NATIONAL INSTITUTE OF TECHNOLOGY

TIRUCHIRAPPALLI – 620 015

M.B.A. DEGREE (TRIMESTER PATTERN)

SYLLABUS

FOR

CREDIT BASED CURRICULUM

(2010 – 2011)

DEPARTMENT OF MANAGEMENT STUDIES

NATIONAL INSTITUTE OF TECHNOLOGY, TIRUCHIRAPPALLI – 620 015.

DEPARTMENT OF MANAGEMENT STUDIES

 MASTER OF BUSINESS ADMINISTRATION (CREDIT SYSTEM)

Objective of the Programme:

This programme is structured to enable undergraduate students of any discipline to

evolve as Masters in Management. The programme imparts basic management concepts and

learning in functional areas such as Marketing, Finance, Human Resources, Technology &

Operations and Information Systems. The programme also provides for development of

comprehensive knowledge and skills to manage businesses in the emerging environment.

MBA PROGRAMME 2010

Total minimum credits required for completing the course is 78
(2 Credits are allocated for every three hours of Lecture as the entire course is delivered in 30 hours)

TRIMESTER – I

CODE COURSE OF STUDY L T P C

MB701 Business Communication - I 2 0 1 2

MB702 Business Law 3 0 0 2
MB703 Fundamentals of Financial Accounting 2 1 0 2
MB704 Marketing Management – Concepts and Design 3 0 0 2
MB705 Micro Economics 3 0 0 2
MB706 Organizational Structures & Design 3 0 0 2
MB707 Quantitative Techniques 2 1 0 2

Total 18 2 1 14

TRIMESTER – II

CODE COURSE OF STUDY L T P C

MB 711 Advanced Financial Accounting 2 1 0 2

MB 712 Cost and Management Accounting 2 1 0 2
MB 713 Design of Operation Systems 3 0 0 2
MB 714 Information Management 3 0 0 2
MB 715 Managing People in Organizations 3 0 0 2
MB 716 Marketing Management – Planning & control 3 0 0 2
MB 717 Business Communication II 0 0 2 1
Total 16 2 2 13

TRIMESTER – II

CODE COURSE OF STUDY L T P C

MB 721 Operations Research 2 1 0 2

MB 722 Financial Management 3 0 0 2
MB 723 Human Resource Management 3 0 0 2
MB 724 Macro Economics 3 0 0 2
MB 725 Planning & Control of Operations 3 0 0 2
MB726 Business Communication III 0 0 2 1
Elective-1 3 0 0 2
Elective-2 3 0 0 2
Total 20 1 2 15

TRIMESTER – IV

CODE COURSE OF STUDY L T P C

MB 731 Strategic Management 3 0 0 2

MB 732 Total Quality Management 3 0 0 2
MB 733 Summer Project 0 0 0 4
Elective – 3 3 0 0 2
Elective – 4 3 0 0 2
Elective – 5 3 0 0 2
Elective – 6 3 0 0 2
 Total 18 0 0 16

TRIMESTER – V

CODE COURSE OF STUDY L T P C

MB 741 Project System Management 3 0 0 2

MB 742 Technology Management 3 0 0 2
Elective – 7 3 0 0 2
Elective – 8 3 0 0 2
Elective – 9 3 0 0 2
Elective – 10 3 0 0 2

Total 18 0 0 12

TRIMESTER – VI

CODE COURSE OF STUDY L T P C

MB 751 Entrepreneurship & Small Business

Management 3 0 0 2
Elective 11 3 0 0 2
Elective 12 3 0 0 2
Elective 13 3 0 0 2

Total 12 0 0 8

MB 701 BUSINESS COMMUNICATIONS

Communication: concepts & Goals – Theories of communication

Organisational & personal goals – Psychology of communication – Channels & Networks –

Barriers to & Cost of Communication

Message planning – Purposive listening – Types of listening – Familiarity to different accents

& Tones Oral communication – Persuasive speech

Practice Presentation Skills – Group dynamics – Interview skills – Telephone Strategies –

Business Correspondence – Different kinds of written communication in business
organizations

Marketing language – Creativity and appeal – Report writing practice.

TEXT BOOKS :
1. Atkinson, “Business Writing & Procedures”, Reynolds American Book Co.1980
2. Himslreet, “Business Communications”, Baty wodsworth Publishing Co.1992

MB 702 BUSINESS LAW

Nature of contract Requirements & Classifications – Discharge of contract – Remedies for

the breach- Quasi contract – Contingent contract.

