MKT501 16 Midterm Papers 2008 To 2010 99.99% Sure Solved: Maha Shah & Aysha Mirza & Hafiz Salman Majeed

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MKT501 16 Midterm Papers 2008 to 2010…99.99%
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MIDTERM EXAMINATION
Spring 2010
MKT501- Marketing Management (Session - 6)
Question No: 1 ( Marks: 1 ) - Please choose one

The marketing plan is one of the most important outputs of:
► Business plan
► Marketing process
► Production process
► Selling plan
REF:
http://books.google.com.pk/books?id=KN6PqQMnFBAC&pg=PA59&lpg=PA59&d
q=%22The+marketing+plan+is+one+of+the+most+important+outputs+%22&sourc
e=bl&ots=UfP4T5BLIB&sig=DX2t1e7kbfHfvfUDUAjQVrgmsrI&hl=en&ei=8svrTI
nHJ8_0sgbRos2kDw&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCIQ6
AEwAzgK#v=onepage&q=%22The%20marketing%20plan%20is%20one%20of%
20the%20most%20important%20outputs%20%22&f=false

A market leader firm can expand the total market through:
► Decreasing distribution of the product

► Introducing the new usage of the product (P#20)
► Eliminating some features of product
► Increasing cost

Which of the following are the products bought by individuals and organizations for
further processing or for use in conducting a business?
► Specialty
► Industrial
► Shopping
► Consumer
Reference:
Industrial product: Products bought by individuals and organizations for further
processing or for use in conducting a business.
Note: Solve these papers by yourself

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The high cost, low sales volume and losses are likely to occur at the:
► Decline stage
► Introduction stage (P#25)
► Maturity stage
► Growth stage

Aggressive pricing is associated with which of the following stage of product life cycle?
► Introduction
► Growth
► Maturity
► Decline

Which of the following is the leak-proof packaging that provides additional protection
for the primary container?
► Primary packaging
► Secondary packaging
► Transport packaging
► Decorative packaging

Packaging used for the ice creams is an example of which of the following?

Which of the following marketing mix element generates revenue?
► Promotion
► Price
► Place
► Product

The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent
order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This
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offer is due to a recent overstock condition at the factory and will not be available in the
future. What is the type of discount offered by ABC Furniture store?
► Trade
► Seasonal
► Non-cumulative
► Promotional

BATA offered 10% discount on the sale of shoes at the end of winter season. What can
be the purpose of giving such discount?
► Reward the customers
► Move- out- of- date stock
► Encourage the salespeople
► To increase short term sales

Which of the following is also known as accumulation discounts?
► Trade discount
► Non-cumulative quantity discount

► Cumulative quantity discount (P#44)
► Quantity discount

Many companies try to set a price that will maximize current profit. This strategy
assumes that company has knowledge of its:
► Cost and production function
► Revenue and cost function
► Demand and market function
► Demand and cost function

Companies that are involved in selling mass consumer goods and services are found in
which of the following markets?
► Business markets
► Consumer markets (P#2)
► Global markets
► Government markets

Which of the following 4Ps of marketing mix involves in decisions regarding channels
coverage, assortments, locations, inventories or transports?

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► Product
► Price
► Place (P#4)
► Promotion

While considering the place for a product which of the following is important for
customer?
► Communication
► Convenience
► Customer cost
► Customer solution

Which of the following is NOT a technique of measuring customer satisfaction and
monitoring customer’s complaint?
► Customer complaints database
► Web and telephone information hotlines
► Exit interviews
► Business analysis (P#27)

A customer requirement about any product in which he/ she needs to avail core features
in that product, is called:
► Real need
► Stated need
► Unstated need
► Delighted need

Marketing starts with which of the following 4Ps?
► Product (P#3)
► Price
► Place
► Promotion

In which section of the marketing plan you would find the detailed information about the
marketing environment, market trends, customers and competitors?
► Situation analysis
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► Product/market background
► Marketing strategies
► Market analysis (P#15)

Which of the following is NOT an option available for market leaders?
► Reduce the product quality
► Improve customer service
► Protect the existing market share
► Expand the total market

Especially for which type of products the marketers should view packaging as a major
strategic tool?
► Convenience products
► Consumer shopping products
► Industrial products
► Specialty products

When a firm or store offers a price reduction to customers who buy during off-peak
periods throughout the year, we say the firm is giving a(n) _____ discount.
► Functional
► Seasonal
► Annual
► Allowance
REF: MCQ#64
http://webcache.googleusercontent.com/search?q=cache:0TBbezjTgjMJ:140.114.53.170:
8080/StudentProject/NTUTProject/Projects/Others/AKMAI8_IRCD/content/Chapter_09/
Assess/TIF/armstrong_mai08_tif_09.doc+When+a+firm+or+store+offers+a+price+reduc
tion+to+customers+who+buy+during+off-
peak+periods+throughout+the+year,+we+say+the+firm+is+giving+a%28n%29+_____+
discount.+%E2%96%BA+Functional+%E2%96%BA+Seasonal+%E2%96%BA+Annual
+%E2%96%BA+Allowance&cd=5&hl=en&ct=clnk&gl=pk

The want satisfying power of a product or service is known as a/an:
► Desire
► Need
► Utility
► Motive

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In a television advertisement a group of teenagers is searching for some cold drinks to
quench their thrust. In their searching they find a shop and they purchase the soft drinks.
The selection of cold drink appeals to consumers’ _________ for liquid and attempts to
shape consumers’ _________ for the advertised product.
► Needs, preferences
► Wants, needs
► Needs, wants
► Want, preference

Which of the following is the part of implementation section of marketing plan?
► Critical path analysis (P#16)

► Physical distribution
► Competitor indexing
► Brand equity

These objectives are often the most suitable when firms operate in a market dominated
by a major competitor and where their financial resources are limited.
► Niche
► Hold
► Harvest
► Diversification

Suppose Nestle wants to expand its food products line. The managers conducted surveys
from customers to determine which food items would appeal to customers. Nestle is
currently in which of the following phase of new product development?
► Idea generation
► Idea screening
► Test marketing
► Business analysis

As a marketer you want to use lower than normal prices as an ingredient in your firm’s
marketing strategy. The technique you would use is:
► Price lining
► Zone pricing
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► Relative pricing
► Promotional pricing
http://en.mimi.hu/marketingweb/promotional_pricing.html
MIDTERM EXAMINATION
Spring 2009
Question No. 1 ( Marks: 1 ) - Please choose one

Business plan
Marketing process
Production process
Selling plan
Reference:

Which of the following attacks the vulnerable part of a competitor?
Market leader
Market challenger
Market nicher
Market follower

Specialty
Industrial
Shopping
Consumer
Reference:

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Industrial product: Products bought by individuals and organizations for further
processing or for use in conducting a business.

A brand name is one of the elements of the:
Discounted product
Core benefit
Augmented product
Actual product

Which of the following is TRUE about a product?
The idea that the customer receives in an exchange

The service that is rendered to a customer
The physical object the customer receives in an exchange
Every tangible thing the customer receives in an exchange

Highest percentage of ideas for new products originates with/from which of the following
sources?
Top management
Competitors
Employees
Customers
Reference:
http://books.google.com.pk/books?id=xyBJjjCvPGsC&pg=PA307&lpg=PA307&dq
=%22Highest+percentage+of+ideas%22&source=bl&ots=u6YBOsx-
CU&sig=rXXtRFzmtshQ-
32UStdwFW6gLCo&hl=en&ei=eM_rTKXlBcXrsgaZr52hDw&sa=X&oi=book_resu
lt&ct=result&resnum=7&ved=0CDwQ6AEwBg#v=onepage&q=%22Highest%20pe
rcentage%20of%20ideas%22&f=false

An elaborated version of the idea expressed in the meaningful consumer terms,
describes which of the following?
Product screening
Product test
Product concept
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Product idea
Reference:
http://books.google.com.pk/books?id=_gfHq9LU3igC&pg=PA208&lpg=PA208&dq
=An++elaborated++version++of+the++idea++expressed++in++the++meaningful++c
onsumer++terms,++describes+which+of+the+following%3F++Product+screening+
+Product+test++Product+concept+++Product+idea&source=bl&ots=hMcD1jjigK&
sig=eoPrZWk-
LMtsxQtPP6NwbxNF24w&hl=en&ei=qdHrTI7bB4j2sgaHvuz3Dg&sa=X&oi=book
_result&ct=result&resnum=2&ved=0CBsQ6AEwAQ#v=onepage&q&f=false

Suppose Nestle wants to expand its line of food products. The managers conduct surveys
Idea generation
Idea screening
Test marketing
Business analysis

Which come(s) under the category of new product?
New product lines

Product improvements
Cost reductions
All of the given options

Which of the following is frequently used in testing the acceptance of new product
design?
Concept development
Business analysis
Concurrent engineering
Conjoint analysis (P#28)

Identify the commercialization decision which includes decisions regarding locality,
region, nationally or even internationally launching the product.

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Why to launch the product?
How to launch the product?
Where to launch the product? (P#30)
When to launch the product?

Which of the following commercialization decision involve decisions regarding launch of
product in single or multiple locality?


Which of the following is quick in innovation?
Capital goods
Food items
Industrial goods
IT products

In which of the following, the marketer tries his best to include word of caution for
using the product?
Labeling
Packaging
Bundling
Positioning

ABC Co., a major Swedish multinational, provides an example of the power of
innovative packaging and customer thinking. ABC Co. is involved in which of the
following types of packaging that enables milk, fruit juice, and other
perishable liquid foods to be distributed without refrigeration?
Boxes
Blister packs
Cartons
Aseptic packages
Reference:

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Tetra Pak, a major Swedish multinational whose motto is ‘The package should save more
than it costs,’ provides an example of the power of innovative packaging and customer
orientation.
The firm invented an ‘aseptic’ package that enables milk, fruit juice, and other perishable
liquid foods to be distributed without refrigeration.

