Emmaculbertson Resume

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Emma Culbertson

(507) 226-5250 | [email protected] | 323 10th Ave SE Minneapolis, MN 55414

Education:
University of Minnesota-Twin Cities | Journalism, Bachelor of Arts Anticipated Graduation in May 2021
Strategic Communications Track with an emphasis in Public Relations
College of Liberal Arts
Cumulative GPA: 3.72/4.0

Pine Island High School | High School Diploma Graduated in June 2017

Professional Experience:
The Minnesota Daily | Marketing Strategy Intern October 2018 - Present
- Perform research and market analysis activities
- Create and curate engaging content for advertisers
- Collaborate with team to generate ideas for holistic marketing spectrum

Express | Campus Brand Ambassador August 2018 - Present


- Develop a marketing analysis plan to best engage with campus culture
- Work with Express to create target audience-specific social media content
- Create and promote numerous on campus ‘hot spot’ events to build brand exposure

Rochester Downtown Alliance | Marketing and Events Intern May 2018 – Present
- Aid in the creation of over 50 content writing pieces, 18 press releases and numerous social media posts
- Worked on site of Thursdays on First, an event seen by 20,000 attendees weekly, acting as a stage manager
- Launched and implemented a social media campaign aimed at introducing the target audience to RDA staff

iHeartMedia | Promotions Team April 2018 – November 2018


- Promoted top radio stations such as KDWB, K102, Cities 97, KOOL108 and KFAN at promotional events
- Collaborated with multiple departments to create and execute promotions such as remotes, events, and van hits from start to
finish
- Utilized effective communication skills in order to attract station fans and local professionals

Soap & Glory | Campus Brand Ambassador January 2018 - May 2018
- Coordinate campus-wide events for the promotion and distribution of Soap & Glory products
- Create advertising materials for various social media platforms
- Worked directly with Soap & Glory to create a strategic communications plan to efficiently market their products

Leadership Experience:
Public Relations Student Society of America 2018 - Present
- Active Member, 2018

University of Minnesota College of Liberal Arts 2018 - Present


- Student Ambassador, 2018

Alpha Phi Sorority 2017 - Present


- Executive Administrator, 2019
- Assistant to the Director of the Red Dress Gala, 2018
- Panhellenic Delegate, 2018

University of MN Gender, Women & Sexuality Studies Department January – May 2018
- Research Assistant

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