A PROJECT REPORT

ON

“INVESTORS’ PREFERENCE TOWARDS

SHARE MARKET AT ANGEL BROKING LTD

BANDA”

A Summer Training Project Report submitted

in the partial fulfillment of requirement for

the award of Degree of

Master of Business Administration

(Session 2009–11)

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Under the Guidance of

Submitted by

DR SANKALP SRIVASTAVA

SHIVAM KHARE

(Faculty of MBA department)

Roll No. 0925070080

BBS INSTITUTE OF

MANAGEMENT STUDIES

Affiliated to U.P. Technical University,

Lucknow & Approved by AICTE,

New Delhi

2
DECLARATION

I, SHIVAM KHARE student of BBS

INSTITUTE OF MANAGEMENT STUDIES,

Which is Affiliated to U.P. Technical university

Lucknow & approved by AICTE, New Delhi

hereby declare that the project entitled

“Investors’ preference towards Share

Market In Angel Broking Ltd. Banda” is

the original work done by me and the

information provided in the study is authentic

to the best of my knowledge. This study

report has not been submitted to any other

other degree.

SHIVAM KHARE

M.B.A IIIrd Sem.

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PREFACE

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Master of Business Administration (M.B.A.) Program is one of the

most reputed professional courses in the field of management. This

course includes both theory and its Applications as per contents of

its curriculum. Industrial Training is an integral part of Master of

Business Administration program of BBS INSTITUTE OF

MANAGEMENT STUDIES,. It gives exposure to our practical

knowledge and also to interact with the various aspects of present

market conditions. Each student is required to undergo practical

training in an industrial organization after the completion of second

semester examination.

The summer training programmers are designed to give the

managers the future of the corporate happenings and work culture.

The real life situation is really different from the stimulated exercise

enacted in an artificial environment inside. The summer training

programmers are designed, so that the managers or tomorrow do

not feel when the time comes to take responsibilities.

I have tried my best to arrange my work in a systematic and

chronological way. However to cover detailed information of the

organization in such a short period was impossible. Despite the

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inherent shortcomings of the study, a genuine attempt was made on

my part to see that the study was carried out in the right respective.

The successful completion of this project was a unique experience

for me because by visiting many places and interacting various

persons, I achieved a better knowledge about sales. The experience

which I gained by doing this project was essential at this turning point

of my career. This project is being submitted which content detailed

analysis of the research under taken by me.

The Training project provides an opportunity to the student to devote

his/her skills knowledge and competencies required during the

technical session.

Training is a period where a student can apply his theoretical

knowledge on practical field. Primarily practical knowledge and

theoretical knowledge have a very vast difference. Therefore, this

training has high importance as to know how both the aspects can be

applied together.

The study of management acquires most crucial position in the

business administration. In order to be successful, it is necessary to

give priority to the management in an organization.

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ACKNOWLEDGEMENT

I must express my gratitude towards ANGEL BROKING LTD for

giving mean opportunity to work with on this report. I am thankful to

Mr. ATUL MOHAN DWIVEDI (Branch Manager) and Mr. NAND

KUMAR (Unit Manager) for giving me mother care guidance. I have

learned a lot under his guidance, he taught me every aspect of

marketing and share market.

I am also thankful to my internal supervisor

…………………………………… and other faculty members of Dep’t

of MBA, BBS INSTITUTE namely

………………………………………………………………………………

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…………………………………………………………………..who have

given me their constructive advise, educative suggestion,

encouragement, co-operation and motivation to prepare this report.

I would like to express my appreciation and gratitude to my friend

and all known and unknown individuals who have shared their

valuable time and made possible this project, through their direct

indirect cooperation.

SHIVAM KHARE

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EXECUTIVE SUMMARY
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India’s economy is highly developing. The development is taken

place due to the growth in the financial system. This financial system

provides the background to various investors regarding varied

options to invest. Thus, development of the economy depends on

how these investors invest for the well being in long run.

As financial markets become more sophisticated and complex,

investors need a financial intermediary who provides the required

knowledge and professional expertise on successful investing. Share

market represents perhaps the most appropriate investment

opportunity for investors.

For most people, money is a delicate matter and when it comes to

investing they are wary. Simply because there are many investment

options out there, each out promising the other. An important

question facing many investors is whether to invest in Banks,

National Savings, Post office, Non-banking finance companies, fixed

deposits etc. or to invest distinctively in share market.

It has been perceived that there is huge potential market in the

region of Banda. Thus an exploratory research with the hypothesis

“The region of Banda being progressively industrializing &

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developing should provide a large & wider market share for share

market” has been done.

Thus the purpose of this research was to find why people do not

actively invest in share market in spite of various benefits like

Professional management, Diversification, Convenience liquidity,

Flexibility etc. as well as to find out potential of business of Angel

broking in investment of share market in Banda City.

After performing the detailed exploratory research by interviewing

different persons who act as investment advisor like Insurance

advisor and Post office advisor etc. with the help of questionnaire,

certain facts were revealed regarding the view about share market in

the mind of investors.

I have observed that approximately 60% of the people are unaware

of share market but most of them are interested to know about share

market and ready to attend seminar arranged by Angel broking. They

are also interested to work with Angel if sufficient information is

provided to them about share market and Angel.

People from service class prefers safety of income plus the regular

income as well as tax benefits while on the other hand Professional

and Businessman focus on high return with some risk.

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For growth and development of the share market, the misconception

regarding share market should be removed & the awareness for the

same should be made.

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TABLE OF CONTENTS

Topic -------------------------------------------------Page No.

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Part-I

Objective of the project

16

Company profile

18

Mission statement

28

Vision statement

29

Behind value what customer matter for Angel

30

Angel’s values

33

Angel’s business philosophy

34

Milestone

35

Services of Angel Broking

37

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E-broking services

39

Commodities services

41

Demat services

44

Investment advisory services

45

Technical research services

46

Portfolio management services

47

Fraud prevention services

63

How do I start the business?