Which of the following brands is created specifically to counter a competitive
threat?
Premium brand
Economy brand
Fighting brand (P#36)
Corporate brand

Gift baskets are the example of which one of the following types of packaging?
Decorative
Secondary
Shipping
Primary

The label on a pack of frozen peas says, 'packed within an hour of picking'. These words
are used:
To promote the product

To satisfy legal requirements
To provide information
To fullfil ethical requirenment

Which of the following is NOT a function of labeling?
It contains information
It shows a word of caution
It shows the ingredients of product
It protects the product

Which of the following involves the use of a successful brand name to launch new or
modified products in a new category?

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Private brand
Brand extension (P#37)
Product line
Brand equity

Knorr is an example of which of the following?
Corporate brand
Economy brand
Co-brand
Family brand (P#36)

Which of the following price is very close to the maximum that customers are
happily and readily willing to pay?
Premium
Cooperative
Effective
Efficient (P#39)

Promotion
Price
Place
Product

According to "Research supporting odd pricing theory" which of the following
number out of all the numbers between 1 and 100 is thought to have least
perceived value as compared to its actual value?
90
77 (P#40)
55
25

Which of the following is an indicator of high quality of the product?

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Psychological price
Penetration price
Premium price (P#39)
Low price

Trade
Seasonal
Non-cumulative (P#44)
Promotional

A book shop has arranged a book fair and offered 20% discount on all types of books.
What will be the purpose of offering the discount?
Reward the customers

Move- out- of- date stock
Encourage the salespeople
To increase short term sales

Trade discount
Non-cumulative quantity discount
Cumulative quantity discount (P#44)
Quantity discount

Market-penetration pricing will likely to be used most in selling which of the following
items?
Specialty
Convenience
Unsought
Pharmaceuticals

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Which of the following discourages the entry of competitors as well as low prices act as a
barrier to entry?
Cost-orientated pricing
Psychological pricing
Penetration pricing (P#45)
Market skimming pricing

Which of the following markets involve decisions such as: what country to enter in, how
to enter, how to adopt their product and services and how to price?
Consumer markets
Business markets
Global markets (P#2)
Non profit markets

Identify the other name for global market.
Consumer market
Import market
Export market
Government market

Which one of the following 4Ps of marketing mix involves in decisions regarding list
prices, discounts, allowances and payment periods or credit terms?
Product
Price (P#3)
Place
Promotion

Willingness and ability to buy the product leads towards which of the following?
Demand (P#4)
Need
Want
Market

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Which of the following is the consumer's estimate of the product's overall capacity to
satisfy his or her needs?
Value
Want
Demand
Satisfaction

Which of the following is about managing strategically the customer's entire
experience with the product and company?
Customer experience management (P#4)

Customer retention management
Customer life-time value management
Customer relationship management

Retailers are the part of:
Broad environment
Weak environment
Task environment
Competitive environment

Which of the following is NOT a distribution decision?
Inventory management
Personal selling (P#14)
Warehousing
Distribution centers

The companies who adopt focus strategy are called:
Market challenger
Market nicher (P#20)
Market leader
Market follower

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Which one of the following is the strategy that focuses on efficiency?
Target market strategy

Market segmentation strategy
Differentiation strategy
Cost leadership strategy (P#20)
MIDTERM EXAMINATION
Spring 2010
Time: 60 min
Marks: 44
Results from the research that have already been conducted are displayed in which of the
following part of marketing plan?
► Executive summary
► Appendix (P#16)
► Financial summary

A market nicher can reduce their operating expense through less spending on:
► Market segment and advertising

► R & D and market segment
► Advertising and promotion
► R & D and advertising (P#20)

Which of the following goods are purchased without any planning or search effort?
► Emergency
► Specialty
► Impulse (P#24)
► Shopping

Which of the following is NOT undertaken by all the companies in the process of new
product development?

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► Market testing
► Commercialization (P#27)
► Idea screening
► Idea generation

Which of the following is the degree to which new product matches the values and
experiences of the individuals in the community?
► Innovation communicability
► Innovation divisibility
► Innovation compatibility
► Innovation complexity
Reference:
Compatibility- degree to which new product matches the values and experiences of the
individuals in the community.

Which of the following is the leak-proof packaging that provides additional protection for
the primary container?


The existing strong brand name can be as a vehicle to launch new product in the other
categories. What does this statement imply?
► Family branding
► Line extension
► Individual branding
► Brand extension (P#37)

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Which of the following is a name, term, sign, symbol, design, or a combination of these,
that identifies the product or service?
► Label
► Co-brand
► Brand
► Product

The concept of price is central to:
► Administration
► Management
► Macroeconomics
► Microeconomics (P#38)

The basic human requirement defines which of the following?
► Need (P#4)
► Demand
► Want
► Satisfaction

The phenomenon, when a customer dislikes a product and talks against the product, is
termed as:
► Propaganda
► Unfavorable environment
► Bad mouth (page 8)
► Bad impression

Distributors are part of which of the following environment?
► Task environment (P#11)

► Broad environment
► Natural environment
► Political environment

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Which one of the following strategies emphasizes on brand image?
► Cost leadership strategy

► Market dominance strategy
► Differentiation strategy (P#20)
► Market segmentation strategy

Which of the following is NOT a type of innovation strategy?
► Pioneers
► Challengers (P#17)
► Close followers
► Late followers

ABC Company has been selling quality women garments at Rs.2000 to Rs.3000 which is
roughly one tenth of their usual selling price. This is an example of:
► Skimming
► Loss leader
► Demand based pricing
► Cost based pricing

Distribution of posters regarding the mobile phone usage during driving by the people
against their usage illustrates:
► The government is not involved in marketing

► That the drivers constitute market segment
► How marketing concepts are applied by the non profit organization
► Awareness to the general public

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Which of the following is the unique combination of benefits received by targeted buyers
that includes quality, price, convenience, on time delivery, and both before sale and after
sale service.
► The marketing concept

► Customer value
► The price-quality trade off
► Customer relationship management
Reference:
http://highered.mcgraw-
hill.com/sites/0072828803/student_view0/chapter1/multiple_choice_quiz_a.html

According to the societal marketing concept, who is most involved in deciding what
needs and wants are good for consumers in the long run?
► The organization itself

► The individual consumers
► Competitive forces
► Marketing researchers
Reference:

Which of the following statements about environmental factors is true?
► Environmental factors have no influence over an organization's opportunities.

► Recent studies have shown that an action-oriented firm still cannot affect
environmental factors in any way.
► Environmental factors are also called controllable factors.
► Environmental factors include social, economic, technological, competitive, and
regulatory forces.
Reference:

While writing the marketing plan, the analysis of environmental factors like supply chain,
Government and legal etc, comes under which of the following section of marketing
plan?

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► Macro environment (P#15)
► Market analysis
► Consumer analysis
► Internal environment analysis

Which of the following goods are purchased by customers after comparisons of
competing goods available in stores on the basis of price, quality, style and colors?
► Specialty goods (page 25)

► Shopping goods
► Impulse goods
► Convenience goods

___________type of growth refers to concentrating activities on markets and/or products
that are familiar:
► Diversification
► Condensive
► Integrative
► Intensive
refhttp://www.oup.com/uk/orc/bin/9780199290437/01student/cqs/ch05/?view=Stand
ard (question 15)
Intensive growth refers to concentrating activities on markets and/or products that
are familiar. By increasing market share or by introducing new products to an
established market growth, growth is achieved by intensifying activities.

The “convenience goods” in the industrial market are:
► Operating supplies
► Components parts
► Industrial computers
► Accessory equipment
REF:
“ convenience goods” of the industrial market.
Short – lived
Low-priced items
3 categories of supplies
- Maintenance
- Repair
- Operating Supplies

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Many business executives argue that a more accurate explanation of actual pricing
behavior is that within a given profit constraints, firms strive for:
► Profit maximization
► Target return
► Sales maximization
► Market share
Which of the following discourages the entry of competitors as well as act as a barrier to
entry?
► Cost-orientated pricing
► Psychological pricing
► Penetration pricing (P#45)
► Market skimming pricing
The opportunity to deduct 2 percent from the bill if payment is made within 10 days is a:
► Trade discounts
► Quality discounts
► Cash discount (P#3)
► Off price discounts
MIDTERM EXAMINATION
Fall 2009

Which of the following must be developed at each product level for achieving the
goals?
► Corporate plan
► Selling plan
► Marketing plan (P#15)
► Business plan

Which of the following part of a marketing plan defines the plan’s financial and
marketing goals in terms of sales volume, market share and profit?
► Marketing strategy (P#17)
► Action programs
► Issue analysis
► Objectives

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Assumptions, pro-forma income statement, contribution margin analysis, breakeven
analysis, ratios analysis must be very formally done in:
► Financial summary (P#16)
► Promotional plan
► Business plan

Which of the following has the largest market share in the relevant product market?
► Market leader (P#19)
► Market challenger
► Market nicher
► Market follower

► Market segment and advertising
► R & D and market segment
► Advertising and promotion
► R & D and advertising (P#20)

► Introducing the new usage of the product
► Increasing cost

► Discounted product
► Core benefit
► Augmented product
► Actual product (P#23)

► Every tangible thing the customer receives in an exchange
► The idea that the customer receives in an exchange
► The service that is rendered to a customer
► The physical object the customer receives in an exchange

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Identify the stage of product life cycle in which sales are at peak.
► Introduction
► Growth
► Maturity (P#25)
► Decline

Which of the followings are considered defensive in nature?
► Maturity and growth stage
► Maturity and decline stage (P#26)
► Introduction and maturity stage
► Introduction and growth stage

Standard Cable cut back advertising expenditures to minimum level and reduced
the number of channel members for its industrial cable product. These actions are
indicative of a product in which of the following stage of its life cycle?
► Introduction
► Growth
► Maturity
► Decline

