The Probiotic Range. . . .

b-Activ Probiotic Dahi “Happy Tummy to You”

It is a regular curd with added advantage of unique probiotic culture
Bifidobacterium BB-12®. The unique fermentation process and the
availability of Bifidobacterium BB-12® makes b-Activ a healthy
complement to the regular diet, mainly enhancing the body’s natural
digestive system and nutrient absorption capability. The probiotic culture
in b-Activ can withstand the effects of acidity,alkalinity and bile salts and
colonize in theintestine. Colonization of BB-12® improves the gut
environment and results in better health

S.K.U.’s Available: 400g Tub, 200g Tub, 90g Tub

Available in: Delhi

b-Activ Probiotic Lassi

A tasty, refreshing way to quench your thirst Mother Dairy b-Activ Lassi
also gives all the advantages of Probiotic properties. It is available in an
easy to use cup format adding to the convenience.

S.K.U.’s Available: 200ml Cups

Available in: Delhi & Mumbai

b-Activ Plus Fibre Rich Curd

Mother Dairy’s b-Activ Plus probiotic dahi contains billions of friendly BB-
12® bacteria and essential fibre that together help regulate digestion.
What’s more, it tastes great just like any Mother Dairy dahi. Make b-Activ
a part of your family’s diet and feel the difference.

S.K.U.’s Available: 400g Tub, 200g Tub

Available in: Mumbai

The Probiotic Drink that Builds Immunity: “Small on Size, Big on

 Milk

Ice Creams

Ghee

UHT Milk

Butter

Cheese

Dahi

Lassi

Flavoured Milk

Probiotics

Milk & more

Milk trivia

Recipes

Mother Dairy, set up in 1974, is a wholly owned subsidiary of National Dairy

Development Board (NDDB) of India.

[edit] Products
Mother Dairy's range of products include the brands Mother Dairy (milk, milk
products, curd, ice cream, butter, dairy whitener etc), Dhara (range of edible oils) and
Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices).

Mother Dairy was set up under the Operation Flood Programme in Delhi. It later
expanded in Mumbai, Punjab and eastern India. Future plans include expansion to
South India.
Mother Dairy Foods Processing Ltd, presently known as Mother Dairy Fruit &
Vegetable Private Limited, Patparganj,Delhi, with a present turnover of about $500
million was set up in 1974 under the Operation Flood Programme. It is now a
subsidiary company of National Dairy Development Board (NDDB). Mother Dairy
Foods Processing Ltd offers the following products: Mother Dairy markets dairy
products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi,
Ghee, White Butter, Table Butter, Cheese, SMP, Dairy Whitener, UHT Milk, Dhara
range of edible oils and the Safal range of fresh Fruits & Vegetables, Frozen
Vegetables and Fruit Juices at a national level, through its sales and distribution
networks, for marketing food items. Mother Dairy milk (Bulk Vended Milk) is
fortified with vitamin A @2000 IU per litre of milk as a part of social accountability.
This program was started with the Mother Dairy, Delhi, since February 1980and there
after Mother Dairy is continuing this program on their own as a social responsibility
without having any financial assistance from the Government as well as since it is felt
that BVM is generally consumed by the middle / lower middle / poor strata of the
society. It is also found that the dietary practices adopted by these classes are deficient
in Vitamin A. Mother Dairy sources significant part of its requirement of liquid milk
from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from
farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds
grower cooperatives that manufacture/ pack the Dhara range of edible oils by
undertaking to nationally market all Dhara products. It is Mother Dairy’s constant
endeavor to

(a) Ensure that milk producers and farmers regularly and continually receive market
prices by offering quality milk, milk products and other food products to consumers at
competitive prices and;

(b) Uphold institutional structures that empower milk producers and farmers through
processes that are equitable.

At Mother Dairy, processing of milk is controlled by process automation whereby

state-of-the-art microprocessor technology is adopted to integrate and completely
automate all functions of the milk processing areas to ensure high product quality/
reliability and safety. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-
14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is
certified by National Accreditation Board for Testing and Calibration Laboratory
(NABL)-Department of Science and Technology, Government of India.

Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of
Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of
66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and
undertakes its marketing operations through around 14,000 retail outlets and 845
exclusive outlets of Mother Dairy.