66

Why trade with Angel’s commodity

67

Benefits of registering with Angel Broking

68

Competitors of Angel broking in Banda city

69

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Part-II

Research methodology

77

Data collection

80

Sample design

82

Data collection method

83

Analysis and interpretation

84

Findings

95

Recommendations and suggestion

97

Limitation

100

Questionnaire

102

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Selected Bibliography

108

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OBJECTIVES OF THE STUDY

Any activity done without an objective in a mind cannot turn

fruitful. An objective provides a specific direction to an activity.

Objectives may range from very general to very specific, but they

should be clear enough to point out with reasonable accuracy what

researcher wants to achieve through the study and how it will be

helpful to the decision maker in solving the problem.

The objective of any research is basically divided into two categories.

Primary Objective:

To find out market potential of Angel Broking Ltd.

Secondary Objectives:

To assess an awareness of share market in Banda City.

To assess an awareness of Angel Broking Ltd in Banda city.

• To find out the reason why people less prefer to invest in

share.

• To find out how many people wants to know about share

market and invest in share market.

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cOMPANY PROFILE

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“Angel Broking LTD.” is one of the top broker companies of

Indian’s organization with over twenty years of experience in the

stock market, and India’s premier online trading destination. Angel

Booking’s customer enjoy multi channel access to the stock market,

and it offers you trade execution facilities for each as well as

derivatives, on the BSE and the NSE, depository services,

commodities trading on the MCX and NCDEX and most importantly,

It bring investment advice tempered by eighty years of broking

experience.

Corporate Office: - 612, Acme Plaza, M. V. Road, Opp. Sangamon

Cinema,

Andrei (East), Mumbai – 400059 (INDIA)

Centre Support & Registered Office :- G-1, Acquit Trade Centre, MI

DC, Road No -7, Andrei (E), Mumbai – 400093 (INDIA)

Branch office:- Shop No.1 & 2, Kantar Complex Kotare Banda–

210001 (INDIA).

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Angel Broking House

Board of Director

Mr. Dinesh Thakkar Founder Chairman & Managing Director

The Angel Group of Companies was brought

to life by Mr. Dinesh Thakkar. He ventured into stock trading with an

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intention to raise capital for his own independent enterprise.

However, he recognized the opportunity offered by the stock market

to serve individual investors. Thus India’s first retail-focused stock-

broking house was established in 1987. Under his leadership, Angel

became the first broking house to embrace new technology for

faster, more effective and affordable services to retail investors. Mr.

Thakkar is valued for his understanding of the economy and the

stock-market. The print and electronic media often seek his views on

the market trend as well as investment strategies.

Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force

behind Angel’s highly acclaimed Research team. He’s been a part of

the senior management team since the Angel Group’s inception. His

technical and fundamental outlook has provided impetus to Angel’s

market research team. Research-based & personalized advisory

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services are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly

been the brain behind it. When it comes to analyzing the market, Mr.

Lalit Thakkar is truly a genius. His hands-on experience and

fundamental knowledge of the market can predict the market trend

early. His views on the market trend are often quoted in the print and

electronic media.

Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification,

Mr. Amit Majumdar is a key member of Angel’s strategic decision-

making process. He has been with the group since August 2004. He

has handled several functions of the group like finance and

operations, to name a few. He has rich experience in finance,

investment banking, treasury, consultancy and advisory services.

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Mr. Majumdar has led many successful initiatives for the group.

Before joining the Angel Group, Mr. Majumdar has been associated

with Rabo India Finance, Ambit Corporate Finance and Ernst &

Young.

Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of

experience in the field of Transaction Banking, Wholesale Banking,

Treasury Banking, Consumer Banking and CBS. He started his

career with ANZ Grind lays Bank and he was also associated with

Standard Chartered Bank in India as Director Transactional Banking.

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Mr. Shyam followed up his Engineering degree with an MBA. He has

also attended Banking & Technology seminars organized by SCB

Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology

IT is a strategic function at Angel. And

Mr. Ketan Shah is involved in the designing of Angel’s IT policies and

Strategies. Mr. Shah leads all IT-related activities from planning and

budgeting to implementation and maintenance. Mr. Shah has over 18

years of industry experience. He has been involved in various

aspects of Business Operations in his previous assignments.

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Ms. Pinky Kothari Associate Director -

Sales And

Marketing

Ms. Pinky Kothari is responsible for

development and expansion of the Angel Group’s business in

Southern India. She started her career at Angel as Business

Development Executive. She was then appointed the head of Surat

Branch and the South Gujarat region, before assuming the role of

Associate Director. A qualified Company Secretary and an MBA in

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Finance, Ms. Kothari has vast experience in business development

in the financial services industry.

Mr. ATUL MOHAN DWIVEDI (Branch-Head Banda)

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Mr. ATUL MOHAN DWIVEDI is the founder of Banda branch. He

established a branch of a reputed trading company. And he want to

capture whole market of Banda. He has experience to execute a

trading Co. branch. He was former Branch Head of Mumbai Chem

boor Branch.

Some key steps of the company that are as…..

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“Success is a journey, not a destination.” If we look for examples

to prove this quote then we can find many but there is none like that

of Angel Broking. The company which is today known as the largest

financial service provider of India.

Success sutras of Angel Broking:

The success story of the company is driven by 8 success sutras

adopted by it namely trust, integrity, dedication, commitment,

enterprise, hard work and team play, learning and innovation,

empathy and humility. These are the values that bind success with

Angel Broking.

Mission Statement of Angel Broking:

An organization exists to accomplish something or achieve

something. The mission statement indicates what an organization

wants to achieve. The mission statement may be changed

periodically to take advantage of new opportunities or respond to

new market conditions.