Highest percentage of ideas for new products originates with/from which of the
following sources?
► Top management
► Customers (P#27)
► Competitors
► Employees

Which of the following are the people who purchase new products almost as soon as
the products reach the market?
► Innovators (P#33)
► Late majority
► Early majority
► Late adopters

Which of the following is NOT one of the stages that customers go through in the
process of adopting a new product?
► Desire (P#32)

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► Awareness
► Evaluation
► Interest

Which product is MOST likely to be purchased through routine decision making?
► Television set
► Soft drink
► Shirt
► Car

Which of the following has a quick response towards a new product?
► Opinion leaders
► Late majority
► Early majority
► Early adopters (P#33)

threat?
► Premium brand
► Economy brand
► Fighting brand (P#36)
► Corporate brand

Using one brand name for several related products is known as which of the
following?
► Family branding (P#36)
► Group branding
► Combination branding
► Premium branding


According to “Research supporting odd pricing theory” which of the following
number out of all the numbers between 1 and 100 is thought to have least perceived
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value as compared to its actual value?
► 90
► 77 (P#40)
► 55
► 25

To pay premium price for the product customers require:
► Allowance
► Flawless performance (P#39)
► Discounts
► High promotion

Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%
more than his competitors’ price. Still his sales are increasing. Now his aim is to
maintain same pricing. He enjoys which type of leadership?
► Promotion leadership
► Price leadership
► Cost leadership
► Product leadership
REF:Price leadership
A situation in which a company sets a price for a product and this company's market
share and/or brand loyalty is so strong that other companies are compelled to match or
beat the price. The company that first changes the price is said to show price
leadership.

Which of the following price is quoted to a potential buyer, usually in written form?
► Wholesale price
► Market price
► List price
► Retail price
REF: The list price (which is quoted to a potential buyer, usually in written form).

A seller wants payment from buyer within 10 days of sales (whereas customer can
made payment within 30 days) and offers 4% discount if payment is made within 10
days. What type of cash discount will be suitable?
► 4/10 net 30 P#43 EXAMPLE
► 10/4 net 30
► 10/30 net 4
► 4/30 net 10
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Market-penetration pricing will likely to be used most in selling which of the
following items?
► Specialty
► Convenience
► Unsought
► Pharmaceuticals


► Consumer market
► Import market
► Export market (P#2)
► Government market

► Product
► Price (P#3)
► Place
► Promotion

Customer cost will be considered as which of the following Ps of marketing mix?
► Product
► Price
► Place
► Promotion

Which of the following is about managing strategically the customer’s entire
experience with the product and company?
► Customer experience management
► Customer retention management
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► Customer life-time value management

Customer’s viewpoint on a firm’s products and services can be improved through:
► Experiential world of customers
► Experiential innovation (P#5)
► Customer interface
► Building experiential platform

Which of the following firms emphasizes on product’s benefits to the customers
rather product attributes?
► Product oriented
► Market oriented
► Sales oriented
► Production oriented

► Exit interviews
► Business analysiss (P#27)

The phenomenon, when a customer dislikes a product and talks against the product,
is termed as:
► Propaganda
► Unfavorable environment
► Bad mouth (P#8)
► Bad impression

Products that are usually purchased due to adversity and high promotional back up
rather than desire are called:
► Sought goods
► Unique goods
► Unsought goods (P#8)
► Preferred goods
A customer requirement about any product in which he/ she needs to avail core
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features in that product, is called:
► Real need
► Stated need (p#10 example)
► Unstated need
► Delighted need
Which of the following products requires mass promotion by a producer?
► Convenience
► Shopping
► Specialty
► Unsought

Which of the following is NOT an aggressiveness strategy?
► Harvesting
► Building
► Intensification (P#18)
► Holding

Which of the following is NOT a type of innovation strategy?
► Pioneers
► Challengers (P#17)
► Close followers
► Late followers
Suppose Nestle wants to expand its line of food products. The managers conduct
surveys from customers to determine which food items would appeal to customers.
Nestle is currently in which of the following phase of new product development?
► Idea generation
► Idea screening
► Test marketing
MIDTERM EXAMINATION

► Introducing the new usage of the product (P# 20)
► Increasing cost

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sources?
► Top management
► Customers (P#28)
► Competitors
► Employees

How many stages are there in the new product development process?
► Six
► Seven (P#28)
► Nine
► Eight

All of the following are the sources of idea for new product development EXCEPT:
► Government agencies
► Competitors
► Suppliers
► Customers

Which of the following isessential requirement for medicines and drugs?
► Primary labeling
► Mandatory labeling (P#35)

When a company’s name is used as a product brand name, this is referred to which of the
following?
► Economy brand
► Fighting brand
► Corporate brand (P#36)
► Premium brand
Often a very strong brand name or company name used for a range of products is known
as:
► Brand development
► Multi branding

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All of the following are true about price EXCEPT:
► Price is independent of the other elements of the marketing mix (P#39)
► Price is the monetary value of a product
► Price is most flexible tool in the marketing mix
► Price is marketing mix element which produces revenue

A company wants prompt payment from the customers. What type of discount will be
suitable for the company?
► Seasonal discount
► Trade discount

► Exit interviews

All are the expression of marketing concept EXPECT:
► Meeting needs profitably
► Find wants and fill them
► Sell what is produced
► Love the customer, not the product
Order processing decisions are related to which of the following?
► Product
► Price
► Distribution (P#15)
► Promotion
Identify the major components of the microenvironment.
► Company, suppliers, , customer markets, political forces, competitors and
intermediaries
► Company, suppliers, intermediaries, technological forces , competitors and customer
markets

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► Company, suppliers, intermediaries, customer markets, competitors, and social forces
► Company, suppliers, intermediaries, customer markets, competitors, and publics
REF:
http://www.google.com.pk/imgres?imgurl=http://www.learnmarketing.net/stakeholders.j
pg&imgrefurl=http://www.learnmarketing.net/microenvironment.htm&h=400&w=461&s
z=64&tbnid=IChMyleuB8w9gM:&tbnh=111&tbnw=128&prev=/images%3Fq%3Dmicr
o%2Benvironment&zoom=1&q=micro+environment&hl=en&usg=__CCmS46-Wi3BC-
S5P_nK9dgTB_nQ=&sa=X&ei=kEWRTLa7MJDSuwO0qvzSAw&ved=0CC0Q9QEwB
A

An advertising company’s ownership of radio, television and newspapers is an example
of:
► Backward vertical integration
► Forward vertical integration
► Horizontal integration
► Vertical integration
Reference:
Some examples of horizontal integration include:
The Standard Oil Company's acquisition of 40 refineries.
An automobile manufacturer's acquisition of a sport utility vehicle manufacturer.
A media company's ownership of radio, television, newspapers, books, and magazines.

Which of the following are the value maximizes for the organization?
► Customers
► Sellers
► Marketers
► Manufacturers
REF
http://www.scribd.com/doc/15040347/Marketing-Management-by-Philip-Kotler

Marketing management is a broader term and it covers which of the following?
► Marketing mix management

► Demand management
► Marketing process management

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► All of the given options
REF
http://www.scribd.com/doc/15040347/Marketing-Management-by-Philip-Kotler

► Wants, needs
► Needs, wants
REF
Which of the following is the unique combination of benefits received by targeted buyers
that includes quality, price, convenience, on time delivery, and both before sale and after
sale service.
► The marketing concept
► Customer value
► The price-quality trade off
REF
Marketing programs are most closely related to:
► The marketing mix
► The four utilities
► Customer value
► Physical distribution
► Brand equity
Which of the following is NOT an aggressiveness strategy with regards of marketing
strategies?
► Harvesting

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► Building
► Intensification (P#17)
► Holding
Which of the following goods are purchased by customers after comparisons of
competing goods available in stores on the basis of price, quality, style and colors?
► Specialty goods (P#24)
► Shopping goods
► Impulse goods
► Convenience goods

Diversification is best described as which of the following?
► Existing products in new markets
► Existing products in existing markets
► New products for new markets
► New products

One of the benefits of test marketing is,
► It saves on segmentation efforts to individual consumer
► It saves on total competitive advertising and promotional expenditures
► It can save the company from greater potential loss and embarrassment
(P#27)
► It is long run rather than short run planning

Which of the following are the opinion leaders in their community and adopt new
products early but carefully?
► Early adopters
► Early majority (P#33)
► Late majority
► Innovators
ABC Company sells the right to use their brand name by other companies for non-
competing products, the company is following:
► Brand licensing (P#37)
► Co-branding
► Family branding

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As a marketing manager, you decide to use psychological pricing as a straegy in pricing
your firm’s products. He pricing procedure you decide upon is:
► Odd pricing
► Competitive pricing
► Unit pricing
► Trade in pricing

A trade discount is also known as:
► Cash discount
► Functional discount (P#43)

► Business plan
► Marketing process
► Production process
► Selling plan

► Introducing the new usage of the product (P#20)
► Increasing cost

► Specialty
► Industrial (P#25)
► Shopping
► Consumer
► Decline stage
► Introduction stage (P#26)
► Maturity stage
► Growth stage

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► Introduction
► Growth
► Maturity
► Decline
► Transport packaging (P#35)

► Promotion
► Price
► Place
► Product

► Trade
► Seasonal
► Non-cumulative (P#44)
► Promotional
► Reward the customers
► Move- out- of- date stock
► Encourage the salespeople
► To increase short term sales

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► Trade discount
►Demand and Cost Function

► Consumer markets (P#2)
► Global markets
► Government markets
► Product
► Price
► Place (P#3)
► Promotion
customer?
► Communication
► Convenience (P#23)
► Customer cost
► Exit interviews

