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Boycheva CV

Mirena Boycheva is a digital marketing freelancer based in London with over 5 years of experience. Some of her main achievements include increasing impressions and clicks for a client from a few per day to thousands, and reducing CPC by 70% for clients through constant optimization. She has expertise in PPC, paid social media, and creating marketing strategies. Previously she worked as an account manager for an agency where she improved client campaign performance. She also held positions managing PPC accounts for PayPal and Syzygy, delivering effective campaigns across EMEA. Mirena is skilled in analytics and advertising platforms like Google and holds certificates in search advertising.

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Mirena Boycheva
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168 views2 pages

Boycheva CV

Mirena Boycheva is a digital marketing freelancer based in London with over 5 years of experience. Some of her main achievements include increasing impressions and clicks for a client from a few per day to thousands, and reducing CPC by 70% for clients through constant optimization. She has expertise in PPC, paid social media, and creating marketing strategies. Previously she worked as an account manager for an agency where she improved client campaign performance. She also held positions managing PPC accounts for PayPal and Syzygy, delivering effective campaigns across EMEA. Mirena is skilled in analytics and advertising platforms like Google and holds certificates in search advertising.

Uploaded by

Mirena Boycheva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Mirena Experience

Boycheva Digital Marketing Freelancer since 01/2016


Þ Main achievements: Changing the opinion of one of my clients that PPC is not working
and is not worth it, by increasing impressions and clicks from a few per day to thousands per
day by overall account audit and optimization. I've been having this client for 2 years now.

Implemented granular conversion tracking and running campaigns for a start-up, which is
soon going to be airbnb's biggest partner in London.

Reduced the CPC by 70% by constant optimization and reduced the percentage of
underperforming keywords from 80% to 20%
Creating, optimizing and managing PPC and Paid social campaigns for a variety of clients
from Retail, Finance, IT and Real estate industries. Preparing goal based marketing strategy,
forecasts and consulting clients on any digital marketing matter.
About Me Account Manager Digital Marketing (agency-side) 04/2017 - 04/2018
Fetch, London, United Kingdom
I am an ambitious and enthusiastic marketing
professional specializing in digital marketing with Þ Main achievements: Drove 50% more incremental conversions, by creating remarketing
extensive knowledge and experience across a variety campaigns, targeting users, who've visited the website & spent more than 1 min ono it, but
haven't converted, showing them a tailored promotional ad copy. Improved overall account
of digital marketing channels. I have been working performance by adding time scheduling, location and devices exclusions
on the overall product marketing strategy on client-
Þ Managing B2B and B2C paid search, app install and social media campaigns
and agency-side in B2B and B2C companies in
Þ Lead client campaign account creation, implementation, optimisation, evaluation
Bulgaria, Germany and the UK. My advanced and management
understanding of the most digital marketing Þ Owned the client relationship for all digital media activation matters
channels helps me identifying new opportunities for Þ Creating all channels digital marketing strategy
optimization and increasing ROI by combining Þ Budget management and performance forecasting
knowledge about the user and the industry. Being Þ Reporting and presenting to clients
driven by my passion about marketing, I keep up Þ Involved with project management and planning for seasonal and promotional
with the latest trends by participating in daily campaigns
events, conferences and trainings. Senior PPC Account Executive for PayPal (agency-side) 05/2015 - 04/2017
Syzygy, London, United Kingdom
Þ Main achievements: Decreased CPC & CPA by 30% after restructuring the main account
and allocating budget accordingly by splitting match types into different campaigns.
Increased weekly conversions by 15% from the German market by improving the ads taking

Main Strenghts into account competitors' activity.


Þ Managing B2B and B2C paid search, app install and social media campaigns
being responsible for end-to-end delivery of highly effective biddable media
Þ 5 years' experience in digital marketing campaigns in EMEA, MENA, and South Africa to increase the product's share of
Þ Master in Management and Marketing voice
Þ 1st degree in Economics
Þ Undertaking regular optimization of all campaign elements based on agreed KPIs
Þ Fluency in English, German & Bulgarian
Þ Optimistic team player with sense of humour Þ Building account structure, bidding, budget planning, keyword optimization, ad copy
Þ Multi-tasking, highly organized and landing page testing)
Þ Self-motivated, results-focused Þ Collaborating with the SEO and Display team
Þ Quick learner with excellent analytical skills Þ Managing GDN, DSA and app install campaigns
Þ Competitive, opportunistic and adventurous Þ Working closely with external partners like Google, Marin, Yahoo, Microsoft, Ad-x,
spirit Adjust
Þ Attending client meetings and providing informative account insights to grow the
account and gain competitive advantage
Þ Preparing, presenting and facilitating materials for client meetings
Certificates Trainee in Online Marketing & Product Management (in-house) 10/2014–03/2015
BEKO Kaeuferportal GmbH, Berlin, Germany
ÞÞ Google AdWords Fundamentals & Advanced
ÞÞ Google Shopping Advertising Online Marketing SEM Internship (in-house) 05/2014–10/2014
ÞÞ Google Video Advertising Zalando SE, Berlin, Germany
ÞÞ Google Mobile Advertising Working student in Marketing Services 08/2013–05/2014
ÞÞ Google Display Advertising Helios Media GmbH, Berlin, Germany 01/2013–08/2013
ÞÞ Google Squared Online
Working student in Marketing and Communications
ÞÞ Bing Search Advertising
ResearchGate GmbH, Berlin, Germany
ÞÞ Marin Search Advertising
Marketing and Sales Internship 11/2010–05/2011
Start It Smart Ltd, Sofia, Bulgaria
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Mirena
Voluntary Work
Boycheva VCHFoundation - Support Orphans and Disadvantaged Youth since 01/2016
London, UK
Voluntarily managing advertising channels of a non-government organization

"International Youth Activity Center Bulgaria" 09/2010-07/2011


Sofia, Bulgaria
Member of a non-government organization

Student council at the UNWE 09/2009-07/2011


Sofia, Bulgaria
Member of the council

"Technology for the Young" 10/2009-05/2010


Sofia, Bulgaria
Member of a non-government organization

Achievements
Þ Telegraph: Convinced the client to test new activity for
Q4 2016 and achieved very high results
securing budget for the whole 2017.
Education
Master of Science in Management & Marketing, Germany 2011–2014
Þ PayPal: Increased conversions by 310%, decreased
Freie Universität Berlin
CPA by 100% YoY for the German region
and increased ROI by 126% YoY in 2016.
Bachelor of Science in Economic Studies, Bulgaria 2007–2011
Þ Syzygy: I was the only person in my agency University of National and World Economics
who had Google Exclusive Specialist
Certificate.
Þ Syzygy: Graduated Google Squared online course in
2016.
Skills
Google Analytics DoubleClick MarinSoftware

Yahoo Bing Yandex

Excel2016 PowerPoint Adjust

Contact MediaPlex SearchMonitor

T: +44 (0) 7482 63 62 90


E: [email protected]
uk.linkedin.com/in/mirenaboycheva Hobbies
IG8 0HL Personal Development Books and Events• Running Marathons •
London, UK Volleyball Basketball • Tennis • Climbing Mountains • Playing
the Piano

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