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JJ
THE WHITE HOUSE 7?R () / ~ -C, I
WASHINGTON
PR CJ II
?u
November 3, 1983
SP I.
NJ>() Jfo
MEMORANDUM FOR EDWIN MEESE
,,!/~d__
FRQVI: KEVIN R. HOPKINS;'l/~~--

SUBJEGI':
--
11THE DAY AFTER II

I had the privilege yesterday of viewing the upcoming AB:::-TV film "The Day
After, 11 and found it both well-done and powerful. I am all the more convinced
that this film could have a significant effect on public opinion, and that an
appropriate posture on our part is imperative in order to minimize any damage
and/ or take advantage of the film to promote our country's national security
interests. To these ends, I recommend the following:

1) You and the President should view this film, if you have not already done so,
at the earliest possible date. No review (even as descriptive a one as the
attached from the Los Angeles Times) can adequately prepare one for the
impact of the_:,, ...,,.,movie :- l

2) The President definitely should address this issue prior to the film 's
---:showing. One possibility would be for him to mak~ a nationally televised
five-minute address immediately "prior to the film. This would permit him to
reach nearly' all persons who are about to watch the movie, yet it would not
..-· . unduly expand the movie's audience, as a speech earlier in the week
theoretically might. A draft television address for this purpose is
attached.

3) With our erm1ss1on I would like to submit for publication to the Wall
Street Journal the attached draft op-ed article. It 1s to my mm , as one
who has seen the film, extremely important that defense advocates not be
distracted by extraneous issues such as the technical quality -of the movie
or AIC 's wisdom in airing it before the deployment of the Pershing Ils. The
film 's impact paints such arguments as mere quibbling or worse, and we could
actually do ourselves significant damage by so appearing to downgrade the
gravity of film 's theme or distract public attention from it. The attached
op-ed therefore seeks to gently nudge conservative opinion-makers' attacks in
a more constructive direction. ·

Since the article would be much more effective if it were published some time
prior to the showing of "The Day After, " it would me help greatly if you
could review my draft and let me know your thoughts before your departure
next week . Thank you.

cc: Jim Jenkins ./"

Jack Svahn Y
Ken Cribb

I
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>. J
L . A. Time s : 10- 19- 83

HOWARD ROSENBERG

WHEN THE BUTTON WAS PUSHED

moVle, including a special acrttning in Lawrence that

I t doesn 't matter.

James Watt 1t.ay1; he leaves.
TM Orioles win: the Phillies
Win. It rain.I today, it doesn't. You
There ia the terrible feellnc o1
being alone and iaolated. A radlc
tranmtitter cracklee an eerie SOS,
''Thi.a ill Lawrence, Kan. LI anybody
drew wide pres., coverage. Anti -nuclear groupa have
leaed upon the '"The Day After" 11 a chance t.o advance
the freeze movement.
ABC plans to cluster all commen:ia.1.1 before the
Jet the ralle; you don't. " Dallas" ill there? Anybody at all?"
first; it im't. The price al lettuce ill movie'a mi.aile attack occun. However, there b.ave
The impact LI cruahing on 1
up; it'• down. Home computers are beitn reporu that the moV1e bu been an extremely
per30nal level. You hear youraell d!fficult aell becauae of ita grim content and that ada are
the ra,e; they aren't. "The Right moaning. At one point I wu holclina
Stuff" LI right; it'1 wrong. being SCl!idted at bargain rate• .
back tears. :'rhat night'• competition ia tough-the first e,>ilOde o<
None of it matters compared with We never know which ,uper • ~ , aeven-bour miniseries about John F. Kennedy ·•
ending the threat al nuclear obliter- power puahed the button flnt and it White House years. However, imtead of cringing,
ation. doesn't matter here. You're in your advertiaen 1bould be proud t.o buy time on "Tbe Dey
That LI what you carry away from front yard or in a field or at work or After." Tboee who don't merely beca1111e It lhockl rather
"The Day Alter," a lhoclting, horn- on the road or looking out your t1ian 100thea, ahould be uhamed. The clock ii tlckiDg
~ - utterly bleak and highly bedroom window-and 1uddenly forthemtoo.
controvenla.l ABC movie about the you aee our millliles zoom 1kyward :Syndicated coiumniat William Rulher baa ICCll8ed
lethal Impact on I..wrence, Kan., and you know !Mirr are on the way. Al9C of being palltlcally motivated lnahowtng '-rile Day
when nearby Kanau City ia de- What do you do? Where do you go? Alter" and 'baa urged V\ewera to boyeott ~
ltroyed by Soviet mlullea. , Everyone ii always saying how who buy time on the movie. A reader reapaodina to
Whether "The Day Alter" ia catutrophlc a nuclear holocauat Rulher'1 column in a local newapaper . went enn
dramaUcally toad (Which it ia) would be, and you accept it on a fucther, charging the network with trying to frighten
- . ai-t Irrelevant compared 'rilCeral level. But never haa the clifldren with ''X-rated" Violence.
with the m-,e It pound, home. m-,e llllacked you ac:roa the :Are they kidding? Showing nuclear m,htmare la
Becauee of lta IUbject and potentlal face like lhla and bounced you off pqlltical? Depicting death and aufferin& from mlall• II
audl~ via TV (Channela 7, 3 and tbewall. ptultoully violent?
10) on Nov. 20, It may be the moat "We're not ta1klna about Hirolhi- :t'be irony ii tlat-awful u it ii-the catutrophe :,ou
Important movie ever made. ma anymore," 10meone says. " Hiro- . . OD "The Dey Alter" would be mild compared with
That IOUDda like hyperbole. abima la peenuta." the reel thing, a point made at .t he end of the movie.
However, nen a TV ratinp nop The 1DOvle'1 cut-Robards, John ::Everyone lhould see "Tbe Day Altt!r." Fcqet about
can l'IIIIC.b l0-15 million viewers, a Collum, · Jobeth WUliama, Steven ~ - " "Friday the 13th!" and "Halloween." They
bit fovr or ftn timea that many, a Guttenberg, Bibi Beach, Lori Lethin don't matter.
blockbulter perhapl 100 million. and John Lithcow-la tint-rate. :"'ii ii a horror atory.
Written by Edward Hume, '"Thi
Tboee wbo do watch "The Day Day After" hu arrived on the
~ wtll - a lt/Jry that builda acene-slimmed to 2¼ hours from
'1owly, level by level. swelling With
ita original four-with an explosion
DaVld Rabin'• baW1ting •core u of itaown.
the ftlm follow, the routine livea of
.ABC edgily held it back from an
ordlnu-y people living or working in
I..wrence amid riling Eut- West earlier acheduled air date and at one
tenalonl. point Meyer u p ~ doubt that
Then U.S. miaailes roar from their the movie would ever be abown
w,derground lliloe in rural Kansas publicly. For a while, only pirated
and are answered minutes later by copies were available.
Soviet mlaailea. The network hu since !aw,ched a
Juan Robards p!aya one of the massive campaign to promote the
central characten, a K&nau City
aurgeon who la making the 37-mile
trtp to i..wrence when the miaailes
hit. Asked later what it looked like,
be replies:
"The sun exploding."
Director Nicholu Meyer'a atag -
ing ia muterful and Robert Bla -
lack'• apecial effecta are among the
moet etrectlve I've seen. There are
acenea of aweeome destruction, fire
1lorm1, people vaporized where
they stand and othen-ia the body
that of a black or ii it charred?-
bumed beyond tteognltlon. There
are m. . graves. There are survi -
vors, the walking dead and hopelesa
who have !oat their hair and aged
years Within days. There are firing
aquads, chaoa, looting. In seconds,
the screen in front of you seems to
die.

