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SWOT Matrix

The document outlines a SWOT matrix template for analyzing the internal and external factors that impact an industry, business, division, product portfolio, product line, or product. The matrix includes sections to analyze opportunities and threats from macro environmental factors, the market, customers, and competition. It also includes sections to analyze strengths and weaknesses from internal corporate, production, finance, marketing and sales, human resources, and information technology factors. Users can then identify goals, strategic decisions, and required investment levels to capitalize on opportunities and address threats, weaknesses, and strengths.

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saurabhsaraf
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28 views4 pages

SWOT Matrix

The document outlines a SWOT matrix template for analyzing the internal and external factors that impact an industry, business, division, product portfolio, product line, or product. The matrix includes sections to analyze opportunities and threats from macro environmental factors, the market, customers, and competition. It also includes sections to analyze strengths and weaknesses from internal corporate, production, finance, marketing and sales, human resources, and information technology factors. Users can then identify goals, strategic decisions, and required investment levels to capitalize on opportunities and address threats, weaknesses, and strengths.

Uploaded by

saurabhsaraf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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The SWOT Matrix

Subject Focus:Industry/ Business/Division/ Product Portfolio/ Productline/ Product

S.No Area/ Factor Opportunites


A External Factors
A1 Macro Environment
A1.1 Politico- Legal Forces
A1.2 Economic Forces
A1.3 Socio-Cultural Forces
A1.4 Technological forces

Task Environment
A2 Market
A2.1 Segments
A2.2 Target Market

A3 Customers
A3.1 Trends
A3.2 Buyer Behaviour

A4 Competition
A4.1 Cost Advantage
A 4.2 Differentiation
A 4.3 Focus

A5.0 Suppliers

B Internal Factors Strengths

B1 Corporate
B1.1 Corporate Image/ Brand
Management Processes
B2 Production Planning
Organization
Staffing
Leadership
Systems of Control

B2.1 Materials Management Planning


Organization
Staffing
Leadership
Systems of Control

B2.2 Logistics Management Planning


Organization
Staffing
Leadership
Systems of Control
B3 Finance Planning
Organization
Staffing
Leadership
Systems of Control

Business Processes
B4 Marketing& Sales
B4.1 Customer Acquisition Firms Position
Product
Price
Promotion/Brand
Price
Place( Distribution)
Communication
B4.2 Customer Fulfilment Systems of Order Booking
Order Execution
Post Order execution

B4.3 Customer Payment Systems of Billing


Systems of payment

B4.4 Customer Retention( after sales)

B5 Human Resources Planning


Organization
Staffing
Leadership
Systems of Control

B6 Information Technology Planning


Organization
Staffing
Leadership
Systems of Control
Threats/ Obstructions Goals Strtegic Decision InvestmentLevel

Weakness Goals Strtegic Decision InvestmentLevel


InvestmentLevel

InvestmentLevel

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