Angel’s mission statement is “To Bring Industry, Finance and

People together.”

Angel Broking is work as intermediary between industry and people.

Angel work as investment advisor and helps people to invest their

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money same way Angel helps industry in achieving finance from

people by issuing shares, debentures, bonds, mutual funds, fixed

deposits etc.

Company’s mission statement is clear and thoughtful which guide

geographically dispersed employees to work independently yet

collectively towards achieving the organization’s goals.

Vision Statement of Angel Broking:

To achieve & sustain market leadership, Angel Broking shall aim for

complete customer satisfaction, by combining its human and

technological resources, to provide world class quality services. In

the process Angel Broking shall strive to meet and exceed

customer's satisfaction and set industry standards.

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Behind the Picture: What

Customers matter for

Angel..?

The underlying picture forming answer for

above question is given below.

Market Brand Customer

Power Preference

Value

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 RELATIONSHIPS

OUR COMPETITIVE ADVANTAGE

[Fig.1 Competitive Advantage of Angel

Broking]

Every year with this picture keeping in mind ‘Angel accelerates with

Recovery, Revival and Reappearance.

Angel Broking has started 2004 on a strong note with the realization

to signal some of the challenges it faced previous year. In a

competitive market and a branded business, Angel needs to carefully

manage it to avoid down trading or brand shifts by consumers.

For Angel Broking, Banda branch 2008 was truly exhilarating

because of:

• Successful implementation of a carefully crafted strategy

• Excellence in execution.

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• Immense learning enabling to set up a launch pad for

revitalizing itself.

Some competitive advantages are long lasting. These are intangible,

difficult to replicate and thus more sustainable. Angel Broking has

focused on some of these to gain competitive advantages. There

are:

• Winning culture and a desire to excel in everything Angel

Broking do.

• Strong meaningful relationships with Customers along with

Strategic Partners in which Angel Broking operate and above all, its

own staff.

Angel value and carefully nurture relationships with customers. Angel

Broking truly believe that more than technological prowess and

business process innovations, it is the ‘focus on relationships’ which

has been the corner stone of satisfying and successful presence in

India over many years.

This has been possible with deep insight of consumer behavior as

well as market demand drivers, understanding of the arena where to

operate and quality execution – all thanks to a ‘greater team’ that

makes this happen.

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Angel’s customers consider themselves part of Angel Broking family

and share their experiences and dreams with other customers and

thus Angel Broking becomes successful not only in relating

customers but also gains new customers from satisfied prevailing

customers.

Angel wants to create a strong emotional bond with new customers

promoted by prevailing customers.

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Angel’s Values:

• Integrity

• Responsibility

• Reliability

• Unity

• Understanding

• Excellence

• Confidentiality

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 Angel Broking has adequate internal control systems and

procedures commensurate with the size nature of its business.

These system and procedures provide reasonable assurance of

maintenance of proper accounting records, reliability of financial

information, protection of resources and safeguarding of assets

against unauthorized use.

ANGEL’S BUSINESS PHILOSOPHY

45
• Ethical practices and transparency in all

our dealings

• Customer interest above our own

• Always deliver what we promise

• Effective cost management

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MILESTONE

Awarded with 'Broking

House with
M

a Largest Distribution

y, Network' and 'Best

2
Retail Broking House' at
0
Dun & Bred
0
street Equity Broking
9
Awards 2009

A Crossed 500000 trading

u
47
g accounts

st

N Major Volume Driver’ for

o 2007

48
r,

7
M Crossed 200000 trading

a accounts

7
D Created 2500 business

49
e associates

r,

6
O Major Volume Driver’

c award for 2006

50
e

r,

6
S Launched Mutual Fund

e and IPO

p
business
t

r,

51
2

J Launched the PMS

ul function

y,

6
Crossed 100000 trading

accounts
O Major Volume Driver’

c award for 2005

t
52
o

r,

5
S Launched Onli Launched

e online Trading Platform

53
r,

4
A Initiated Commodities

p Broking

ri

l,

4
A First published research

p report

ri

54
l,

3
N Angel’s first investor

o seminar

r,

55
2
M Developed web-enabled

a back office software

2
N Angel Capital and Debt

o Market Ltd.

v
Incorporated
e

56
e

r,

8
D Angel Broking Ltd.

e incorporated

r,

57
9

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SERVICE OF ANGEL BROKING

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• Equity and derivatives trading.

• Commodities services

• Demat services

• Investment Advisory services

• Technical research services

• Portfolio management service.

• Fraud prevention services

• Share shops.

• Other services.

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SERVICES

E-broking Services

Trading in securities / commodities using the internet platform is a

convenient option. We provide you an opportunity to trade on BSE /

NSE (Cash and F&O), NCDEX and MCX from the comfort of your

home or office.

Our internet trading platform gives you state-of-the-art trading facility,

order and trade confirmation, e-contracts and 24X7 on-line web

enabled back-office system at the click of a button

SALIENT FEATURES OF ANGEL

TRADE

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 Multiple exchanges on a single screen: Online trading on

BSE / NSE (Cash and F&O), MCX and NCDEX on a single screen.

• Speed: We use the latest technology to generate efficient uptime

and greater stability to give you high speed.

• Competitive brokerage rates: We believe in providing our clients the

best value added services at the most competitive brokerage rates.

• Optimum margins: Angel gives you the trading exposure at optimum

margin level

• Online funds transfer: The clients enjoy the convenience of online

transfer of funds from their bank accounts, to the margin account of Angel,

online.

• Personalized service: HNI clients can avail of personalized advisory

services from our trained and experienced dealers, regarding trading

opportunities.

• Off line services: You are free to make a telephone call to any of our

54 well equipped branches across the country.