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► Real need
►Stated need (P#9)
► Unstated need
► Delighted need
► Product (P#14)
► Price
► Place
► Promotion
► Situation Analysis

► Reduce the product quality (P#19)
► Improve customer service
► Protect the existing market share
► Expand the total market
strategic tool?
► Convenience products
► Consumer shopping products
► Industrial products
► Specialty products
REF:
Marketers should view packaging as a major strategic tool, especially for consumer
convenience products
When a firm or store offers a price reduction to customers who buy during off-peak
periods throughout the year, we say the firm is giving a(n) _____ discount.
► Functional
► Seasonal 100%
► Annual
► Allowances

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► Desire
► Need
► Utility
► Motive
► Wants, needs
► Needs, wants
► Physical Distribution
► Brand equity
These objectives are often the most suitable when firms operate in a market dominated by
a major competitor and where their financial resources are limited.
► Niche
► Hold
► Harvest
► Diversification
Ref:
http://www.oup.com/uk/orc/bin/9780199290437/01student/cqs/ch05/?view=Standard
► Idea generation
► Idea screening
► Test marketing
As a marketer you want to use lower than normal prices as an ingredient in your firm’s
marketing strategy. The technique you would use is:
► Price lining
► Zone pricing

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► Relative pricing
► Promotional pricing
ref http://en.mimi.hu/marketingweb/promotional_pricing.html
MIDTERM EXAMINATION
Spring 2009

Which one of the following is a controllable factor?
Economy
Technology
Role of marketing (P#12)
Competition

What is the duration of a short-range marketing plan?
One year or less
Two years or less
Three years or less
Four years or less

Harvesting
Building
Intensification
Holding

Process engineering skills are required for the successful implementation
of which of the following strategy?
Market dominance strategy
Cost leadership strategy (P#20)

The purchases of which of the following goods are stimulated by immediate
sensory cues?
Specialty goods
Emergency goods
Impulse goods (P#24)

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Convenience goods

Identify the stage of product life cycle in which sales are at peak.
Introduction
Growth
Maturity ( P#26)
Decline

Which of the following calls for testing new-product concepts with groups of target
consumers?
Idea screening
Idea generation
Concept testing
Concept development
Reference:
http://books.google.com.pk/books?id=cRsxku7O06UC&pg=PA226&lpg=PA226&dq
=%22calls+for+testing+new-
product+concepts+with+groups+of++target+consumers%22&source=bl&ots=HFe
Dvb4b5z&sig=LrvX_XZOiXbmnHvVEhqA2EtYThw&hl=en&ei=cOHyTJXaNYW
wvgOkt_HkDQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBwQ6AEw
ATgK#v=onepage&q=%22calls%20for%20testing%20new-
product%20concepts%20with%20groups%20of%20%20target%20consumers%22
&f=false

During which stage of new product development the firm considers profitability?
Idea generation
Beta-testing
Business analysis (P#27)
Product development

Which of the following commercialization decision involve decisions regarding
launch of product in single or multiple locality?


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Capital goods
Food items
Industrial goods
IT products

Opinion leaders
Late majority
Early majority
Early adopters (P#33)

ABC Co., a major Swedish multinational, provides an example of the power
of innovative packaging and customer thinking. ABC Co. is involved in which
of the following types of packaging that enables milk, fruit juice, and
other perishable liquid foods to be distributed without refrigeration?
Boxes
Blister packs
Cartons
Aseptic packages

Which of the following is less likely to damage reputations of a brand if a
new product fails?
Individual branding
Overall family branding
Line family branding
Brand extension branding

Using one brand name for several related products is known as which of the
following?
Family branding (P#36)
Group branding
Combination branding
Premium branding

The label on a pack of frozen peas says, 'packed within an hour of picking'. These
words are used:
To promote the product
To satisfy legal requirements

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To provide information
To fullfil ethical requirenment

Which of the following is NOT a function of labeling?
It contains information
It shows a word of caution
It shows the ingredients of product
It protects the product (P#34)

When two or more well known brands are combined in an offer it is called:
Private brand
Multibrands
Co-brand (P#36)
New brand

Which of the following is also known as functional branding?
Economy branding
Co-branding
Family branding
Individual branding
Reference:
Video Lecture 17 Mint=26

Tarang milk is an example of which of the following?
Corporate brand
Co-brand
Individual brand
Family brand

Promotion
Price
Place
Product

Which of the following price is at the high end of the possible price range?

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Skimming price
Penetration price
Psychological price

Allowance
Flawless performance (P#39)
Discounts
High promotion

Which of the following is considered as dead end of distribution?
Promotion
Warehousing
Wholesaling
Retailing (P#40)

Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%
more than his competitors' price. Still his sales are increasing. Now his aim is to
maintain same pricing. He enjoys which type of leadership?
Promotion leadership
Price leadership
Cost leadership
Product leadership

Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-
market share. As a consultant, you would recommend which of the following
strategy?
Market-penetration (P#45)
Market-skimming

A penetration-pricing policy is particularly appropriate when demand is:
Decreasing
Highly inelastic
Highly elastic (P#45)

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Less elastic

Which of the following markets involve buying and selling of goods for their
utility and enabling them to make or re-sell a product to others?
Consumer markets
Business markets
Global markets
Government markets

A lot of time is required in establishing great brand image to be successful in:
Global Product marketing
Consumer Product marketing (P#2)
Governmental marketing
Domestic product marketing

customer?
Communication
Convenience
Customer cost
Customer solution

Demand (P#4)
Need
Want
Market

When need is directed towards a specific object it is called:
Actual need
Want (P#4)
Demand
Satisfaction

Which of the following firms emphasizes on product's benefits to the
customers rather product attributes?
Product oriented

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Market oriented (P#6)
Sales oriented
Production oriented

Meeting needs profitably
Find wants and fill them
Sell what is produced
Love the customer, not the product

Which of the following is NOT a part of a broad environment?
Demographics
Economy
Corporate culture ( P#11)
Technology

Product
Price
Distribution (P#14)
Promotion

Inventory management
Personal selling (P#14)
Warehousing
Distribution centers

A business wants to create the awareness about the features and befits of the
product in the market. Which of the following decisions are important to achieve
the goal?
Price decisions
Place decisions
Promotion decisions (P#14)
Product decisions

In which section of the marketing plan you would find the detailed information

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about the marketing environment, market trends, customers and competitors?
Situation analysis
Product/market background
Marketing strategies
Market analysis (P#15)

Market challenger
Market leader
Market follower

Which of the following strategies requires premium pricing?
Differentiation strategy (P#20)
Cost leadership strategy
MIDTERM EXAMINATION
Fall 2009
Marketing Management-(MKT-501)
Question No: 1 (Marks: 1) - Please choose one

Critical path analysis is a part of which of the following?
► Implementation stage (P#16)
► Financial summary

The strategy which involves creating a product that is perceived as unique and should
provide superior value for the customer is called:

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► Discounted product
► Core benefit
► Augmented product
► Actual product (P#23)

Luxury products, such as Rolex watches, are also known as:
► Shopping product
► Convenience product
► Emergency product
► Specialty product

► Emergency
► Specialty
► Impulse (P#24)
► Shopping

Which of the following is frequently used in testing the acceptance of new product
design?
► Concept development
► Concurrent engineering
► Conjoint analysis (P#28)

Identify the commercialization decision which includes decisions regarding locality,
region, nationally or even internationally launching the product.
► Why to launch the product?
► How to launch the product?
► Where to launch the product? (P#30)
► When to launch the product?

► Television set
► Soft drink
► Shirt

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► Car

►Decorative

Which of the following is less likely to damage reputations of a brand if a new product
fails?
► Brand extension branding
► Overall family branding
► Line family branding

Which of the following brands is created specifically to counter a competitive threat?
► Premium brand
► Economy brand
► Fighting brand (P#36)
► Corporate brand

► Decorative
► Secondary
► Shipping
► Primary

Which of the following is the packaging objective, in which small products are grouped
together in one package for the reasons of efficiency?
► Information transmission
► Agglomeration (P#34) SURE
► Physical protection
► Theft reducing

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The label on a pack of frozen peas says, 'packed within an hour of picking'. These words
are used:
► To promote the product
► To satisfy legal requirements
► To provide information
► To fulfill ethical requirement


► Label
► Co-brand
► Brand
► Product
REF:
http://en.wikipedia.org/wiki/Brand

Which of the following is a group of products that are closely related because they
function in a similar manner?
► Private brand
► Line extension
► Product line.
REF:
http://en.wikipedia.org/wiki/Product_(business)

Which of the following is also known as dual branding?
► Private brand
► Multibrand
► Co-brand (P#35)
► New brand

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The concept of price is central to:
► Administration
► Management
► Macroeconomics
► Microeconomics (P#38)

► Promotion
► Price
► Place
► Product
REF:
http://www.answers.com/topic/marketing

ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the
following pricing techniques is ABC Company using?
► Dodging pricing
► Deceptive pricing
► Premium pricing
► Psychological pricing (P#39)

► Allowance
► Flawless performance(P#39)
► Discounts
► High promotion
Which of the following is NOT an objective of discounts?
► Reward valuable customers
► Reward competitors (P#43)
► Move out-of-date stock
► Increase short-term sales.