The company’s derives significant competitive advantage from its unique distribution
network of bulk vending booths, retail outlets and mobile units. Mother Dairy ice
creams launched in the year 1995 have shown continuous growth over the years and
today boasts of approximately 62% market share in Delhi and NCR. Mother Dairy
also manufactures and markets a wide range of dairy products that include Butter,
Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored Milk and most of these products
are available across the country.

The company markets an array of fresh and frozen fruit and vegetable products under
the brand name SAFAL through a chain of 400+ own Fruit and Vegetable shops and
more than 20,000 retail outlets in various parts of the country. Fresh produce from the
producers is handled at the Company’s modern distribution facility in Delhi with an
annual capacity of 200,000 MT. An IQF facility with capacity of around 75 MT per
day is also operational in Delhi. A state-of-the-art fruit processing plant of fruit
handling capacity of 120 MT per day, a 100 percent EOU, setup in 1996 at Mumbai
supplies quality products in the international market. With increasing demand another
state-of-the-art fruit processing plant has been set up at Bangalore with fruit handling
capacity of around 250 MT per day.

Mother Dairy has over the last 3 decades, harnessed the power of farmer cooperatives
to deliver a range of delicious products and bring a smile on your face. In times to
come, Mother Dairy shall strive to remain one of India’s finest food companies.

[edit] Quality Standards

Mother Dairy is an IS/ ISO 9002, IS 15000 HACCP and IS 14001 EMS certified
organization. Mother Dairy, Delhi has been awarded ISO 9001:2000 (Quality
Management Systems), HACCP, 2002 RvA (Food Safety Management Systems) and
ISO 14001:2004 (Environmental Management Systems) Certifications. Moreover,
National Accreditation Board accredits its Quality Assurance Laboratory as per
ISO/IEC 17025:1999 for Testing and Calibration Laboratories, Department of Science
and Technology, Government of India.

Mother Dairy's BIG India plans

Amit Ranjan Rai
 July 04, 2006

Top Emailed For most Delhiites, milk and Mother Dairy go together. For
Features the past 30 years, lakhs have queued up at Mother Dairy
• 10 truths of getting booths for their daily requirement of milk - brand loyalty at
rich through stocks its best? Not a shred of doubt. Reason: years of trust in the
• 4 steps to a great brand.
business plan
• How to become a Mother Dairy was set up by the National Dairy
millionaire? 6 Development Board under Operation Flood in 1974, to
GOLDEN rules overcome Delhi's severe milk shortage. Today, far from
being the capital's biggest milk supplier, the wholly-owned
NDDB co-operative is the third-largest dairy player in the
country (after Amul and Nestle [Get Quote]) with a well-
Have you tried this? diversified product portfolio - not only a range of milk-
• Ask a question based products, but also edible oils, frozen vegetables and
• News on your fruit juices (the company has bold plans to make a foray
Desktop into frozen foods, too).

Advertisements And in the past couple of years, it has tried to spread its
• Master the Stock wings outside Delhi to other key cities as well. The move
Market has been slow but sure. "Our aim is to garner bigger market
• Industry Market shares in new markets," says an optimistic Paul Thachil,
• Business Guru CEO, Mother Dairy India Ltd.
speaks
He's targeting a turnover of about Rs 2,100 crore (Rs 21
Moneywiz billion) for the current financial year, a significantly higher
• Stocks & MFs than last year's Rs 1,700 crore (Rs 17 billion). Does Mother
Dairy really have a strong expansion and growth strategy?

Focused approach

In a nutshell, Mother Dairy wants to get into bigger markets

· My Portfolio · Live market report · MF and have bigger shares in those markets. The co-operative is
Selector · Broker tips also expanding its product portfolio further to match rival
offerings - particularly those of Amul. For the first 22 years
of its existence, liquid milk was the only dairy product that
Mother Dairy offered.

Get Business updates: What's this? It was in 1996 that it came up with ice-creams. But the real
spurt came about four years ago, when it introduced curd,
flavoured milk, lassi and mishti doi. It introduced butter a
year-and-a-half ago; ghee and UTH milk a year ago; and
cheese, about 10 months ago. And under its frozen foods
Advertisement and vegetables brand Safal, besides the introduction of corn
and mixed vegetables, it has plans to come out with frozen
potato-based snacks in a few months.

So while the product portfolio has been growing, Mother

Dairy has plans for reach out to newer markets - but the

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