Xerox Corporation

Office Printing Business

P.O. Box 1000, M/S 60-630
Wilsonville, OR 97070-1000

D E:
SI
IN

P2 WHAT’S NEW
P3 SERVICE AND SUPPORT
P4 HINTS AND TIPS
P6 TREND WATCH
P7 SUCCESS STORIES

Spring.
Nature and its colors come alive.
It surrounds you.

Blooming flowers, leafing trees,

Freshly cut grass, bluer skies.

What else can spring create?

Let it inspire you.

© 2000 XEROX CORPORATION. All rights reserved. Contents of this publication may not be reproduced in any
form without permission of XEROX CORPORATION. XEROX®, The Document Company®, the digital X®,
DocuPrint®, Phaser®, ColorStix®, Made for Each Other®, N2025, N2825, N3225, and N4025 are trademarks of
XEROX CORPORATION. Tektronix® is a registered trademark of Tektronix, Inc. licensed to XEROX CORPORATION.
 T h e N e w s l e t t e r F o r C o l o r P r i n t e r U s e r s

APR-JUN | 00

Everything’s coming up color!

Rosy reds, sky blues, sunny yellows…all the colors of
the rainbow are bursting forth, right in the midst of the
office environment. It’s the season for capturing
attention, and the new Phaser® 750 color laser printer is
sure to capture the limelight with dazzling photo-
quality color and fresh-edged text.

Engineered from a long line of successful Phaser color

printers, the 750 offers a lot more than meets the eye.
Behind the impressive printouts and the smooth, easy-
to-use functionality, this latest color printing wonder
from Xerox boasts value-packed network performance,
plus a fully-loaded set of features built right into the
base model.

I NS
I
D
E:

Now that we’re

Xerox, we have more
than just Phasers!
W H AT ’ S N E W

Introducing five new Natural advantages

monochrome
Inherently, the new Phaser 750 color laser printer’s state-
printers from Xerox! of-the-art engineering and expandable printing capacity
Alongside our family of Phaser color make it cost-effective and highly productive:
printers, now stand five new Xerox
DocuPrint N Series monochrome • High-caliber color – 1200 dpi imaging with automatic
network laser printers. They offer faster color optimization, Microsoft Certified Color,
speeds, better paper handling and ColorSync, and true Adobe® PostScript® 3
productivity, and more value for your
money than comparable printers from • Easy adaptability – versatile color printing on a full
the competition. range of office papers
DocuPrint N2125 • Powerful speeds – a ripping 5 ppm for color and 16
In a class by itself, the 2125 can feed ppm for black, thanks to its 200-MHz image processor
media of most any size and weight and
provide 1200 dpi output at 21 pages per • Network-ready performance – 10/100BaseT Ethernet,
minute (ppm) – all at a hard-to-beat price. USB, and bi-directional parallel interfaces

DocuPrint N2025/N2825 • More features that fit – easy-to-install consumables,

These versatile printers handle paper PhaserLink™ remote control, and an optional internal
sizes from postcard to ledger at 20 and hard drive with a built-in support Web site
28 ppm. They provide fax, duplex, and
booklet printing capabilities, and deliver Want to see the Phaser 750 in action? Stroll through a
1200 dpi image quality at excellent prices. virtual demonstration:
www.xerox.com/officeprinting/750demo
DocuPrint N3225/N4025

At 32 and 40 ppm, thanks to their 266 Discover why Xerox printers are more network-ready
MHz processors, these performers are than any other: www.xerox.com/officeprinting/networking
ideal for large-size workgroups who want
production-level printing capabilites. Get a close-up look at our award-winning Service and
Support: http://www.tektronix.xerox.com/services
For more information on our N Series
printers, contact your reseller, Xerox
representative, or visit us online at
www.xerox.com/officeprinting/.

The PowerPoint Design

Wizard is here!
Our new Design Wizard for Microsoft®
PowerPoint® is now available to
download, for FREE, at
www.colorconnection.xerox.com!
The Design Wizard, developed
especially for your Phaser color printer,
provides pre-selected template styles,
colors, and fonts, taking the guesswork
out of creating effective color
presentations. Download yours today!
System Requirements:
• PowerPoint 97/2000
• Windows 95 (OSR2)/98/2000/NT4 (SP3)
Adobe® and PostScript® are trademarks of Adobe
Systems Incorporated or its subsidiaries, which
2 may be registered in certain jurisdictions.
 SERVICE AND SUPPORT

“Dear Dr. Color...”

