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NPDP Resources

This document provides resources on various topics related to new product development. It lists primary and secondary references for new product general overviews, new product strategy, portfolio management, new product process, tools and metrics, market research, and teams, people, and organizational issues. The primary references provided include books and journal articles focused on new product development best practices. The secondary references supplement the primary sources.

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279 views2 pages

NPDP Resources

This document provides resources on various topics related to new product development. It lists primary and secondary references for new product general overviews, new product strategy, portfolio management, new product process, tools and metrics, market research, and teams, people, and organizational issues. The primary references provided include books and journal articles focused on new product development best practices. The secondary references supplement the primary sources.

Uploaded by

nishantvpatel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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NPDP Resources

New Product Development General Overview


The following resources provide a broad view of product and service development.
 Primary

 Cooper, Robert G., Winning at New Products


 Crawford, C. Merle and Anthony DiBenedetto, New Products Management
 Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development, 2nd Edition
 Secondary

 Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development


 

New Product Strategy


Primary
 Cooper, Robert G., Winning at New Products - Chapter 12
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapter 3
 Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development -Chapter 2
Secondary
 Christensen, Clayton M., The Innovator's Dilemma - General Reference
 McGrath, Michael E., Product Strategy for High Technology Companies - Chapters 1 and 2
 

Portfolio Management
Primary
 Cooper, Robert G., Scott Edgett, and Elko Kleinschmidt, Portfolio Management for New Products - General Reference
Secondary
 Belliveau, Paul, editor, PDMA Toolbook 1 for New Product Development - Chapter 13
 Wheelwright, Steven C., Leading Product Development - Chapter 3
 

New Product Process


Primary
 Cooper, Robert G., Winning at New Products - Chapter 5
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapter 2
 Cooper, Robert G. and Elko Kleinschmidt, New Products: What Separates Winners from Losers?, Journal of Product
Innovation Management
Secondary
 Smith, Preston G. and Donald G. Reinertsen, Developing Products in Half the Time -Chapter 9
 

Tools and Metrics


Primary
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapters 5 & 11
 Griffin, Abbie and Albert Page, 1996, PDMA Success Measurement Project: Recommended Measures for Product
Development Success and Failure,Journal of Product Innovation Management
 Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development -Chapters 12, 31 & 32
 Rosenau, Milton D. Jr., Successful Project Management - Chapters 2, 6, 7, 8, 9, 11, 17, 18
 

Secondary
 Griffin, Abbie, Drivers of NPD Success: The 1997 PDMA Report - General Reference
 Griffin, Abbie, PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best
Practices, Journal of Product Innovation Management  
 Hauser, John and Don Clausing, 1988, "House of Quality," Harvard Business Review -(can download from Harvard Busness
Review web site for $6) OR Clark, Kim B. and Steven C. Wheelwright, The Product Development Challenge - Part 5, Chapter 1
 

Market Research
Primary
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapters 9, 16, 19 & 20
 McQuarrie, Edward F., The Market Research Toolbox: A Concise Guide For Beginners - Chapters 3, 4, 5 & 6
Secondary
 Burchill, Gary and Christina Hepner Brodie, Voices Into Choices: Acting on the Voice of the Customer - General Reference
 McQuarrie, Edward F., Customer Visits: Building a Better Market Focus - General Reference
 

Teams, People, and Organizational Issues


Primary
 Aranda, Eileen K., Luis Aranda, and Kristi Conlon, Teams: Structure, Process, Culture, and Politics - General Reference
 Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development -Chapter 8
Secondary
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapter 14
 Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development -Chapter 9

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