• Technology: Angel provides the latest infrastructure tools to support

and integrate the backend and front office functionalities

• Back office infrastructure: We provide an automated web enabled

centralized back-office whereby the clients can have access to their trade

confirmation reports, holding statement, their net position, the margins and

the statement of accounts and ledgers on a 24 X 7 basis

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• Technical support: We remove technical difficulties through an

online support system manned by qualified professionals.

• E - Contract notes cum bills: We provide contract notes cum bills in

electronic form resulting in ease of access to trades carried out by the

clients on any particular day.

COMMODITIES SERVICES

ANGEL COMMODITIES BROKING (P) LIMITED: promoted by

ANGEL GROUP, started its operations in Indian commodities market

by acquiring memberships in India's premier multi-commodity

exchanges of NCDEX (Membership No:00220) and MCX

(Membership No: 12685).

ANGEL COMMODITIES: offers trading opportunities in commodity

markets through the chain of its branches spread across the country.

ANGEL COMMODITIES: provides expert research / analysis to its

clients in various commodities, listed in NCDEX and MCX including

the international perspective of the commodities traded. It provides

best technical analysis from desk of its trained and qualified analysts.

The research team of angel commodities consists of professionals

trading strategies depending on risk-return profile of the client. Today

we offer a gamut of financial products to satisfy an array of financial

needs.

FUTURE MARKETS: Future markets are efficient price discovery

platforms which enable producers and users of goods and services

to take an informed perspective about likely future prices. They are

the meeting places of buyers and sellers of an ever-expanding list of

commodities that today include agricultural products, metals, and

now energy products. In simple language, futures contracts are the

contracts that establish a price level now for the items to be delivered

later.

Notwithstanding the rapid growth and diversification of futures

market, their primary purpose remains the same as it has been for

nearly a century and half viz., to provide an efficient and effective

mechanism for the management of price risks. By buying or selling

futures contracts, individuals and businesses seek to achieve

insurance against adverse price changes.

MARGIN: Rather than providing a down payment, the margin required

to buy or sell a futures contract is solely a deposit of good faith

64
money that can be collected to cover losses that you may incur in the

course of futures trading. Minimum margin requirements For a

particular futures contract at a particular time are set by the

exchange on which the contract is traded. Exchanges continuously

monitor market conditions and risks, and as necessary, increase or

decrease the margin requirements.

COMMODITY EXCHANGE

• No counter party risks.

• Higher Leverage: Get high exposures for the margin provided.

• Prices are pegged to international markets of NYMEX, CBOT,

CME, LME etc.,

• Portfolio diversification: An investor can now diversify his

portfolio by investing in commodities markets.

• Arbitrage opportunities: Take the advantage of price spreads,

calendar spreads and Inter exchange spreads.

DEMAT SERVICES

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Angel is a depository participant with the National Securities

Depository Limited (NSDL) for trading and settlement of

dematerialized shares.

Depository Participants (DPs) are described as an agent of the

depository. They are intermediaries between the depository and the

investors. The relationship between the DPs and the depository is

governed by an agreement made between the two under

Depositories Act.

A DP can offer depository-related services only after obtaining a

certificate of registration from SEBI.

Since Angel Broking is also in the broking business, investors who

use Angel’s depository services get a dual benefit. They can use

Angel’s brokerage services to execute transactions and Angel’s

depository services to settle them.

INVESTMENT ADVISORY

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Angel offers personalized advisory services to HNI investors and

actively assists them in managing their portfolio. PCG can seek

guidance on specific stocks in their portfolio and can get pro active

advice for timely exit and fresh investments. The portfolio advisory

process at angel starts with understanding each investor's risk /

reward / expectations

In order to systematically diversify the holding of clients across varied

sectors and with an intention to give them handsome returns, angel

devised the concept of the modern portfolio:

1. Angel came out with its first modern portfolio in august 2002.

2. Since then it has come out with modern portfolios which have

consistently outperformed the Sensex YOY.

3. In fact, the latest portfolio by angel has successfully

outperformed the Sensex by a whopping 80%.

Salient features of the PCG:

• The portfolio comprises fundamentally strong scrips.

• The ticker size of the portfolio is Rs. 5 lacs for residents and

Rs. 10 lacs for NRI’s.

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Technical Research Services

Technical Analysis is a study of historical price charts along with

volumes which helps in predicting future price trends. Technical

Analysis takes into account all the factors which are responsible for

the stock price movement. It also takes into account the mass

psychology which plays an important role in the stock price

movement.

The Technical Patterns are based on the human element of greed,

fear & hope and work universally. Most of the patterns have been

working since centuries as they reflect the mindset of the masses. In

some countries viz. Japan & US, Technical Analysis has been

68
practiced for more than 100 years. In India it has started around 25

to 30 years back and of late it has become popular with a lot of

Investors & Traders using it to time the markets. We at Angel have

started using TA since early 2000, where it started with just one

Analyst. Today we have the largest team in the industry, which is

specialized in providing different products & services catering to the

different market participants & their needs.

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FRAUD PREVENTION

PROTECT YOUR ONLINE BROKERAGE ACCOUNT: The Internet and, more

recently, wireless technology has made it easy for investors to check

brokerage account information and initiate investment transactions

on the go. Angel is issuing this Alert to warn investors to take

precautions to help ensure the security of their brokerage accounts.

Not doing so puts your account information and investments at risk.

Lock the Door behind You: It is very important to terminate each

online session when you are finished-usually by clicking the "Log out"

link on the site. This is the computer equivalent to locking the door

when you leave the house. If you merely type in another address or

close or MINIMIZES the Web browser window, it may be possible for

unauthorized users with access to the same computer to gain access

to your account information. Retrieving this information could be as

easy as clicking on the Internet browser icon, pressing the browser's

Back button, or calling up a browser's Internet History.

Guard the Front Door: Recently, a popular browser such as Microsoft

Internet Explorer has introduced a feature where the browser offers

to "remember" your usernames and passwords to secure web sites.

