Reem Sabha Resume
Reem Sabha Resume
Reem Sabha Resume
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Summary of Qualifications
-Confident, outgoing personality with strong interpersonal abilities
-Versatile writing, communication, data analytics, and public speaking skills
-Detail-oriented, reliable, results-driven, and determined to succeed
-Proven ability to multitask and respond to emergent needs with flexibility
-Fluent in Arabic and Spanish; experience working with diverse populations
-Experience with STATA, SQL, Tableau, HTML/CSS, PHP, JavaScript, Photoshop, Google Analytics, Microsoft Office Suite
Professional Experience
Sightbox, a Johnson & Johnson Company | Consumer Insights Specialist 11/2017—Present
- Perform multi-channel (i.e. social, organic, display, and email) campaign analysis to reduce CAC, refine audience segmentation, test
hypotheses and increase ad relevancy
- Conduct regular D2C competitive intelligence primary/secondary research to help leadership make informed business strategy
decisions
- Leverage Faraday (a third-party B2C AI platform) and work cross-functionally with marketing and retention teams to help define an
Ideal Customer Profile
- Collaborate with retention and marketing on the definition of various growth KPIs (e.g. Renewal, Churn, Net Members) and
dashboard building
-Create content for TheInsight, Sightbox’s consumer-facing blog, to drive lead and membership conversions
Education
University of Washington, Seattle WA 09/2014-06/2017
B.S. Economics; GPA: 3.79
Relevant coursework: Econometrics, Statistics, Multivariate Calculus, Labor Economics, Advanced Macroeconomics
Member of the University of Washington Honors Program
Phi Beta Kappa Honor Society, cum laude
Husky 100 Awardee (2017)
Study abroad: Berlin, Germany, Summer 2015
Additional Interests
-Board Member, UW Women in Economics (2016—Present)
-Writer, Period.org (https://medium.com/periodmovement)
-SAT and AP Course tutor
-Avid traveler, postcard collector, and piano player