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Mgn504:Research Methodology: Page:1/1 Print Date: 5/10/2018 10:26:35 AM

This document outlines the course MGN504: Research Methodology. The course aims to help students use critical thinking and scientific approaches to formulate research problems, comprehend different research designs and statistical analysis methods, and interpret and report research findings. The course covers topics like research fundamentals, sampling, descriptive and inferential statistics, correlation and regression analysis, ANOVA, factor analysis, and business report writing across 6 units. It recommends the textbook "Business Research Methods" and references other marketing research books.

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Jatinder Kumar
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60 views1 page

Mgn504:Research Methodology: Page:1/1 Print Date: 5/10/2018 10:26:35 AM

This document outlines the course MGN504: Research Methodology. The course aims to help students use critical thinking and scientific approaches to formulate research problems, comprehend different research designs and statistical analysis methods, and interpret and report research findings. The course covers topics like research fundamentals, sampling, descriptive and inferential statistics, correlation and regression analysis, ANOVA, factor analysis, and business report writing across 6 units. It recommends the textbook "Business Research Methods" and references other marketing research books.

Uploaded by

Jatinder Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MGN504:RESEARCH METHODOLOGY

L:2 T:2 P:0 Credits:4

Course Outcomes: Through this course students should be able to

• use critical thinking and scientific approach to formulate research problems

• comprehend research design approaches, methods and conceptual differences for


applying them to different research contexts

• use relevant statistical software for data analysis purpose

• interpret output files generated from data analysis and report the findings

Unit I
Introduction to Business Research : fundamentals and importance of business
research, scales of measurement, sampling and sampling distributions, different
types of research, process of business research
Unit II
Types of Data : secondary data sources, primary data sources: observation,
experimentation and survey methods, questionnaire: introduction and design process
Unit III
Descriptive and Inferential Statistics : descriptive statistics, hypothesis testing
using parametric tests: z tests (single population, two population and paired
population), hypothesis testing using parametric tests: t -tests (single population,
two population and paired population)
Unit IV
Correlation and Regression Analysis : correlation- karl pearson and spearman's
rank correlation, introduction of simple linear regression and determining the
equation of a regression line, chi square test: goodness of fit test and test of
independence
Unit V
ANOVA and Multivariate Data Analysis : one way ANOVA, conjoint analysis,
discriminant analysis
Unit VI
Factor Analysis and Business Report Writing : factor analysis, business report
writing

Text Books:

1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON

References:

1. MARKETING RESEARCH by NARESH K MALHOTRA, PEARSON

2. MARKETING RESEARCH: TEXT AND CASES by NARGUNDKAR, R., MCGRAW HILL


EDUCATION

Page:1/1 Print Date : 5/10/2018 10:26:35 AM

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