Web Analytics at

Quality Alloys Inc.

Supply Chain Modelling & Analytics Group-03
Akanksha Rajput (15PGP005) Kewal Krishna Bhoi (15PGP025)
P. Ravi Kumar (15PGP099) Anuraag Sharma (15PGP147)
  Initial Period- May 25th to August 30th 2008
Descriptive  Pre-Promotion Period- August 31st to January 24th

Statistics  Promotion Period- January 25th to 23rd May 2009

 Post Promotion Period- 24th May to 29th August 2009
 Unique Visits
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0

Descriptive Unique Visits

Statistics Revenue
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0

Revenue
 Profit
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0

Profit

Lbs. Sold
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0

Lbs. Sold
 Visits Uniqu Revenue Profit Lbs.
Visits & e Sold
Visits
Financial Mean $ $

Summary Median
1,055 9766,08,250.12
$
2,00,233.41
$
18736.73

Measures
899 845.55,86,169.66 2,08,913.00 17269.70
Std. Dev. $ $
355.03 319.601,55,930.40 60,691.55 5427.39
Initial Period Minimu $ $
m 626 5942,74,567.61 62,580.40 8633.06
Maximu $ $
m 1,632 1,5098,90,076.65 2,75,218.10 28052.92
 Initial Period
Visits Uniqu Revenue Profit Lbs.
e Sold
Visits
Mean $ $
1,055 9766,08,250.12 2,00,233.41 18736.73

Period wise Median

899
$
845.55,86,169.66
$
2,08,913.00 17269.70

Visit & Std. Dev.

355.03
$
319.601,55,930.40
$
60,691.55 5427.39

Financial Minimu
m 626 Pre594
$
Promotion
$
2,74,567.61Period
62,580.40 8633.06
Summary Maximu Visits Uniqu $Revenue $Profit Lbs.
m
Measures 1,632 e 1,5098,90,076.65
Visits
2,75,218.10 Sold
28052.92

Mean $ $
562.95 516.815,34,313.52 1,59,932.03 18440.77
Median $ $
558.00 510.005,34,541.68 1,52,476.40 17215.12
Std. Dev. $ $
80.87 70.941,50,502.82 42,682.68 5965.63
Minimu $ $
m 383.00 366.003,15,647.11 1,00,388.40 8992.42
 Promotion Period
Visits Uniqu Revenue Profit Lbs.
e Sold
Visits
Mean 1814.35 1738.82 $4,56,399 $1,31,930 17112.92
Median
Period wise Std. Dev.
1663.00
758.10
1585.00 $4,13,937 $1,14,328
743.03 161741.098947776.84707
17299.12
6519.07
Visit & Minimu
m
Financial Maximu
1000.00 930.00 $2,68,160
Post Promotion Period
$81,841 7814.05

Summary m 3726.00 3617.00 Revenue

Visits Uniqu $8,97,164 Profit
$2,66,477 Lbs.
31496.26

Measures e
Visits
Sold

Mean $ $
856.57 800.793,71,728.02 1,11,045.82 14577.79
Median $ $
847.50 800.003,48,397.09 1,04,530.45 13646.89
Std. Dev. $ $
70.89 72.361,45,728.33 49,065.27 5941.56
Minimu $ $
m 772.00 709.001,33,966.90 32,825.30 3825.75
 2000.00
1800.00
1600.00
1400.00
1200.00 Initial period
1000.00 Pre Promotion Period

800.00 Promotion Period

Post Promotion Period
600.00
400.00

Period wise
200.00
0.00
Visits Unique Visits

Mean
$700,000.00

$600,000.00

Charts $500,000.00

$400,000.00 Initial Period

Pre Promotion Period
$300,000.00 Promotion Period
Post Promotion Period
$200,000.00

$100,000.00

$-
Revenue Profit
 20000.00

18000.00

16000.00

14000.00

12000.00 Initial period

10000.00 Pre Promotion Period
Promotion Period
8000.00
Post Promotion Period

Period wise
6000.00

4000.00

Mean
2000.00

0.00
Lbs. Sold

Charts Visit Uniqu Revenue Profit Lbs.

s e Sold
Visits
Initial $ $
1055.21 975.93 6,08,250.12
2,00,233.41 18736.73
Pre-Promo $ $
562.95 516.81 5,34,313.52
1,59,932.03 18440.77
Promo $
1814.35 1738.82 $ 4,56,399.85 1,31,930.90 17112.92
Post- $ $
Promo 856.57 800.79 3,71,728.02 1,11,045.82 14577.79
  Financial parameters i.e. Revenue, Profit & Lbs Sales
show declining trend over the given period
 No. of Visits and Unique visits surged during
promotion period suggest that Promotional efforts are
increasing awareness
Descriptive  Inferences
Analysis  Promotional Efforts are not targeting right set of

Findings customers
 Conversion rate per visit or unique visits are very less
 Information on website is not useful or sufficient for
visitors
 Website can be unattractive , hence unable to ensure
repeated visits.
 Revenue Vs Pounds Sold
1000000

900000

800000

700000

Revenue Vs 600000

Pounds Sold
500000

400000

300000

200000

100000

0
0 5000 10000 15000 20000 25000 30000 35000
 Revenue Vs Website Visits
1000000

900000

800000

700000

Revenue Vs 600000

Visits 500000

400000

300000

200000

100000

0
0 500 1000 1500 2000 2500 3000 3500 4000
Scatter Plot  There is no relationship between visits and revenue.
Analysis
 Visits Uniqu Revenue Profit Lbs.
e Sold
Visits
Mean 440719. 134127.6
32 0 15134.89 970.92 970.92
Median 392832. 112687.1
55 1 15845.36 821.25 821.25
Std. Dev. 259545.
13 80281.60 8690.10 799.94 799.94
Minimu 133966.
m 90 32825.30 3825.75 70.89 70.89
Maximu 951216. 275218.1
m 16 0 31968.98 3726.00 3726.00