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Gujarat Technological University: Master of Business Administration

This document outlines a Business Statistics course for a Master of Business Administration program. The course aims to help students understand quantitative analysis tools for business decision making and critically evaluate business information. It will cover topics like descriptive statistics, probability distributions, hypothesis testing, and parametric/non-parametric tests. The 40-session course is evaluated through internal and external assessments, including a mid-semester exam and end-semester exam. Reference materials include standard textbooks and online resources.

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Rajan Gorasia
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95 views3 pages

Gujarat Technological University: Master of Business Administration

This document outlines a Business Statistics course for a Master of Business Administration program. The course aims to help students understand quantitative analysis tools for business decision making and critically evaluate business information. It will cover topics like descriptive statistics, probability distributions, hypothesis testing, and parametric/non-parametric tests. The 40-session course is evaluated through internal and external assessments, including a mid-semester exam and end-semester exam. Reference materials include standard textbooks and online resources.

Uploaded by

Rajan Gorasia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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GUJARAT TECHNOLOGICAL UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION


Year – 1 (Semester – I) (W.E.F. Academic Year 2018-19)
Subject Name: Business Statistics (BS)
Subject Code: 4519207

1. Learning Outcome:

Learning Outcome Component Learning Outcome


Business Environment and Domain  Understanding the science of gathering,
Knowledge (BEDK) analysing and using data to assist in
business decision making
 Understanding various quantitative tools
and techniques relevant to business
analysis
Critical thinking, Business Analysis, Problem  Ability to interpret statistical analysis tools
Solving and Innovative Solutions (CBPI) commonly used in business decision
making
 Ability to critically evaluate business
information including the graphics and
probability statements
Global Exposure and Cross-Cultural ---
Understanding (GECCU)
Social Responsiveness and Ethics (SRE) ---
Effective Communication (EC) ---
Leadership and Teamwork (LT) ---

2. Course Duration: The course duration is of 40 sessions of 60 minutes each.

3. Course Contents:
Module Module Content No. of 70 Marks
No: Sessions (External
Evaluation)
Introduction to Business Statistics:
 Introduction to Statistics, Statistics in Business,
Types of data – Nominal, Ordinal, Interval, Ratio.
 Types of variables – Dependent, independent,
moderating, intervening, extraneous. Discrete /
continuous.
I 10 17
 Charts and Graphs.
Descriptive Statistics:
 Measure of central tendency – mean, median,
quartile, mode (for Group and ungrouped data)
 Measure of variability – Range, interquartile range,
standard deviation, variance, coefficient of variation,
(for Group and ungrouped data)
 Measures of shape – kurtosis, skewness, boxplot.
Probability:
 Introduction to probability
 Theories of probability – Classical, Relative
frequency and subjective.
 Laws of probability – addition, multiplication.
 Inverse Probability.
 Revision of probability: BAYES’ RULE
Probability Distribution:
 Discrete distribution – Binomial, Poisson.
 Continuous distribution – Uniform, normal.
Hypothesis testing:
 Types of hypothesis – research, statistical,
II substantive. 10 17
 Null and alternative hypothesis.
 One-tailed & Two-tailed test.
 Types of Error – Type I & Type II.
 Level of significance.
 Steps of hypothesis testing.
Parametric Tests:
Uni-variate tests:
 z-test, T-test, Levene’s F-test
III Bi-variate tests: 10 18
 T-test – Paired and independent, Pearson’s
Correlation, Simple Linear Regression, One Way
ANOVA
Non-Parametric Tests:
Uni-variate tests:
 Chi-square goodness of fit for uniform distribution
Bi-variate tests:
 Spearman’s Rank Correlation, Mann-Whitney U test,
Wilcoxon Sign Paired Rank Test, Chi-square test of
IV independence 10 18
Multivariate:
 Kruskal-Wallis, Friedman’s test
Multivariate analysis:
 Overview of Multiple Regression, Factor Analysis,
Multidimensional scaling, Discriminant analysis.
( theoretical concepts only).)
Practical:
(30 marks
V Students should apply the statistical hypothesis testing ---
CEC)
on assumed/hypothesized data using statistical software.

4. Pedagogy:
 ICT enabled Classroom teaching
 Case study
 Practical / live assignment
 Interactive class room discussions
5. Evaluation:
Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)
A  Continuous Evaluation Component 30 marks
 Class Presence & Participation 10 marks
 Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)

6. Reference Books:

No. Author Name of the Book Publisher Year of


Publication /
Edition
1 Ken Black Business Statistics for Wiley Latest Edition
Contemporary Decision making
2 Sanjiv Jaggia, Business Statistics McGraw Hill Latest Edition
Alison Kelly
3 Richard I. Levin Statistics for Management Pearson Latest Edition
and David S. Rubin
4 D. P. Apte Statistics for Managers Excel Latest Edition
5 Gerald Keller & Business Statistics Cengage Latest Edition
Hitesh Arora
6 Joseph Francis Business Statistics Cengage Latest Edition
7 T N Srivastava and Statistics for Management TMH Latest Edition
Shailaja Rego
8 K. B. Akhilesh& Mathematics and Statistics for Vikas Latest Edition
S. B. Management
Balasubrahmanyam
9 Naval Bajpai Business Statistics Pearson Latest Edition
10 D. P. Apte M. S. Excel: Statistical Tools for Excel Latest Edition
Managers
11 Qazi Zameerudin, Business Mathematics Vikas Latest Edition
Vijay K. Khara,
S. K. Bhamri
Note: Wherever the standard books are not available for the topic appropriate print and online resources,
journals and books published by different authors may be prescribed.
7. List of Journals/Periodicals/Magazines/Newspapers / Web resources, etc.
1. Journal of Indian Business Research
2. International Journal of Statistics and Analysis
3. Sankhya – Indian Journal of Statistics
4. Economic Times
5. Financial Express
6. Business Standard
7. Economic & Political Weekly
8. Vikalpa

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