3/10 net 30 is an example of which of the following?
► Trade discount

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Market price is also known as:
► Effective price (P#43)
► List price
► Retail price
► Wholesaler price

Which of the following best describes 3/10 net 40 ROG?
► the buyer must pay within 10 days of receipt of goods but will receive 3% discount if
paid in 10 days
► The buyer must pay within 3 days of receipt of goods but will receive 10% discount if
paid in 40 days
► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if
paid in 40 days
► The buyer must pay within 40 days of receipt of goods but will receive 3%
discount if paid in 10 days (P#43) Example

► Trade discount

A company is providing warehousing facility to its channel members. The company is
using which of the following?
► Trade discount (P#44)
► Cash discount
To attract customers into stores, the store advertises its milk at a price less than cost,
hoping that customers will purchase other groceries as well. Milk is acting as which of
the following?
► Premium item
► On- sale item
► Discounted item
► Loss leader (P#45)

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assumes that company has knowledge of it’s:

► Product
► Price
► Place
► Promotion

When need is directed towards a specific object it is called:
► Actual need
► Want (P#4)
► Demand
► Satisfaction

In which one of the following orientations companies often design the products with little
or no input from customers?
► Market-oriented
► Product-oriented
► Sales-oriented
► Production-oriented

► Real need
► Stated need
► Unstated need
► Delighted need

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Factors of broad environment affect:
► Economic environment
► Task environment
► Cultural environment
► Technological environment

► Product (P#13)
► Price
► Place
► Promotion

A business wants to create the awareness about the features and befits of the product in
the market. Which of the following decisions are important to achieve the goal?
► Price decisions
► Place decisions
► Promotion decisions (P#14)
► Product decisions

If a bakery business bought a wheat farm in order to reduce the risk associated with the
dependency on flour. Identify the type of integration.
► Balanced vertical integration
► Forward horizontal integration

► Convenience
► Shopping
► Specialty
► Unsought

Which of the following is NOT included in the financial summary of a marketing plan?
► Pro-forma income statement
► Month-by-month agenda
► Breakeven analysis
► Assumptions

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MIDTERM EXAMINATION
Spring 2010
MKT501- Marketing Management

The skimming, penetration, bargaining and discounts are included in which of the
following marketing mix strategy?
► Product decisions
► Price decisions (P#16)
► Place decisions
► Promotion decisions

The building, holding, and harvesting are the types of:
► Innovation strategy
► Aggressiveness strategy (P#17)
► Diversification strategy

► Market leader
► Market Challenger
► Market nicher
► Market follower


Presenting the product concept to appropriate target consumers and getting their
reactions, describes which of the following options?
► Concept development
► Concept testing (P#7)
► Commercialization
► Concept trial
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► Agglomeration (P#34)
► Theft reducing

► Promotion
► Price (P#38)
► Place
► Product

Which of the following is considered as dead end of distribution?
► Promotion
► Warehousing
► Wholesaling
► Retailing

customer?
► Communication
► Convenience (P#24)
► Customer cost

The loyalty marketing focuses on establishing long term relationship between:
► Company and retailer
► Retailer and customer
► Retailer and consumer
► Company and customer (P#4)

Which of the following is NOT an ancillary service?
► Warranty
► Installation
► Delivery

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► Labeling (P#6)

Which of the following best describes the definition of marketing mix?
► The way product is priced
► The way product are arranged in the stores
► The way business elements are combined to meet the needs of customers
► The way business distribute the products in the market
REF
http://www.freeworldacademy.com/newbizzadviser/fw15.htm

Which of the following strategies requires premium pricing?
► Target market strategy

Price is the only element in the marketing mix that produces __________.
► Revenue (P#21)
► Variable costs
► Expenses
► Stability

Which of the following is involved in decisions such as: what country to enter in, how to
enter, how to adopt their product and services and how to price?
► Consumer markets
► Global markets (P#2)
► Non profit markets

If an NGO purchases furniture for its office, it is purchasing a(an):
► Consumer good
► Consumer service
► Industrial good
► Industrial service


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► Desire
► Need
► Utility
► Motive

Factors of broad environment directly affect the:
► Economic environment
► Task environment
► Cultural environment
►Technological environment

While writing the marketing plan, the analysis of company’s own resources comes under
which of the following section of marketing plan?
► Macro environment
► Market analysis
► Consumer analysis
► Internal environment analysis (P#15)

The firm objective in the introductory stage of the product life cycle is to:
► Extend the cycle as long as possible
► Improve warranty terms and service availability
► Emphasize market segmentation
► Stimulate demand for the product
Reference:
1.INTRODUCTION
The company's objective in the early stages of the product life cycle is to stimulate
demand for the new market entry

The majority of firms enter in a particular market during the:
► Introduction
► Growth
► Maturity
► Decline

Which of the following come(s) under the category of new product?
► New product lines
► Product improvements

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► Cost reductions
► All of the given options

► Idea generation
► Idea screening
► Test marketing

The stage in the adoption process that has been reached when an individual becomes
sufficiently involved with a new product to begin to seek information about it is called:
► Awareness
► Evaluation
► Interest (P#33)
► Trial

Based on pricing objectives, a general guideline that is intended for use in specific
pricing decision is called:
► A product line
► A pricing policy
► A strategic pricing
► An objective pricing

The consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are:
► Regular retail prices
► Wholesale prices
► Competitive prices
► Discount prices
Reference:
Retail Prices are often expressed as odd prices: a little less than a round number, e.g.
$19.99 or £6.95

Which of the following is the traditional pricing objective?
► Increase market share
► Maximize profits
► Meet competitors’ prices

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► Increase market growth

A supermarket advertises sugar and coffee at very low prices with the objective of
attracting customers who will buy other high profit items. This is called:
► Product line pricing
► Multiple unit pricings
► Odd pricing
► Loss leader

Which of the following is an actor of task environment?
Economy
Media
Promotion (P#2)
Technology

Which of the following is NOT a purpose of a marketing plan?
It assists in management control (P#16)
It assigns responsibilities, tasks and timing
It co-ordinates marketing and production activities
It specifies how resources are to be allocated

Which of the following must be developed at each product level for achieving the goals?
Corporate plan
Selling plan
Marketing plan (P#15)
Business plan

One year or less
Two years or less
Three years or less
Three years or less


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Any tangible thing that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need is called:
Service
Product (P#24)
Demand
Idea

Discounted product
Core benefit
Augmented product
Actual product (P#24)

Life insurance is an example of which of the following goods?
Convenience
Expected
Shopping
Unsought

Soap is an example of which of the following goods?
Unsought
Specialty
Convenience
Shopping

The idea that the customer receives in an exchange
The service that is rendered to a customer
The physical object the customer receives in an exchange
Every tangible thing the customer receives in an exchange

Which of the following stage of product life cycle is most expensive?
Introduction

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Growth
Maturity
Decline

How many stages are there in the new product development process?
Nine
Eight
Six
Seven (P#28)

Government agencies
Competitors
Suppliers
Customers

Which of the following is the spread of idea from the source of invention to the ultimate
user or consumers?
Innovation adoption process
Innovation diffusion process (P#32)
Adoption process
New product recognition

Opinion leaders
Late majority
Early majority
Early adopters (P#32)

Which of the following factor plays a large and vital role in the adoption of a new ice
cream?
Global changes
Market influence
Personal influence (P#34)
Fashion

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Which of the following brands cost more than other products in the category?
Premium brand (P#37)

Economy brand
Fighting brand
Corporate brand

Which of the following brands is created specifically to counter a competitive threat?
Premium brand
Economy brand
Corporate brand

The existing strong brand name can be as a vehicle to launch new product in the other
categories. What does this statement imply?
Family branding
Line extension
Individual branding

Which of the following is also known as dual branding?
Private brand
Multibrand
Co-brand
New brand

When two or more well known brands are combined in an offer it is called:
Private brand
Multibrands
Co-brand (P#36)
New brand

A company has different choices when it comes to developing brands. Which is not one
of those choices?
Width and depth extension

Multibrands
Brand extension

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Line extension

Which of the following is a brand created and owned by a large retailer of a product after
purchasing in large quantity from manufacturer?
Co-brand
Private brand
Manufacturer's brand
Licensed brand

Which of the following is the price the company receives after accounting for discounts,
allowances, promotions, and other incentives?
Premium
Cooperative
Effective
Efficient

Which of the following is a pricing technique used by retailers?
Cost-plus pricing (P#42)
Demand- push pricing
Demand- pull pricing
Cost–push pricing

A pricing method which is designed to encourage purchases that are based on the
emotional rather than rational reasons?
Cost-oriented pricing
Skimming pricing
Penetration pricing

Which of the following method is mostly used in the retailing?
Courier service
Online shops
Self-service
Counter-service

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Reward valuable customers
Reward competitors
Move out-of-date stock
Increase short-term sales

Consumer markets
Business markets
Non profit markets

Product
Price
Place (P#4)
Promotion

The Cargo business covers which of the following decisions under the marketing mix
strategy?
Product
Price
Placement
Promotional

Customer’s viewpoint on a firm’s products and services can be improved through:

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Experiential world of customers
Experiential innovation
Customer interface
Building experiential platform

Which of the following firms emphasizes on product’s benefits to the customers rather
product attributes?
Product oriented
Market oriented
Sales oriented
Production oriented

Meeting needs profitably

Find wants and fill them
Sell what is produced
Love the customer, not the product

Identify the concept that is most aggressively practiced for unsought products.
Product concept
Selling concept
Marketing concept
Production concept

Identify the major components of the microenvironment.
Company, suppliers, , customer markets, political forces, competitors and intermediaries
Company, suppliers, intermediaries, technological forces, competitors and customer
markets
Company, suppliers, intermediaries, customer markets, competitors, and social forces
Company, suppliers, intermediaries, customer markets, competitors, and publics

Reduce the product quality
Improve customer service
Protect the existing market share
Expand the total market

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Which of the following is NOT included in the financial summary of a marketing plan?
Pro-forma income statement

Month-by-month agenda
Breakeven analysis
Assumptions

An advertising company’s ownership of radio, television and newspapers is an example
of:
Backward vertical integration

Forward vertical integration
Horizontal integration
Vertical integration
MIDTERM EXAMINATION
Fall 2009
Time: 60 min
Which of the following is the first step in writing a marketing plan?
► Opportunity and threat analysis
► Executive summary (P#15)
► Market analysis

► Introducing the new usage of the product(P#20)
► Increasing cost

Process engineering skills are required for the successful implementation of which of the
following strategy?
► Differentiation strategy
► Cost leadership strategy (P#20)

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► Service
► Product (P#4)
► Demand
► Idea

Luxury products, such as Rolex watches, are also known as:
► Shopping product
► Emergency product
► Specialty product

► Introduction
► Growth
► Maturity
► Decline

► Government agencies
► Competitors
► Suppliers
► Customers

Which of the following is NOT a decision required in commercialization?
► Why to launch the product? (P#31)
► How to launch the product?
► Where to launch the product?
► When to launch the product?

