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Linear Programming - Case Studies

The document describes 6 case studies that demonstrate applications of linear programming: 1) portfolio selection, 2) financial programming, 3) investment choice with limited capital, 4) advertising media selection, 5) marketing research sample allocation, and 6) human resources management shift scheduling. Each case study defines the decision variables, constraints, and objective to formulate the problem as a linear program.

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Viswanathan G
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0% found this document useful (0 votes)
424 views

Linear Programming - Case Studies

The document describes 6 case studies that demonstrate applications of linear programming: 1) portfolio selection, 2) financial programming, 3) investment choice with limited capital, 4) advertising media selection, 5) marketing research sample allocation, and 6) human resources management shift scheduling. Each case study defines the decision variables, constraints, and objective to formulate the problem as a linear program.

Uploaded by

Viswanathan G
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LINEAR PROGRAMMING

CASE STUDIES

Vassilis Kostoglou

E-mail: [email protected]
URL: www.it.teithe.gr/~vkostogl

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LINEAR PROGRAMMING – CASE STUDIES
Case study 1

Portfolio selection

 Select a portfolio package from a set of alternative investments

 Maximization of the expected return or minimization of the risk

 Available capital

 Company’s policy

 Duration of investments’ economic life, potential growth rate, danger, liquidity

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LINEAR PROGRAMMING – CASE STUDIES
Return data

Expected annual return of investments

Investment Expected annual return rate (%)


Share A – manufacturing sector 15.4
Share B - manufacturing sector 19.2
Share C - food and beverage sector 18.7
Share D – food and beverage sector 13.5
Mutual fund E 17.8
Mutual fund Z 16.3

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LINEAR PROGRAMMING – CASE STUDIES
Requirements

 Total amount = € 90000

 Amount in shares of a sector no larger than 50% of total available

 Amount in shares with the larger return of a sector less or equal to 80% of sector’s
total amount

 Amount in manufacturing company Β less or equal to 10% of the whole share


amount

 Amount in mutual funds less or equal to 25% of the amount in manufacturing


shares

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LINEAR PROGRAMMING – CASE STUDIES
Solution

Decision variables

x1 = invested amount in share A of the manufacturing sector


x2 = invested amount in share B of the manufacturing sector
x3 = invested amount in share C of the food and beverage sector
x4 = invested amount in share D of the food and beverage sector
x5 = invested amount in mutual fund E
x6 = invested amount in mutual fund Z

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LINEAR PROGRAMMING – CASE STUDIES
Case Study 2

Financial programming problem

 Initial amount: € 80000

 Timeframe of investments’ decisions: 4 months

 Two-month government bonds: return 3%

 Three-month government bills: return 6.5%

 Bank deposits: interest 1%

 At the beginning of the 5th month at least € 40000 are needed

 Maximum amount in two-month or three-month bonds: € 32000


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LINEAR PROGRAMMING – CASE STUDIES
Decision variables

Βj = amount to be invested in government bonds at the beginning of the month j


Cj = amount to be invested in government bills at the beginning of the month j
Dj= amount to be invested in bank deposits at the beginning of the month j

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LINEAR PROGRAMMING – CASE STUDIES
Case Study 3

Investment choice problem in a limited capitals status

 There are five independent investments

 Maximization of the total present net value

 Satisfaction of budget limitations

 Cash inflows of the investments

 Cash outflows of the investments

 Each investment is divisible (investment rate)


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LINEAR PROGRAMMING – CASE STUDIES
Inflow data

Cash inflows

Year Investment
1 2 3 4 5
1 38 11 17 8 25
2 41 16 24 11 28
3 54 15 29 13 35
4 - 20 - 19 46

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LINEAR PROGRAMMING – CASE STUDIES
Outflow data

Cash outflows

Year Investment Amount


1 2 3 4 5 Available
0 34 10 16 9 31 55
1 13 5 8 4 10 28
2 14 6 10 6 13 30
3 17 6 11 7 12 37
4 - 8 - 5 16 30

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LINEAR PROGRAMMING – CASE STUDIES
Case study 4

Advertising media selection

Problem data

Advertising media Cost of one view Units of expected audience


(in €) rate of one view
1. Friday – day 400 5000
2. Saturday – day 450 5500
3. Sunday – day 450 5700
4. Friday – night 500 7500
5. Saturday – night 550 8200
6. Sunday - night 550 8400

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LINEAR PROGRAMMING – CASE STUDIES
Other relative elements

 Goal: Determination of views / records in order to maximize the total audience rate

 Total available amount: € 45000

 Maximum amount for Friday: € 11000

 Maximum amount for Saturday: € 14400

 Total daily view number: at least 20

 Total nightly view number: at least 50% of the total

 Maximum view number: each day 12, each night 18

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LINEAR PROGRAMMING – CASE STUDIES
Decision variables

Χ1 = number of views on Friday (day)


Χ2 = number of views on Saturday (day)
Χ3 = number of views on Sunday (day)
Χ4 = number of views on Friday (night)
Χ5 = number of views on Saturday (night)
Χ6 = number of views on Sunday (night)

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LINEAR PROGRAMMING – CASE STUDIES
Case study 5

Marketing research

 Personal interviews, Daily (D) and Nightly (N)