Think twice about using this feature as it may allow others who can

86
access your computer to log in to your brokerage or other online

account. Never allow the browser to remember user names and

passwords when using a public, shared computer.

OTHER TIPS

Here are a few other helpful hints to keep your information safe and secure:

• Avoid using any computer that is not your own to access your

brokerage or other online account

• Never share your password information with others

• Create passwords that are unpredictable and counterintuitive, and

don't use the same password for different accounts

• Change passwords regularly

• Beware of over-the-shoulder snoops when using public computers

• If you suspect that your password has been stolen or used by

others, notify us immediately.

• If you must use a public or borrowed computer, you can diminish

the risk somewhat if you clear all Temporary Internet Files and History from

the browser after you are finished (if you are using Microsoft Internet

Explorer, this is done by clicking the Tools menu, selecting Internet

Options, then selecting Delete Files from the Temporary Internet Files area

87
and Clear History from the History area). Note: You may not always have

the ability to delete this information from someone else's computer, and you

can't be certain if it contains spy ware or viruses

• Do not store passwords in a file on your PC or laptop—they are at

risk if your computer is serviced or stolen

• Read Account Statements carefully

• Finally, your account statements are the last line of defense. Be

sure to review your account information regularly. Many firms allow you to

do so online at any time. If there are transactions that look suspicious,

report them to us immediately

88
HOW DO I START THE

BUSINESS?

You need to fill up our account opening (KYC) forms for the

exchange you wish to trade on and attach the necessary documents

viz., address proof, bank proof etc. Once you have furnished KYC

along with required documents, you will be provided with a client

code.

If you wish to trade from comfort of your home / office, it is made

feasible by our browser based trading application whereby you will

be provided with Login id and password. And you can start trading

anytime after that.

HOW COMMODITY MARKETS ARE ANALYZED?

• The two primary approaches of analyzing commodities

markets are fundamental analysis and technical analysis.

• Fundamentals focus on financial and economic theories as

well as political developments to determine forces of demand and

supply.

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• Technical focus on the formation of charts and formula to

capture major and minor trends, identify buying or selling

opportunities assessing the extent of market turnarounds.

WHY TRADE WITH ANGEL

COMMODITIES?

We have the following application and services to provide you best

trading opportunities available in the industry.

• Online application based trading software

• Online web based trading platform

• Online daily, weekly and monthly research

• Transparent and fair trade execution

• Individual client attention

• 24*7 online back office

• Training/education facilities / conduct of seminars

• State-of-the-art technology

• Digital contract notes cum bill: View your accounts from any

where, any time

• Efficient risk management

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• Competitive brokerage rates

Depository Participant: You must be aware that Angel Broking Ltd

has started its depository services by registering with CDSL. There

are various benefits of holding your demat account with us but the

biggest advantage is that you shall be ensured of a risk free, prompt

and efficient depository process

YOU WILL ENJOY THE FOLLOWING DISTINCTIVE BENEFITS

BY REGISTERING WITH ANGEL BROKING COMPANY :

• No risk of loss, wrong transfer, mutilation or theft of

share certificates.

• Hassle free automated pay-in of your sell obligations

by your clearing members; ABL / ACDL (No need for physical

instruction at all).

• Reduced paper work.

• Speedier settlement process. Because of faster

transfer and registration of securities in your account,

increased liquidity of your securities.

• Instant disbursement of non-cash benefits like bonus

and rights into your account.

91
• Efficient pledge mechanism.

• Wide branch coverage.

• Personalized / attentive services of trained help desk.

• Acceptance & execution of instruction on ‘Fax’.

• ‘Zero’ upfront payment.

• Daily statement of transaction & holding statements

on e-mail.

• No charges for extra transaction statement & holding

statement.

• All in one combined Monthly ‘Bill-cum-Transaction-

cum-Holding-cum-ledger’ statement

92
93
COMPETITORS

94
RELIANCE MONEY PVT. LTD.

RELIANCE MONEY is a premier integrated financial services provider, and

ranked among the top ten in the country in all its business segments,

services over 8 million individual investors in various capacities, and

provides investor services to over 200 corporate. Reliance Money

covers the most of the spectrum of financial services such as Stock

broking, Depository Participants, Distribution of financial products -

mutual funds, bonds, equities, , , Personal Finance Advisory

Services, Merchant Banking & Corporate Finance, placement of

equity, IPO’s, among others. Reliance Money has a professional

management team and ranks among the best in technology,

operations and research of various industrial segments.

RELIANCE MONEY BROKING LTD.

Member - National Stock Exchange (NSE), The Bombay Stock

Exchange (BSE), and The Reliance Money Broking Limited, one of

the cornerstones of the Reliance Money Ltd., flows freely towards

attaining diverse goals of the customer through varied services and

Creating an opportunities for the customer by opening up investment.

Here, growth knows no limits and success recognizes no boundaries.

95
Helping the customer CREATES waves in his portfolio and

empowering the investor completely is the ultimate goal.

DEPOSITORY PARTICIPANTS

The onset of the technology revolution in financial services Industry

saw the emergence of Reliance Money as an electronic custodian

registered with NATIONAL SECURITIES DEPOSITORY LTD (NSDL) AND in

2003. Reliance Money set standards enabling further comfort to the

investor by promoting paperless trading across the country.

Offering a wide trading platform with a membership at NSDL, they

are a powerful medium for trading and settlement of dematerialized

shares. They have established live DPMs, Internet access to

accounts and an easier transaction process in order to offer more

convenience to individual and corporate investors. A team of

professional and the latest technological expertise allocated

exclusively to their demat division.