Which of the following are the people who purchase new products almost as soon as the
products reach the market?
► Innovators (P#33)
► Late majority
► Early majority

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► Late adopters

Which of the following is the spread of idea from the source of invention to the ultimate
user or consumers?
► Innovation adoption process
► Innovation diffusion process (P#33)
► Adoption process
► New product recognition

Which of the following is essential requirement for medicines and drugs?
► Primary labeling
► Mandatory labeling (P#36)

fails?
► Brand extension branding
► Overall family branding
► Line family branding

Which of the following brands cost more than other products in the category?
► Premium brand (P#36)
► Economy brand
► Fighting brand
► Corporate brand

Using one brand name for several related products is known as which of the following?
► Group branding
► Combination branding
► Premium branding

► Decorative
► Secondary

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► Shipping
► Primary

► Agglomeration (P#34)
► Theft reducing

Which of the following is a brand created and owned by a larg retailer of a product after
► Co-brand
► Private brand (P#36)
► Manufacturer's brand
► Licensed brand

► Economy branding
► Co-branding
► Family branding
Reference:

Tarang milk is an example of which of the following?
► Corporate brand
► Co-brand
► Individual brand
► Family brand

Which of the following price is very close to the maximum that customers are happily
and readily willing to pay?
► Premium
► Cooperative
► Effective
► Efficient

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Geographic pricing is also known as:
► Skimming pricing
► Zone pricing
► Psychological pricing
► Penetration pricing

Which of the following is a pricing technique used by retailers?
► Cost–push pricing
► Cost-plus pricing (P#42)
► Demand- push pricing
► Demand- pull pricing

► Courier service
► Online shops
► Self-service (P#41)
► Counter-service

► Effective price (P#44)
► List price
► Retail price
► Wholesaler price

A company wants prompt payment from the customers. What type of discount will be
suitable for the company?
► Trade discount

A seller wants payment from buyer within 10 days of sales (whereas customer can made
payment within 30 days) and offers 4% discount if payment is made within 10 days.
What type of cash discount will be suitable?
► 4/10 net 30

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► 10/4 net 30
► 10/30 net 4
► 4/30 net 10

► Consumer markets
► Global markets (P#2)
► Non profit markets

► Product
► Price
► Place
► Promotion

The Cargo business covers which of the following decisions under the marketing mix
strategy?
► Product
► Price
► Placement
► Promotional

► Product
► Price
► Place
► Promotion

Which of the following elements of marketing mix directly affects the value of sales?
► Price
► Place
► Promotion
► Product

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The basic human requirement defines which of the following?
► Need (P#4)
► Demand
► Want
► Satisfaction

► Demand (P#4)
► Need
► Want
► Market

► Company and retailer
► Retailer and customer
► Retailer and consumer
► Company and customer (P#4)

Which of the following is NOT a technique used by marketers to understand the
customers?
► Focus group
► Commercialization
► Web and telephones
► Surveys

Which of the following is NOT an example of unsought goods?
► Insurance policy
► Course book
► Encyclopedia
► Funeral plots

► Real need
► Stated need
► Unstated need
► Delighted need

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► Product
► Price
► Distribution (P#14)
► Promotion

► Inventory management
► Personal selling (P#14)
► Warehousing
► Distribution centers

► Balanced vertical integration
► Forward horizontal integration
MIDTERM EXAMINATION
Spring 2009
( Marks: 1 ) - Please choose one

One year or less
Two years or less
Three years or less
Four years or less

An advertising company's ownership of radio, television and newspapers is an example
of:

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Harvesting
Building
Intensification
Holding

Which of the following has the largest market share in the relevant product
market?
Market leader
Market challenger
Market nicher
Market follower

Which of the following goods are relatively inexpensive and are purchased frequently
with minimal effort?
Convenience
Unsought
Specialty
Shopping

Emergency
Specialty
Impulse (P#24)
Shopping

Decline stage
Introduction stage
Maturity stage
Growth stage

Which of the following stage of product life cycle is most expensive?
Introduction
Growth
Maturity
Decline

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Maturity and growth stage
Maturity and decline stage
Introduction and maturity stage
Introduction and growth stage

In which of the stage of product life cycle there are few competitors?
Introduction
Growth
Maturity
Decline

Introducing a new product into the market is called:
Commercialization
Experimenting
Beta testing
Test marketing

Television set
Soft drink
Shirt
Car

Boxes
Blister packs
Cartons
Aseptic packages

strategic tool?
Convenience products
Consumer shopping products

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Industrial products
Specialty products
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US%3Aofficial&channel=s&q=Especially+for+which+type+of+products+the+marketers
+should+view+packaging+as+a++major+strategic+tool&aq=f&aqi=&aql=&oq=&gs_rfai
=

Which of the following is less likely to damage reputations of a brand if a new
product fails?
Individual branding

When a company's name is used as a product brand name, this is referred to
which of the following?
Economy brand
Fighting brand
Corporate brand
Premium brand

Label
Co-brand
Brand
Product
Which of the following is a group of products that are closely related because they
function in a similar manner?
Convenience product
Private brand
Line extension
Product line
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+are+closely+related+because++they+function+in+a+similar+manner%3F+&btnG=Sear

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ch&aq=f&aqi=&aql=&oq=&gs_rfai=

Often a very strong brand name or company name used for a range of products is known
as:
Brand development
Multi branding
Individual branding
Family branding

Economy branding
Co-branding
Family branding
Individual branding
Reference:

Which of following is an example of corporate brand?
Rafhan foods
Knorr
National foods
Mercedes

Allowance
Flawless performance
Discounts
High promotion

Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20% more
than his competitors' price. Still his sales are increasing. Now his aim is to maintain same
pricing. He enjoys which type of leadership?

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Promotion leadership
Price leadership
Cost leadership
Product leadership
REF:Price leadership
A situation in which a company sets a price for a product and this company's market
share and/or brand loyalty is so strong that other companies are compelled to match or
beat the price. The company that first changes the price is said to show price
leadership.

Which of the following is price reduction offered when an order is placed in
Slack/drooping period?
Cash discount
Trade discount
Quantity discount
Seasonal discount

Identify the other term used for the trade discounts.
Promotional discount
Functional discount
Quantity discount
Seasonal discount

Trade
Seasonal
Promotional

BATA offered 10% discount on the sale of shoes at the end of winter season.

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What can be the purpose of giving such discount?


Which of the following is the effect of low price?
Reduction in market share

Reduction in production
Increase in profit margin
Reduction in profit margin

the following?
Premium item
On- sale item
Discounted item
Loss leader

Business markets
Consumer markets
Global markets
Government markets

Product
Price
Place
Promotion

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Product
Price
Place
Promotion

Which of the following elements of marketing mix directly affects the value of
sales?
Price
Place
Promotion
Product

Value
Want
Demand
Satisfaction

Company and retailer
Retailer and customer
Retailer and consumer
Company and customer

Warranty
Installation
Delivery
Labeling

Which of the following statements by a marketing manager of a company best describes
the marketing concept?
We have organized our business to make certain that we satisfy customer

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Needs (P#9)
We believe that the marketing department must organize to sell what we produce
We try to produce only high quality, technically efficient products
We want to sell what we make

Real need
Stated need
Unstated need
Delighted need

Demographics
Economy
Corporate culture
Technology


MIDTERM 2010
Q1
The skimming, penetration, bargaining and discounts are included in which of the
following marketing mix strategy?
(a) Product decisions
(b) Price decisions (P#16)
(c) Place decisions
(d) Promotion decisions
Q2

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(a) Business plan
(b) Marketing process
(c) Production process
(d) Selling plan
Reference:
Q3
Which of the following has the largest market share in the relevant product market?
(a) Market leader (P#19)
(b) Market challenger
(c) Market nicher
(d) Market follower
Q4
(a) Market segment and advertising

(b) R & D and market segment
(c) Advertising and promotion
(d) R & D and advertising (P#20)
Q5
(a) Decreasing distribution of the product

(b) Introducing the new usage of the product (P#20)
(c) Eliminating some features of product
(d) Increasing cost
Q6
(a) Market segmentation strategy
(b) Market dominance strategy
(c) Differentiation strategy (P#20)
(d) Cost leadership strategy
Q7
Soap is an example of which of the following goods?
(a) Unsought

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(b) Specialty
(c) Convenience
(d) Shopping
Q8
(a) Emergency
(b) Specialty
(c) Impulse (P#24)
(d) Shopping
Q9
sources?
(a) Top management
(b) Customers (P#27)
(c) Competitors
(d) Employees
Q10
Which of the following is EXCLUDED from business analysis?
(a) Profit analysis
(b) Management analysis (P#28)
(c) Cost analysis
(d) Sales forecast
Q11
ABC Company is engaged in new product development process. After idea generation,
screening, concept development and going through the business analysis. Identify the
next step of the company.
(a) Home-placement testing
(b) Consumer testing
(c) Beta testing (P#27)
(d) Alpha testing
Q12
With what groups do firms conduct concept testing for new products?
(a) Competitors
(b) Focus groups
(c) Target customers
(d) Employees
Reference:
Concept testing is sometimes practiced rather naïvely. All too often, a couple of focus
groups are assembled, read a simple description of the concept and people are then asked
for their reactions