I am having trouble matching PANTONE®* colors from
TO O L B OX
various applications when using Windows 98, to the
output from my Phaser 740 printer. The colors look AN E A S I E R W AY T O P R I N T

correct on the monitor; however, when I print, the colors If you own a Phaser 740 or 840 printer,
are way off. How can I at least get the output close? you are in luck! Based on extensive
user testing, the new simplified Phaser
— Gwen 750 and 850 printing interface is
available for you to download for free.

DEAR GWEN: • Every control

you typically
If you are trying to match PANTONE colors, the best need is on one
approach is to use one of the pre-press TekColor™ screen
corrections. I would try Commercial Press first. This is • Simple
the fastest method, and is ideal if you want to proof a language and
document without making changes, and before sending images make
everything clear
it to press. The problem with this is not all PANTONE
colors will match exactly. Especially unique spot colors • Useful graphics make even loading
or solid colors such as Orange 021. envelopes a breeze

• Balance speed vs. quality with an

— Dr. C
easy slider

• Simple graphics show different color

correction capabilities
I recently purchased Adobe® InDesign for my Macintosh
G4. Everything goes well, until I send the documents to • Links to support, manuals, and videos
my Phaser 840 printer. I get the message; "The Currently right from the driver

Selected Driver is not AdobePS 8.6 or Later." I am using For more information and to download
the LaserWriter 8 driver supplied on your CD ROM. Can this new printing interface, visit
I use the driver that the computer is asking for? If so, www.xerox.com/officeprinting/drivers

where do I get it?

— Patrick

D E A R P AT R I C K : Contact us!
The AdobePS 8.6 driver can be used with all our Phaser We’re here to help you with technical
support, product information,
printers. In fact, we recommend you use this driver with
and locating a reseller near you.
InDesign, because it will give you all the printing
features available, where the LaserWriter 8 driver does World Wide Web
www.xerox.com/officeprinting/
not. The AdobePS 8.6 driver can be found on the
InDesign CD or up on Adobe’s website. You set up the Customer Support Center
1-800-835-6100
8.6 driver the same way as the LaserWriter 8 driver, using 5 AM – 5 PM (PST)
our supplied PPD (PostScript Printer Description) file.
Service Agreements
1-800-835-6100
— Dr. C
6 AM – 5 PM (PST)

Newsletter Editor
Lynne Berkey: [email protected]

*All trademarks noted herein are either the property of XEROX

CORPORATION, Pantone, Inc., or their respective companies.
3
HINTS AND TIPS

Binding options The right media

Add even more color to your printed It only makes sense to print your business documents
pieces in an area many designers on the paper, labels, transparencies, and other media
overlook — the binding. Even the
designed specifically for your Phaser color printer.
simplest binding methods, such as
Since Xerox Phaser-branded supplies and printers are
staples, paper clips, and binder clips
are available in color. If your piece is Made for Each Other®, you can be confident that your
spiral- or comb-bound, ask if colors reports, proposals, and presentations — to name a few
other than black or white are — will make a brilliant impression.
available. Let the colors of your cover
be your guide when choosing a color Check out our extensive family of custom-made papers,
for the binding. Try to pick up a color labels, and transparencies. They'll help you maximize
used for text or another element to your Phaser printer's versatility and unlock your
create an integrated, professional creative potential.
look. Explore your colorful binding
options at large office supply stores P R E M I U M C O LO R P R I N T I N G PA P E R
and quick copy shops.
• Ultra-smooth premium office paper
for top quality prints with eye-
popping color

• Great for color reports, two-sided

printing, forms, manuals, and
training materials

N E W P R E M I U M C O V E R PA P E R
• Lustrous, heavyweight stock that lures the eye with
superior shine and purity

• Ideal solution for business proposals, report

covers, design layouts and mock-ups,
newsletters, marketing collateral, and invitations
and greeting cards

G L O S S Y C O AT E D P A P E R
• Robust glossy stock with brilliant color fidelity for
stunning, presentation-quality prints

• Best for final design proposals, professional proofs,

digital photography, and display artwork and graphics

4
 HINTS AND TIPS

for the right job

N E W H I G H - R E S O L U T I O N P H O TO P A P E R
COLOR MASTERY
( For Phaser 840 and 850 only)
CO LO R IDEAS ARE RIGHT
• Specially formulated for incredibly
OUT THE WINDOW
vivid detail with Phaser ColorStix® inks
Ideas for using color in
• Best for final design proposals, your documents are
professional proofs, digital photography, everywhere. A good place to
and display artwork and graphics find them is the great outdoors.
Go for a walk and let the colors
N E W L A B E LS of the items and images that
surround you be your inspiration.
• The perfect labels for high-impact Note the color and texture of flowers,
color printing leaves, trees, sticks, rocks, and
whatever else catches your eye. If you
• Best for custom address labels, packaging, name notice a brilliantly colored leaf or
badges, file folders, and barcode labels beautifully speckled rock, take it back
to the office and scan it for later use.
S TA N D A R D T R A N S PA R E N C Y F I L M
If you haven't already, start your own
• Guaranteed image quality and performance for "color idea" file or binder filled
with the eye-catching color
everyday color presentations
samples you've collected.
P R E M I U M T R A N S PA R E N C Y F I L M
• Heavyweight and curl-resistant; ideal
for professional presentations and full-
color saturation backgrounds

