Project

“STUDY ABOUT MARKET GROWTH OF LIC OF INDIA”
A project report submitted in the partial fulfillment of the

requirement
of
Bachelor of Business Administration
GIIT PROFESSIONAL COLLEGE

(Affiliated to KOLHAN UNIVERSITY, Chaibasa)
Kolhan University
University in Chaibasa, India
SUBMITTED BY
Student Name
Roll No
The project Report
of
Student Name
Roll No
entitled
has been examined
Signature Date
External Examiner-1
External Examiner-2
This is to certify that the project entitled
Submitted in partial fulfillment of the requirement for the degree of Bachelor of

Business Administration
Student Name
Roll No
Has worked under my supervision and guidance from ……………. to …………….. &
successfully completed this project.
Signature of Guide
I hereby declare that project report entitled
Submitted in the partial fulfillment of the requirement for the degree of
Bachelor of Business Administration

of Kolhan University (Chibasa) is my original work and not
submitted for the award of any other degree, diploma, fellowship or
any other similar title or prizes & that work has not been published
in any other Journal or magazine .
Place: Jamshedpur Name:

Date: Roll No:
ACKNOWLEDGEMENT
I am encouraged to get this privilege to express my deep gratitude to those people
whose cooperation and suggestion helped me a lot to complete this work. This
acknowledgement is not only the formality, but to me it is a way by witch I am getting
the opportunity to show deep sense of gratitude and obligation to all the people who
have provided me with inspiration guidance and help during the preparation of the
project.
I am deeply indebted to Mr. Suresh Rajak (Branch Manager Branch- 3) and Mr. Som
Nath Mishra (Development Officer Branch-3) who gave me the opportunity to work on
this project.
I am also deeply indebted to all the faculty members of GIIT, Mr. OM PRAKASH
(Principal, GIIT Professional College ) and Mr. D. N. SINGH (Vice Principal)
without their help this project would have never been completed.
Last but not the least my sincere thanks to my friends and the people around me,
without their support; I would never been able to complete this project.
Name
(Roll No. : 12345)
Certificate from Company
TABLE OF CONTENT
------------: x: ------------
Chapter
Particular Page No
No.
I Executive Summary
1.1 Introduction
1.2 Scope and Objective
1.3 Methodology
1.4 Data Analysis
1.5 Conclusion
1.6 Recommendations
II Company Profile
2.1 Brief Introduction about the company
2.2 History of the company or organization
III Project in Brief
3.1 Introduction
3.2 Scope and Objective
3.3 Methodology
3.4 Data Analysis
3.5 Conclusion
3.6 Recommendations
IV Annexure
4.1 Bibliography
1|Page
Index
1.1 Introduction
1.2 Aims and Objective
1.3 Methodology
1.4 Data Analysis
1.5 Conclusion
1.6 References
2|Page
1.1 INTRODUCTION
In today’s corporate and competitive world, I find that insurance sector has the
maximum growth and potential as compared to the other sectors. Insurance has the
maximum growth rate of 70-80% while as FMCG sector has maximum 12-15% of
growth rate. This growth potential attracts me to enter in this sector and LIC of India
has given me the opportunity to work and get experience in highly competitive and
enhancing sector.
The success story of good market share of different market organizations depends upon
the availability of the product and services near to the customer, which can be
distributed through a distribution channel. In Insurance sector, distribution channel
includes only agents or agency holders of the company. If companies like LIC OF
INDIA, TATA AIG, and MAX etc have adequate agents in the market they can
capture big market as compared to the other companies.

3|Page
1.2 OBJECTIVE OF THE PROJECT
 To establish an interface between the policy/plans makers and policy takers, that
how and in what manners they show their reaction towards policy and plan.
 To have empirical touch of a program
 To know about the different aspects of industry.
 To nourishing the practical knowledge.
 To take a chance to interact with persons in industrial environment.
 To identify the insurance needs of the Indian population with respect to their
emotional, physical and financial conditions.
 Comparative study of various insurance players in the market.
 To study the varied reasons of availing life insurance plans.
 To clearly understand the rationale behind the investment in policies of LIC and
private sector insurance companies.
 To test the awareness of customers on various aspects of life insurance policies
offered by LIC and other private sector insurance companies and find whether
there is any relation between them.
 The prime objective of the study is to find out the growth level of different
organization.
4|Page
1.3 METHODOLOGY
Study the concept of insurance industry and its regulations from books, Internet and
literature survey. This will give us in-depth knowledge about the insurance sector as a
whole. To perform Pest analysis of & Porters 5 forces modeling of insurance sector to
come up with the ideal marketing strategies to followed for increasing the market share
of the company.
Data collection regarding the market share, products & services offered by different
life insurance company by visiting their websites. This will help in identifying the
Unique Selling Proposition (USP) of different players in the market.
Collection of brochures and pamphlets of different products offered by different
players and study them in order to compare and contrast the different insurance
products across industry. It will to find out the best product available in the market, in
its category.
Sample selection (Random Sampling Technique) and designing of a questionnaire to
collect primary data so as to map the investor perception regarding different policies
available in the market .Code the data collected to run the statistical software called
Statistical Package for Social Science (SPSS) identity the important factor that affect
customer decision in choosing an insurance plan Sample selection (Random Sampling
Technique) and designing of a questionnaire to collect primary data to do a brand
image survey of Life Insurance Company. The data collected is used to do descriptive
analyses for mapping the brand image assessment of LIC Of India.

5|Page
1.4 ANALYSIS OF THE PROJECT
The Positive side of LIC as well as Negative side of LIC. I encourage other readers to
correct me if I am wrong and also add light to any point that I may have missed.
First let’s talk about the Positive side of LIC
1. LIC is owned by the government and therefore it is the only company besides
the PPF that has the sovereign guarantee of the govt. of India. It is a different
story that today LIC has become so powerful that the govt. leans on LIC every
time that the Stock Market crashes. Imagine having an Asset base of over Rs 6
Lac Crore. . That’s a 14 digit number! No company in India can boast of such
figures. Mind boggling.
2. LIC is the only Life Insurance Company making profits. Most of the Private
Insurers including the self proclaimed market leaders like ICICI and Bajaj
Allianz are booking heavy losses. Check IRDA website in the Annual Report
column. The point is that if an insurance company makes losses year over year,
then how will they manage to pay the Claim amount? After all no Insurance
company is here to do charity business.

6|Page
3. When it comes to paying claims, again LIC is Number One with the claims
settlement ratio of more than 99%. Private Insurers cannot match LIC’s ability
4. on claims settlement. Again, please visit IRDA’s website to see the claims
settlement performance of various companies.
4. LIC has the world’s largest sales force, yes over 10 lac agents and now
universities in western countries are trying to study how a company managed to
appoint such a large sales force. A sales force of over 1 million! Truly a
remarkable achievement.
5. Many people argue that LIC has not been able to penetrate the market as it has
insured only 15% of the population. My point is, in a poor country like India
where there are so many people living below the poverty line, so many people
who die of starvation, so many people who don’t have access to basic
medication, so many people who don’t have basic necessities of life like food,
shelter, education and clothing. Will such a person first feed his children or buy
Insurance? Let’s not forget that a majority of the Indian population is poor and a
substantial percentage is living below the poverty line. At a personal level I feel
that LIC has done a satisfactory job of insuring people.

7|Page
1. 5 CONCLUSION
Our exhaustive research in the field of Life Insurance threw up some interesting trends
which can be seen in the above analysis. A general impression that we gathered during
Data collection was the immense awareness and knowledge among people about
various companies and their insurance products. People are beginning to look beyond
LIC for their insurance needs and are willing to trust private players with their hard
earned money
People in general have been impression by the marketing and advertising campaigns of
insurance companies. A high penetration of print, radio and Television ad campaigns
over the years is beginning to have its impact now.
Another heartening trend was in terms of people viewing insurance as a tax saving and
investment instrument as much as a protective one. A very high number of respondents
have opted for insurance for such purposes and it shows how insurance companies
have been successful to attract public money in recent times.
The general satisfaction levels among public with regards to policy and agents still
requires improvement. But therein lies the opportunity for a relative new comer like
Reliance. LIC has never been known for prompt service or customer oriented methods
and Reliance can build on these factors.

8|Page
1.6 RECOMMENDATION
 As the people think that insurance is a tool to protect their family & a tax
saving device. They are aware of the fact & realizing its, importance.
The company should try to expand & build up its infrastructure because
there is a large potential for insurance in India.
 Company should come up with its branch in Delhi. With the objective
and goals to meet the demands & expectations of the public. Because
the entrance of private players will increase the competition and it
would be a tough task to secure a good position in market.
 Since Reliance Life Insurance is leading with several companies policies
it should be easy for them to penetrate into the market and secure a
good position if they pay greater attention to the service part provided
to their customer and thereby forming a long and trusted relationship.
 As seen from the survey that at present 70% of the customer are having
insurance policy out of which 87.5% of the customer are planning for
new investments. So it can be a good potential for the company and
they should make an attempt to trap these customers. 43% of the
customer is even ready to go for insurance if a service provider away
from their home is providing it. But intend they should provide good
products and services. The company should try to convince these
customers and get them in its favor
9|Page
COMPANY PROFILE
2.1 BRIEF INTRODUCTION OF THE COMPANY
Index
2.1 A. Life Insurance Company in India

2.1 B. Company Profile
2.1 C. Different product of company
2.1 D. Classification of Insurance
2.1 E. Major players in the insurance industries in India
2.1 F. Market share of LIC of India
10 | P a g e
2.1(A) Life Insurance Company in India

