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    BBD 2a ReferenceCards - Intro

    Uploaded by

    Anonymous MP1sRv
    Reference cards

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BBD 2a ReferenceCards - Intro

    Uploaded by

    Anonymous MP1sRv
    59 views3 pages
    Reference cards

    Original Title

    BBD 2a ReferenceCards_Intro

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    © © All Rights Reserved

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    Reference cards

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views3 pages

    BBD 2a ReferenceCards - Intro

    Uploaded by

    Anonymous MP1sRv
    Reference cards

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    Reference Cards

    Best if used for...

    Basic familiarity with behavioral


    economics concepts

    Use this to...


    Use these cards to develop a basic understanding of behavioral
    economics concepts. These reference cards are by no means
    a complete or comprehensive collection of all behavioral
    economics concepts; they are a selection meant to provide
    enough depth and coverage to help establish a foundation.

    Terms on the reference cards are categorized into four


    decision-making factors and four decision-making
    shortcuts. Each category includes an index card that
    provides an overview of the category and suggestions for
    related design strategies.

    © 2010 IIT Institute of Design


    Decision-Making Decision-Making
    Factors Shortcuts

    F1: Expectation S1: External Cues

    • Anticipation of Rewards • Bandwagon Effect

    • Impact Bias • Status Quo Bias

    • Placebo Effect
    S2: Compartments
    • Surprise & Adaptation
    • Business v. Social Norms

    F2: Time • Choice Bracketing

    • Attentional Collapse • Framing

    • Decoupling • Identity

    • Hyperbolic Discounting • Mental Accounting

    • Impact Bias
    S3: Mental Models
    • Intertemporal Choice
    • Diagnosis Bias
    • Optimism Bias
    • Information Avoidance
    • Planning Fallacy
    • Resolving Cognitive
    Dissonance
    F3: Loss

    • Commitment S4: Quick Indicators


    • Hedonic Framing • Ambiguity Effect
    • Loss Aversion • Anchoring

    • Availability
    F4: Ownership
    • Certainty Bias
    • Actor-Observer Bias
    • Clustering Illusion
    • Endowment Effect
    • Diagnosis Bias

    • Representativeness

    • Segregation Effect

    © 2010 IIT Institute of Design


    Card Anatomy...
    Category Index Card
    Category Label

    Category Description

    Design Strategies

    Overview of Related Concepts

    front back

    Concept Reference Card


    Category Label Concept Name Concept Definition

    User Modes
    in which this
    concept may
    be at play

    Example

    front back Design strategies specific


    © 2010 IIT Institute of Design to this concept

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