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SWOT Analysis Template

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists examples of internal strengths and weaknesses as well as external opportunities and threats that could be considered in a SWOT analysis. The purpose of a SWOT analysis is to assess an organization or business to develop strategic planning.

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Wael_Barakat_3179
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228 views1 page

SWOT Analysis Template

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists examples of internal strengths and weaknesses as well as external opportunities and threats that could be considered in a SWOT analysis. The purpose of a SWOT analysis is to assess an organization or business to develop strategic planning.

Uploaded by

Wael_Barakat_3179
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Strengths Weaknesses

Internal Internal
Examples of strengths might include (replace Examples of weaknesses might include
these with yours): (replace these with yours):

 The advantages of your product or  The disadvantages of your product or


service service
 Your unique selling points (USP)  A lack of resources - equipment, SWOT analysis
 The resources available to you - people, finances template
including equipment, people and  Cash flow difficulties
finances  Poor reputation or brand identity
 Your market reach and market share  Lack of differentiation from
Describe what you are
 The number and variety of sales competitors
assessing here:
channels you have  Poor management structures
 Your brand strength  Low morale
 Qualifications, accreditation,  An under-developed business plan
certification with no clear goals or objectives
 Your location  Your location
 Your networks - including trade bodies
you are a member of  Over-reliance on a single customer
 Anything innovative about your
product, service or operation

Opportunities Threats
External External
Examples of opportunities might include Examples of threats might include (replace
(replace these with yours): these with yours):

 Technological developments  A fall in demand


 New markets opening up  The economy - eg, interest rate
 Favourable trends in your market changes
 Product or business development  Political changes
 Competitors are looking vulnerable  New legislation
 Social/political developments offer  Loss of contracts or partners
marketing opportunities  Loss of important staff
 New funding available  Financial backer withdraws
 Partnerships/joint ventures  Competitors selling new/innovative
 Staff training and development products or services
 Developments in IT/technology
leaves your equipment looking old-
fashioned
 Your premises are
deteriorating/equipment coming to
the end of its life

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