I
1981, I initiated the Strategic Arms Reductions Talks, known

as START negotiations. The purpose of these talks is to

produce mu tual, verif i able reductions in the number of

intercontinental miss i les held by the U.S. and the Soviet

Union. I might add th a t it is these intercontinental

missiles that c~use t h e destruction shown in the movie.

We are also negotiating to remove nuclear weapons from

Europe. We first proposed the complete elimination of

longer-range INF miss i les from Europe, but the Soviets

refused to go along. We followed up by proposing an interim

solution, at an equal but lower number of missiles than at

present. Unfortunately, the Soviets have rejected this

approach as well. Meanwhile, they are continuing to deploy

their weapons at a rate of one warhead per week.

My fellow Americans, it is not the United States that

is standing in the way of an agreement to reverse the arms

race. It is the Soviet Union that is not bargaining in good

faith. It is long past the time that we work -- together

to eliminate forever this nuclear menace from the world.

Unfortunately, some who have already seen this movie

say the film proves the need for a nuclear freeze. Nothing

could be further from the truth. Everything that happens in

"The Day After" could happen in the real world even with a

nuclear freeze. If the Soviet Union and the United States

froze their nuclear forces today, there would still be far

 too many weapons of destruction in the world. There would

still be thousands of warheads aimed at American cities. And

the Soviet Union, with their nuclear supremacy locked into

place by a freeze, would have no incentive to negotiate any

real reductions. The world would then have to live

permanently with the dangerous situation that currently

exists.

But even if the Soviets refuse to negotiate seriously,

and even if they continue to threaten peace-loving people,

there is hope for a safer world. Last March I shared with

you my vision for the future. I called upon the nation to

embark upon a program that would eventually lead to

technology that would intercept and destroy strategic

missiles before they reached our own soil. We, of course,

have not yet developed that technology, but we are working

on it and some day soon, I hope, nuclear attacks like the

one in this movie would not be possible.

My friends, I am weary, as you are, of the anxiety

produced by a world full of nuclear weapons. But that

anxiety will not be lessened by simplistic answers. As I and

all my predecessors have discovered, peace is a complex

process. It does not come about by unilateral disarmament or

empty declarations of our desire for peace. Nor would we

- - -·--·- --·-·-- ----

achieve peace just by closing our eyes to the intentions of

our adversaries. We must remain at the bargaining table as

1·
long as it takes to reach a fair and verifiable settlement.

But in the meantime, the United States must continue to

maintain its stategic forces. As long as we have a powerful

deterrent, the Soviets will know that the risks of an attack

on America or her allies would far outweigh the possible

gains.

The nightmarish world of "The Day After" must never be

allowed to happen. Only the parallel goals of deterrence and

genuine arms reductions can prevent nuclear madness. We must

resolve to remain firm in the pursuit of this most important

of our national objectives.

Thank you for listening, and God bless you.

 Remarks before The Day After

My fellow Americans, the program you are about to watch

portrays in graphic detail the catastrophic results of a

nuclear attack upon the United States.

Much of what you will see is horrifying. That is

because nuclear war itself is horrifying. But we must not

let our horror turn into feelings of helplessness or

despair. We must channel our revulsion into working toward a

world where the events of ''The Day After" can never happen.

The awful and terrible consequences of a nuclear war

have weighed heavily on my mind every single day since I

took office. There is no . graver responsibility than being

Commander-in-Chief of our nuclear forces. Every day I pray

to God that future Presidents will be spared the burden I

bear.

That is why I believe we must thoroughly examine every

opportunity for reducing tensions and for introducing

greater stability into the strategic calculations on both

sides.

I believe one of the most important contributions we

could make toward this stability would be to reduce, and

ultimat~ly dismantle completely the nuclear arsenals of both

the United States and the Soviet Union. For that reason, in