11 | P a g e
2.1(B) Company Profile
The Parliament of India passed the Life Insurance Corporation Act on the 19th of
June 1956, and the Life Insurance Corporation of India was created on 1st
September, 1956, with the objective of spreading life insurance much more widely
and in particular to the rural areas with a view to reach all insurable persons in the
country, providing them adequate financial cover at a reasonable cost.
LIC had 5 zonal offices, 33 divisional offices and 212 branch offices, apart from its
corporate office in the year 1956. Since life insurance contracts are long term
contracts and during the currency of the policy it requires a variety of services need
was felt in the later years to expand the operations and place a branch office at each
district headquarter. Re-organization of LIC took place and large numbers of new
branch offices were opened. As a result of re-organization servicing functions were
transferred to the branches, and branches were made accounting units. It worked
wonders with the performance of the corporation. It may be seen that from about
200.00 crores of New Business in 1957 the corporation crossed 1000.00 crores only
in the year 1969-70, and it took another 10 years for LIC to cross 2000.00 crores
mark of new business. But with re-organization happening in the early eighties, by
1985-86 LIC had already crossed 7000.00 crores Sum Assured on new policies.
Today LIC functions with 2048 fully computerized branch offices, 109 divisional
offices, 8 zonal offices, 992 satellite offices and the corporate office. LIC’s Wide
Area Network covers 109 divisional offices and connects all the branches through a
Metro Area Network. LIC has tied up with some Banks and Service providers to
offer on-line premium collection facility in selected cities. LIC’s ECS and ATM
premium payment facility is an addition to customer convenience. Apart from on-line
Kiosks and IVRS, Info Centers have been commissioned at Mumbai, Ahmedabad,
12 | P a g e
Bangalore, Chennai, Hyderabad, Kolkata, New Delhi, Pune and many other cities.
With a vision of providing easy access to its policyholders, LIC has launched its
SATELLITE SAMPARK offices. The satellite offices are smaller, leaner and closer
to the customer. The digitalized records of the satellite offices will facilitate
anywhere servicing and many other conveniences in the future.
offices, 8 zonal offices, 992 satellite offices and the Corporate office. LIC’s Wide
Kiosks and IVRS, Info Centres have been commissioned at Mumbai, Ahmedabad,
anywhere servicing and many other conveniences in the future.
13 | P a g e
14 | P a g e
offices, 8 zonal offices, 992 satellite offices and the Corporate office. LIC’s Wide
Kiosks and IVRS, Info Centers have been commissioned at Mumbai, Ahmedabad,
anywhere servicing and many other conveniences in the future. LIC continues to be
the dominant life insurer even in the liberalized scenario of Indian insurance and is
moving fast on a new growth trajectory surpassing its own past records. LIC has
issued over one crore policies during the current year. It has crossed the milestone of
issuing 1,01,32,955 new policies by 15th Oct, 2005, posting a healthy growth rate of
16.67% over the corresponding period of the previous year. From then to now, LIC
has crossed many milestones and has set unprecedented performance records in
various aspects of life insurance business. The same motives which inspired our
forefathers to bring insurance into existence in this country inspire us at LIC to take
15 | P a g e
this message of protection to light the lamps of security in as many homes as
possible and to help the people in providing security to their families. Some of the
important milestones in the life insurance business in India are:
1818: Oriental Life Insurance Company, the first life insurance company on Indian
soil started functioning.
1870: Bombay Mutual Life Assurance Society, the first Indian life insurance
company started its business.
1912: The Indian Life Assurance Companies Act enacted as the first statute to
regulate the life insurance business.
1928: The Indian Insurance Companies Act enacted to enable the government to
collect statistical information about both life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the Insurance Act with the
objective of protecting the interests of the insuring public.
1956: 245 Indian and foreign insurers and provident societies are taken over by the
central government and nationalized. LIC formed by an Act of Parliament, viz. LIC
Act, 1956, with a capital contribution of Rs. 5 crore from the Government of India.
The General insurance business in India, on the other hand, can trace its roots to the
Triton Insurance Company Ltd., the first general insurance company established in
the year 1850 in Calcutta by the British.
Some of the important milestones in the general insurance business in India are:
16 | P a g e
1907: The Indian Mercantile Insurance Ltd. set up, the first company to transact all
classes of general insurance business.
1957: General Insurance Council, a wing of the Insurance Association of India,
frames a code of conduct for ensuring fair conduct and sound business practices.
1968: The Insurance Act amended to regulate investments and set minimum solvency
margins and the Tariff Advisory Committee set up.
1972: The General Insurance Business (Nationalization) Act, 1972 nationalized the
general insurance business in India with effect from 1st January 1973.
107 insurers amalgamated and grouped into four companies viz. the National
Insurance Company Ltd., the New India Assurance Company Ltd., the Oriental
Insurance Company Ltd. and the United India Insurance Company Ltd. GIC
incorporated as a company.
OBJECTIVE OF LIC
 Spread Life Insurance widely and in particular to the rural areas and to
the socially and economically backward classes with a view to reaching
all insurable persons in the country and providing them adequate
financial cover against death at a reasonable cost. cover against death at
a reasonable cost.
17 | P a g e
 Maximize mobilization of people's savings by making insurance-linked
savings adequately attractive.
 Bear in mind, in the investment of funds, the primary obligation to its
policyholders, whose money it holds in trust, without losing sight of the
interest of the community as a whole; the funds to be deployed to the
best advantage of the investors as well as the community as a whole,
keeping in view national priorities and obligations of attractive return.
 Conduct business with utmost economy and with the full realization
that the moneys belong to the policyholders.
 Act as trustees of the insured public in their individual and collective
capacities.
 Meet the various life insurance needs of the community that would arise
in the changing social and economic environment.
 Involve all people working in the Corporation to the best of their
capability in furthering the interests of the insured public by providing
efficient service with courtesy.
 Promote amongst all agents and employees of the Corporation a sense
of participation, pride and job satisfaction through discharge of their
duties with dedication towards achievement of Corporate Objective.

18 | P a g e
MISSION:-
"Explore and enhance the quality of life of people through financial security by
providing products and services of aspired attributes with competitive returns, and by
rendering resources for economic development."
VISION:-
"A trans-nationally competitive financial conglomerate of significance to societies
and Pride of India."
Members on the Board of the Corporation:-
Shri. T.S. Vijayan (Chairman) Shri. D.K. Mehrotra (Managing Director - LIC)
Shri. Thomas Mathew T. (Managing Director - LIC)
Shri. A.K. Dasgupta (Managing Director - LIC)
Shri. Ashok Chawla (Finance Secretary, Ministry of Finance, Govt. of India)
2.1(C) Different product of company
As individuals it is inherent to differ. Each individual insurance needs and
requirements are different from that of the others. LIC Insurance Plans are policies
that talk to you individually and give you the most suitable options that can fit your
requirement.
19 | P a g e
Jeevan Anurag
Komal Jeevan
CDA Endowment Vesting At 21
Marriage Endowment Or
Educational Annuity Plan
CDA Endowment Vesting At 18
Jeevan Kishore
Jeevan Chhaya
Child Career Plan
Child Future Plan
Child Fortune Plus
Jeevan Aadhar
Jeevan Vishwas
The Endowment Assurance Policy
The Endowment Assurance Policy-Limited Payment
Jeevan Mitra(Double Cover Endowment Plan)
Jeevan Mitra(Triple Cover Endowment Plan)
Jeevan Anand
New Janaraksha Plan
Jeevan Amrit
20 | P a g e
Jeevan Shree-I
Jeevan Pramukh
The Money Back Policy-20 Years
The Money Back Policy-25 Years
Jeevan Surabhi-15 Years
Bima Bachat
Jeevan Bharati – I
The Whole Life Policy
The Whole Life Policy- Limited Payment
The Whole Life Policy- Single Premium
Jeevan Anand
Jeevan Tarang
Two Year Temporary Assurance Policy
The Convertible Term Assurance Policy
Anmol Jeevan-I
Amulya Jeevan-I
Jeevan Saathi Plus

Jeevan Saathi
Mortgage Redemption
21 | P a g e
Pension Plans are Individual Plans that gaze into your future and foresee financial
stability during your old age. These policies are most suited for senior citizens and
those planning a secure future, so that you never give up on the best things in life.
Jeevan Nidhi
Jeevan Akshay-VI
New Jeevan Dhara-I
New Jeevan Suraksha-I
Unit plans are investment plans for those who realize the worth of hard- earned
money. These plans help you see your savings yield rich benefits and help you save
tax even if you don't have consistent income.
Wealth Plus
Market Plus I
Profit Plus
Money Plus-I
Child Fortune Plus
Jeevan Saathi Plus

22 | P a g e
LIC’s Special Plans are not plans but opportunities that knock on your door once in a
lifetime. These plans are a perfect blend of insurance, investment and a lifetime of
happiness!
Jeevan Nischay
New Bima Gold
Health Protection Plus
Jeevan Saral
Group Insurance Scheme is life insurance protection to groups of people. This
scheme is ideal for employers, associations, societies etc. and allows you to enjoy
group benefits at really low costs.
Group LIC's Superannuation Plus

Group Term Insurance Schemes
Group Insurance Scheme in Lieu Of EDLI
Group Gratuity Scheme
Group Super Annuation Scheme
Group Savings Linked Insurance Scheme
Group Leave Encashment Scheme
Group Mortgage Redemption Assurance Scheme
Gratuity Plus
Group Critical Illness Rider
JanaShree Bima Yojana (JBY)
Shiksha Sahayog Yojana
Aam Admi Bima Yojana
23 | P a g e
Children Plan
 Jeevan Anurag
 Komal Jeevan
 CDA Endowment Vesting At 21 Marriage Endowment Or
 CDA Endowment Vesting At 18 Educational Annuity Plan
 Jeevan Kishore
 Jeevan Chhaya
 Child Career Plan
 Child Fortune Plus
Plan for Handicapped Dependents
 Jeevan Aadhar
 Jeevan Vishwas
Plan for high worth individuals
 Jeevan Shree-I
 Jeevan Pramukh
24 | P a g e
Endowment Assurance Plans
 The Endowment Assurance Policy
 The Endowment Assurance Policy-Limited Payment
 Jeevan Mitra(Double Cover Endowment Plan)
 Jeevan Mitra(Triple Cover Endowment Plan)
 Jeevan Anand
 New Janaraksha Plan
 Jeevan Amrit
Money Back Plans
 The Money Back Policy-20 Years
 The Money Back Policy-25 Years
 Jeevan Surabhi-15 Years
 Bima Bachat
25 | P a g e
Special Money Back Plan for Women
 Jeevan Bharati - I
Whole Life Plans
 The Whole Life Policy
 The Whole Life Policy- Limited Payment
 The Whole Life Policy- Single Premium
 Jeevan Anand
 Jeevan Tarang
Term Assurance Plans
 Two Year Temporary Assurance Policy
 The Convertible Term Assurance Policy
 Anmol Jeevan-I
 Amulya Jeevan-I
Joint Life Plan
 Jeevan Saathi Plus
 Jeevan Saathi
26 | P a g e
PENSION PLANS
Pension Plans are Individual Plans that gaze into your future and foresee financial
stability during your old age. These policies are most suited for senior citizens and
those planning a secure future, so that you never give up on the best things in life.
Pension Plans
 Jeevan Nidhi
 Jeevan Akshay-VI
 New Jeevan Dhara-I
 New Jeevan Suraksha-I

