interviewees’ workplaces. On
average, the interviews lasted one hour, ranging from 40 to 90 minutes.
The interviews were transcribed and coded according to Giddens’ categories of
rules and resources as described above. That is, in contrast to procedures informed
by grounded theory that begin with an open view on the texts to be analysed and aim
at building theory (e.g. Bryant and Charmaz, 2007), we applied given theoretical
EDI categories to our empirical material to tease out particular practices and their
33,3 consequences within preset theoretical categories. Both authors coded the data in a
reiterative process to achieve communicative validity (Sandberg, 2005). We then
searched for recurring topics that were tightly related to processes of inclusion and to
processes of differentiation and hierarchization along the lines of ethnicity, nationality
or race. This search yielded three areas of organizational practices associated with
240 particular powerful processes that (re)produce the inclusive organization: personnel
recruitment and selection, training and development and meals and parties as parts
of the company’s social life. Before we describe these practices in detail, in the next
paragraph we introduce into the company under investigation.
4. Empirical findings
4.1 The company
The company under consideration is the German subsidiary of a US-headed online
trading corporation. Established in 1999, its main activity is the support of
international customers within Europe. The company employs several hundreds of
people, thereof migrants amounting to estimated 50 per cent of the total company
and to almost 100 per cent in the non-German countries’ customer service. The fraction
of women is about 50 per cent and the average age about 35 years (between 20 and
45 years). The top management consists above all of German, British and US-American
white men.
The company presents itself as young, dynamic and inherently international,
being proud of employing people from over 40 countries. This image is also conveyed
by our interviewees. For instance, they describe the workforce as diverse and colourful,
as “a good blend”, youthful and unconventional. Moreover, the company is described as
being American, as opposed to a “typical” German company. This attribution rests
mainly on the perception of flat hierarchies, a focus on individual performance and
prevalent unconventionality. Regardless of their hierarchical position, all employees
are on first-name terms (and the informal German pronominal form “du”) with each
other. Having fun together on the job is another social norm.
Altogether, the empirical material based on videos, brochures and other texts as
well as the interviewees paint the image of a modern, highly inclusive organization
where diversity is valued. Fairness and anti-discrimination are taken as a given, the
respective laws are strictly adhered to and their compliance is monitored. Our
interviewees pointed to many rules of signification and legitimation and to many
allocative and authoritative resources that are clearly related to an inclusive
organization. However, when we dig deeper into these rules and resources, the
thoroughly created painting of a colourful, inspiring, fair and inclusive company starts
to crumble and quite converse processes and structures become apparent.
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EDI About the authors
Renate Ortlieb has been a Full Professor of Human Resource Management at the University of
33,3 Graz, Austria, since 2009. She completed her doctoral thesis on employee sickness absences in
2002 and her “habilitation” in 2009 at the Freie Universität Berlin. After graduation in business
administration and economics at the Technische Universität Berlin in 1995 she worked as a
research and teaching assistant at the universities of Konstanz, Essen, Flensburg and at the Freie
248 Universität Berlin. She was an assistant professor at the Freie Universität Berlin, a visiting
lecturer at the Berlin School of Economics, Fern-Universität in Hagen, the Institute of Electronic
Business Berlin and the Hamburg Media School and an interim full professor at the University
Konstanz. Renate Ortlieb’s publications appeared in journals such as Journal of the Royal
Statistical Society – Applied Statistics, Management Revue, Schmalenbach Business Review,
International Journal of Human Resource Management, Feminist Economics and Group &
Organization Management. Her research interests are in human resource strategies, especially
with a focus on migrant employees, the interplay of firm’s internationalization strategies with
human resource strategies, especially with a focus on South Eastern Europe, gender and power
relations in organizations, employee absenteeism, and empirical methods of management
research. Professor Renate Ortlieb is the corresponding author and can be contacted at:
[email protected]
Dr Barbara Sieben has been a Full Professor of Human Resource Management at the Helmut
Schmidt University in Hamburg, Germany, since October 2013. After graduation in business
administration and economics, Spanish and Pedagogy in 2001 she worked as a research assistant
and lecturer at the Freie Universität Berlin and earned her doctorate in business administration
in 2006 with a dissertation on management and emotions. From 2007 onwards she was assistant
professor of Human Resource Management focused on Diversity at the Freie Universität
Berlin, visiting lecturer at the University of Innsbruck, visiting scholar at the University
of Massachusetts Boston, and “Teaching Equality” – Guest Professor at the University of
Tübingen. Barbara Sieben published papers in journals such as Managementforschung,
Management Revue, International Journal of Human Resource Management, Group &
Organization Management and Human Relations, and is co-editor of a volume on “Diversity
Studies”. Her research is based on multiparadigmatic approaches, informed by critical
management perspectives. Main research topics are human resource strategies with special foci
on migrant employees, older workers and the retention of specialists and executives; gender,
diversity and equal opportunities in organizations; emotions in organizations and the
management of service work.