Sale of goods act : Sale, Agency,

Partnership Act

Nature of the companies – Kinds of the companies – Formation and incorporation of a

Company – Memorandum of Association, Articles of Association and Prospectus – Company
management – Company meetings (Board and General) – Majority rule and Minority
protection – Compromises, Arrangements. Reconstruction and Amalgamation – Winding Up.

Competition, / FEMA, Consumer Protection, Right to Information Act.

TEXT BOOKS :
1. Kapoor, N.D. , ‘Mercantile Law’, Sultan Chand & Sons, 28th Ed.
2. Majumdar, A.K. and Kapoor, G.K., ‘Company Law and Practice’, Taxmans Publications,
New Delhi, Revised 2000.

MB 703 FUNDAMENTALS OF FINANCIAL ACCOUNTING

Concepts and conventions of accounting, accounting standards

Journalizing Transactions, Ledger Posting and Trial balance, Subsidiary books of accounts

Final Accounts – Manufacturing and Trading accounts. Profit and Loss Statement, Balance
Sheet, Adjustment Entries

Depreciation accounting, Treatment of intangibles, Inventory valuation

Accounts of a Non Profit organization, Branch Accounting

TEXTBOOKS:

Maheshwari S N and Maheshwari S K, “ An Introduction to Accountancy”, Vikas Publishing

House, 9th Edition, 2007

Gupta, Ambrish, “Financial Accounting for Management. An Analytical

Perspective”,Pearson Education, 2nd Edition, 2008.
REFERENCES:

Ramachandran N and Kakani, Ram Kumar, “Financial Accounting for Management”, Tata
McGraw Hill, 2nd Edition, 2008

Narayanaswamy R, “Financial Accounting – A Managerial Perspective”, Prentice Hall of

India. 2nd Edition, 2008

MB 704 MARKETING MANAGEMENT CONCEPT AND DESIGN

Core concepts of marketing -Need, Want & Demand, Product, value and satisfaction,
Marketing & Markets. Production concept, Product concept, Selling concept, Marketing
concept etc.
Macro and Micro factors in the marketing environment, Macro features like demography,
economic features, socio technological environments etc. Micro features like supplier’s
competitors etc.

A model for consumer buying Behaviour, factors influencing consumer behavior, buying
decision process- Buying roles & stages in buying.

Demand Estimation: flow to measure market demand - Estimating market size, share,
potential, Estimating current and future demands.
Segmentation: Approach. Patterns and Segmentation procedures, basis for segmenting
consumer market - Targeting - positioning.

New product Development - Idea generation, Idea screening concept development and using,
Product development. market testing etc.
Marketing strategies in the various stages of the PLC (Product Life Cycle) Strategies to be
followed in the introduction, growth, maturity and decline stages.

Market Planning Process - stages. - The nature and contents of marketing plan (introductory
aspects).
Marketing Strategies: for leaders, for followers, for niche marketers, for challengers, for
global markets.
TEXT BOOKS:

1. Kotler Philip, Kevin Lane Keller‘Marketing Management’, 13th Ed., Pearson

Education (Singapore) Pvt. Ltd., New Delhi, 2007.
2. Zikmund d Amico, “The power of Marketing” , 7 th edition, Sowth Western , Thomson
Learning Publications, 2006.

MB 705 MICRO ECONOMICS

Importance of Micro Economics in Managerial Decision Making-Micro economic analysis

&its relationship to functional management area Utility analysis of Consumer Behaviour
indifference curve analysis-Diminishing marginal utility, Equi-Marginal utility, indifference
curve and revealed preference theory.

Demand Supply analysis-Elasticity, measurement and application-supply function and

elasticity-Demand Forecasting-.Time series-regression and smoothening techniques.

Production function-ISO cost, ISO Quant-expansion path returns to scale-increasing, constant

and diminishing returns-cost analysis-total cost, average cost, and marginal cost, -AVC, AFC,
AC & MC relationships-short nun and long run cost curves-revenue analysis-total revenue
and avenge revenue and marginal revenue.

Breakeven analysis-competition, market morphology-price and output determination-shape of

revenue cost curves under various types of competition-profit maximization during short run
and long run under various types of competition.

Product pricing-pricing methods & policies-Capital budgeting-pay back period-net present

value and internal rate of return.