27 | P a g e
Child Career Plan
Introduction:
This plan is specially designed to meet the increasing educational and other needs of
growing children. It provides the risk cover on the life of child not only during the
policy term but also during the extended term (i.e. 7 years after the expiry of policy
term). A number of Survival benefits are payable on surviving by the life assured to the
end of the specified durations.
Options:
You may choose Sum Assured (S.A.), Maturity Age, Policy Term, Mode of Premium
payment and Premium Waiver Benefit.
Jeevan Anurag
LIC’s Jeevan ANURAG is a with profits plan specifically designed to take care of the
educational needs of children. The plan can be taken by a parent on his or her own life.
Benefits under the plan are payable at prespecified durations irrespective of whether
the Life Assured survives to the end of the policy term or dies during the term of the
policy. In addition, this plan also provides for an immediate payment of Basic Sum
Assured amount on death of the Life Assured during the term of the policy.
28 | P a g e
Marriage Endowment or Educational Annuity Plan
Product summary:
This is an Endowment Assurance plan that provides for benefits on or from the
selected maturity date to meet the Marriage/Educational expenses of the named child.
Jeevan Chhaya
Product summary:
This is an Endowment Assurance plan that provides financial protection against death
throughout the term of the plan. Besides payment of Sum Assured immediately on
death, one-fourth of Sum Assured is payable at the end of each of last four years of
policy term whether the life assured dies or survives the term of the policy.
New Jeevan Suraksha-I
Product summary:
These are Deferred Annuity plans that allow the policyholder to make provision for
regular income after the selected term.
Jeevan Nidhi
LIC's JEEVAN NIDHI is a with profits Deferred Annuity (Pension) plan. On survival
of the policyholder beyond term of the policy the accumulated amount (i.e. Sum
Assured + guaranteed Additions + Bonuses) is used to generate a pension (annuity) for
the policyholder. The plan also provides a risk cover during the deferment period. The
29 | P a g e
USP of the plan being the pension can commence at 40 years. The premiums paid are
exempt under Section 80CCC of Income Tax Act. with this amount.
Wealth Plus
“IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS
BORNE BY THE POLICYHOLDER”
LIC’s Wealth Plus is a unit linked plan that safeguards your investment from market
fluctuations, so that your investments are protected in financially volatile times. This
plan offers payment of Fund Value at the end of policy term, based on highest Net
Asset Value (NAV) over the first 7 years of the policy, or the NAV as applicable at the
end of the policy term, whichever is higher. NAV of the fund will be subject to a
minimum of Rs. 10/-. The policy term is 8 years with an extended life cover for 2 years
after the completion of policy term. This plan will be available for sale for a limited
period.
Jeevan Saathi Plus
“IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS
BORNE BY THE POLICYHOLDER”
LIC’s Jeevan Saathi Plus is a unit linked plan wherein a couple can take the insurance
cover on their lives under a single policy. The proposer under the plan shall be called
Principal Life Assured (P.L.A.) and the other life (wife/husband) shall be called
Spouse Life Assured (S.L.A.). The premiums can be paid either in lump sum (single
30 | P a g e
premium) or regularly throughout policy term. The P.L.A. can choose the level of
cover (Sum Assured) for both lives within the limits, which will depend on whether the
policy is a Single premium or Regular premium contract, age and the amount of
premium agreed to pay. For regular premium policies, in case of death of the P.L.A.
during the term of the policy, the plan also provides for waiver of all future premiums
including outstanding premiums, if any, provided life cover is in force.
Jeevan Saral
Product Summary:
This is an Endowment Assurance plan where the proposer has simply to choose the
amount and mode of premium payment. The plan provides financial protection against
death throughout the term of the plan. The death benefit is directly related to the
premiums paid. The Maturity Sum Assured depends on the age at entry of the life to be
assured and is payable on survival to the end of the policy term. It also offers the
flexibility of term and a lot of liquidity.
Group LIC's Superannuation Plus
LIC’s SUPERANNUATION PLUS PLAN, is a unit linked defined contribution plan
for management of Superannuation Funds. This plan is different from the traditional
Cash Accumulation Plan as the returns under the Plan are linked to the performance of
the chosen fund. SUPERANNUATION PLUS PLAN is suitable for companies with
employees desiring to have flexibility of choice of investment.

31 | P a g e
AAM ADMI BIMA YOJANA
In a rural landless household, when everyday living is a struggle, it is difficult to face
life with a smile. And it becomes even more difficult when the future of your family is
uncertain.AAM ADMI BIMA YOJANA, a prestigious scheme of the Central and State
/ Union Territory Governments and administered by LIC brings a ray of hope and
smile to these households
Insurance is the business of providing protection against financial aspects of risk, such
as those to property, life health and legal liability. It is one method of a greater concept
known as risk management, which is the need to manage uncertain on account of
exposure to loss, injury, disadvantage or destruction
Insurance is the method of spreading and transfer of risk. The fortunate many who are
exposed to some or similar risk shares loss of the unfortunate. Insurance does not
protect the assets but only compensates the economic or financial loss. In insurance the
insured makes payment called “premium” to an insurer, and in return is able to claim a
payment from the insurer if the insured suffers a defined type of loss. This relationship
is usually drawn up in a formal legal contract.

32 | P a g e
2.1(D) Classification of Insurance
The insurance industry in India can broadly classified in two parts.
They are:
 Life Insurance
 Non-life (general) insurance
(1) Life Insurance
Life insurance can be defined as “life insurance provides a sum of money if the
person who insured dies while the policy is in effect”. In 1818 British introduced in
India, with the establishment of the oriental life insurance company in Calcutta. The
first Indian owned Life Insurance Company, the Bombay mutual life assurance
society was set up in 180 the life insurance act, 1912 was the first statuary measure
to regulate the life insurance business in India. In 1983, the earlier legislation was
consolidated and amended by the insurance act, 1938, with comprehensive
provision for detailed effective control over insurance. The union government had
opened the insurance sector for provide participation in 1999, also allowing the
private companies to have foreign equity up to 26%. Following the opening up of
the insurance sector,12 private sector companies have entered the life insurance
business.
33 | P a g e
Benefits of life insurance:
 It is superior to a traditional saving vehicle.
 It is superior to a traditional saving vehicle.
 It helps to achieve the purpose of life assured.
 It can be enchased and facilitate quick borrowing.
 It provides valuable tax relief.
 Thus insurance is found to be very useful in the lives of the person both in
short term and long term.
(2) Non-life (general) Insurance
Insurance Corporation (GCI) of India undertook the post- Trion insurance CO. Ltd
was the first general insurance company to be established in India in 1850, whose
shares were mainly held by the British. The first general insurance company to be
set up by an Indian, was Indian mercantile insurance co. Ltd, which was established
in 1907. The general insurance business was nationalized after the promulgation of
General nationalization general insurance business.
Other types of insurance
Health insurance and Dental insurance –
Almost all developed countries have government-supplied insurance for health.
Health insurance policies will often cover the cost of private medical treatments if
34 | P a g e
the National Health Service in the United Kingdom (NHS) or other publicly-
funded health programs do not pay for them. It will often result in quicker health
care where better facilities are available. Dental insurance, like medical insurance,
is coverage for individuals to protect them against dental costs. In the U.S., dental
insurance is often part of an employer's benefits package, along with health
insurance. Most countries rely on public funding to ensure that all citizens have
universal access to health care.
Disability insurance –
Policies provide financial support in the event the policyholder is unable to work
because of disabling illness or injury. It provides monthly support to help pay such
obligations as mortgages and credit cards. Total permanent disability insurance
provides benefits when a person is permanently disabled and can no longer work in
their profession, often taken as an adjunct to life insurance. Disability overhead
insurance allows business owners to cover the overhead expenses of their business
while they are unable to work. Workers' compensation insurance replaces all or part
of a worker's wages lost and accompanying medical expense incurred because of a
job-related injury.
35 | P a g e
Casualty insurance –
Casualty insurance insures against accidents, not necessarily tied to any specific
property.
Crime insurance is a form of casualty insurance that covers the policyholder
against losses arising from the criminal acts of third parties. For example, a
company can obtain crime insurance to cover losses arising from theft or
embezzlement. Political risk insurance is a form of casualty insurance to be taken
out by businesses with operations in countries in which there is a risk that
revolution or other political conditions will result in a loss.
Life insurance –
Life insurance provides a monetary benefit to a decedent's family or other
designated beneficiary, and may specifically provide for income to an insured
person's family, burial, funeral and other final expenses. Life insurance policies
often allow the option of having the proceeds paid to the beneficiary either in a
lump sum cash payment or an annuity. Annuities provide a stream of payments and
are generally classified as insurance because they are issued by insurance
companies and regulated as insurance and require the same kinds of actuarial and
investment management expertise that life insurance requires. Annuities and
pensions that pay a benefit for life are sometimes regarded as insurance against the
possibility that a retiree will outlive his or her financial resources. In that sense,
36 | P a g e
they are the complement of life insurance and, from an underwriting perspective,
are the mirror image of life insurance.
Property insurance –
Property insurance provides protection against risks to property, such as fire, theft
or weather damage. This includes specialized forms of insurance such as fire
insurance, flood insurance, earthquake insurance, home insurance, inland marine
insurance or boiler insurance.
Liability insurance –
Liability insurance is a very broad superset that covers legal claims against the
insured. Many types of insurance include an aspect of liability coverage. For
example, a homeowner's insurance policy will normally include liability coverage
which protects the insured in the event of a claim brought by someone who slips
and falls on the property; automobile insurance also includes an aspect of liability
insurance that indemnifies against the harm that a crashing car can cause to others'
lives, health, or property. The protection offered by a liability insurance policy is
twofold: a legal defense in the event of a lawsuit commenced against the
policyholder and indemnification (payment on behalf of the insured) with respect to
a settlement or court verdict. Liability policies typically cover only the negligence
of the insured, and will not apply to results of willful or intentional acts by the
insured.
37 | P a g e
Environmental liability insurance –
Protects the insured from bodily injury, property damage and cleanup costs as a
result of the dispersal, release or escape of pollutants. Errors and omissions
insurance: See "Professional liability insurance" under "Liability insurance".
Professional liability insurance –
Also called professional indemnity insurance, protects professional practitioners
such as architects, lawyers, doctors, and accountants against potential negligence
claims made by their patients/clients. Professional liability insurance may take on
different names depending on the profession. For example, professional liability
insurance in reference to the medical profession may be called malpractice
insurance. Notaries public may take out errors and omissions insurance (E&O).
Other potential E&O policyholders include, for example, real estate brokers, home
inspectors, appraisers, and website developers.
Other types
Expatriate insurance - provides individuals and organizations operating outside of
their home country with protection for automobiles, property, health, liability and
business pursuits
Financial loss insurance - protects individuals and companies against various
financial risks. For example, a business might purchase cover to protect it from loss
38 | P a g e
of sales if a fire in a factory prevented it from carrying out its business for a time.
Insurance might also cover the failure of a creditor to pay money it owes to the
insured. This type of insurance is frequently referred to as "business interruption
insurance." Fidelity bonds and surety bonds are included in this category, although
these products provide a benefit to a third party (the "obligee") in the event the
insured party (usually referred to as the "obligor") fails to perform its obligations
under a contract with the oblige. Kidnap and ransom insurance.
Locked funds insurance - is a little-known hybrid insurance policy jointly issued by
governments and banks. It is used to protect public funds from tamper by
unauthorized parties. In special cases, a government may authorize its use in
protecting semi-private funds which are liable to tamper. The terms of this type of
insurance are usually very strict. Therefore it is used only in extreme cases where
maximum security of funds is require
Pollution Insurance- First-party coverage for contamination of insured property
either by external or on-site sources. Coverage for liability to third parties arising
from contamination of air, water, or land due to the sudden and accidental release of
hazardous materials from the insured site. The policy usually covers the costs of
cleanup and may include coverage for releases from underground storage tanks.
Intentional acts are specifically excluded.

