Title :- A complete survey and consumer satisfaction of AMAR ENTERPRISES

cloth store.

Objective of the study.

1.study of consumer demand in pune

2.To determine the value drivers of the target sample while purchasing the
cloths and accessories.

3.To interpret the results of the measurement based on statistical analysis.

4. To measure brand awareness.

5.To understand various factors which affect demand of particular product due
to change in fashion and weather condition.

6. To understand various demands in pune region

7. To understand the government policies on clothing outlets

Scope of cloth store

1.To understand the impact of various government policies on clothing outlates.

2.To analyse various opportunities and threats confronted to clothing outlates.

3.To understand the demographics and psychographics on Indian customers.

4.To understand the reasons for india’s recent sluggish performance in clothing
outlates.

5.To understand the entire process of purchasing , pricing , demonstrating and

marketing stratagies in cloth store.

6.To study the trends in the women clothing

7.The manufacturers can live up to the expectation of buyers by giving them

value for money when their products and processes are upgraded.
Details of cloth store

Amar enterprises is a ladies cloth store which is registered in year 1978 and
which is owned by Santosh amarchand lodha.

Amar enterprises is located on shivaji road opposite of prakash departmental

stores , 603 budhwarpeth pune 411002.it can also be located on google maps.

Amar enterprises popularly known for the ladies outfit retai store .
Product range avaliabel here are as follows :-
Gowns
Nighty
Night suits
Stoles
Duppatas
Kurties
Leggings
Tops
Salwar
Patiyala
Anarkalie kurties

Here one can find the costing range of products from minimum 100rs to 2500rs

The timings of the outlet

Monday - close
Tuesday - 10:30am to 9:30pm
Wednesday -10:30am to 9:30pm
Thursday -10:30am to 9:30pm
Friday -10:30am to 9:30pm
Saturday -10:30am to 9:30pm
Sunday -10:30am to 9:30pm

Here there are special happy hours for the customer between 2:00 pm to 4:00
pm in this time the customer will get additional 10% off on all products. Here
once in every 3 months there is a sale for the removal of old stock .

Here the modes of payment acceptes are cash, debit cards, credit cards, visa, nfc
mobile transfer, bank transfer, google pay, bhim upi, paytm etc.

Contact details.
Store name :-Amar enterprises
Contact number (owner):- 9767810004 , 9921223443

Overview of the cloth store

Introduction:
India is known for its high quality garments for women and most of the garment
manufacturers are in the Small and Medium-large scale industry. Indian sub-
continent is the second largest manufacturer of garments after China being the
global leader in garment production.

Indian women's clothing industry has been developing steadily and rapidly
over the past few years, this has been possible owing to the Indian male
becoming more fashion conscious, and hence there is more consumption which
has increased the international demand of women's garments by the rest of the
world. women’s shirt, trousers, blazer-suits, kurti-suits are made in different
sizes to cater the need of the customers both in export and domestic market.

Readymade Garment Industry in India

Indian women’s ready-made garment industry making fashionable garments to
cater the need of their customers. salwar-kameez, churidar-kurtis, Patiala-
salwar, pyjama-suit, midi-top, gowns, nighty, leggings, jeans trousers, casual-
shirts, formal-pant and shirts,indian saree blouse,designers wedding blouses are
produced in ready-made garment industries in India.

India Garment Industry has an advantage as it produces men, women. And

children’s garments. both exports stylish and domestic garments for men at
budget-oriented prices due to affordable labour rates with competitive
perspectives. Today the by the way of Technological advancement and use of
modern machinery it has enabled the manufacturers to achieve better quality
and well-designed, fashionable garments.

India's Garment Industry has been rapidly &steadily growing in last ten years.
Exports have been rising as there is an increase in orders from international
buyers accompanied by a rise of investments in the garment sector of the
country. The Indian Garment Industry is of major importance to the Indian
economy as it contributes substantially to India's export earning, it is estimated
and analyzed that one out of every six households in the country depends on this
sector either indirectly or directly for its livelihood. From all over the world the
Retailers also increasingly come to India attracted by low production costs. The
large brands among them are Wal-Mart, Tesco, and M&S.

India's Garment Industry was a un-organized sector a few decades ago, but now
this is considered to be the well-organized sector and among the best in the
world. menIndian Garment Industry has carved out a niche in the international
markets and earned a reputation for its durability, quality and appearance.
Today's changing consumer preferences - buying branded apparel and fashion
accessories, major boom in the garment retail industry, people shopping at
department and discount stores, shopping malls, with rising disposable incomes,
government policy focused on fast-track textile export growth, and ambitious
goals have created several investment opportunities in India.