TEXT BOOKS:

1.C.H.Peterson, C Lewis, Sudhir K Jain, “Managerial Economics”, Pearson Education,

2e,2006.
2.Paul G Keat, Philip K.Y.Young, “Managerial Economics”. Pearson Education, 5e,2006.
 MB 706- ORGANISATIONAL STRUCTURES AND DESIGN

Organisations as systems, Dimensions of organisational Design, The evolution of

organisational Theory and Design, Role of organization theory and design

Organisational Purpose and Structural Design, strategy, design and effectiveness,

Fundamentals of organisational structure, Open system Design elements,
The environmental domains, inetrorganisational relationships, organisational level
manufacturing technology, organisatioanl level service technology

Organisation size,life cycle and control

organisational culture and ethical values,contemporary trends in organization design

REFERENCE BOOKS:
1.Richard H. Hall “Organizations-structures,processes”,and outcomes 8th edition,PHI,2002
2.Richard L.Daft “Organization Theory and Design”7th edition Thomson south western. 2002

MB 707 QUANTITATIVE TECHNIQUES

Introduction to statistics-Collecting & tabulating data-Measure of Central Tendency and

Dispersion in Frequency Distribution. Probability Theory: classical, objective & subjective
Approach-Addition, Multiplication & Bayes Theorem -Applications

Binomial, Poisson and Normal - Decision Making under certainty, uncertainty and Risk

Sampling and Sampling Distribution: Types of sampling —Random Sampling-Concept of

Standard Error Central Limit Theorem. Estimation: Types of estimates-Point Estimate,
Interval estimate of their population mean, variance and proportion-student-t distribution.

Testing Hypotheses Significance level-Type & Type II error- one Two tail tests —Hypothesis
Testing of means, proportion-Chi-Square Test-Analysis of variance.

Non Parametric methods Kolmogorov Test-Median Test – Mann –Whitney Test – Wircoxon
T Test – Friedman ANOVA-Mcnemar Test-Cochram’s Q Test.
REFERENCES:

Richard I. Levin and David S. Rubin, ‘Statistics for Management’, Prentice Hall of India,
1999.

Srivatasava, Shenoy and Sharma, ‘Quantitative Techniques for Managerial Decision

Making’, 3rd Ed., Wiley Eastern, 1998

MB 711 ADVANCED FINANCIAL ACCOUNTING

Company Accounts – Accounting for issue of Shares- shares at premium and at discount,
redemptions – Debentures – issue and redemption

Company Final accounts preparation – Special points in preparation- Accounting for profits
prior to incorporation

Ratio Analysis and Interpretation

Funds flow and Cash flow statement preparation

Corporate Governance- International Accounting standards, Recent developments, use of

TALLY.

TEXT BOOKS
1. Maheshwari S N and Maheshwari S K, “ An Introduction to Accountancy”, Vikas
Publishing House, 9th Edition, 2007.
2. Ramachandran N and Kakani, Ram Kumar, “Financial Accounting for Management” Tata
McGraw Hill, 2nd Edition, 2008

REFERENCES:

1. Reimers, Jane L “Financial Accounting”, Pearson Education, 1st Edition, 2007.

2. Narayanaswamy R., “Financial Accounting – A Managerial Perspective”, Prentice Hall of
India, 2nd Edition, 2008.

MB 712 COST AND MANAGEMENT ACCOUNTING

Definitions, Nature, Functions, Scope, Importance, Limitations and conventions of

Management Accounting. Distinction between Management Accounting and Financial
Accounting, Installation of Management Accounting System.

Functional Budget: Cash budget — Flexible budget — budgetary control for service
Organization and for Non profit Organisation.
Introduction to Cost Accounting - Distinction between Cost Accounting and Management
Accounting- Costing of Raw material, Labour & overheads Cost ascertainment allocation
and control-Reconciliation of cost & final account.
Process costing,working in process costing, joint products, bye products costing.

Cost Accounting Methods- job, batch, and contract -- Standard Costing: - Utility of Costing
for Managerial Decision.

TEXTBOOKS:
1.Pandey. I.M , “Management Accounting”., Vikas publications 2003
2.Khan.M.Y&Jain, P.K, “Cost accounting” Tata Mcgraw Hill. 2000

REFERENCE BOOKS:
1. Horngren,Foster, Datar, “Cost Accounting” PHI, Tenth edition 2000

MB 713 DESIGN OF OPERATION SYSTEMS

History of Production Management. Technology Management: Forecasting — Environment

–product Design &Development Process Planting - Types of Production System - Tools for
selecting the process.

Plant location: Factors to be considered- Multi Plant Location - Evaluation of Factors using
Rations plan & Cost Analysis - Plant location trends. Plant Layout: Types of Layout -
Quantitative analysis in plant layout Material Handling — Principles.