For specific part numbers and printer

compatibility information visit
www.xerox.com/officeprinting/media. All media
described here is available in A and A4 sizes. Visit
www.colorconnection.xerox.com for more helpful hints
and tips on how to utilize a
variety of media.

5
T R E N D W AT C H

The future of color

Does the future look bright or does it look a little more pastel?

Have you noticed that certain colors are popular for a year
or two and then are replaced by a whole new set of “in”
colors? The Color Association of the United States (CAUS)
has been forecasting the next season's popular colors for
more than 80 years. CAUS decides what colors are "in" by
working behind the scenes with professionals in the fields
of color styling, color use, color research, marketing and
merchandising.

Check out the colors of the new millennium at

www.colorconnection.xerox.com. Download the CAUS
Color Palette 2000 for Interiors (and printed
communications), and find special tools and tips to help
you determine which colors will work best for your
business. Color wheels (see image), for example, organize
the color spectrum into an easily usable format to help
you identify which colors will be complimentary,
harmonious, and contrasting.

Staying on the cutting edge of color in your industry will

help your communications and products get noticed, so
they’ll have a greater impact on your audience. For more
CreativeSight.com information about CAUS and to view its other color
forecasts, which extend beyond 2001, visit
CreativeSight.com, a digital gallery for
creative professionals, has a new
www.colorassociation.com.
exhibit featuring three ground-
breaking artists. For the past 6 years,
innovators Dorothy Simpson Krause,
Bonny Lhotka, and Karin Schminke
of the printmaking studio, Digital
Atelier, have been using computer and
printer technology as a primary art-
making tool. Their techniques include
transfer, sandwich prints, and the
lenticular process. Their works are
currently shown in more than 200
corporate and museum collections,
including the Smithsonian Institute's
National Museum of American Art.

These artists have expanded the

horizons of color printing for all of us.
See their showcased works at
www.CreativeSight.com

6
 S U C C E S S S TO R I E S

Electronic Imaging Center

Electronic Imaging Center of Boston, MA specializes in correction to automatic; it matched
large-format printing, on-demand printing, point-of- the PANTONE Colors dead on!"
purchase displays, design and retouching, scanning, That's a huge time saver, and you
and digital photography. Churning out upwards of 40 know what they say about time…
jobs per week, the center's printers, scanners, and it's money!
cameras are in constant use. Their clients include
Burgess is happy to know that the
Reebok, Fidelity Investments, The New England
new Phaser 750 color laser printer is
Patriots, and The History Channel, to name a few.
even faster than his 740. Plus, it's
"We decided to get the (Phaser) 740 to speed things up," easier to use and install, has
says Scott Burgess, owner of Electronic Imaging Center superior image quality, and is
(EIC). "I was amazed at the speed difference. I wish comparably priced. What will
we'd had it before. It's absolutely made our work more Burgess and EIC do with all that
productive." extra time and money? "Maybe we'll
buy a new 750!"
EIC's flexible 740 is exercised for a wide variety of jobs
and clients. Particularly for jobs that require a quick
turnaround and exceptional quality such as collateral
material, tabletop displays, point-of-purchase pieces,
PRESS BOX
catalog pages, spec. sheets, and presentations. "Our EXTRA!
EXTRA!
customers are very
happy with what
Phaser 740 Printer
“World Class Award – Best Network
they receive,"
Printer 1999”
“The Phaser 740 tripled Burgess says. PC World – July 1999
our production speed.” EIC is very pleased
with how easy their
Phaser 750 Printer
5 Stars — First Looks Product Review
740 is to use, in
PC Magazine – May 5, 2000
addition to the
quality it whips out. "Color matching isn't ever really a “Raises the bar on quality in color
laser printers”
challenge," says Burgess. A customer came to EIC with CNET – May 1, 2000
several PANTONE® Colors
he needed to match. "I was Phaser 850 Printer
able to do that just by A List, Printers and Copiers
setting the color PC Computing – April 2000

Best New Product Award

Federal Office Systems Expo (FOSE)
– April 2000

DocuPrint N2125 Printer

Editor’s Choice, 5 Stars
PC Magazine – June 6, 2000

Best Buy, Corporate Laser Printers

PC World – May 2000