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Q13
Which of the following is NOT one of the stages that customers go through in the process
of adopting a new product?
(a) Desire (P#32)
(b) Awareness
(c) Evaluation
(d) Interest
Q14
(a) Television set
(b) Soft drink
(c) Shirt
(d) Car
Q15
fails?
(a) Individual branding
(b) Overall family branding
(c) Line family branding
(d) Brand extension branding
Q16
Which of the following is NOT a use of secondary packaging?
(a) It is recyclable and environmentally safe
(b) It facilitates transportation, storage, and handling for middlemen
(c) It can not be reused for purposes other than its initial use
(d) It can be used as a promotional tool
Q17
According to “Research supporting odd pricing theory” which of the following number
out of all the numbers between 1 and 100 is thought to have least perceived value as
compared to its actual value?
(a) 90
(b) 77 (P#40)
(c) 55
(d) 25
Q18
(a) Psychological price
(b) Penetration price
(c) Premium price (P#39)
(d) Low price
Q19

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(a) 4/10 net 30
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q20
(a) The buyer must pay within 10 days of receipt of goods but will receive 3%
discount if paid in 10 days
(b) The buyer must pay within 3 days of receipt of goods but will receive 10%
(c) The buyer must pay within 10 days of receipt of goods but will receive 3%
(d) The buyer must pay within 40 days of receipt of goods but will receive 3%
discount if paid in 10 days (P#43)
Q21
Which of the following pricing is used to maximize the company's market share?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Market penetration
(d) Market skimming
Reference:
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Question#2
Q22
Market-penetration pricing will likely to be used most in selling which of the following
items?
(a) Specialty
(b) Convenience
(c) Unsought
(d) Pharmaceuticals
Q23
Which of the following discourages the entry of competitors as well as low prices act as a
barrier to entry?
(a) Cost-orientated pricing
(b) Psychological pricing
(c) Penetration pricing (P#45)
(d) Market skimming pricing
Q24

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the following?
(a) Premium item
(b) On- sale item
(c) Discounted item
(d) Loss leader (P#45)
Q26
A company wants to maximize market share, assuming that market is price sensitive.
What pricing strategy you would suggest for the company to achieve this objective?
(a) Cost- oriented pricing

(b) Skimming pricing
(c) Premium pricing
(d) Penetration pricing (P#45)
Q27
(a) Cost and production function
(b) Revenue and cost function
(c) Demand and market function
(d) Demand and cost function
Q28
Which of the following markets require developing a superior product and packaging
along with continuous advertising?
(a) Consumer markets (P#2)
(b) Business markets
(c) Global markets
(d) Non profit/government markets
Q29
(a) Consumer markets
(b) Business markets
(c) Global markets (P#2)
(d) Non profit markets
Q30
(a) Import market
(b) Export market
(c) Government market
(d) Consumer market
Q31
Which of the following are value maximizers?
(a) Customers

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(b) Sellers
(c) Marketers
(d) Manufacturers
Q32
Identify which one is an ancillary service.
(a) Delivery (P#6)
(b) Promotion
(c) Labeling
(d) Packaging
Q33
Which of the following concepts is used when a company wants to expand the market?
(a) Production concept
(b) Product concept
(c) Selling concept
(d) Marketing concept
Q34
(a) Real need

(b) Stated need
(c) Unstated need
(d) Delighted need
Q35
(a) Task environment (P#11)
(b) Broad environment
(c) Natural environment
(d) Political environment
Q36
(a) Situation analysis
(b) Product/market background
(c) Marketing strategies
(d) Market analysis (P#15)
Q37
(a) Backward vertical integration
(b) Balanced vertical integration
(c) Forward horizontal integration
(d) Forward vertical integration

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Q38
(a) Reduce the product quality(P#19)
(b) Improve customer service
(c) Protect the existing market share
(d) Expand the total market
Q39
(a) Market challenger
(b) Market nicher (P#20)
(c) Market leader
(d) Market follower
Q40
An elaborated version of the idea expressed in the meaningful consumer terms, describes
(a) Product screening
(b) Product test
(c) Product concept
(d) Product idea
MIDTERM EXAMINATION
Spring 2009
Solved in 26 SEP 2010
Question No.1 ( Marks: 1 ) - Please choose one

Situation analysis
Opportunity and threat analysis
Executive summary (P#15)
Market analysis

Assumptions, pro-forma income statement, contribution margin analysis, breakeven
analysis, ratios analysis must be very formally done in:
Executive summary
Financial summary (P#16)
Promotional plan
Business plan
Question No: 3 ( Marks: 1 ) – Please choose one


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Market leader
Market challenger
Market nicher
Market follower

Market segment and advertising
R & D and market segment
Advertising and promotion
R & D and advertising (P#20)

The strategy which involves creating a product that is perceived as unique and
should provide superior value for the customer is called:

Discounted product
Core benefit
Augmented product
Actual product (P#24)

Life insurance is an example of which of the following goods?
Convenience
Expected
Shopping
Unsought (P#24)

Identify the strategy that deals with the rate of new product development.
Innovation strategy (P#17)
Aggressiveness strategy


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Maturity and growth stage
Maturity and decline stage
Introduction and maturity stage
Introduction and growth stage

Which of the following may NOT be the form of new products?
New product lines
Repositioning
Existing product
Cost reductions

An elaborated version of the idea expressed in the meaningful consumer
terms, describes which of the following?
Product screening
Product test
Product concept
Product idea
Reference:
http://books.google.com.pk/books?id=_gfHq9LU3igC&pg=PA208&lpg=PA208&dq
=An++elaborated++version++of+the++idea++expressed++in++the++meaningful++c
onsumer++terms,++describes+which+of+the+following%3F++Product+screening+
+Product+test++Product+concept+++Product+idea&source=bl&ots=hMcD1jjigK&
sig=eoPrZWk-
LMtsxQtPP6NwbxNF24w&hl=en&ei=qdHrTI7bB4j2sgaHvuz3Dg&sa=X&oi=book
_result&ct=result&resnum=2&ved=0CBsQ6AEwAQ#v=onepage&q&f=false

Which of the following is EXCLUDED from business analysis?
Profit analysis
Management analysis (P#28)
Cost analysis
Sales forecast

Which of the following commercialization decision involve decisions regarding
launch of product in single or multiple locality?

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Which of the following is the spread of idea from the source of invention to
the ultimate user or consumers?
Innovation adoption process
Innovation diffusion process(P#32)
Adoption process
New product recognition

Decorative
Secondary
Shipping
Primary

Which of the following is the packaging objective, in which small products are
grouped together in one package for the reasons of efficiency?
Information transmission
Agglomeration (P#34)
Physical protection
Theft reducing

It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool

Which of the following involves the use of a successful brand name to launch new or
modified products in a new category?
Private brand
Product line
Brand equity

ABC Company sells the right to use brand name to other company for non-
competing product the company is following:

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Brand licensing (P#37)
Co-branding
Family branding
Individual branding

Which of the following is said to be the price of an executive?
Wage
Salary
Cost
Premium

Which of the following is also called as prestige price?
Skimming price
Penetration price
Psychological price

Allowance
Flawless performance (P#39)
Discounts
High promotion

Psychological price
Penetration price
Low price

Which of the following is price reduction offered when an order is placed in
slack/drooping period?
Cash discount
Trade discount
Quantity discount
Seasonal discount

The buyer at ABC Furniture Store is informed that if he/she will increase his/her

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recent order of fifteen mattress sets to twenty, she will receive a 14 percent price
reduction. This offer is due to a recent overstock condition at the factory and will
not be available in the future. What is the type of discount offered by ABC
Furniture store?
Trade
Seasonal
Promotional

A seller wants payment from buyer within 10 days of sales (whereas customer can
made payment within 30 days) and offers 4% discount if payment is made within 10
days. What type of cash discount will be suitable?
4/10 net 30
10/4 net 30
10/30 net 4
4/30 net 10

Market-penetration pricing will likely to be used most in selling which of the
following items?
Specialty
Convenience
Unsought
Pharmaceuticals

The price of which of the following is lower than the cost and is used to drag
customers into a store where they are likely to buy other products.
Consumer promotion
Discounted product
On-sale item
Loss leader (P#45)

To attract customers into stores, the store advertises its milk at a price less than
cost, hoping that customers will purchase other groceries as well. Milk is acting as
Premium item
On- sale item
Discounted item
Loss leader

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Consumer market
Import market
Export market
Government market

customer?
Communication
Convenience (P#23)
Customer cost
Customer solution

The Cargo business covers which of the following decisions under the marketing
mix strategy?
Product
Price
Placement
Promotional

Warranty
Installation
Delivery
Labeling

Which of the following firms emphasizes on product's benefits to the
customers rather product attributes?
Product oriented
Market oriented
Sales oriented
Production oriented

Task environment (P#11)
Broad environment
Natural environment

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Political environment

Demographics
Economy
Corporate culture (P#11)
Technology

Factors of broad environment affect:
Economic environment
Task environment
Cultural environment
Technological environment

Product (P#13)
Price
Place
Promotion

Market challenger
Market leader
Market follower


Midterm Paper 2009

Q1

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The building, holding, and harvesting are the types of:
a) Market dominance strategy

b) Innovation strategy
c) Aggressiveness strategy (P#17)
d) Diversification strategy
Q2
(a) Service
(b) Product (P#24)
(c) Demand
(d) Idea
Q3
(a) Augmented product
(b) Actual product (P#24)
(c) Core benefit
(d) Discounted product
Q4
(a) Innovation strategy (P#17)
(b) Aggressiveness strategy
(c) Vertical integration
(d) Horizontal integration
Q5
(a) Decline stage
(b) Maturity stage
(c) Introduction stage (P#25)
(d) Growth stage
Q6
(a) Introduction
(b) Maturity
(c) Decline
(d) Growth
Q7
Which of the following is NOT a common reason of decline in the product sales?
(a) Competition increases
(b) Technology advances
(c) Consumer tastes change
(d) Increase in product demand

