Impressions of Consumers To Brand Imitations: Review of Related Study
Impressions of Consumers To Brand Imitations: Review of Related Study
Impressions of Consumers To Brand Imitations: Review of Related Study
Phoebe Anga
ABM 11 – 2A Practical Research 1
Su (2006)
Ma, W.F. (2014, March 18). Consumers’ Response to Product Copycats and the Role of
Brand Loyalty. Economics. Retrieved from http://hdl.handle.net/2105/15966
Lindh, V., & Ollevik, A. (2013). Copycats - a research concerning the attitudes
consumers’ has when familiar companies copies less familiar companies. Retrieved from
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26681
Su, S. (2006). Consumer evaluations of brand imitations: an investigation. Retrieved
from http://hdl.handle.net/10292/183
Vogel, A & Watchravesringkan, K. (2017) "Consumer evaluations of trend imitation:
brand equity, consumer attitudes and preference", Journal of Product & Brand Management, Vol.
26 Issue: 5, pp.516-527, https://doi.org/10.1108/JPBM-07-2016-1257
Horen,V, et. al. (2012). Consumer evaluation of copycat brands: The effect of imitation
type. International Journal of Research in Marketing. 29. 10.1016/j.ijresmar.2012.04.001.
Satomura,T., Wedel, M., and Pieters, R. (2014) Copy Alert: A Method and Metric to
Detect Visual Copycat Brands. Journal of Marketing Research: February 2014, Vol. 51, No. 1,
pp. 1-13. https://doi.org/10.1509/jmr.11.0467