39 | P a g e
Purchase insurance - is aimed at providing protection on the products people
purchase. Purchase insurance can cover individual purchase protection, warranties,
guarantees, care plans and even mobile phone insurance. Such insurance is
normally very limited in the scope of problems that are covered by the policy.
Protection
Need for a sound income protection in case of your unfortunate demise.
Investment
Need to ensure long-term real growth of your money.
Saving
Save for the milestones and protect your savings too.
Pension
Need to save for a comfortable life post retirement. Once you have analyzed your
needs as per above classification, you need to then ascertain important factors such
as type of cover, insurance amount as per one's income, life stage and dependents. It
is difficult to arrive at all these figures yourself. Our financial consultants can help
you with all the analysis to offer a customized solution by doing a thorough nee
analysis.
40 | P a g e
2.1(E) Major players in the insurance industries in India
Life Insurance Corporation of India (LIC)
Life Insurance Corporation of India (LIC) was established on 1 September 1956 to
spread the message of life insurance in the country and mobilize people’s savings for
nation-building activities. LIC with its central office in Mumbai and seven zonal
offices at Mumbai, Calcutta, Delhi, Chennai, Hyderabad, Kanpur and Bhopal, operates
through 100 divisional offices in important cities and 2,048 branch offices. LIC has
5.59 lakh active agents spread over the country.
The Corporation also transacts business abroad and has offices in Fiji, Mauritius and
United Kingdom. LIC is associated with joint ventures abroad in the field of insurance,
namely, Ken-India Assurance Company Limited, Nairobi; United Oriental Assurance
Company Limited, Kuala Lumpur; and Life Insurance Corporation (International),
E.C. Bahrain. It has also entered into an agreement with the Sun Life (UK) for
marketing unit linked life insurance and pension policies in U.K.
General Insurance Corporation of India (GIC)
The general insurance industry in 1995-96, LIC had a total income from premium and
investments of $ 5 Billion while GIC recorded a net premium of $ 1.3 Billion. During
the last 15 years, LIC's income grew at a healthy average of 10 per cent as against the
41 | P a g e
industry's 6.7 per cent growth in the rest of Asia (3.4 per cent in Europe, 1.4 per cent
in the US).
LIC has even provided insurance cover to five million people living below the poverty
line, with 50 per cent subsidy in the premium rates. LIC's claims settlement ratio at 95
per cent and GIC's at 74 per cent are higher than that of global average of 40 per cent.
Compounded annual growth rate for Life insurance business has been 19.22 per cent
per annum in India was nationalized and a government company known as General
Insurance Corporation of India (GIC) was formed by the Central Government in
November 1972. With effect from 1 January 1973 the erstwhile 107 Indian and foreign
insurers which were operating in the country prior to nationalization, were grouped
into four operating companies, namely, (i) National Insurance Company Limited; (ii)
New India Assurance Company Limited; (iii) Oriental Insurance Company Limited;
and (iv) United India Insurance Company Limited. (However, with effect from
Dec'2000, these subsidiaries have been de-linked from the parent company and made
as independent insurance companies). All the above four subsidiaries of GIC operate
all over the country competing with one another and underwriting various classes of
general insurance business except for aviation insurance of national airlines and crop
insurance which is handled by the GIC.

42 | P a g e
IN ADDITION TO ABOVE STATE INSURERS THE FOLLOWING HAVE
BEEN PERMITTED TO ENTER INTO INSURANCE BUSINESS:
The introduction of private players in the industry has added to the colors in the dull
industry. The initiatives taken by the private players are very competitive and have
given immense competition to the on time monopoly of the market LIC. Since the
advent of the private players in the market the industry has seen new and innovative
steps taken by the players in this sector. The new players have improved the service
quality of the insurance. As a result LIC down the years have seen the declining phase
in its career. The market share was distributed among the private players. Though LIC
still holds the 75% of the insurance sector but the upcoming natures of these private
players are enough to give more competition to LIC in the near future. LIC market
share has decreased from 95% (2002-03) to 82 %( 2004-05).
Updated list of all Insurance Companies in India (June 2008)
Insurance industry earlier comprised of only two state insurers.
Life Insurers ie Life Insurance Corporation of India (LIC) and General Insurers ie
General Insurance Corporation of India (GIC) GIC had four subsidiary companies.
With effect from Dec'2000, these subsidiaries have been de-linked from parent
company and made as independent insurance companies. Oriental Insurance Company
Limited, New India Assurance Company Limited, National Insurance Company
Limited and United India Insurance Company Limited. The first batch of licenses were
43 | P a g e
issued by the Insurance Regulatory and Development Authority (IRDA) in 2001. As
on June 2008 following are the players in the Indian Market:
IRDA has issued Certificates of Registration to five new companies in May- June
2008, to undertake insurance business in India. The total number of life insurers
registered with the Authority has gone up to 21. While, the total number of general
insurers registered with IRDA has gone up to 20.
LIFE INSURENS:
Bajaj Allianz Life Insurance Company Limited
Birla Sun Life Insurance Co. Ltd
HDFC Standard Life Insurance Co. Ltd
ICICI Prudential Life Insurance Co. Ltd
ING Vysya Life Insurance Company Ltd.
Life Insurance Corporation of India
Max New York Life Insurance Co. Ltd
Met Life India Insurance Company Ltd.
Kotak Mahindra Old Mutual Life Insurance Limited
SBI Life Insurance Co. Ltd
Reliance Life Insurance Company Limited.
Aviva Life Insurance Company India Limited
Sahara India Life Insurance Co, Ltd.

44 | P a g e
Shriram Life Insurance Co, Ltd.
Bharti AXA Life Insurance
Tata AIG Life Insurance Company Limited
Future Generali India Life Insurance Company Limited
IDBI Fortis Life Insurance Company Ltd
Aegon Religare Life Insurance Company Limited
DLF Pramerica Life Insurance Company Limited
NON-LIFE INSURERS:
Bajaj Allianz General Insurance Co. Ltd.
ICICI Lombard General Insurance Co. Ltd.
IFFCO Tokio General Insurance Co. Ltd.
National Insurance Co.Ltd.
The New India Assurance Co. Ltd.
The Oriental Insurance Co. Ltd.
Reliance General Insurance Co. Ltd.
Royal Sundaram Alliance Insurance Co. Ltd
Tata AIG General Insurance Co. Ltd.
United India Insurance Co. Ltd.
Cholamandalam MS General Insurance Co. Ltd.
HDFC ERGO General Insurance Co. Ltd.

45 | P a g e
Export Credit Guarantee Corporation of India Ltd.
Agriculture Insurance Co. of India Ltd.
Star Health and Allied Insurance Company Limited
Apollo DKV Insurance Company Limited
Future Generali India Insurance Company Limited
Universal Sompo General Insurance Co. Ltd.
Shriram General Insurance Company Limited
Bharti Axa General Insurance Company Limited.
Key Players:-
There are 17 major key players in the Insurance Sector in the Indian market which are
as follow:
Life Insurance
1) Life Insurance Corporation of India-
Comprehensive life insurance policy with stress to the rural areas and to the socially
and economically backward classes. To know your policy details, call up on 1251For
complaints regarding your policy/ies, please contact the Telephone Numbers given
46 | P a g e
below, during normal working hours (from 8.00 AM to 8.00 PM except Sundays and
Holidays).
2) HDFC Standard Life Insurance-
HDFC Standard Life Insurance Company Ltd. is one of India’s leading private life
insurance companies, which offers a range of individual and group insurance solutions.
It is a joint venture between Housing Development Finance Corporation Limited
(HDFC Ltd.), India’s leading housing finance institution and The Standard Life
Assurance Company, a leading provider of financial services from the United
Kingdom. Their cumulative premium income, including the first year premiums and
renewal premiums is Rs. 672.3 for the financial year, Apr-Nov 2005. They have
managed to cover over 11,00,000 individuals out of which over 3,40,000 lives have
been covered through our group business tie-ups.

47 | P a g e
3) ICICI Prudential Life Insurance Company-
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank-one
of India's foremost financial services companies-and Prudential plc- a leading
international financial services group headquartered in the United Kingdom.
4) ING Vysya Life Insurance-
ING Vysya Life Insurance Company Limited (the Company) entered the private life
insurance industry in India in September 2001, and in a span of 5years has established
itself as a distinctive life insurance brand with an innovative, attractive and customer
friendly product portfolio and a professional advisor sales force.
5) Max New York Life India: Welcome-
Max New York Life Insurance Company Limited is a joint venture that brings together
two large forces - Max India Limited, a multi-business corporate, together with New
48 | P a g e
York Life International, a global expert in life insurance. With their various Products
and Riders, there are more than 400 product combinations to choose from. They have a
national presence with a network of 57 offices in 37 cities across India.
6) SBI Life Insurance-
SBI Life has a unique multi-distribution model encompassing Banc assurance, Agency
and Group Corporates.SBI Life extensively leverages the SBI Group as a platform for
cross-selling insurance products along with its numerous banking product packages
such as housing loans and personal loans. SBI’s access to over 100 million accounts
across the country provides a vibrant base for insurance penetration across every
region and economic strata in the country ensuring true financial inclusion.
6) Aviva India-
Aviva Life Insurance Company India Pvt. Ltd. A Joint Venture between Dabur and
Aviva Registration No 122 granted on 14th May, 2002 by IRDA.

49 | P a g e
7) Birla Sun Life Financial Services-
Birla Sun Life Insurance pioneered the unique Unit Linked Life Insurance Solution in
India. Within 4 years of its launch, BSLI has cemented its position as a leading player
in the Private Life.
Insurance Industry There has been focus on Investment Linked Insurance Products,
supported with protection products to maintain leadership in product innovation. Multi
Distribution Channels- Direct Sales Force, Alternate Channels and Group offering
convenient channels of purchase to customers.
9) Kotak Mahindra Old Mutual Life Insurance Ltd-
Kotak Mahindra Old Mutual Life Insurance Ltd. A joint venture between Kotak
Mahindra Bank Ltd. Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture
between Kotak Mahindra Bank Ltd.(KMBL), and Old Mutual plc. At Kotak Life
Insurance, we aim to help customers take important financial decisions at every stage
50 | P a g e
in life by offering them a wide range of innovative life insurance products, to make
them financially independent.
10) Bajaj Allianz Life Insurance Company-
Bajaj Allianz Life Insurance Company Limited is a Union between Allianz SE, one of
the world’s largest Life Insurance companies and Bajaj Auto, one of the biggest 2- &-
3 wheeler manufacturers in the world. Allianz SE is a leading insurance conglomerate
globally and one of the largest asset managers in the world, managing assets worth
over a Trillion Euros (Over R. 55,00,000 crores). Allianz SE has over 115 years of
financial experience in over 70 countries.
11) Bharti AXA Life Insurance-
Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading
business groups with interests in telecom, agric business and retail, and AXA, world
51 | P a g e
leader in financial protection and wealth management. The joint venture company has
a 74% stake from Bharti and 26% stake of AXA.
12) Reliance Life Insurance-
Reliance Life Insurance is here with Solutions for Individuals, a series of plans that
will help you make wise investments, protect your family, secure your child’s future
and even chalk out a plan for your retirement.
13) Tata-AIG Life Insurance-
Non-governmental organizations (NGOs), scheduled to partner Tata-AIG General
Insurance Company in its rural foray, will assist the private insurer design its products
for that market. Tata-AIG, which has separate companies for general and life insurance
businesses.
52 | P a g e
14) Sahara India Life Insurance Company Ltd.-
Sahara India Life Insurance Company Ltd. (SILICL) is today the first wholly Indian-
owned Life Insurance Company in the private sector. We launched our operations on
30 October 2004 after being granted license to operate as a life insurer in India by
Insurance Regulatory and Development Authority on 6 February 2004
15) Shriram Life Insurance Co-
Shriram Life Insurance Co. Ltd., is a joint venture of the Shriram Group with
SANLAM of South Africa. Shriram Life launches fifteen products ShriLife, ShriLife
Plus, ShriNidhi, ShriRaksha, ShriVidya, ShriVidya Plus, ShriPlus (SP), ShriPlus,
ShriLaabh, ShriLaabh Plus, ShriVivah, Shrivishram, Shrivikash, ShriSuraksha,
Immediate Annuity
53 | P a g e
16) AEGON Religare Life Insurance-
AEGON Religare Life Insurance Co, a joint venture between financial services
institutions Religare and the Netherlands-based AEGON, on Monday got Insurance
Regulatory & Development Authority (IRDA) approval to operate in the life insurance
space.
54 | P a g e
2.1(F) Market share of LIC of India
MARKET SHARE OF INSURANCE COMPANY (%)
Name of the Player Market share (%)
LIFE INSURANCE CORPORATION OF INDIA 82.3
ICICI PRUDENTIAL 5.63
BIRLA SUN LIFE 2.56
BAJAJ ALLIANZ 2.03
SBI LIFE INSURANCE 1.80
HDFC STANDARD 1.36
TATA AIG 1.29
MAX NEW YARK 0.90
AVIVA 0.79
OM KOTAK MAHINDRA 0.51
ING VYSYA 0.37
MET LIFE 0.21

