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    Role of Media in Rural People's Life

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    The study aims to know the role of media in rural people’s life. The term media is derived from Medium, which means carrier. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society.

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    Role of Media in Rural People's Life

    Uploaded by

    Editor IJARSH
    20 views1 page
    The study aims to know the role of media in rural people’s life. The term media is derived from Medium, which means carrier. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society.

    Original Title

    ROLE OF MEDIA IN RURAL PEOPLE’S LIFE

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    The study aims to know the role of media in rural people’s life. The term media is derived from Medium, which means carrier. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views1 page

    Role of Media in Rural People's Life

    Uploaded by

    Editor IJARSH
    The study aims to know the role of media in rural people’s life. The term media is derived from Medium, which means carrier. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    ROLE OF MEDIA IN RURAL PEOPLE’S LIFE

    Rakesh. K*1

    Affiliations
    1*Faculty Member, Anish College of Commerce, SAKET, Hyderabad- 500062. Telangana, India.

    ABSTRACT

    The study aims to know the role of media in rural people’s life. The term media is derived from Medium,
    which means carrier. The term was first used with the advent of newspapers and magazines. However,
    with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the
    world of today, media has become almost as necessary as food and clothing. It is true that media is
    playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the
    people. It helps us to know current situation around the world. The media has a strong social and cultural
    impact upon society. Because of its inherent ability to reach large number of public, it is widely used to
    convey message to build public opinion and awareness. Generally rural people especially remote areas are
    affecting with a lot of basic needs and other facilities, to overcome such problems media will play a
    crucial role to help the rural people in an appropriate way. It focuses and observes how to battle with the
    issues and guides to overcome the problems.

    KEYWORDS
    Media; Rural; Remote Areas; People; Role.
    JEL CLASSIFICATION
    H52, Y1, I2, Z0.
    REFRENCES
    BN Rasila, MJ Mudau(2012), Effective communication as a strategic tool for rural development: A model
    to take South African Government beyond mobilization and consultation through public
    participation, Journal of Media and Communication Studies , 4(7), 134-141.

    Ministry of Rural Development. (2016). a Status Report for India: 2014/2015. Labour Migration for
    development.

    FULL TEXT: PDF


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