The document discusses the art of typography, including:
- Typography involves the arrangement of type through selection of typefaces, point size, line length, leading, tracking, and kerning.
- A typeface is a set of characters (letters, numbers, punctuation, symbols) that share the same design.
- There are three main categories of typefaces: serif, sans-serif, and script.
- Typographers are the designers who create new typefaces and styles of text.
- Proper use of typography is important in design, advertising, and reading comprehension. Selection of typeface depends on the purpose and style being conveyed.
The document discusses the art of typography, including:
- Typography involves the arrangement of type through selection of typefaces, point size, line length, leading, tracking, and kerning.
- A typeface is a set of characters (letters, numbers, punctuation, symbols) that share the same design.
- There are three main categories of typefaces: serif, sans-serif, and script.
- Typographers are the designers who create new typefaces and styles of text.
- Proper use of typography is important in design, advertising, and reading comprehension. Selection of typeface depends on the purpose and style being conveyed.
The document discusses the art of typography, including:
- Typography involves the arrangement of type through selection of typefaces, point size, line length, leading, tracking, and kerning.
- A typeface is a set of characters (letters, numbers, punctuation, symbols) that share the same design.
- There are three main categories of typefaces: serif, sans-serif, and script.
- Typographers are the designers who create new typefaces and styles of text.
- Proper use of typography is important in design, advertising, and reading comprehension. Selection of typeface depends on the purpose and style being conveyed.
The document discusses the art of typography, including:
- Typography involves the arrangement of type through selection of typefaces, point size, line length, leading, tracking, and kerning.
- A typeface is a set of characters (letters, numbers, punctuation, symbols) that share the same design.
- There are three main categories of typefaces: serif, sans-serif, and script.
- Typographers are the designers who create new typefaces and styles of text.
- Proper use of typography is important in design, advertising, and reading comprehension. Selection of typeface depends on the purpose and style being conveyed.
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Typography
Tuesday, October 5, 2010
Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (Tracking) and adjusting the space between pairs of letters (kerning).
Tuesday, October 5, 2010
A typeface is a set of characters of the same design. These characters include letters, numbers, punctuation marks, and symbols.
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We just call it type.
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of Types type.
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T Serif (Semi-structural details on the ends of letters.)
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Arms
Feet Sans-Serif
T (Sans is French for “without”. This style of typeface is without serifs.)
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No arms
No feet Script
T Tuesday, October 5, 2010 Flowing lines Curves t Handwriting Organic form
Not geometric
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Type is everywhere we look.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 It’s really good at telling us not to do things.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Type tells us where to go.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Type tells us that everything is going to be ok.
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Tuesday, October 5, 2010 Text
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Type has been used to catch a President’s killer.
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John Wilkes Booth wanted poster set with wood and metal type.
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Type is worth a thousand pictures.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Type is the foundation of great design.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Typographers: The ones who design type.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Type in advertising.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 So how do you choose the right typeface for your ads?
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Sometimes the typeface you use in your ads is dictated by the typeface used by the brand.
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Tuesday, October 5, 2010 Or your typeface is based on your idea.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Great type beautifies the world. (Bad type pollutes it)
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 The best typeface for long copy is a serif. It’s rigid design makes it easier for the eye to read.
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That’s why newspapers use a serif typeface for articles.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Headlines are almost always sans-serif for visual impact. While the body copy is a serif.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Maybe you want to design your own type.
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Tuesday, October 5, 2010 Tuesday, October 5, 2010 Tuesday, October 5, 2010 Exercise 1: Using your Sharpie, design a poster using your name or initials. Try to represent interest of yours in your design. For instance music or skeet shooting. You’ll be graded on technique when drawing your type. Use a ruler or hard edge. Sketch your design first with a pencil before applying Sharpie.