55 | P a g e
PRESENT SCENARIO OF INSURANCE INDUSTRY
India with about 200 million middle class household shows a huge untapped potential
for players in the insurance industry. Saturation of markets in many developed
economies has made the Indian market even more attractive for global insurance
majors. The insurance sector in India has come to a position of very high potential and
competitiveness in the market. Indians, have always seen life insurance as a tax saving
device, are now suddenly turning to the private sector that are providing them new
products and variety for their choice. Consumers remain the most important centre of
the insurance sector. After the entry of the foreign players the industry is seeing a lot of
competition and thus improvement of the customer service in the industry.
Computerization of operations and updating of technology has become imperative in
the current scenario. Foreign players are bringing in international best practices in
service through use of latest technologies The insurance agents still remain the main
source through which insurance products are sold. The concept is very well established
in the country like India but still the increasing use of other sources is imperative. At
present the distribution channels that are available in the market are listed below.
 Direct selling
 Corporate agents
 Group selling
 Brokers and cooperative societies
 Bank assurance
56 | P a g e
Customers have tremendous choice from a large variety of products from pure term
(risk) insurance to unit-linked investment products. Customers are offered unbundled
products with a variety of benefits as riders from which they can choose. More
customers are buying products and services based on their true needs and not just
traditional money back policies, which is not considered very appropriate for long-term
protection and savings. There is lots of saving and investment plans in the market.
However, there are still some key new products yet to be introduced - e.g. health
products. The rural consumer is now exhibiting an increasing propensity for insurance
products. A research conducted exhibited that the rural consumers are willing to dole
out anything between Rs 3,500 and Rs 2,900 as premium each year. In the insurance
the awareness level for life insurance is the highest in rural India, but the consumers
are also aware about motor, accidents and cattle insurance. In a study conducted by
MART the results showed that nearly one third said that
They had purchased some kind of insurance with the maximum Penetration skewed in
favor of life insurance. The study also pointed out The private companies have huge
task to play in creating awareness and Credibility among the rural populace. The
perceived benefits of buying a Life policy range from security of income bulk return in
future, daughter's Marriage, children's education and good return on savings, in that
order, the study adds.

57 | P a g e
LIC: - KEYS STRENGHS
FINANCIAL EXPERTISE
As a one of the largest insurance company, the company has the financial expertise
required to manage your long – term investments safely and efficiently.
RANGE OF SOLUTIONS
We have a range of individual and group solutions, which can be easily customised to
specific needs. Our group solutions have been designed to offer you complete
flexibility combined with a low charging structure.
BELOW ARE FEW OF THE PLANS THAT ARE OFFERED BY LIC

of India
INSURANCE PLANS AVAILABLE
Individual Products:-
We at LIC realize that not everyone has the same kind of needs. Keeping this in mind,
we have a varied range of Products that you can choose from to suit all your needs.
These will help secure your future as well as the future of your family.
58 | P a g e
PROTECTION PLANS:-
You can protect your family against the loss of your income or the burden of a loan in
the event of your unfortunate demise, disability or sickness. These plans offer valuable
peace of mind at a small price. Our Protection range includes our Term Assurance Plan
& Loan Cover Term Assurance Plan
Investment Plans:
Our Single Premium Whole Of Life plan is well suited to meet your long term
investment needs. We provide you with attractive long term returns through regular
bonuses.
PENSION PLANS:-
Our Pension Plans help you secure your financial independence even after retirement.
Our Pension range includes our Personal Pension Plan, Unit Linked Pension, Unit
Linked Pension Plus.
SAVINGS PLANS:-
Our Savings Plans offer you flexible options to build savings for your future needs
such as buying a dream home or fulfilling your children immediate and future needs.
Our Savings range includes Endowment Assurance Plan, Unit Linked Endowment,
Unit Linked Endowment Plus, Unit Linked Endowment Plus II, Money Back, Unit
Linked Enhanced Life Protection II, Children's Plan.

59 | P a g e
2.2 History of Life Insurance Of India
BRIEF HISTORY OF INSURANCE:-
The story of insurance is probably as old as the story of mankind. The same instinct
that prompts modern businessmen today to secure themselves against loss and disaster
existed in primitive men also. They too sought to avert the evil consequences of fire
and flood and loss of life and were willing to make some sort of sacrifice in order to
achieve security. Though the concept of insurance is largely a development of the
recent past, particularly after the industrial era – past few centuries – yet its beginnings
date back almost 6000 years.
Life Insurance in its modern form came to India from England in the year 1818.
Oriental Life Insurance Company started by Europeans in Calcutta was the first life
insurance company on Indian Soil. All the insurance companies established during that
period were brought up with the purpose of looking after the needs of European
community and Indian natives were not being insured by these companies. However,
later with the efforts of eminent people like Babu Muttylal Seal, the foreign life
insurance companies started insuring Indian lives. But Indian lives were being treated
as sub-standard lives and heavy extra premiums were being charged on them. Bombay
Mutual Life Assurance Society heralded the birth of first Indian life insurance
company in the year 1870, and covered Indian lives at normal rates. Starting as Indian
enterprise with highly patriotic motives, insurance companies came into existence to
60 | P a g e
carry the message of insurance and social security through insurance to various sectors
of society. Bharat Insurance Company (1896) was also one of such companies inspired
by nationalism. The Swadeshi movement of 1905-1907 gave rise to more insurance
companies. The United India in Madras, National Indian and National Insurance in
Calcutta and the Co-operative Assurance at Lahore were established in 1906. In 1907,
Hindustan Co-operative Insurance Company took its birth in one of the rooms of the
Jorasanko, house of the great poet Rabindranath Tagore, in Calcutta. The Indian
Mercantile, General Assurance and Swadeshi Life (later Bombay Life) were some of
the companies established during the same period. Prior to 1912 India had no
legislation to regulate insurance business. In the year 1912, the Life Insurance
Companies Act, and the Provident Fund Act were passed. The Life Insurance
Companies Act, 1912 made it necessary that the premium rate tables and periodical
valuations of companies should be certified by an actuary. But the Act discriminated
between foreign and Indian companies on many accounts, putting the Indian
companies at a disadvantage.
The first two decades of the twentieth century saw lot of growth in insurance business.
From 44 companies with total business-in-force as Rs.22.44 crore, it rose to 176
companies with total business-in-force as Rs.298 crore in 1938. During the
mushrooming of insurance companies many financially unsound concerns were also
floated which failed miserably. The Insurance Act 1938 was the first legislation
61 | P a g e
governing not only life insurance but also non-life insurance to provide strict state
control over insurance business. The demand for nationalization of life insurance
industry was made repeatedly in the past but it gathered momentum in 1944 when a
bill to amend the Life Insurance Act 1938 was introduced in the Legislative Assembly.
However, it was much later on the 19th of January, 1956, that life insurance in India
was nationalized. About 154 Indian insurance companies, 16 non-Indian companies
and 75 provident were operating in India at the time of nationalization. Nationalization
was accomplished in two stages; initially the management of the companies was taken
over by means of an Ordinance, and later, the ownership too by means of a
comprehensive bill.
Life insurance in India made its debut well over 100 years ago. In our country, which
is one of the most populated in the world, the prominence of insurance is not as widely
understood, as it ought to be. What follows is an attempt to acquaint readers with some
of the concepts of life insurance, with special reference to LIC. Insurance is a federal
subject in India and has a history dating back to 1818. Life and general insurance in
India is still a nascent sector with huge potential for various global players with the life
insurance premiums accounting to 2.5% of the country's GDP while general insurance
premiums to 0.65% of India's GDP.. The Insurance sector in India has gone through a
number of phases and changes, particularly in the recent years when the Govt. of India
in 1999 opened up the insurance sector by allowing private companies to solicit

62 | P a g e
insurance and also allowing FDI up to 26%. Ever since, the Indian insurance sector is
considered as a booming market with every other global insurance company wanting to
have a lion's share. Currently, the largest life insurance company in India is still owned
by the government.
Insurance in India has its history dating back till 1818, when Oriental Life Insurance
Company was started by Europeans in Kolkata to cater to the needs of European
community. Pre-independent era in India saw discrimination among the life of
foreigners and Indians with higher premiums being charged for the latter. It was only
in the year 1870, Bombay Mutual Life Assurance Society, the first Indian insurance
company covered Indian lives at normal rates. At the dawn of the twentieth century,
insurance companies started mushrooming up. In the year 1912, the Life Insurance
Companies Act, and the Provident Fund Act were passed to regulate the insurance
business. The Life Insurance Companies Act, 1912 made it necessary that the premium
rate tables and periodical valuations of companies should be certified by an actuary.
However, the disparage still existed as discrimination between Indian and foreign
companies. The oldest existing insurance company in India is National Insurance
Company Ltd, which was founded in 1906 and is doing business even today. Insurance
industry earlier comprised of only two state insurers. Life Insurers i.e. Life Insurance
Corporation of India (LIC) and General Insurers i.e. General Insurance Corporation of
India (GIC). GIC had four subsidiary companies. With effect from December 2000,
these subsidiaries have been de-linked from parent company and made as independent
insurance companies: Oriental Insurance Company Limited, New India Assurance
Company Limited, National Insurance Company Limited and United India Insurance
Company Limited.
63 | P a g e
PROJECT IN BRIEF
Index
3.1 Introduction
3.2 Aims and Objective
3.3 Methodology
3.4 Data Analysis
3.5 Conclusion
3.6 Recommendation
64 | P a g e
3.1 INTRODUCTION
In today’s corporate and competitive world, I find that insurance sector has the
maximum growth and potential as compared to the other sectors. Insurance has the
maximum growth rate of 70-80% while as FMCG sector has maximum 12-15% of
growth rate. This growth potential attracts me to enter in this sector and LIC of India
has given me the opportunity to work and get experience in highly competitive and
enhancing sector.
The success story of good market share of different market organizations depends upon
the availability of the product and services near to the customer, which can be
distributed through a distribution channel. In Insurance sector, distribution channel
includes only agents or agency holders of the company. If a company like LIC OF
INDIA, TATA AIG, MAX etc have adequate agents in the market they can capture big
market as compared to the other companies.

