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Early Innovations in Visual Communication and Printing Revolutionary Changes To Typeface

Early innovations in visual communication and printing included pictographs and symbols dating back 15,000-10,000 BC, as well as the oldest known artifact combining words and pictures from around 3600 BC in Iraq. Movable type was invented in 1045 AD in China. Printing arrived in Europe in 1276 with a paper mill in Italy. Johannes Gutenberg perfected the printing press with movable type in 1450. The Industrial Revolution beginning in 1760 set the stage for advances in graphic design production. Artistic styles like Art Nouveau emerged in the late 19th century and influenced commercial design. Modern design styles then emerged in the early 20th century including Futurism, Early Modern, and Hero Realism during the wars.

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58 views2 pages

Early Innovations in Visual Communication and Printing Revolutionary Changes To Typeface

Early innovations in visual communication and printing included pictographs and symbols dating back 15,000-10,000 BC, as well as the oldest known artifact combining words and pictures from around 3600 BC in Iraq. Movable type was invented in 1045 AD in China. Printing arrived in Europe in 1276 with a paper mill in Italy. Johannes Gutenberg perfected the printing press with movable type in 1450. The Industrial Revolution beginning in 1760 set the stage for advances in graphic design production. Artistic styles like Art Nouveau emerged in the late 19th century and influenced commercial design. Modern design styles then emerged in the early 20th century including Futurism, Early Modern, and Hero Realism during the wars.

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Early Innovations In Visual Revolutionary Changes to

Communication and Printing Typeface


15,000–10,000 BC 1470
The first known visual Nicolas Jenson, considered one of
communication, with pictographs history’s greatest typeface
and symbols in the Lascaux caves designers, sets a new standard for
in southern France.
the Roman type.

3600 BC
The Blau Monument, the oldest 1530
artifact known to combine words
and pictures.They are thought to Claude Garamond opens the first
be from the Iraq area. type foundry, developing and
selling fonts to printers.

105 AD
Chinese government official Ts’ai 1722
Lun is credited with inventing
paper. The first Caslon Old Style font is
developed. It would later be used
for the printing of the Declaration
1045 AD of Independence.
Pi Sheng, a Chinese alchemist,
invents movable type, which The Industrial Revolution
allows characters to be
individually placed for printing.
1760
The Industrial Revolution begins and sets the
stage for advances in graphic design
production.
1276
Printing arrives in Europe with a
paper mill in Fabriano, Italy. 1796
Author Aloys Senefelder develops
lithography. This was the first "planographic"
printing method employed, meaning it used
a flat surface and set the stage for modern
1450 offset printing.

Johann Gensfleisch zum


1800
Gutenberg is credited with
Lord Stanhope invents the first printing
perfecting the system for printing press made of all cast-iron parts. It required
type in books. one-tenth of the manual labor of previous
presses and doubled the possible paper size.

1460
Albrecht Pfister becomes the first 1816
to add illustrations to a printed The first sans-serif font makes a subtle
book. entrance as one line of a book.

Design Comes Into Its Own

The Industrial Revolution


Modern Design Styles Emerge
1861
Williams Morris, who became a highly
influential figure in design history, sets up
his art decorating firm.

1869
N.W. Ayer & Son is founded. Considered the
first advertising agency, they pioneered the
open contract and utilized fine art in design.

1880
Art Nouveau movement begins and changes
design, making its way into all types
ofcommercial design and utilizing all types
of arts.

1900
The Futurism style of design emerges. Influenced
by cubism and technology, it dropped all the
traditional features and concentrated on clean,
sharp, straight lines. It was popular through the
1930s.

1910
A style called Early Modern developed. It uses
photos rather than illustrations and a
minimalistic, geometric design sense. The style
was popular until around 1935.

1910
Hero Realism is influenced by the wars and
continues through the 1940s. This style relied
heavily on realistic illustrations of people and a
strong message: think Rosie the Riveter.

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