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Adventure Works Cycles Business Scenarios

Adventure Works Cycles is a large manufacturing company based in Bothell, Washington that produces metal and composite bicycles for markets in North America, Europe and Asia. In 2000, it acquired Importadores Neptuno, a small manufacturing plant in Mexico that produces critical subcomponents shipped to Bothell for final assembly. By 2001, Importadores Neptuno became the sole manufacturer and distributor of Adventure Works' touring bicycle product group. Looking to expand its market share after a successful year, Adventure Works is targeting sales to top customers, extending product availability through a website, and reducing costs through more efficient production.

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173 views1 page

Adventure Works Cycles Business Scenarios

Adventure Works Cycles is a large manufacturing company based in Bothell, Washington that produces metal and composite bicycles for markets in North America, Europe and Asia. In 2000, it acquired Importadores Neptuno, a small manufacturing plant in Mexico that produces critical subcomponents shipped to Bothell for final assembly. By 2001, Importadores Neptuno became the sole manufacturer and distributor of Adventure Works' touring bicycle product group. Looking to expand its market share after a successful year, Adventure Works is targeting sales to top customers, extending product availability through a website, and reducing costs through more efficient production.

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Adventure Works Cycles Business Scenarios

SQL Server 2008

Adventure Works Cycles, the fictitious company on which the AdventureWorks sample databases are
based, is a large, multinational manufacturing company. The company manufactures and sells metal
and composite bicycles to North American, European and Asian commercial markets. While its base
operation is located in Bothell, Washington with 290 employees, several regional sales teams are
located throughout their market base.

In 2000, Adventure Works Cycles bought a small manufacturing plant, Importadores Neptuno,
located in Mexico. Importadores Neptuno manufactures several critical subcomponents for the
Adventure Works Cycles product line. These subcomponents are shipped to the Bothell location for
final product assembly. In 2001, Importadores Neptuno, became the sole manufacturer and
distributor of the touring bicycle product group.

Coming off a successful fiscal year, Adventure Works Cycles is looking to broaden its market share
by targeting their sales to their best customers, extending their product availability through an
external Web site, and reducing their cost of sales through lower production costs.

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