65 | P a g e
3.2 OBJECTIVE OF THE PROJECT
 To establish an interface between the policy/plans makers and policy takers,
that how and in what manners they show their reaction towards policy and
plan.
 To have empirical touch of a program.
 To know about the different aspects of industry
 To nourishing the practical knowledge.
 To take a chance to interact with persons in industrial environment.
 To identify the insurance needs of the Indian population with respect to
their emotional, physical and financial conditions.
 Comparative study of various insurance players in the market
 To study the varied reasons of availing life insurance plans.
 To clearly understand the rationale behind the investment in policies of LIC
and private sector insurance companies.
 To test the awareness of customers on various aspects of life insurance
policies offered by LIC and other private sector insurance companies and
find whether there is any relation between them.
 The prime objective of the study is to find out the growth level of different
organization.
66 | P a g e
3.3 METHODOLOGY
TITLE:-
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals mainly with studying the buying
pattern in the insurance industry with a special focus on LIC of India. The various
segments of the markets divided in terms of Insurance Needs, Age groups, Satisfaction
levels etc will also studies.
OBJECTIVE
Objective One
 To determine reasons behind opting for an insurance policy from.
 To provide the company with information of customer's Insurance policy if
they have any and reasons for opting for that particular policies.
 To know the most preferred policy.
Objective Two
 To determine customers perception towards LIC and their expectation
form LIC.
67 | P a g e
 To determine the feedback on services provided by any other insurance
agent.
 To study the types of benefits provided by insurance services.
 To determine the use of Internet for valuable information and decision-
making process.
SCOPE OF THE STUDY
A big boom has been witnessed in Insurance Industry in recent times. A large number
of new players have entered the market and are vying to gain market share in this
rapidly improving market. The study deals with LIC in focus and the various segments
that it caters to. The study then goes on to evaluate and analyses the findings so as to
present a clear picture of trends in the Insurance sector.
SIGNIFICANCE OF THE STUDY
SIGNIFICANCE TO THE INDUSTRY:
This is a limited study which takes into consideration the responses of 100 people. This
data can be exported to take in the trends across the industry. The significance for the
industry lies in studying these trends that emerge from the study. It is a rapidly
changing and evolving sector. People are only beginning to wake up to it’s vast
possibilities. A study like this can attempt to guide the future of the industry based on
current trends.
68 | P a g e
SIGNIFICANE FOR THE RESEARCHER:
To facilitate and provide all the useful information of the study, the company, the
insurance industry and also provide marketing ways, methods of reliance life
insurance.
RESEARCH DESIGN
NON-PROBABILITY
EXPLORATORY & DISCRIPTIVE EXPERIMENTAL RESEARCH
The research is primarily both exploratory as well as descriptive in nature. The sources
of information are both primary & secondary. A well-structured questionnaire was
prepared and personal interviews were conducted to collect the customer’s perception
and buying behavior, through this questionnaire.
SAMPLING METHODOLOGY
Sampling Technique:
Initially, a rough draft was prepared keeping in mind the objective of the research. A
pilot study was done in order to know the accuracy of the Questionnaire. The final
Questionnaire was arrived only after certain important changes were done. Thus my
sampling came out to be judgmental and convenient
Sampling Unit:
The respondents who were asked to fill out questionnaires are the sampling units.
These comprise of:

69 | P a g e
Sample size:
Employees of MNCs, Govt. Employees, Self Employed etc. The sample size was
restricted to only 100, which comprised of mainly peoples from different regions of
Jamshedpur due to time constraints.
Sampling Area:
The area of the research was Jamshedpur.
LIMITATIONS OF THE RESEARCH
1. The research is confined to a certain parts of Jamshedpur and does not
necessarily shows a pattern applicable to all of Country.
2. Some respondents were reluctant to divulge personal information which
can affect the validity of all responses.
3. In a rapidly changing industry, analysis on one day or in one segment can
change very quickly. The environmental changes are vital to be considered
in order to assimilate the findings.

70 | P a g e
FACTS/FINDINGS:-
1. As the people think that insurance is a tool to protect their family & a tax
saving device. They are aware of the fact & realizing its, importance. The
company should try to expand & build up its infrastructure because there is
a large potential for insurance in India
2. Company should come up with its branch in all the cities within country.
With the objective and goals to meet the demands & expectations of the
public. Because the entrance of private players will increase the competition
and it would be a tough task to secure a good position in market.
3. Since LIC is leading with several companies’ policies it should be easy for
them to penetrate into the market and secure a good position if they pay
greater attention to the service part provided to their customer and thereby
forming a long and trusted relationship.
4. As seen from the survey that at present 70% of the customer are having
insurance policy out of which 87.5% of the customer are planning for new
investments. So it can be a good potential for the company and they should
make an attempt to trap these customers.
5. 43% of the customer is even ready to go for insurance if a service provider
away from their home is providing it. But intend they should provide good
products and services. The company should try to convince these customers
and get them in its favor.
71 | P a g e
3.4 DATA ANALYSIS & INTERPRETATION
DATA GIVES PREFERENCE OF RESPONDENTS OF INSURANCE COMPANIES
COMPANY’S NAME NO.OF RESPONDENT SHARE (%)
L.I.C 78 78
RELIANCE LIFE INSURANCE 3 3
ICICI PRUDENTIAL 10 10
SBI LIFE 7 7
HDFC 2 2
TOTAL 100 100

72 | P a g e
INTERPRETATION
78% of the people contacted prefer LIC policy to any other and therefore it is ranked
no.1 by that percent of respondents.
DATA GIVES BENEFITS OF INSURANCE PERCEIVED BY RESPONDENTS
BENEFITS NO.OFRESPONDENTS SHARE (%)
Cover Future Uncertainty 55 55
Tax Deductions 20 20
Future Investment 25 25
TOTAL 100 100

73 | P a g e
INTERPRETATION
55% of the respondents believe that covering future uncertainty is the biggest benefit
of an insurance policy.
Whereas, 20% and 25% of them believe that the other benefits are Tax deduction and
future investments respectively.
DATA PROVIDES FEATURES OF INSURANCE POLICY THAT ATTRACTED

RESPONDENTS:
FEATURE NO.OF RESPONDENTS SHARE (%)
Money Back Guarantee 15 15
Larger Risk Coverance 37 37
Easy Access to Agents 7 7
Low Premium 30 30
Company’s Reputation 11 11
TOTAL 100 100

74 | P a g e
INTERPRETATION
Majority of the respondent (37%) found Larger risk coverance as the most attracted
feature of the all
DATA PROVIDES NUMBER OF INSURANCE POLICY TYPE RESPONDENTS
POLICY TYPE NO. OF RESPONDENTS SHARE (%)
LIFE POLICY 75 75
NON LIFE POLICY 25 25
BOTH 45 45
75 | P a g e
INTERPRETATION
75% of the respondents have Life Insurance Policy while 45% have both.
(The % is calculated out of 280 positive responses)
DATA GIVES PEOPLE PERCEPTION ABOUT INSURANCE
RESPONSE NO. OF RESPONDENTS SHARE (%)
A saving tool 81 81
A tax saving device 74 74
A tool to protect your family 100 100

76 | P a g e
INTERPRETATION
81% of the respondents have perception of Insurance being a saving tool.
And 74% of the respondents have perception of Insurance being a tax saving device.
But 100% of the respondents are with the view that Insurance is a tool to protect your
family.
DATA SHOWS PEOPLES HAVING INSURANCE
Yes 70 70
No 30 30
Total 100 100

77 | P a g e
INTERPRETATION
Of the sample size of 100 surveyed respondents 70% of the respondents are having
Insurance policy.30% of the respondents are either not having any Insurance policy at
present or their policy is already matured.
And at present 100% of the respondents are with the view that Insurance is a tool to
protect your family.
DATA SHOWS BUYING PROCESS OF THE PEOPLE
BUYING PROCESS NO. OF RESPONDENTS SHARE (%)
Customer approached 45 Insurance

45 45
company/Agent
Company/agent approached
55 55
customer
Total 100 100

78 | P a g e
INTERPRETATION
44.5% of the respondents approached the Insurance Company / Agent.
Whereas, 55.5% of the respondents were approached by the Company /Agent.
DATA SHOWS REASONS BEHIND FOR INSURANCE
BUYING PROCESS NO. OF RESPONDENTS SHARE (%)
Tax saving 80 80%
Saving / Investment 80 80%
Family protection 100 100%

79 | P a g e
INTERPRETATION
80.71% of the Respondents opted for Insurance for tax saving benefits.
80.71% of the Respondents opted for saving / Investments.
But all of them, i.e. 100% of the respondents have opted for insurance for their family
protection.
DATA SHOWS SATISFACTION OF RESPONDENTS WITH RESPECT TO

POLICY
Satisfied 60 60
Not satisfied 40 40
Not Responded 0 0
Total 100 100
80 | P a g e
INTERPRETATION
60% of the respondents are more or less satisfied with their existing policy.
40% of the respondents are not satisfied with their existing policy.
In this case all of those who have taken a policy have responded.
DATA SHOWS SATISFACTION OF +RESPONDENTS WITH RESPECT TO
SERVICE AGENT
Satisfied 45 45
Not satisfied 55 55
Not Responded 0 0
Total 100 100

81 | P a g e
INTERPRETATION
45% of the respondents are satisfied with their existing service agent.
55% of the respondents are not satisfied with their existing insurance agent.
All of those who have taken a policy have responded.
DATA SHOWS NUMBER OF RESPONDENTS PAYING TAX

Paying tax 100 100
Not paying tax 0 0
Total 100 100

82 | P a g e
INTERPRETATION
Of the sample size of 400 respondents, all the respondents are paying tax.
DATA SHOWS RESPONDENT’S INVESTMENTS FOR TAX SAVING
INVESTMENTS NO. OF RESPONDENTS SHARE (%)
LIC 51 51
NSC 33 33
Bonds 32 32
PPF 25 25
PF 21 21
EPF 11 11
83 | P a g e
INTERPRETATION
51% of the respondents save their tax by investing in LIC, which is the highest among
all Investment. This shows that most people for getting taxes benefits invest in LIC.
33.25% of the respondents do their tax saving by investing in NSC. 32.25% of the
respondents to their tax saving by investing in bonds.
DATA SHOWS RESPONDENTS PERCEPTION ABOUT BEST FORM OF
INVESTMENT FOR SECURING THEIR FUTURE
NO. OF RESPONDENTS SHARE (%)
Fixed Assets 75 75
Bank deposits 11 11
Jewellery 25 25
Securities i.e. bonds, MFs 40 40
Shares 10 10
Insurance 70 70
84 | P a g e
INTERPRETATION
75.25% of the respondents as with the view that Fixed Assets is the best form of
investment for securing their future.70.5% of the respondents are with the perception
that Insurance is the best form of investment for securing their future, which is one of
the highest and this shows that insurance is an important key for securing your future.
DATA SHOWS WHAT PEOPLE INTENT TO GAIN FROM THEIR INVESTMENT
Saving & Returns 100 100
Securit 90 90
Tax benefits 71 71
85 | P a g e
INTERPRETATION
100% of the respondents intent to gain saving and returns from their investment
90% of the respondent’s intent to gain security from their investments.
Whereas, 71.75% of the respondent’s intent to gain tax benefits from their investments
DATA GIVES PEOPLE’S PERCEPTION ON APPROPRIATE AGE FOR

BUYING INSURANCE
After 25 years 29 29
After 35 years 10 10
After 45 years 0 0
Anytime 60 60
86 | P a g e
INTERPRETATION
29% of the respondents are with the view that insurance should be bought after the age
of 25 years.
10.5% of the respondents are with the view that insurance should be bayed after the
age of 35 years.
Whereas, 60.5% of the respondents are with the view that buying of insurance do not
have anything to do with age i.e. there is no age limitations. It can be purchased any
time according to the need.
DATA SHOWS PEOPLE OPINION ABOUT INDIAN INSURANCE

