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    BCG Matrix

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    waqar hattar
    The document describes the BCG matrix, which categorizes products based on their relative market share and industry growth rate. It provides examples of food and beverage products from Nestle categorized as question marks (low share, high growth), stars (high share, high growth), cash cows (high share, low growth), and dogs (low share, low growth). The summary identifies strategies for each category, such as introducing new flavors for cash cows to make them stars or increasing penetration of dogs.

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    BCG Matrix

    Uploaded by

    waqar hattar
    390 views2 pages
    The document describes the BCG matrix, which categorizes products based on their relative market share and industry growth rate. It provides examples of food and beverage products from Nestle categorized as question marks (low share, high growth), stars (high share, high growth), cash cows (high share, low growth), and dogs (low share, low growth). The summary identifies strategies for each category, such as introducing new flavors for cash cows to make them stars or increasing penetration of dogs.

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    Bcg Matrix

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    The document describes the BCG matrix, which categorizes products based on their relative market share and industry growth rate. It provides examples of food and beverage products from Nestle categorized as question marks (low share, high growth), stars (high share, high growth), cash cows (high share, low growth), and dogs (low share, low growth). The summary identifies strategies for each category, such as introducing new flavors for cash cows to make them stars or increasing penetration of dogs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    390 views2 pages

    BCG Matrix

    Uploaded by

    waqar hattar
    The document describes the BCG matrix, which categorizes products based on their relative market share and industry growth rate. It provides examples of food and beverage products from Nestle categorized as question marks (low share, high growth), stars (high share, high growth), cash cows (high share, low growth), and dogs (low share, low growth). The summary identifies strategies for each category, such as introducing new flavors for cash cows to make them stars or increasing penetration of dogs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    BCG MATRIX

    Relative Market Share


    High Low
    High
    Industry Growth Rate

    Milk Pak Noodles

    Fruita Vitals Milkpak cream

    Pure Life Water


    Low

    Maggi Nestle Kokocrunch

    Kitkat Nestle cornflakes

    Nestle Dahi Milo

    I. Question Marks:

    Noodles
    Milkpak cream

    These products have low market share and high growth rate. In these products there is some
    changes are needed in taste then these can become star.

    II. Stars:

    Nestle Milk Pak


    Nestfruita Vitals
    Nestle Mineral Water
    These products are widely used so these posses high growth and market share.

    III. Cash Cows:

    Maggi
    Kit Kat
    Nestle Dahi

    These products have high market share and low growth rate, if Nestle add some flavors
    and do penetration then these can become stars.

    IV. Dogs:

    Nestle Kokocrunch
    Nestle Cornflakes
    Milo

    These products have low growth rate and low market share because these not sold in
    maximum quantity as compared to other products.

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