 Households: with children, without children, of one person

 Sample = 800 households

 At least: 400 with children, 200 without children, 100 of one person

 Respondents Night > Respondents Day

 To be done during: At least 50% of interviews to households with children


At least 60% of interviews to households without children
At least 70% of interviews to households of one person

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LINEAR PROGRAMMING – CASE STUDIES
Cost elements

Interview cost (in monetary units)

Household category Day Night


With children 1500 1800
Without children 1300 1600
One person 1000 1200

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LINEAR PROGRAMMING – CASE STUDIES
Decision variables

x11 = Number of interviews to households with children carried out during the day
x12 = Number of interviews to households with children carried out during the night
x21= Number of interviews to households without children carried out during the day
x22 = Number of interviews to households without children carried out during the night
x31 = Number of interviews to households of one person carried out during the day
x32 = Number of interviews to households of one person carried out during the night

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LINEAR PROGRAMMING – CASE STUDIES
Case study 6

Human resources management

 Allocation of available human resources to different departments, work centers,


shifts etc.

 Recruitment of seasonal staff

 Allocation of staff to shifts

 Minimizing the number of employees who should work in various time periods
during the day

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LINEAR PROGRAMMING – CASE STUDIES
Problem’s data

Time period Shift Minimum number of


1 2 3 4 5 required employees
07 a.m. – 09 a.m. + 35
09 a.m. – 11 a.m. + + 68
11 a.m. – 13 p.m. + + 60
13 p.m. – 15 p.m. + + + 57
15 p.m. – 17 p.m. + + + 65
17 p.m. – 19 p.m. + + 63
19 p.m. – 21 p.m. + + 72
21 p.m. – 23 p.m. + 33
23 p.m. – 07 a.m. + 12
Gross employee cost 230 220 225 240 260
per day (in €)

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LINEAR PROGRAMMING – CASE STUDIES
Case study 7
Production planning

 Planning horizon: A number of time periods

 Problem: Having a forecast for each period’s demand, determine the products’
quantities that can be produced with feasible methods in order to satisfy the total
demand with the minimum cost.

 For two products Α and Β, there are demand forecasts for January, February and
March.

 Initial stock: 100 units of product A and 120 units of product B.

 Minimum total required stock: 130 units of product Α and 110 of product Β

 Unit production cost: Α = € 20 and Β = € 25

 Maintenance cost per period and per unit: 2% on the unit production cost
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LINEAR PROGRAMMING – CASE STUDIES
Demand

Bicycle demand

Month Bicycle
A B
January 700 800
February 900 600
March 1000 900
Total 2600 2.300

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LINEAR PROGRAMMING – CASE STUDIES
Capacity
System’s capacity

Month Machine capacity Available work


(machine hours) (man-hours)
January 3000 2500
February 2800 2300
March 3600 2400

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LINEAR PROGRAMMING – CASE STUDIES
Use of resources

Required resources per product unit

Bicycle Machine hours Man-hours


A 1.5 1.1
B 1.6 1.2

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LINEAR PROGRAMMING – CASE STUDIES
Decision variables

xIJ = number of units of product I produced during month J,


where I = A, B and J = 1, 2, 3

IIJ = number of units of product I maintained in stock at the end of the month J,
where I = A, B and J = 1, 2, 3
J = 1 – January
J = 2 – February
J = 3 – March

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LINEAR PROGRAMMING – CASE STUDIES
Case study 8

Diet problem

 Identification of a diet or of a prescription meeting specific dietary requirements

 Criterion: minimum cost

Xj = the amount of ingredient j for the production of one unit of animal feed

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LINEAR PROGRAMMING – CASE STUDIES
Problem’s data

Required nutritional Number of nutritional ingredients Nutritional requirement


ingredient per ingredient unit per animal feed unit
Ingredient
1 2 3 4
Vitamin A 80 115 100 90 >= 80
Vitamin C 110 90 85 100 >= 100
Vitamin E 50 70 105 80 >= 60
Proteins 250 300 210 240 >= 260
Calories 480 510 470 530 <= 2300
Unit cost 180 160 145 200

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LINEAR PROGRAMMING – CASE STUDIES
Case study 9

Mix problem

 Determination of the best mix program of raw material for the production of final
products

 Three main ingredients Α, Β and C

 Three products: super fuel, unleaded, super unleaded

 Minimum required octane number

 Maximization of the total daily profit

 Available quantities of main ingredients

 Minimum required product quantities


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LINEAR PROGRAMMING – CASE STUDIES
Problem’s data

Main ingredient Octane number Cost per ton (€) Maximum daily
available quantity (tones)
A 120 38 1000
B 90 42 1200
C 130 105 700

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LINEAR PROGRAMMING – CASE STUDIES
Demand data

Fuel Octane number Cost per ton (€) Daily demand (tones)
A 94 85 800
B 92 80 1100
C 96 88 500

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LINEAR PROGRAMMING – CASE STUDIES
Decision variables

Xij = quantity of ingredient i mixed for the production of one tone of product j
for i = A, B, C and j = 1, 2, 3
j = 1 – fuel super
j = 2 – unleaded fuel
j = 3 – super unleaded fuel

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LINEAR PROGRAMMING – CASE STUDIES

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