COMPANIES

Rigid plans 67 67
Non user friendly 29 29
Unsatisfactory services 26 26
Non Aggressive 35 35
Satisfactory 24 24
Good 10 10
Very good 0 0
87 | P a g e
INTERPRETATION
67% of the respondents have the opinion that Indian Insurance Companies have rigid
plans.
29.5% feel that Indian Insurance companies are Non-user friendly.
35.75% of the respondents are with the view that Indian Insurance companies are on-
aggressive.
24% of the respondents feel that products and services of Indian Insurance companies
is Satisfactory.
Whereas only 10.25% feel that it is good enough.
And according to the data, no single person has felt that it is very good.
DATA SHOWS WHAT PEOPLE WOULD LOOK FOR IN AN INSURANCE

COMPANY
NO. OF RESPONDENTS SHARE (%)
A trusted name 82 82
Friendly service & responsiveness 71 71
Good plans 81 81
Accessibility 49 49
88 | P a g e
INTERPRETATION
82% customers look for a trusted name in a company for insurance.
81.5% customers look for a good plan in a company for insurance.
Friendly service & responsiveness and Accessibility are also important factors looked
by customers in a company.
Planning 87 87
Not planning 13 13
Total 100 100

89 | P a g e
INTERPRETATION
Only 12.5% of the customers contacted are not planning for new investments
presently.
Whereas, 87.5% of the customers are still planning for new investments this can be a
great potential for Reliance Life Insurance to take them on their favor.
DATA SHOWS PEOPLE INTERESTED IN GOING FOR INSURANCE IF A
SERVICE PROVIDER AWAY FROM THE CITY OFFERS BETTER
SERVICE & PRODUCTS
Yes 43 43
No 44 44
Uncertain 13 13
Total 100 100

90 | P a g e
INTERPRETATION :-The interested customers i.e. 43% are ready to go for
insurance even away from a city if services and products are worthwhile, which again
is a good prospect (potential) for Reliance Life Insurance to take them on their favor.
SWOT ANALYSIS OF COMPANY
The SWOT analysis involves an in depth study of the strength and weakness of the
provided organization and it also provides information to the promoter, consultant,
other agencies and helps in long term viability of the project.
STRENGTH
1. It is the oldest and most well experienced player having a Pan India presence.
2. LIC has a strong and very well developed distribution network.
3. It is having a huge consumer base and is evolved as one of the most powerful brands
of the country.
4. It has a large product portfolio and claim settlement is easier to get.
5. It has the advantage of government guarantee is accompanied with it.
6. Largest insurance Company in the world in Customer Base (23 crore customers)
7. No.1 insurance company in the world in terms of agency (about 1.1 Million
agents)
8. LIC is No.1 insurer in the world in Volume & Sold around 3.75 Cr.Policies in 2007-
2008.
9. 2nd Biggest Real Estate Owner next to Indian Railways.

91 | P a g e
10. LIC is one of the highest income tax playing Organization. For Financial Year
2007-08, LIC has paid advance Tax Rs.2627. 14 Cr. & Service Tax Rs.1292. 15 Cr.
11. Has Highest insurance Professionals (Club Member agents)
12. Only 4 countries in the world have more population that LIC`s policy holders.
13. No.1 insurance Company in the world in terms of claims paid.
14. LIC Settles 2.21 claims per second, LIC settled 139 lakhs claims during the year
2007-2008.
15. Prompt settlement of claims (97% maturity claim settled on or before due date)
16. One of the lowest outstanding Claim Ratio in the world (Maturity’s B Claim-
0.07%)
Advanced Technology-For better Customer Service
1. Computerized and networked 2048 branch offices and 159 satellite offices
throughout the country.
2. Use of High Tech-WAN,LAN,IVRS & EDMS
3. LIC is second largest PC user in the country.
4. EDMS to make LIC a paperless office- Enabling Policy servicing & payments
through all branches in the country.

92 | P a g e
5. Premium Payment Facility extended through networked 2048 branches, ECS,
ATM's through internet, online portals, collecting bank (Axis Bank), AP online,
through SMS, through selected agents, Now LIC Premium can also be paid
through.
6. "Suvidha info Serve KIOSKS" all over India.
7. Policy Holder's Portal allow on line access to policy status and other details.
8. Info centre set up in 12 cities for customers to interact easily. Dial-1251 for
details.
45 interactive Voice Response System (IVRS) centers all over the country to
provide information on policy servicing. Facility is available 24 7, Facility can
be availed on following phone Nos. 1251 OR 020- 25514248.

93 | P a g e
SOCIAL STRENGTH
 LIC - an institution builder promoting many financial and insurance institutes
like NSE, NCDEX, LIC Mutual Fund, Stock Holding Corporation of India,
National insurance Academy, insurance institute of India etc.
 LIC has foreign operations in Mauritius, Fiji and London and has joint
 Venture operating in Sri lanka, Nepal, Bahrain & Saudi Arabia. New offices
will be shortly opened in Australia, USA & Canada.
 LIC is known as "Pension Provider" of the country.
 1st Pension company in India is floated by LIC as "LIC Pension Fund Ltd" on
21st Nov 2007.
 First to create waves in micro insurance sector by insuring people below the
poverty line. In year 2007-2008, 8.54 lac policies sold through "Jeevan
Madhur"Plan.
 Widest range of plans (about 48) for every need of the customer of 0 to 79
years of age.
 Biggest Portfolio of Group insurance schemes available
 "Jeevan Saral" one of the product of LIC got "Best innovation product” award
from I.R.D.A.
 LIC has covered lick Risk of 1.13 crore citizens through "AAM ADMI BIMA
YOJANA" & “JANASHREE BIMA YOJANA".

94 | P a g e
 Very Unique Salary saving Portfolio.
 Highest Number of Corporate Clients in Group insurance Scheme.
 Expending Distribution Channel through Banc assurances, Corporate
Agencies, Broker ship & Chief Life insurance Advisor (CLIA).
 New East - Central Zonal Office opened at patina to cater to the needs of states
of Bihar, Jharkhand and Orissa. 5 new Divisional offices were also opened in
2007-08. Pune D.O.was splited in 2 divisions, viz Pune Division (i) and Pune
Division (ii).
 "Golden Jubilee Foundations" established for undertaking charitable activities
like education, health, relief of poverty etc.
People's Money for People's Welfare
 LIC invested more than 11,630 crores, in infrastructure sector is
Rs.56,691crores
 In socially oriented sector like water, drainage & housing etc, LIC has
invested Rs.5,635 crores during 2007-08 & total investment in this sector is
Rs.32,321 crores.
 Total investment in Social Sector Rs.89,000 Crs.
 Different incentive schemes for villages, Schools and Banks under Bima
Gram, Bima School and Bima Banks.
 Total investment in Nation Building Activities is 5,76,000 Crs.

95 | P a g e
Financial Strengths
 LIC's investment income in 2007-08 was Rs.40,655 crores. Out of Total
income of Rs, 1,76,559.28 Crs.
 Total Assets of the corporation as on 31.3.07 were Rs. 6, 74,514.78 Crs.
 Largest institutional investor in Share Market. On an average Rs.100 crore
invested every day. During the year 2007 LIC earned the profit Rs.10,000
Crs. from the Sale of Equity.
 Largest Financial institutional investor both Equity market & Term House .
96 | P a g e
WEAKNESS
Its employees and other staff are lethargic and least motivated to render prompt and
sincere customer service.
After sales customer grievance redressal mechanism is inefficient.
Agents not taking into account the needs of people and promote policies having high
commissions only.
Very slow decision making process and internal problems between top management
and lower cadre staff.
The top management or bosses are mediocre and there is large scale corruption in main
office.
The development officers and agents who are the foundation pillars of LIC are not
provided with extra funds and powers to promote its products aggressively.
97 | P a g e
OPPORTUNITY
Emergence of a huge middle income consumer market in the country. People
becoming more aware and demanding so there is scope for a whole lot of innovative
products.
Pension markets, health insurance and large real estate portfolio. Today’s human life
becomes full uncertain, so they prefer protection against the risk.
Therefore they prefer life insurance. This is the opportunity for the life insurance
sector.
Easy accesses to development in the more advance market provide further opportunity
to upgrade their working. Technological, financial or specific area based avenues of
absorbing improved system are also now more easily available. So, that insurance
companies working efficiently and fast service.
Increased economic activities: increase in the economic activity has become the
opportunity for the life insurance sector. The activity such as development in the
automobile industry, development in the shipping industry. The growth in the GDP
shows the opportunity for this industry. The growth rate expected this year 7-7.5%. So
this is also one of the opportunities for the life insurance sector.
Uncovered market: The Indian insurance market is the one of the least markets in the
world. India has a population 1044.15 million out of which only 77.7 million have a
life insurance policy. Almost 300 million people in the country can afford to buy life
98 | P a g e
insurance but of this only 20% have an insurance cover. Thus there lies a big
opportunity for the life insurance industry. No doubt lots of marketing and promotional
efforts have to be done for trapping the uncovered portion of the huge market. India’s
insurance has long way to catch up with the rest of the world. According to the institute
of charted financial analyst of India. India is the 23rd largest insurance market in the
world. India accounts for just 0.4% of the global insurance market which is very low.
The ratio’s of premium to GDP for India stands at only 3% against 5.2% in US,
6.5%inUK.
To enter into rural market where customer awareness about insurance is low by
effective and efficient marketing strategies.
To sell insurance products through electronic Medias.
Natural calamities: natural calamities taking place now days have created a concern for
life insurance among the public. Because of natural calamities like earth quake, flood
and cyclone people have become conscious about benefits and need of insurance. Thus
through a calamity it has become a considerably big opportunity for the industry.
Growing population: the growth in the population (approximately1.7%) is very high. It
is said that one Australia is added in our country every year. Thus potential customers
for the life insurance industry. It has become an opportunity for the life insurance
industry.
The lack of comprehensive social security system combined with a willingness to save
99 | P a g e
means that Indian people demand for pension products will be large.
Thus, it has become an opportunity for the life insurance industry. India has
traditionally been a highly savings oriented country. Needless to say, if the insurance
market is properly tapped, it is possible to raise life insurance premium as a percentage
of GDP from its existing level. Thus, it has become an opportunity for the life
insurance industry.
To use Internet and e-commerce technologies to dramatically cut the costs and/or to
pursue new sales-growth opportunities. With the help of technology it has become easy
for the companies to reach the customer quickly, easily efficiently and in a better way.
Also the companies can cut down the cost of operation up to considerable level. Thus
technology has thrown lots of opportunity for the company.
Liberalized government policy toward insurance sector: the government has liberalized
the government policy in the life insurance sector. Now a day role of government has
changed. Due to liberalized policy of government the country is benefited in earning
foreign inflows: the domestic company can also collaborate with foreign country and
can create synergy. Thus there is great opportunity for those who can trap it. Exist the
option of joint venture& alliance etc. for companies to create Synergy, value as well as
competitive capabilities for the firms.