96
SEEMA SECURITIES LTD.

SEEMA SECURITIES LTD IS ONE OF THE LEADING BROKING HOUSE IN THE BANDA

REGION, WITH A DOMINANT POSITION IN RETAIL BROKING IN BANDA. SEEMA

SECURITIES LTD. IS AMONGST THE BEST-CAPITALIZED FIRMS IN THE BROKING INDUSTRY

IN TERMS OF NET WORTH IN BUNDELKHAND REGION. SEEMA SECURITIES LTD WAS

FOUNDED IN 1998 AS A SMALL SUB-BROKING UNIT, WITH JUST TWO PEOPLE RUNNING

THE SHOW. FOCUS ON CUSTOMER-FIRST-ATTITUDE, ETHICAL AND TRANSPARENT

BUSINESS PRACTICES RESPECT FOR PROFESSIONALISM, RESEARCH-BASED VALUE

INVESTING AND IMPLEMENTATION OF CUTTING-EDGE TECHNOLOGY HAVE ENABLED IT TO

BLOSSOM INTO A BIG TEAM.

Seema Securities has witnessed rapid organic growth due to

favorable market conditions as well as efforts put in by the company

itself. The company was founded in 1987 as a small sub-broking unit,

with just two people running the show. Focus on customer-first-

attitude, ethical and transparent business practices, respect for

professionalism, research-based value investing and implementation

97
of cutting-edge technology have enabled us to blossom into an

almost two thousand-member team.

in its team of young, talented and confident individuals. Qualified

professionals carry out different functions under the able leadership

of its promoters, MR.MOTILAL OSWAL and MR. RAAMDEO AGRAWAL.

Stringent employee selection process, focus on continuous training

and adoption of best management practices drive the quest to

achieving our goal.

SEETA PORTFOLIO LIMITED

Seeta Securities is the trade name of the Seeta Portfolio ltd. It is the

member of National Stock Exchange and The Stock Exchange,

Mumbai. Seeta securities is a wholly owned subsidiary of Seeta

Portfolio Ltd,

Seeta Portfolio was founded by a group of professionals in 2004, a

seemingly distant past in the Internet age. Our meticulous research

was published and distributed in printed form to a client base

comprising the Indian business including leading MNCs, investment

banks and consulting firms. The quality of research was highly

98
acclaimed and soon became the industry benchmark. Over the last

few years, our research coverage has grown to cover practically all

companies, sectors, economy and financial markets. The breadth

and depth of our content is unmatched - stock markets, mutual

funds, personal finance, taxation and economy Seeta securities ltd.

is a 100% subsidiary of Seeta Portfolio Ltd, which is engaged in the

businesses of Equities broking and Portfolio Management Services.

It holds memberships of both the leading stock exchanges of India

viz. the Stock Exchange, Mumbai (BSE) and the National Stock

Exchange (NSE). It offers broking services in the Cash and

Derivatives segments of the NSE as well as the Cash segment of the

BSE. A SEBI authorized Portfolio Manager; it offers Portfolio

Management Services to clients. These services are offered to

clients as different schemes, which are based on differing investment

strategies made to reflect the varied risk-return preferences of

clients.

Investor Terminal (IT): Investor Terminal is recommended

for infrequent investors, who fall into the "Buy and Hold" school of

investing, made very popular by Warren Buffet - the Oracle of

Omaha. A typical retail investor is a busy corporate executive or

99
businesspersons who makes equity investments for long term and

does not trade everyday. He prefers a trading interface, which works

behind proxy and firewalls as they access the Internet and the stock

markets from their work place, where a direct connection is difficult

because of corporate IT security policies. This product does not have

intra-day tick by charts.

We offer E-broking services and door to door service to investors for

a gamut of products ranging from Mutual Funds, GoI Securities to

Fixed Deposits and Insurance. While our strong base of offline

customers gives us a head start, we continue to pioneer online

offerings of these services.

INDIABULLS FINANCIAL SERVICES

LTD.

“Indiabulls Financial Services’ Spectacular growth is as mystifying as

impressive”

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A Gaggle of IIT Grads quit comfortable jobs, set up a brokerage firm

and lived happily ever after. At least that is how Indiabulls Financial

Services story has been so far. In 2000, Sameer Gehlaut and couple

of his batch mate set up Indiabulls, which today is the fastest growing

broking and consumer finance company. Between May and

December 2008, it had revenues of Rs97.3 crore and net profits of

Rs. 33 crore; last year in the same period, it grew revenues more

than five times to Rs 405.5 crore and earnings to Rs. 97.3 crore.

Broking accounts for three-fourths of Indiabulls profits, while the

fledgling consumer finance and third party distribution fetch the rest.

Meanwhile, it is stepping up focus on consumer finance and real

estate (it is currently developing the land bought from Jupiter mill and

Elephantine Mill in Mumbai last year for a total of Rs 717 crore). “We

have identified (consumer financing as having) 50 times higher

growth potential than broking,” says32-year old Chairman & CEO

Gehlaut, whose investors include L.N Mittal, among others.

India bulls Financial Services Limited was incorporated on January

10, 2000 as M/s Orbis InfoTech Private Limited at New Delhi under

the Companies Act, 1956 with Registration No. 55 - 103183.

The name of Company was changed to M/s. India bulls Financial

Services Private Limited on March 16, 2001 due to change in the

101
main objects of the Company from InfoTech business to Investment

& Financial Services business. It became a Public Limited Company

on February 27, 2004 and the name of Company was changed to

M/s. India bulls Financial Services Limited.

The Company was promoted by three engineers from IIT Delhi, and

has attracted more than Rs.700 million as investments from venture

capital, private equity and institutional investors such as LNM India

Internet Ventures Ltd., Transatlantic Corporation Ltd., Farallon

Capital Partners, L.P., R R Capital Partners L.P., and Infinity

Technology Trustee Pvt. Ltd. and has developed significant

relationships with large commercial banks such as Citibank, HDFC

Bank, Union Bank, ICICI Bank, ABN Amro Bank, Standard Chartered

Bank, Lord Krishna Bank and IL&FS.

