SHARING SESSION

VISUAL STORY TELLING

Visual Presentation that Transforms Audiences
 Evidence Based

What you don't know, you don't know What you know What you don't know

30%

50%

20%
Presentation Effectiveness
Effectiveness of Presentation Slides

20%

80%
Story Telling Visually

Audience
Tips and Tricks
Styles

Elements of Presentation
PowerPoint Plan

The Content
Visual
Memory Tags
Messaging

Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
 Tips and Tricks
Audience
Styles

Elements of Presentation
PowerPoint Plan

The Content
Visual
Memory Tags
Messaging

Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
 Audience Styles

Left Brain
Right Brain

Applying the elements of communication: 7 38 55 rule

7% Verbal, 38% Vocal and 55% Body Language (Visual)
 Audience
Tips and Tricks
Styles

Elements of Presentation
PowerPoint
Plan

The Content
Visual
Memory Tags
Messaging

Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
 Presentation Plan

Visual Presentation Supporting What

MasterSlide Format Documents Outcome?
ppt, prezi, Message
Setup your design If there is any
keynote, evernote delivered

Key Your Your Your

Slides/Visuals Rehearsal Stakeholders Appearance
Mindmap - Repetition to stick
Who? Presentable Attire
mindjet in your head
Presentation Plan – Key Element

Background Colour

Text Visual
 Audience
Tips and Tricks
Styles

Elements of
Presentation Plan
PowerPoint

The Content
Memory Tags
Visual
Messaging

Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
 Visual Messaging

Imaginary
Microstyle Cognitive Interactive
Messaging
Craft good Message win CYMK, Design Tags,
Company’s CI Symmetry, text size
message business

Audience Analytical Cognitive

Animation
Messaging Messaging Dissonance
Which to avoid
Take Texts OUT Audience Grabber Create Illusion
and which to use?
Visual Messaging - Animation

To Use To Avoid

•Fade •Spinning
•Wipe •Flying In
•Zoom •Noises
•Faded Zoom
•Floaten
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
 Audience
Tips and Tricks
Styles

Elements of
Presentation Plan
PowerPoint

The Content
Memory Tags Visual Messaging

Design ‘Tags’
Visual Story
Slide
Telling
Story
Structure
 Visual Messaging

Visual Cognitive
The 3 I’s Picture Stories
Narrative Dissonance
Invitation, Same as Visual
Imagination, Impact
Craft good script Picture is the story!
Messaging

Audience Story
The Big Idea The Journey
Stories Structures
Relate it to the What is the big Storyline, Plot,
Make it memorable
audience idea? Antagonist
 Audience
Tips and Tricks
Styles

Elements of
Presentation Plan
PowerPoint

The Content
Memory Tags Visual Messaging

Design ‘Tags’ Visual Story Telling

Slide
Story
Structure
 Slide Story Structure

All Audience Cognitively Easy for Easy for

Types Designed Audiences Presenter
Left Brain / Right Cognitive To understand the Easy to present the
Brain can use it! Dissonance content slides

Branding Simple
Interchangeable The 10 V’s
Compliance Solutions
Change the pattern Make use the 10
but fill the space
Highlight your brand Make it simple
V’s
 Slide Story Structure – 10 V’s

Non
Visual Verbal Vocal Visualisation
Verbal

Add Visual
Vector Value
Verbalisation
Proposition
Cognitive
Value Graphics Dissonance
 Audience
Tips and Tricks
Styles

Elements of
Presentation Plan
PowerPoint

The Content
Memory Tags Visual Messaging

Design Visual Story Telling

‘Tags’ Slide
Story
Structure
 Design ‘Tags’

Visual Recognition
Stickiness Framing & Recall
Structure

Principles Layers & Layout & Fonts &

& Theories Transparency Symmetry Color
 Audience
Tips and Tricks
Styles

Elements of
Presentation Plan
PowerPoint

The Content
Memory Visual Messaging
Tags

Design ‘Tags’ Visual Story Telling

Slide
Story A Member of
Structure
 Memory Tags

Cognitive
Chunking Repitition Relevance
Dissonance

Help audience For Sales

Not a memory tag! understand the points
The topic relevance
Proposition

Visualisation Story Telling Association Framing

Associate with Associate the Make it into

Use Visual
audience points frames
 Audience
Tips and Tricks
Styles

Elements of Presentation Plan

PowerPoint

The Content
Memory Tags Visual Messaging

Design ‘Tags’ Visual Story Telling

Slide
Story
Structure
Elements of PowerPoint

Selection
Add-Ins Shortcuts
Tools

Graphs Shapes Layers

Elements of PowerPoint - Selection Tools

Shift

Control

Clicks: right, left, double

Elements of PowerPoint – Add-Ins

Optimise with

nxpowerlite

Adobe E-Learning

Adobe Presenter
 Tips and Audience
Styles
Tricks

Elements of
Presentation Plan
PowerPoint

The Content
Memory Tags Visual Messaging

Design ‘Tags’ Visual Story Telling

Slide
Story
Structure
Tips and Tricks

Fonts: Myriad & Helvetica

Enlarge important message

Use silhouette a lot to avoid offending others

Edit only original resolution pictures

 List of Useful Applications

Illustration Customised (Adobe)

Articulate Storyline

Desktop Publishing (Adobe)

Adobe Captivate (Storyline)
Photo Imaging (Adobe)
Wav – big video file
Audio Editing ( Adobe)
X Wav in ppt
Video Crisp (Video editing-Adobe)

Adobe Audition: Video Editing

QuickTap Survey

iSpring Suite 8 (Quiz, Interactive)

SmartDraw

SnaggIt (Screen Capture)

The End

A Member of