This document contains 10 multiple choice questions testing knowledge of topics related to market analysis, demand forecasting, and multi-criteria decision making techniques. The questions cover identifying the technique that is not an MCDM method; identifying who developed AHP; defining TOPSIS; identifying the attribute that is not consistent with TOPSIS; selecting the correct description of how TOPSIS works; identifying the type of analysis conducted by informally talking to industry participants; identifying what provides the base for market and demand analysis; ordering the steps in a sample survey correctly; identifying the odd forecasting method out; and identifying the relationship described by the equation Yt = aebt.
This document contains 10 multiple choice questions testing knowledge of topics related to market analysis, demand forecasting, and multi-criteria decision making techniques. The questions cover identifying the technique that is not an MCDM method; identifying who developed AHP; defining TOPSIS; identifying the attribute that is not consistent with TOPSIS; selecting the correct description of how TOPSIS works; identifying the type of analysis conducted by informally talking to industry participants; identifying what provides the base for market and demand analysis; ordering the steps in a sample survey correctly; identifying the odd forecasting method out; and identifying the relationship described by the equation Yt = aebt.
a. AHP b. SMART c. PERT d. TOPSIS 2. AHP was developed by _________________? a. Miller b. Saaty c. Pearson d. Bartlet 3. Expand TOPSIS? a. Technique of Order Preference by Similarity to Ideal Solution b. Technique of Order Priority by Similarity to Ideal Solution c. Technique of Order Priority by Similarity to Identical Solution d. Technique of Order Preference by Similarity to Ideal Sequence 4. Find the odd one with respect to TOPSIS? a. Qualitative benefit attributes/criteria b. Quantitative benefit attributes/criteria c. Time attributes d. Cost attributes or criteria 5. Choose the correct one? a. TOPSIS selects the alternative that is closest to the ideal solution and farthest from negative ideal alternative. b. TOPSIS selects the alternative that is farthest to the ideal solution and closest from negative ideal alternative. c. TOPSIS selects the alternative that is closest to the negative ideal solution and farthest from ideal alternative. d. None of the above. 6. In order to get a “feel” of the relationship between the product and its market, the project analyst may informally talk to customers, competitors, middlemen, and others in the industry. This is a ___________________ analysis? a. Demand Analysis b. Situational Analysis c. Customer Analysis d. Product Analysis 7. ______________________ Information provides the base and the starting point for the market and demand analysis? a. Primary Information b. Secondary Information c. Statistical Information d. Budget Information 8. Arrange the following steps in Sample survey in chronological order? A. Develop the questionnaire. B. Define the target population C. Select the sampling scheme and sample size. D. Analyze and interpret the information. a. B-C-A-D b. A-C-B-D c. B-C-D-A d. C-A-B-D 9. Choose the odd one? a. Trend projection –method b. Exponential smoothing method c. Moving average method d. Delphi method 10. Yt = aebt this is a _______________________ kind of relationship? a. Linear relationship b. Polynomial relationship c. Exponential relationship d. Cobb Douglas relationship
Test Bank for Business Analytics, 4th Edition, Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann 2024 scribd download full chapters