POM
POM
POM
INTRODUCTION:
Product design can be defined as the idea generation, concept development, testing
and manufacturing or implementation of a physical object or service. Product
Designers conceptualize and evaluate ideas, making them tangible through products
in a more systematic approach. The role of a product designer encompasses many
characteristics of the marketing manager, product manager, industrial designer and
design engineer.
The term is sometimes confused with industrial design, which defines the field of a
broader spectrum of design activities, such as service design, systems design,
interaction design as well as product design.[citation needed] The role of the product
designer combines art, science and technology to create tangible three-dimensional
goods. This evolving role has been facilitated by digital tools that allow designers to
communicate, visualize and analyze ideas in a way that would have taken greater
manpower in the past.
Categories of 4 products:
Product category
old New
Some companies or individuals have particularly strong feel for developing new
products than others. In the modern world these include especially technological
companies like iRobot, Google or Nokia. Many product designers are strategic assets
to companies that need to maintain a competitive edge in innovation.
Idea Generation
Ideas for new products can be obtained from basic research using a
SWOT analysis (Strengths, Weaknesses, Opportunities & Threats),
Market and consumer trends, company's R&D department,
competitors, focus groups, employees, salespeople, corporate spies,
trade shows, or Ethnographic discovery methods (searching for
user patterns and habits) may also be used to get an insight into
new product lines or product features.
Idea Generation or Brainstorming of new product, service, or store
concepts - idea generation techniques can begin when you have
done your OPPORTUNITY ANALYSIS to support your ideas in
the Idea Screening Phase (shown in the next development step).
Idea Screening
Business Analysis
Conclusion:
STUDY
ON
PRODUCT DESIGN
IN
BY
P. KAMBAGIRI RAMUDU
09HQ1EOO28
OF
Mrs. V. KALPANA