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Q8
ABC Company is engaged in new product development process. After idea generation,
screening, concept development and going through the business analysis. Identify the
next step of the company.
(a) Consumer testing
(b) Beta testing (P#27)
(c) Alpha testing
(d) Home-placement testing
Q9
With what groups do firms conduct concept testing for new products?
(a) Competitors
(b) Target customers
(c) Employees
(d) Focus groups
Reference:
Concept testing is sometimes practiced rather naïvely. All too often, a couple of focus
groups are assembled, read a simple description of the concept and people are then asked
for their reactions.
Q10
Introducing a new product into the market is called:
(a) Commercialization (P#28)

(b) Experimenting
(c) Beta testing
(d) Test marketing
Q11
To coordinate many activities involved in launching a new product, which of the
following can be used by the marketers?
(a) Consumer path scheduling
(b) Consumer path analysis
(c) Critical Path analysis
(d) Critical Path Scheduling
Q12
(a) Capital goods
(b) Food items
(c) Industrial goods
(d) IT products
Q13

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following types of packaging that enables milk, fruit juice, and other perishable liquid
foods to be distributed without refrigeration?
(a) Boxes
(b) Blister packs
(c) Cartons
(d) Aseptic packages
Q14
(a) Transport packaging

(b) Decorative packaging
(c) Secondary packaging
(d) Primary packaging
Q15
Label
Co-brand
Brand
Product
Q16
of those choices?
(a) Width and depth extension
(b) Brand extension
(c) Multibrands
(d) Line extension
Q17
When a company introduces additional items in a given product category under the same
brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called
as:
(a) Line extension
(b) Brand extension
(c) Multibrands
(d) Co-branding
Reference:
Line extensions happen when the brand launches the new product in the same category
targeting a new segment through new flavors, added ingredients, package sizes etc.

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Q18
Co-brand
Private brand (P#36)
Licensed brand
Q19
ABC Company sells the right to use brand name to other company for non-competing
product the company is following:
(a) Brand licensing (P#37)
(b) Co-branding
(c) Family branding
(d) Individual branding
Q20
Numerical monetary value of a product is the best description of which of the following?
(a) Place
(b) Price (P#38)
(c) Promotion
(d) Cost
Q21
Commission is the price of which of the following?
(a) Retailer
(b) Salesperson
(c) Executive
(d) Wholesaler
Q22
(a) Online shops

(b) Courier service
(c) Self-service
(d) Counter-service
Q23
(a) Move out-of-date stock
(b) Reward competitors (P#43)
(c) Reward valuable customers
(d) Increase short-term sales
Q24

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Some times companies reduce price for bulk purchases. To which of the following would
this statement hold TRUE?
Seasonal discounts
Trade discounts
Quantity discounts (P#44)
Cash discounts
Q25
(a) Seasonal
(b) Non-cumulative
(c) Promotional
(d) Trade
Q26
(a) List price
(b) Retail price
(c) Effective price (P#44)
(d) Wholesaler price
Q27
(a) 4/10 net 30
(b) 10/4 net 30
(c) 10/30 net 4
(d) 4/30 net 10
Q28
All of the following conditions favor setting a penetration price EXCEPT:
(a) Production and distribution costs fall as sales volume increases

(b) The market is highly price sensitive
(c) The product’s quality and image supports the price
(d) The low price discourages actual and potential competitors
Q29
Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-
market share. As a consultant, you would recommend which of the following strategy?
(a) Market-penetration (P#45)
(b) Market-skimming
(c) Psychological pricing

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(d) Cost-orientated pricing
Q30
A company wants to maximize market share, assuming that market is price sensitive.
What pricing strategy you would suggest for the company to achieve this objective?
(a) Cost- oriented pricing
(b) Skimming pricing
(c) Premium pricing
(d) Penetration pricing (P#45)
Q31
Which of the following markets require developing a superior product and packaging
along with continuous advertising?
(a) Global markets
(b) Non profit/government markets
(c) Business markets
(d) Consumer markets(P#2)
Q32
(a) Product
(b) Price (P#3)
(c) Place
(d) Promotion
Q33
(a) Product
(b) Place (P#3)
(c) Price
(d) Promotion
Q34
(a) Customers
(b) Sellers
(c) Marketers
(d) Manufacturers
Q35
Which of the following firms emphasizes on product’s benefits to the customers rather
product attributes?
(a) Market oriented

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(b) Sales oriented
(c) Product oriented
(d) Production oriented
Q36
The phenomenon, when a customer dislikes a product and talks against the product, is
termed as:
(a) Unfavorable environment

(b) Propaganda
(c) Bad mouth (P#8)
(d) Bad impression
Q37
(a) Inventory management

(b) Personal selling (P#14)
(c) Warehousing
(d) Distribution centers
Q38
(a) Backward vertical integration
(b) Balanced vertical integration
(c) Forward horizontal integration
(d) Forward vertical integration
Q39
Which one of the following strategies emphasizes on brand image?
(a) Cost leadership strategy
(b) Market dominance strategy
(c) Differentiation strategy (P#20)
(d) Market segmentation strategy
Q40
(a) Convenience
(b) Shopping
(c) Specialty
(d) Unsought
Q41
Setting price for the product is critical task for the marketers. What are the critical
questions do you think a marketer should answer before setting the price and also explain
the factors that influence the pricing objectives.
MIDTERM EXAMINATION

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Spring 2009

Which one of the following is a controllable factor?
Economy
Technology
Role of marketing (P#12)
Competition

Which of the following is an actor of task environment?
Economy
Media
Promotion (P#12)
Technology

Which of the following part of a marketing plan defines the plan's financial and
marketing goals in terms of sales volume, market share and profit?
Marketing strategy (P#17)

Action programs
Issue analysis
Objectives

Situation analysis
Opportunity and threat analysis
Executive summary (P#15)
Market analysis

Market segment and advertising
R & D and market segment
Advertising and promotion
R & D and advertising (P#20)

Which of the following goods are relatively inexpensive and are purchased frequently
with minimal effort?

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Convenience
Unsought
Specialty
Shopping

Innovation strategy (P#17)
Aggressiveness strategy

Introduction
Growth
Maturity
Decline

Which of the following may NOT be the form of new products?
New product lines
Repositioning
Existing product
Cost reductions

Which of the following is NOT a decision required in commercialization?
Why to launch the product? (P#31)
Where to launch the product?

Which of the following commercialization decision involve decisions regarding launch of
product in single or multiple locality?


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Television set
Soft drink
Shirt
Car

Opinion leaders
Late majority
Early majority
Early adopters

Which of the following is the leak-proof packaging that provides additional protection
for the primary container?
Primary packaging
Secondary packaging
Transport packaging (P#35)
Decorative packaging

Boxes
Blister packs
Cartons
Aseptic packages

Which of the following is essential requirement for medicines and drugs?
Secondary packaging
Primary labeling
Mandatory labeling (P#36)
Question No: 17( Marks: 1 ) - Please choose one

strategic tool?
Convenience products
Consumer shopping products
Industrial products

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Specialty products

Which of the following is less likely to damage reputations of a brand if a new
product fails?
Individual branding

threat?
Premium brand
Economy brand
Corporate brand

It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool

Transport packaging
Secondary packaging
Primary packaging

of those choices?
Width and depth extension
Multibrands
Brand extension
Line extension

When a company introduces additional items in a given product category under the same
brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called

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as:
Line extension
Brand extension
Multibrands
Co-branding

Co-brand
Private brand (P#36)
Licensed brand

According to "Research supporting odd pricing theory" which of the following
number out of all the numbers between 1 and 100 is thought to have least
perceived value as compared to its actual value?
90
77(P#40)
55
25

ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the
following pricing techniques is ABC Company using?
Dodging pricing
Deceptive pricing
Premium pricing
Psychological pricing (P#39)

Which of the following price is quoted to a potential buyer, usually in written form?
Wholesale price
Market price
List price
Retail price

The buyer must pay within 10 days of receipt of goods but will receive 3% discount if
paid in 10 days
The buyer must pay within 3 days of receipt of goods but will receive 10%

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Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Experience curve pricing
Penetration pricing (P#45)

Which of the following markets involve buying and selling of goods for their
utility and enabling them to make or re-sell a product to others?
Consumer markets
Business markets
Global markets
Government markets

Which of the following markets involve decisions such as: what country to enter? in, how
Consumer markets
Business markets
Non profit markets

A lot of time is required in establishing great brand image to be successful in:
Global Product marketing
Consumer Product marketing (P#2)
Governmental marketing
Domestic product marketing

customer?
Communication
Convenience
Customer cost

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Customer solution

Value
Want
Demand
Satisfaction

Sellers
Marketers
Manufacturers
Customers

Company and retailer
Retailer and customer
Retailer and consumer
Company and customer

Which of the following is NOT an example of unsought goods?
Insurance policy
Course book
Encyclopedia
Funeral plots

Product
Price
Place
Promotion

Situation analysis
Product/market background

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Marketing strategies
Market analysis (P#15)

Balanced vertical integration
Forward horizontal integration
Question No: 41
( Marks: 5 )
"The key to customer retention is customer satisfaction". Why it is important
for the marketers to retain the customer?
Question No: 42 ( Marks: 5 )
The first step in the product development process is generation of ideas.

Discuss what the internal and external sources of ideas are. Why external
sources are considered to the more important than internal source?

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Question No: 1 ( Marks: 1 ) - Please choose one

Question No: 2 ( Marks: 1 ) - Please choose one

► Decreasing distribution of the product

Question No: 3 ( Marks: 1 ) - Please choose one

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► Non-cumulative quantity discount

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Note: Solve these papers by yourself

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► Critical path analysis (P#16)

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The idea that the customer receives in an exchange

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New product lines

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How to launch the product?

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