100 | P a g e
THREATS
Private entrants are naturally targeting the profitable and more lucrative segments, by
providing better service, new products and flexibility. They are targeting the bigger
corporate the other clients in the well established metropolitan center. These new
entrants succeeded in eating share of the existing entities. This creates threat among
rival firms itself.
Decreased in bank rate: The decreased bank rate is the biggest threat for the life
insurance sector. Fluctuation in the bank rate makes big difference for the life
insurance industry. It has become threats for the life insurance industry.
Interest rate of P.F and bank saving create threat to insurance sector. All other saving
is obviously the threat for life insurance sector.
Increasing intensity of competition among industry rivals-may cause squeeze (fal) on
profit margins. Consumer’s education-consumers are more and more confused because
the market players are offering large number of product range. As at present the
awareness level is not much, it is only because the education level is only 62% (in
which only10% are well educated).
Fraud in insurance sector: the major problem fraud, which affects the life insurance
sector.
The flight of talent to new entrants is already in evidence, and could be on the rise for
some time to come. Retaining qualified and competent executives will be considerable
101 | P a g e
challenges for existing companies.
One very serious danger that the government on units is likely to face is that even if at
some point of time, the government does decide to disinvest a portion of its equity;
they may not be fully free from government interference. They could face a peculiar
problem that although paper and in terms of legal definition they would not be public
sector units. In effects, their working could be no different from what it was before
their ownership pattern change. This could be genuine threats since they would be
competing with unit’s which are free from such artificial and unnecessary restrictions.
The new units, equipped with state of arts equipment and innovative procedure would
have an in-built edge over the erstwhile public sector units, which until recently had no
such opportunity and incentives. Due to possible negative impact on employment,
there were no serious efforts at updating technology and equipment.

102 | P a g e
3.5 CONCLUSION
Our exhaustive research in the field of Life Insurance threw up some interesting trends
which can be seen in the above analysis. A general impression that we gathered during
Data collection was the immense awareness and knowledge among people about
various companies and their insurance products. People are beginning to look beyond
LIC for their insurance needs and are willing to trust private players with their hard
earned money. People in general have been impression by the marketing and
advertising campaigns of insurance companies. A high penetration of print, radio and
Television ad campaigns over the years is beginning to have it’s impact now. Another
heartening trend was in terms of people viewing insurance as a tax saving and
investment instrument as much as a protective one. A very high number of respondents
have opted for insurance for such purposes and it’s how show insurance companies
have been successful to attract public money in recent times.
The general satisfaction levels among public with regards to policy and agents still
requires improvement. But therein lies the opportunity for a relative new comer like
Reliance. LIC has never been known for prompt service or customer oriented methods
and Reliance can build on these factors.

103 | P a g e
3.6RECOMMENDATION
 As the people think that insurance is a tool to protect their family& a tax
saving device. They are aware of the fact & realizing its, importance The
company should try to expand & build up its infrastructure because there is a
large potential for insurance in India.
 Company should come up with its branch in Delhi. With the objective and
goals to meet the demands & expectations of the public. Because the entrance
of private players will increase the competition and it would be a tought ask to
secure a good position in market.
 Since Reliance Life Insurance is leading with several companies’ policies it
should be easy for them to penetrate into the market and secure a good
position if they pay greater attention to the service part provided to their
customer and there by forming along and trusted relationship.
 As seen from the survey that at present 70% of the customer are having
insurance policy out of which 87.5% of the customers are planning for new
investments. So it can be a good potential for the company and they should
make an attempt to trap these customers. 43% of the customer is even ready to
go for insurance if a service provider away from their home is providing it.
But intend they should provide good products and services.

104 | P a g e
ANNEXURES AND
QUESTIONNAIRE
105 | P a g e
ANNEXURES AND QUESTIONNAIR

QUESTIONNAIRE
ARE YOU EMPLOYED?
YES NO
If YES, only then proceed
DO YOU HAVE ANY INSURANCE POLICY?
YES NO
WHICH INSURANCE POLICY DO YOU HAVE?
LIFE NON-LIFE BOTH
WHICH CO’S INSURANCE POLICY YOU PREFER THE MOST?
(RANK THEM)
a) LIC
b) ICICIPRUDENTIAL
c) SBI LIFE INSURANCE
d) ING VYSYA LIFE
e) RELIANCE LIFE INSURANCE
f) TATA AIG LIFE
g) ANY OTHER ________( Specify)
FOR HOW MANY YEARS DO YOU HAVE INSURANCE POLICY? (Please Tick)
a) <5Yrs b) 5-10 Yrs c) 10-15 Yrs d) Any Other______ (Specify)

106 | P a g e
WHAT DO YOU THINK ARE THE BENEFITS OF INSURANCE COVER?

(RANK THEM)
a) COVER FUTURE UNCERTAINITY
b) TAX DEDUCTIONS
c) FUTURE INVESTMENT
d) ANY OTHER _________ (Specify
WHICH FEATURE OF YOUR POLICY ATTRACTED YOU TO BUY IT?

(RANK THEM)
a) LOW PREMIUM
b) LARGER RISK COVERANCE
c) MONEY BACK GUARNTEE
d) REPUTATION OF COMPANY
e) EASY ACCESS TO AGENTS
f) ANY OTHER _________ (Specify
YOUR MONTHLY INCOME?

a)<4k b)4k-8k c)8k-12k d)12k-16k e)Other_____(Specify
107 | P a g e
DO YOU REALLY THINK INSURANCE POLICY COVER IN TODAY’S

SCENARIO IS NOT ESSENTIAL?
WHAT’S YOUR PERCEPTION ABOUT INSURANCE?

(RANK THEM)
a) A SAVING TOOL
b) A TAX SAVING DEVICE
c) A TOOL TO PROTECT FUTURE
HOW HAS/WOULD YOU BOUGHT/BUY AN INSURANCE?

a) CUSTOMER APPROCHED INSURANCE COs
b) INSURANCE COs APPROCHED CUSTOMER
ARE YOU SATISFIED WITH THE POLICY?

a) SATISFIED SAVING TOOL
b) NOT SATISFIED
c) NOT RESPONDING
ARE YOU SATISFIED WITH THE SERVICE AGENT?

a) SATISFIED SAVING TOOL
b) NOT SATISFIED
c) NOT RESPONDING
108 | P a g e
DO YOU PAY TAXES?

a) YES
b) NO
WHERE HAVE YOU INVESTED FOR TAX SAVING? (RANK THEM)
a) LIC
b) NSC
c) BONDS
d) PPF
e) EPF
WHICH IS THE BEST FORM OF INVESTMENTS? (RANK THEM)
a) FIXED ASSETS
b) BANK DEPOSIT
c) JEWELLERY
d) SECURITIES, i.e. Bonds, MFs
e) SHARES
f) INSURANCE
109 | P a g e
WHAT DO YOU INTENT TO GAIN FROM INVESTMENTS?

a) SAVING & RETURNS
b) SECURITY
c) TAX BENIFITS
WHAT’S THE RIGHT AGE TO BUY INSURANCE?

a) AFTER 25 Yrs
b) AFTER 35 Yrs
c) AFTER 45 Yrs
d) ANYTIME
HOW WOULD YOU RATE INDIAN INSURANCE COs?

a) RIGID PLANS
b) NON-USER FRIENDLY
c) UNSATISFATORY SREVICES
d) NON-AGGRESSIVE
e) SATISFACTORY
f) GOOD
g) VERY GOOD
110 | P a g e
WHAT WOULD YOU LOOK FOR IN AN INSURANCE COs? (RANK THEM)

a) A TRUSTED NAME
b) FRIENDLY SERVICE & RESPONSIVENESS
c) GOOD PLANS
d) ACCESSIBILITY
ARE YOU PLANNING FOR NEW INVESTMENTS?

PLANNING NOT PLANING
WOULD YOU GO FOR INSURANCE IF A SERVICE PROVIDER AWAY

FROM THE CITY OFFERS BETTER SERVICE & PRODUCTS?
a) YES
b) NO
c) UNCERTAIN
111 | P a g e
BIBLIOGRAPHY
112 | P a g e
BIBLIOGRAPHY
Data on Indian Insurance from http://www.irdaindia.org

Different statistics from http://www.rbi.org.in
Journals published by Insurance Regulatory & Development Authority.
Management of financial institutions by R.M. Srivastava
http://www.businesstoday.com
http://www.businessworld.com
http://www.economictimes.com
Different Survey on Insurance sector conducted by IIRC.
Profile of Indian Insurance Companies by IRDA.
www.licindia.co.in
www.sbilife.co.in/
www.tata-aig-life.com
www.bharti-axalife.com/
www.hdfcinsurance.com/
www.reliancelife.co.in/
www.bajajallianz.com/
www.metlife.co.in/
www.birlasunlife.com/
http://www.finance.indiamart.com

Project

Uploaded by

Copyright:

Available Formats

Project

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project

Uploaded by

Copyright:

Available Formats

“STUDY ABOUT MARKET GROWTH OF LIC OF INDIA”

A project report submitted in the partial fulfillment of the

GIIT PROFESSIONAL COLLEGE

has been examined

“STUDY ABOUT MARKET GROWTH OF LIC OF INDIA”

Submitted in partial fulfillment of the requirement for the degree of Bachelor of

“STUDY ABOUT MARKET GROWTH OF LIC OF INDIA”

Submitted in the partial fulfillment of the requirement for the degree of

Bachelor of Business Administration

Place: Jamshedpur Name:

I am encouraged to get this privilege to express my deep gratitude to those people

acknowledgement is not only the formality, but to me it is a way by witch I am getting

(Principal, GIIT Professional College ) and Mr. D. N. SINGH (Vice Principal)

1.2 Aims and Objective

1.4 Data Analysis

distributed through a distribution channel. In Insurance sector, distribution channel

capture big market as compared to the other companies.

1.2 OBJECTIVE OF THE PROJECT

 To have empirical touch of a program

 To know about the different aspects of industry.

 To nourishing the practical knowledge.

 To take a chance to interact with persons in industrial environment.

emotional, physical and financial conditions.

 Comparative study of various insurance players in the market.

 To study the varied reasons of availing life insurance plans.

private sector insurance companies.

 To test the awareness of customers on various aspects of life insurance policies

there is any relation between them.

Unique Selling Proposition (USP) of different players in the market.

Collection of brochures and pamphlets of different products offered by different

Sample selection (Random Sampling Technique) and designing of a questionnaire to

customer decision in choosing an insurance plan Sample selection (Random Sampling

Technique) and designing of a questionnaire to collect primary data to do a brand

analyses for mapping the brand image assessment of LIC Of India.

1.4 ANALYSIS OF THE PROJECT

First let’s talk about the Positive side of LIC

figures. Mind boggling.

company is here to do charity business.

settlement performance of various companies.

universities in western countries are trying to study how a company managed to

that LIC has done a satisfactory job of insuring people.

insurance companies. A high penetration of print, radio and Television ad campaigns

over the years is beginning to have its impact now.

investment instrument as much as a protective one. A very high number of respondents

have been successful to attract public money in recent times.

and Reliance can build on these factors.

2.1 BRIEF INTRODUCTION OF THE COMPANY

2.1 A. Life Insurance Company in India

2.1(A) Life Insurance Company in India

2.1(B) Company Profile

premium payment facility is an addition to customer convenience. Apart from on-line

this message of protection to light the lamps of security in as many homes as

important milestones in the life insurance business in India are:

soil started functioning.

company started its business.

regulate the life insurance business.

objective of protecting the interests of the insuring public.

the year 1850 in Calcutta by the British.