Job design: Scientific Method - Job Enrichment - Job Enlargement - Working Condition —
Safety.

Job Evaluation. Work Measurement: Time Study - Work Sampling.

Purchasing and Warehousing Functions - Vendor Development and Rating. Value Analysis.

TEXT BOOKS:

1. Buffa, E.S. and Sarin,R.K.,’ Modern Production / Operations Management’, John Wiley &
Sons, 8th Ed.,New York, 1990.

2. Chary, S.N., ‘Production & Operations Management’, TMH, New Delhi, 1992.

REFERENCES:
1. Mayor, R.R., ‘Production & Operations Management’, McGraw Hill Kogakusha Ltd., 3rd
Ed., Tokyo 1975.

2. Adam, E.E. and Ebert, R.J., ‘Production & Operations Management’, Prentice Hall, 3rd
Ed., New Jeresy, 1986.
 MB 714 INFORMATION MANAGEMENT

IT and Organization: Information System – Concepts, Classification of IS, IT support in

organizational activities, IT: Strategic objectives and Planning, The adaptive, Real time &
Agile enterprises.
IT Infrastructure: IS infrastructure & Architecture, Database Management System, Web-
based data management system, Computer hardware, Computer software, Internet
Technologies, Network computing, Messaging and Collaboration .
Organizational Applications: Functional Information Systems, Decision Support Systems,
Expert Systems, Knowledge Management, Essentials of Enterprise systems and Supply
chains, Interorganizational Informational Systems, RFID.
Business Intelligence: Data Warehousing, Business Intelligence Framework, Business
Analytics, OLAP, Data Mining, Geographical Information System, Business Performance
Management, Dashboards, Balance scorecards.
Economics of IT and Managing IT Security: Evaluating IT investments- Methods, Benefits,
Costs & Issues, IT Economic strategies, Economic aspect of IT and Web-based systems,
Securing the enterprise, IS vulnerabilities and threats, Network security, Implementing
security- Auditing and Risk Management.

Text / References:
Effraim Turban,Dorothy Leidner, Ephraim Mclean, James Wetherbe, “Information
Technology for Management – Transforming organizations in the digital Economy”, 6th
edition, Wiley India publication, 2009.
O’Brien LA , “Management information Systems” , 4th Edition, Tata McGraw Hill, New
Delhi, 2005.
Laudon & Laudon,“ Management Information Systems” 10th Edition, Pearson publishing
company, New Delhi, 2009.

MB 715 MANAGING PEOPLE IN ORGANIZATION

Introduction - Modern Organizational Scenario -Contemporary challenges.

Perception: Process — Changes. Personality and Attitudes: Links — attitude changes.
Motivation: Needs, content and process - Motivation: Applied: Job design and Goal
setting.Stress: Causes - Effects - Coping strategies. Power and Politics.

Learning: Processes, Reward systems, and Behavioral Management. Leadership: Background

— Processes—Styles-- Activities — Skills.

Communication: Personal — Group — Organizational Levels. Decision Making: Elements of

Psychological Decision making — influencing Decision making.

Organizational change and Development. International Organizational Behavior.

TEXT BOOKS:

1. Luthans, F., ‘Organizational Behaviour’, McGraw Hill, New York, 1997.

2. Diwvedi, R.S., ‘Human Relations and Organisational Behaviour-A Global Perspective’,
MacMillan Ltd., New Delhi, 1993.

MB 716 MARKETING MANAGEMENT – PLANNING & CONTROL

Product – levels, hierarchy, classification, mix decision and line decision. Brand definition,
equity, naming decisions and strategy decisions.
Pricing – objectives, influencing factors, methods, strategies for new products and existing
products.
Channel decisions – Nature and characteristics of Marketing Channel functions, channel
dynamics, channel design and management decisions
Communication process – steps in the development of effective communication, designing
message, selection communicative channels, deciding promotion mix, measuring results.
Promotion mix tools, advertising sales promotion, personal selling public relations and direct
marketing.
Marketing organization & Implementation: Evolution, ways of organizing the marketing
department, marketing relations with other departments.
Market control – Annual plan control, sales analysis market share analysis, profitability
control, marketing profitability analysis, efficiency control and strategic control.

TEXT BOOKS:
Kotler Philip, “Marketing Management”, Pearson Education 12th edition
Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit, “marketing – concepts
and cases”, special Indian edition, McGraw Hill