The Company and its subsidiaries have facilities from the above-

mentioned banks and financial institutions aggregating to Rs. 1760

million. The Company headquarters are co-located in Mumbai and

Delhi, allowing it to access the two most important regions for Indian

financial markets, the Western region including Mumbai, rest of

Maharashtra and Gujarat; and the Northern region, including the

National Capital Territory of Delhi, nearby cities, parts of Haryana,

102
Uttar Pradesh and Punjab; and access the highly skilled and

educated workforce in these cities.

The Marketing and Sales efforts are headquartered out of Mumbai,

with a regional headquarter in Delhi; and its back office, risk

management, internal finances etc. are headquartered out of Delhi,

allowing The Company to scale these processes efficiently for the

nationwide network, Indiabulls is a depository participant with the

National Securities Depository Limited and Central Depository

Services (India) Limited for trading and settlement of dematerialized

shares. Indiabulls performs clearing services for all securities

transactions through its accounts

Company offer depository services to create a seamless transaction

platform to execute trades through Indiabulls Securities and settle

these transactions through the Indiabulls Depository Services.

Indiabulls Depository Services is part of our value added services for

our clients that create multiple interfaces with the client and provide

for a solution that takes care of all your needs.

The organization has an established presence in 85 main cities

through its 120 branch offices and has a base of over 100000 clients.

Ranked amongst the top 2 retail brokers in the country with average

daily trading volumes of over Rs 750 crores in the current markets

103
and holds over Rs 200 crores of assets in its own depository

services.

Trading with Indiabulls:

• Personal Relationship MANAGER - 24/7.

• Most competitive brokerage & DP charges. (Delivery – 0.5%

and Intraday – 0.1%)

• No Annual Maintenance Charges.

• Technology transforming desktop into NEAT like terminal for

Internet trading

• Trading via branch network, telephones and Internet account

i.e. both Online & Offline.

• Real Time Online Fund Transfer & Exposure updating facility

with HDFC Bank, Citibank & ICICI Bank.

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• Integrated Trading and Depositary Account

• Margin trading of 3 times the cash deposited for delivery

based trade.

• Margin trading of 8 times the cash deposited for intra-day

based trade.

• Margin trading of 2 times the approved category BASED

SHARES.

• Quality Equity Research Department, which studies the

market and provides personalized information.

• Equity Analysis REPORTS to support your investment

decisions.

• Management of portfolio and advisory services.

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• Post Registration Services:

• Deliver and Receive cheques & securities & place orders

• Obtain market information

• Get access to IPO’s via the Book Building route as well as to

all the fixed price issues.

• Dematting and remitting of shares.

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107
108
SWOT ANALYSIS OF ANGEL

BROKING

Strengths:

• Employees are highly empowered.

• Strong Communication Network.

• Good co-operation between employees and investor.

• Minimum broking charge compare to other brokers in Banda.

Weaknesses:

• Angel Broking is New to market.

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Opportunity:

• Marketing at rural and semi-urban areas.

• Increase numbers of investors.

Threats:

• Past image of share market.

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111
112
113
RESEARCH METHODOLOGY

Research Design:

A research design is a pattern or an outline of a research project’s

working. It is a statement of only the essential elements of a study,

those that provide the basic guidelines for the details of the project. It

comprises a series of prior decision that taken together provide

master plans for executing a research projects.

A research design serves as a bridge between what has been

established i.e., the research objectives and what is to be done, in

conduct of the study to relish those objectives. If there were no

research design, the research would have only foggy notions as

about what is to be done.

I have used ‘Cross-Sectional Design’ of ‘Exploratory Type’. The

research is of both qualitative as well as quantitative type.

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Unit of Analysis:

Investors preference towards share market

Characteristics of interest:

• Public knowledge about share market

• Public knowledge about Angel Broking

• Public interest in getting knowledge of share market

• Public willingness to deal in share market with Angel Broking

• Public preference in selecting dealer

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116
117
DATA COLLECTION

Sources of Data:

There are two type of source of data.

Primary Source:

The primary data is collected using sampling method and by survey

using questionnaire.

Secondary Source:

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Secondary data includes information regarding present market

scenario, Information regarding Mutual Funds and competitors are

collected by Internet, Magazines and News papers and books.

Sample Planning:

Sample Size: 100 units

Sample Extent: BANDA City

Sampling Design:

A Sample Design is a definite plan for obtaining a sample from a

given population. It refers to the technique or method the researcher

would adopt in selecting items for the sample.

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I have used both ‘Convenience Sampling Method’ and ‘Snow Ball

Sampling Method’.

Data Collection Method:

I have used ‘Survey Method’ to collect data. I have collected data

using questionnaire.

Questionnaire Plan

I have used ‘Structured Questionnaire’ for gathering the required

data through contacting respondent personally.

Type of Information:

I have collected Fact, Awareness, Attitude, Future action plan and

reason using questionnaire.

Type of Questions:

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‘Close-ended questions’ of ‘Dichotomous’ and ‘Multiple Choice’

type are asked in the questionnaire for data collection.

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123
DATA ANALYSIS &

INTERPRETATION:

Data Analysis is based on the data collected by way of

Questionnaires. From the collected data findings are extracted. The

data is tabulated and frequency distribution chart is prepared.

Awareness about investment option

available in Banda city.

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Interpretation-

This shows that only 75% people are aware about the investment

option available in Banda city and remaining 25% people are not

aware about these facilities.

Investor preference for investment.

125
Interpretation-

This pie chart shows that 55% investors prefer to invest in insurance

due to less risk and tax saving benefit and only 10% investor invest

in share market.

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Basic purpose of investment.

