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PGP1: Term3: Marketing Research Report Format: Part A (Each Item Below Should Be One Page)

This document outlines the required format for a marketing research report, including four main parts. Part A includes basic sections like a title page and table of contents. Part B contains a letter of transmittal and 100-word executive summary. Part C is the main body and cannot exceed 8 pages, covering topics like the research problem, approach, design, data collection, analysis, results, and conclusions. Part D contains any appendices, such as summaries of exploratory research and the questionnaire used.

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Prashant Jhakarwar
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37 views1 page

PGP1: Term3: Marketing Research Report Format: Part A (Each Item Below Should Be One Page)

This document outlines the required format for a marketing research report, including four main parts. Part A includes basic sections like a title page and table of contents. Part B contains a letter of transmittal and 100-word executive summary. Part C is the main body and cannot exceed 8 pages, covering topics like the research problem, approach, design, data collection, analysis, results, and conclusions. Part D contains any appendices, such as summaries of exploratory research and the questionnaire used.

Uploaded by

Prashant Jhakarwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PGP1: Term3: Marketing Research Report Format

Part A (Each item below should be one page)


a) Title page
b) Table of contents
c) List of tables, graphs & appendices

Part B
a) Letter of Transmittal (addressed to Faculty)
b) Executive summary (100 words maximum limit)
Executive summary (including major findings, conclusions and recommendations)

Part C (Maximum word limit: 3200 words i.e. 8 pages)


a) Problem definition
i. Background to the problem
ii. Statement of the problem
b) Approach to solving the problem
c) Research design
i. Type of research design
ii. Information needs
d) Data collection from secondary sources; data collection from primary sources
e) Scaling techniques; Questionnaire development and pretesting
f) Sampling plan
g) Fieldwork done
h) Data analysis
i. Plan for data analysis
ii. Methods used.
i) Results (with links to Research Objectives)
j) Limitations and applicability of the Research
k) Conclusions and Recommendations (may include “Scope for Future Research”)
Part D
Appendices
i. Summary of Exploratory Research (FGDs & Depth Interviews)
ii. Questionnaire
iii. Data Sheet
iv. Statistical output sheets
______________________________________________________________________________

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