Government has even made effort to include benefits for cloth store. The annual
plan for 2007-08 formulated by Indian government to promote the textile sector
of India, includes schemes for attracting foreign direct investments, brand
promotion through public-private partnership (PPP) for global acceptance of
Indian brands, trade centers for facilitating business and image building, fashion
hubs as a stable marketplace for Indian fashion, common compliance code for
creating apparel standards for the benefit of buyers, and training centers for
developing human resources. Indian garment industry`s has a decentralized
production structure - subcontracting, which is low risk and low capital-has
served the industry well but has excluded Indian products from the mass market
for clothing, which demands consistent quality for large volumes of a single
item.

Today India is booming with fashion and lifestyle, with the organized retail
trade growing at a rate of 30% per annum.
 The Indian apparel or Indian garment industry is pegged at more than
90,000 crores with nearly 13% growth per annum.
 The women's garment or clothing segment constitutes nearly 45 % of the
total apparel market and growing at a constant rate each year.
 The share of organized branded segment in men's wear is fast increasing
in the Indian apparel market.
Domestic and Export Share
Indian Garment Sector earns high export revenue, it has witnessed substantial
profit accruing to retailers and Indian manufacturers are reflected in garment
workers' wages.

Graph of domestic & export

In 2004, Asian trade in the cloth store was to the tune of 138 billion US dollars.

In Bangalore itself there are large retail chains from the US and Europe - like
GAP, Walmart, Tommy Hilfiger and JC Penny - have outsourced orders to large
factories to the tune of 269.6 million US dollars in 2005.

In 2006, India's textile industry (including garments) contributed 14% to

industrial production, 4% to GDP, and 17% to export revenues which directly
employed 35 million people including women and backward classes. Apparel
exports totaled Rs 50,479 crore in 2009-10 compared to Rs 50,293 crore in
2008-09. But in dollar terms, all months of 2009-10 except July, August and
November showed a painful downslide due to the exhausted quota system, and
to face the tuff competition of china. .

Employment Opportunities
Indian Garment Industry is closely connected to the fashion industry and
steadily grows hand in hand. With these even opportunities for the employment
is also increasing to a larger level. These high levels of fashion consciousness
has created the need for candidates who are highly productive, efficient and
have a passion to create new designs and give way to creativity.

This Industry demands and requires both skill and diligence. India is an ultimate
combination, like it has a matured garment industry for a long time along with a
vast trained manpower. Some of the key areas to work are related to fashion and
apparel design and manufacturing, merchandising, import export according to
the government policies, freight and shipments etc. Work as a designer, or a
start up a business in the local market and expand the business to the others
areas of the national market.

List of top Leading cloth stores in pune region

1. Pantaloon Retail India Ltd
2. Shopper's Stop
3. Figurefine
4. Lata
5. Globus stores Pvt Ltd
6. Jasmine
7. The Raymond Group
8. Reliance Retial Ltd
9. Wills lifestyle
10. Zodiac Clothing
11. Peter England
12. Van hausen
13.
Recent Developments of cloth Industry in India
 In southern India's Tirupur town, young girls are engaged to work in the
knitted garment industry with a promise of 'golden opportunity' to earn their
own dowry at the end of a three-year apprentice period.
 Knitted Garment industry of Tirupur projects a turnover of Rs 10,000
crore this year, down from Rs 11,000 crore in 2006-07, thanks to the falling
dollar.
 The industry employs 400,000 workers regularly and an additional
500,000 seasonally where most of them women and teenaged girls.
 The Indian Garment industry is today modernized via an exclusive
scheme, which has set aside $5bn for investment in improvisation of
machinery.
 International brands like the Levis, JC Penny, Wal-Mart, Gap, Marks &
Spencer and other industry giants are sourcing more and more fabrics and
garments from India.
 According to a study China and India will be major gainers. Where India
could increase their share from present 8 % in US textile market to 13.5%
and from 3% to 8% in US Garment market.
 Morgan Stanley has projected India to be one of top three exporters of
textile and garments.
 Indian Cotton Mills Federation study has estimated Indian textile exports
to reach US $ 40 Billion by 2010 and 12.5% share in the Indian Commodity
export basket.
 However, the garment industry in India faces stiff competition from
countries such as Bangladesh, China and Vietnam. There is a pressure on the
Indian garment industries to produce finished garments at lower costs to
survive the cut-throat competition.
 Today, around 45% of the total textile exports in India account for ready-
made garments.
 Garment Industry in India is looking at achieving an export target of $25
billion- an Apparel Export Promotion Council (AEPC) official said.
 The garment industry today would need an additional 1.5 million
people .
 An investment of Rs. 35000 crore in terms of related infrastructure is
required .
 AEPC plans to set up 50 training centers besides the 22 centers it has at
present across the country.
To give quality education in garment making, many technical educational
institutes, colleges, are available in India, after completing their relevant course,
they can be recruited in ready -made garment industries &export garment
manufacturing industries. More number of small industrial entrepreneurs is
growing with prosperity. Government loan facilities are available to establish
the readymade garment industry.