Chapter I Introduction

PKR FASHION CLOTHES INDUSTRIES AT THIRUPUR
CHAPTER I
ABOUT THE INTERNSHIP TRAINING
The purpose of internship training is to facilitate the intern to practice the acquired skills
independently or under supervision, as mentioned in the respective discipline course contents.
The focus of internship training should be to develop the methods and modalities for actual
practice of management study. Emphasis should be laid on ‘Hands on experience’. The settings
of internship should be preferably a decentralized setting in an organization structure like
production, marketing, human resource and finance department. At the end of the internship, the
intern should be a confident, more helpful in futures.
OBJECTIVES OF INTERNSHIP TRAINING:
 Develop managerial skills and leadership qualities to function effectively as a leader of

the management team.
 Develop communication skills.
 Develop professionalism including ethical behavior, etiquettes and demonstrate
behavioral
 To study the company profile of PKR FASHION CLOTHES.
 To study the working of marketing & services department.
 Market Analysis of retail products.
 To study the problems of PKR FASHION CLOTHES.
OBJECTIVE OF STUDY
Summer training project goal is to help students become effective managers in today’s
competitive, global environment. The fundamental unit of work in all organizations is processes;
the focus of the project is on the different marketing processes in the field of marketing of the
organization. Emphasizes given on discovering the challenge of both managing and
understandingthe relation of activities throughout the organization with, and how themarketing
functions fits into the organization. A project cum training is an
essential part of PGDM curriculum. This study was conducted on
Marketing of Textile items with reference to PKR FASHION CLOTHES INDUSTRIES
 To determine the factors, which persuade the retailer and agent for sale of our products
 To find out the company’s position in the textile market
 To find out the market share of sarita textile against its competitors
 To get the analysis of current market trend, demand forecast
 (To study the impact of market activation on consumers and finding out the impact
of marketing activation material in general trade through running various shorts of
promos at the time of any new product launch and scheme.
 (To study how to launch any new product and scheme in the competitive market.
 To understand the consumer behavior
 To understand the fundamental application of textile industry at the time of promotional
activity of products.
 To study the evolution, function, importance and legal frame work of the Indian textile
Industry.
To make sustainable strategy to ensure companies sales growth
SCOPE OF THE STUDY
a) To enhance the knowledge being a management trainee.

b) Training in a multinational company like Raymond gives the idea of huge management
work having interlinks in the different countries.
c) The training has given us idea of working of different departments like production,
stores, finance, personnel, marketing etc.
LIMITATION OF STUDY
The Indian textile is a grooming, most raw material consuming sector in present. The foremost
the scope and opportunities have made its
limitationin very crunched. It prized the gap between the govt. Policies andundertaking business
activities. So far as the limitation is concern it is in this row:-
 •The finding of the study may not be applicable to other places except Gujarat.
 The respondents were too busy to give exact answer to all questions.
 There is chance of under estimation of sales and income as it is the nature of human
beings.
 This study analysis is opinion of retailers only.
 The results may not hold good in the long run as taste and preference of human beings
are subject to change over a period of time.
 There are chances of sampling error.
 Chances of biased data collections to respondents

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Chapter I Introduction

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PKR FASHION CLOTHES INDUSTRIES AT THIRUPUR

ABOUT THE INTERNSHIP TRAINING

OBJECTIVES OF INTERNSHIP TRAINING:

 Develop managerial skills and leadership qualities to function effectively as a leader of

SCOPE OF THE STUDY

a) To enhance the knowledge being a management trainee.

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