Telecommunications, The Internet, and Wireless Technology
Telecommunications, The Internet, and Wireless Technology
Figure 7-1 Illustrated here is a very simple computer network, consisting of computers, a network operating system
residing on a dedicated server computer, cabling (wiring) connecting the devices, network interface cards
(NIC), switches, and a router.
Corporate Network Infrastructure
Figure 7-2
The Global Internet
• The Internet
– World’s most extensive network
– Internet service providers (ISPs)
• Provide connections
• Types of Internet connections
– Dial-up: 56.6 Kbps
– Digital subscriber line (DSL/FIOS): 385 Kbps–40
Mbps
– Cable Internet connections: 1–50 Mbps
– Satellite
– T1/T3 lines: 1.54–45 Mbps
The Global Internet
Figure 7-6
The Global Internet
• Internet services
– E-mail
– Chatting and instant messaging
– Electronic discussion groups / newsgroups
– Telnet
– File Transfer Protocol (FTP)
– World Wide Web
Client/Server Computing on the Internet
Figure 7-8 Client computers running Web browser and other software can access an array of services on servers over the
Internet. These services may all run on a single server or on multiple specialized servers.
The Global Internet
• The Web
– Hypertext Markup Language (HTML)
– Hypertext Transfer Protocol (HTTP):
• Communications standard used for transferring Web
pages
– Uniform resource locators (URLs):
• Addresses of Web pages
– http://www.megacorp.com/content/features/082602.html
– Web servers
– Software for locating and managing Web pages
The Global Internet
• Search engines
– Started as simpler programs using keyword indexes
– Google improved indexing and created page ranking
system
• Mobile search: 20% of all searches in 2012
• Search engine marketing
– Major source of Internet advertising revenue
• Search engine optimization (SEO)
– Adjusting Web site and traffic to improve rankings in
search engine results
Top U.S. Web Search Engines
Figure 7-11
The Global Internet
• Social search
– Google +1, Facebook Like
• Semantic search
– Anticipating what users are looking for rather than
simply returning millions of links
• Intelligent agent shopping bots
– Use intelligent agent software for searching Internet
for shopping information
How Google Works
Figure 7-12 The Google search engine is continuously crawling the Web, indexing the content of each page, calculating its
popularity, and storing the pages so that it can respond quickly to user requests to see a page. The entire
process takes about one-half second.
The Global Internet
• Web 2.0
– Second-generation services
– Enabling collaboration, sharing information, and
creating new services online
– Features
• Interactivity
• Real-time user control
• Social participation (sharing)
• User-generated content
The Global Internet
• Cellular systems
– Competing standards
• CDMA: United States only
• GSM: Rest of world, AT&T, T-Mobile
– Third-generation (3G) networks
• 144 Kbps
• Suitable for e-mail access, Web browsing
– Fourth-generation (4G) networks
• Up to 100 Mbps
• Suitable for Internet video
The Wireless Revolution
• RFID (cont.)
– Passive RFID:
• Range is shorter
• Smaller, less expensive
• Powered by radio frequency energy
– Common uses:
• Automated toll-collection
• Tracking goods in a supply chain
– Requires companies to have special hardware and
software
– Reduction in cost of tags making RFID viable for
many firms
How RFID Works
Figure 7-15 RFID uses low-powered radio transmitters to read data stored in a tag at distances ranging from 1 inch to 100
feet. The reader captures the data from the tag and sends them over a network to a host computer for
processing.
The Wireless Revolution