Interpretation-

This chart shows that the 50% people of Banda city are highly conscious

about the return on investment. They think what return they can get in

127
future on there investment. 25% people do investment for Tax benefit and

15% people invest there money for risk coveri

Awareness about share market.

128
Interpretation-

This chart shows that there are 60% people unaware about share

market and only 15% people are fully aware about the share market.

And 25% people have only some knowledge about share market

facilities.

People having demat and

trading account.

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Interpretation-

There are only 15% people have demat and trading account and

remaining 85% people are unaware about this servive.

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 Awareness about Angel

Broking.

131
Interpretation-

Angel Broking in new in Banda city so 75% people are unaware

about the Angel Broking and only10% people are fully aware about

the serveces and facilities provided by Angel Broking.

Investors interested to know about

Angel Broking & share market.

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Interpretation-

In Banda those people who have no knowledge about Angle Broking

and share market in which 60% people are intrested to know about

Angel Broking.

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 Reason for not interested to

no about Anget Broking.

134
 Interpretation-

This chart shows that those people who are not interested to know

about the Angel Broking in which 55% people have no time to know

about Angel Broking and 25% people are fear about share market

due to lake of knowledge so they don’t interested about share market

and Angel Broking.

Investor who are interested to

work with Angel Broking.

135
136
Interpretation-In Banda city those people who are fully
aware about Angle Broking in which 75% of investors are interested

to work with Angel and 25% investors are not interested to work with

Angel Broking.

137
 Reason for not interested to

work with angel Broking.

138
139
Interpretation-

Those people who are not intrested to work with Angel Broking in

which 57% investors have no time and 15% investors don’t want to

use the services of Angel Broking and 25% investor not reply the

answer.

140
141
FINDINGS

• The awareness level about share market is quite low in the

BANDA city among investor.

• There are 15% of investor are aware of and interested in

dealing of share. The reason for not interested in dealing of share

market is unawareness about share market.

• The awareness level of Angel Broking is also very low in

Banda city.

• Only 10% investors are aware about Angel Broking and

services provided by Angel Broking.

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• Those people who don’t know about Angel Broking in which

60% people are interested to know about Angel Broking.

• And those 40% people who are not interested to work with

Angel the reason is that, lack of time and unwillingness to work with

angel.

• In Banda those people who are aware about Angel Broking

services in which 75% people are Interested to work with Angel

Broking.

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144
RECOMMENDATIONS/SUGG

ESTION

• There is high potential market for share brokers in Banda city,

but this market needs to be explored as investors are still hesitated

to invest their money in share market.

• In Banda investors have inadequate knowledge about share

market, So proper Marketing of various schemes is required,

company should arranges more and more seminars on share

market.

• Awareness of share market services provided by ANGEL

BROKING is also very low so company needs proper marketing of

145
their all services by advertising, distribution of pamphlet, arranging

seminars etc.

• Most of investor are not interested in dealing of share because

they don’t want to expand their money in share market due to lack of

time, so company should provide them knowledge about online

service provided by Angel Broking by which investor can get all

financial services from one place.

• Company should also provide knowledge about the growth

rate and the expected growth rate of share industry in India.

• The interface among the investors and the share brokers is

necessary; due to this the investor can easily get proper knowledge

about share’s as well as market and share broker can easily help

investors in their investment decisions. The quality of Brokers

performance and investors trust on them can be improved only if

they are permanent in nature.

146
147
148
LIMITATIONS

• Due to limitation of time and cost constrains a sample size of

only 100 respondents are chosen?

• Data Analysis and interpretation done may not be that strong

due to small sample and ‘Convenience Sampling Method’.

• The sample extent for research is only BANDA City.

• Some of the respondents may be biased in giving responses.

• My inexperience in research area might have affected results.

149
150
Conclusion

151
Banda is a small city but many of the people are interested for

investing in share market. There are six share trading companies

who run smoothly in Banda City.

There are many people interested but some of their have no

knowledge and some people have knowledge but they could not be

convinced by other share trading companies. Some of the people

don’t want to face the risk and invest the money in insurance.

In Banda City, other Share Trading companies don’t focus on the

advertising activities they can use only mouth publicity and

references of the existing clients. First time ANGEL BROKING LTD.

is using some different advertising tools with mouth publicity for

establishing the business.

So we can conclude that Banda have small investors and all the

share trading companies are required to convince and search the

clients for business expansion.

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153
ANNEXURE

QUESTIONNAIRE

We assure you that all the information that will be collected from you

will remain fully confidential and it is used for study purpose only.

154
1. Do you know about investment option available in Banda

city?

Yes

No

2. As a financial investment which investment options you

prefer to invest?

Shares Mutual Fund

Insurance Fixed Deposit

Tax Bond PPF

3. What is the basic purpose for investment?

Returns Risk covering

Safety Tax Benefits

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 Others

4. Do you have any knowledge about share market?

Partial

Complete

Nil

5. Do you have any demat & trading account.

Yes

No

6. Do you know about Angel Broking

and services provided by Angel’s Banda

branch?

156
 Yes

No

7. Do you interested to know about the services provided by

Angel’s Banda branch.

Yes

No

8. If no then what is the reason.

Lack of time

Fear about share market

Others

157
9. Will you like to work with Angel Broking Ltd for dealing in

shares?

Yes

No

10. Reason for not interested to work with Angel Broking.

Lack of knowledge

Lack of time

Don’t want to use Angel services

Name:

Address:

Phone (O) (R)

Mobile:

158
Email:

Thank You

159
160
BIBLIOGRAPHY
161
Books

1. Security Analysis & Portfolio Management by (P. Pandian)

2. Marketing Management by( Philip Kotler)

3. Research Methodology BY (C.R. Kothari )

Websites

1. Www.angelbroking.com

2. www.angeltrade.com

3. www.google.com

Magazines

162
Business standard

Business world

163